Affinity Seguro Viagem
Affinity Seguro Viagem is a Brazilian travel insurance distributor, founded in 2013, selling tiered international, domestic, corporate, student, and cruise policies primarily through a B2B2C network of travel agencies and brokers, supported by a digital platform and REST API for partner integration.
- Company typePrivate
- Founded2013
- HeadquartersRio De Janeiro, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Affinity Seguro Viagem does
Affinity Seguro Viagem is a Brazilian travel insurance distributor founded in 2013 and headquartered in Rio de Janeiro with a São Paulo branch. The company offers a broad portfolio of travel insurance products under the Affinity brand, segmented into international leisure/business plans (Affinity 35 through 500, with medical coverage from US$35,000 to US$1,000,000), Schengen-specific Europa plans, domestic Nacional plans, student Estudante plans for exchange programs, multi-trip Corporate Multiviagens plans, Long Stay plans for trips exceeding 180 days, Cruise plans, and the Receptivo plan for foreign visitors in Brazil. Pricing is subscription-based, tiered by coverage limit and demographic factors, with age-based surcharges and student/corporate variants.
The company operates a B2B2C model that distributes primarily through travel agencies and insurance brokers (corretoras) across Brazil, supported by a digital platform developed by technology partner Tallos that powers policy issuance, voucher verification, e-ticket delivery, and customer management. Recent technology investments include a new REST API (July 2025), what Affinity describes as the first multi-calculation (multicálculo) integration in the Brazilian travel insurance sector, a Digital Academy for partner training (August 2025), and a Central de Relacionamento Comercial. A dedicated Inside Sales B2B team was created in October 2024, and underwriting capacity has been expanded through insurer partnerships with Kovr (December 2024) and Sabemi (2026). The company supplements broker distribution with direct-to-consumer website sales and 24/7 emergency support via WhatsApp and local emergency numbers in Brazil, the United States, and Spain.
Revenue is generated through travel insurance premiums across individual, corporate, student, and inbound tourist segments, with coverage claims serviced by a 51-100 person team. Affinity has accumulated industry recognition including back-to-back Reclame Aqui Champion awards (2023, 2024) with 16,000+ consumer votes, consecutive Top-10 ranking among Brazil's best insurance companies by Melhores Destinos, and a 2025 Globo de Ouro do Turismo finalist position. The company remains founder-controlled under CEO Marilberto França, who introduced the Travel Assistance Card concept to Brazil in 1985.
Affinity Seguro Viagem firmographics
Firmographics- Name
- Affinity Seguro Viagem
- Legal name
- Affinity Seguro Viagem
- Website
- https://affinityseguro.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Affinity Seguro Viagem is a Brazilian travel insurance distributor, founded in 2013, selling tiered international, domestic, corporate, student, and cruise policies primarily through a B2B2C network of travel agencies and brokers, supported by a digital platform and REST API for partner integration.
- Ownership category
- akta.pro rank
Affinity Seguro Viagem industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN)
Keywords
Where Affinity Seguro Viagem is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Affinity Seguro Viagem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Travel Insurance Premiums: Revenue generated from sale of travel insurance policies to individuals and corporate clients. Pricing varies by coverage level, destination, trip duration, passenger age, and plan type (standard, student, corporate multi-trip, long-stay, cruise)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Affinity 35 - Basic international coverage up to US$35,000 medical |
| Subscription | Pay-as-you-go | Affinity 60 - Mid-range international coverage up to US$60,000 medical |
| Subscription | Pay-as-you-go | Affinity 80 - Mid-premium with Smart Delay benefit |
| Subscription | Pay-as-you-go | Affinity 100 - Premium coverage up to US$200,000 medical |
| Subscription | Pay-as-you-go | Affinity 150 - Premium plus up to US$300,000 medical |
| Subscription | Pay-as-you-go | Affinity 500 - Ultra-premium with US$1,000,000 medical coverage |
| Subscription | Pay-as-you-go | Affinity Nacional 30 - Basic domestic coverage up to R$30,000 |
| Subscription | Pay-as-you-go | Affinity Nacional 60 - Domestic coverage up to R$60,000 |
| Subscription | Multi-year contract | Corporate 250 MULT30 - Multi-trip corporate plan up to US$250,000 per trip |
| Subscription | Multi-year contract | Corporate 500 MULT60 - Premium multi-trip corporate plan up to US$500,000 |
| Subscription | Pay-as-you-go | Affinity 60 Estudante - Student plan up to US$60,000 |
| Subscription | Pay-as-you-go | Affinity 60 Long Stay - Extended travel coverage over 180 days |
| Subscription | Pay-as-you-go | Affinity Receptivo - Inbound coverage for foreigners visiting Brazil up to R$100,000 |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Affinity Seguro Viagem product offering
Product offeringCore offering
Affinity Seguro Viagem is a Brazilian travel insurance provider offering a portfolio of tiered insurance plans covering medical emergencies, trip cancellation, baggage loss, and 24/7 assistance for travelers. Products span international leisure/business travel (Affinity 35-500), Schengen-specific (Europa), domestic Brazilian travel (Nacional), student/exchange (Estudante), cruise (Cruzeiro), extended long-stay, inbound tourism (Receptivo), and corporate multi-trip plans (Corporate Multiviagens), distributed through travel agencies, brokers, and direct-to-consumer online channels.
Product overview
Affinity Seguro Viagem operates as a comprehensive B2B travel insurance platform offering multiple product lines across distinct customer segments. The portfolio comprises seven core product families: (1) Affinity Receptivo for foreign visitors to Brazil; (2) Corporate Multiviagens plans (Corporate 100/250/500 MULT30/MULT60) for business travelers with multi-trip annual coverage; (3) Student plans (Affinity 30/60/100/150 Estudante) for exchange program participants; (4) Leisure/Business plans (AFFINITY 35/60/80/100/150/250/500) for standard international travel; (5) Europa-specific plans (AFFINITY EUROPA 30/40/55) for Schengen treaty countries; (6) NACIONAL plans (AFFINITY NACIONAL 30/60/80) for domestic Brazilian travel; (7) Cruise plans (Affinity Cruzeiro 60/80/100/250); and (8) Long Stay plans (Affinity 60/100 Long Stay) for extended trips over 180 days. The platform also offers Smart Delay as an add-on benefit feature for flight delays. The company provides a REST API for partner integrations and operates primarily through travel agencies and insurance brokers.
Differentiator
Problem solved
Functional benefit
Products and services
- Affinity International Travel Plans Tiered international travel insurance plans (Affinity 35, 60, 80, 100, 150, 250, 500) offering worldwide medical coverage from US$35,000 up to US$1,000,000, plus trip cancellation, baggage protection, sports coverage, and 24/7 assistance. Designed for individual leisure and business travelers worldwide.
- Affinity Europa Schengen Plans Schengen treaty-specific travel insurance plans (Europa 30, 40, 55) with EUR30,000 to EUR55,000 medical coverage, including pre-existing conditions, dental care, and repatriation. Designed for travelers visiting European Schengen countries.
- Affinity Nacional Domestic Plans Domestic Brazilian travel insurance plans (Nacional 30, 60, 80) providing R$30,000 to R$80,000 medical expense coverage, baggage protection, trip cancellation, and sanitary return for travelers within Brazil.
- Affinity Estudante (Student) Plans Student travel insurance plans (Estudante 30, 60, 100, 150) with worldwide coverage excluding country of residence, providing US$30,000 to US$150,000 medical coverage, pre-existing condition coverage, and telemedicine. Designed for exchange program participants and study abroad students.
- Affinity Cruzeiro (Cruise) Plans Cruise-specific travel insurance (Cruzeiro 60, 80, 100, 250) covering medical emergencies at sea, baggage loss, trip interruption, and assistance services tailored for cruise ship passengers.
- Corporate Multiviagens Plans Corporate multi-trip insurance plans (Corporate 100, 250, 500 with MULT30 and MULT60 variants) valid for 365 days, providing US$100,000 to US$500,000 medical coverage per event with per-trip limits of 30 or 60 consecutive days. Designed for businesses managing frequent employee travel.
- Affinity Long Stay Plans Extended stay travel insurance (Affinity 60 Long Stay, Affinity 100 Long Stay) for trips exceeding 180 days up to 365 consecutive days, with worldwide validity except country of residence, medical and telemedicine coverage.
- Affinity Receptivo Plan Inbound travel insurance for foreign nationals visiting Brazil, providing up to R$100,000 medical expense coverage, COVID-19, pre-existing conditions, dental care, and pharmaceutical expenses. Designed for receptive tourism market.
- Smart Delay Benefit Insurance benefit providing guaranteed tranquility before boarding, covering flight delays from as little as 1 hour with VIP airport lounge access and related expenses. Available as a coverage feature within eligible plans.
Quantifiable outcome
- Reached R$ 327 million in business volume through partner agencies in 2023
- +3 more outcomes
Companies that use Affinity Seguro Viagem
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Affinity Seguro Viagem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Affinity Seguro Viagem partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SabemicoreAffinity initiated new phase with Sabemi partnership, integrating with Sabemi systems for 2026 product offerings. Sabemi general conditions documents published for emissions starting 01/03/2026.
- WTA (World Travel Awards)minorAffinity highlighted Smart Delay and double coverage at WTM (World Travel Market) as part of WTA partnership activities, showcasing innovations to international travel industry.
- KovrcoreAffinity announced Kovr as new insurance partner in December 2024, marking a new milestone in travel insurance. The partnership aims to drive innovation and develop new products with personalized atendimento for transformed customer experience.
- TalloscoreTallos developed the digital platform powering Affinity's website and policy management systems. The platform enables policy issuance, voucher verification, customer management, and digital services.
- LivelominorPartnership with Livelo, Brazil's largest rewards program, to distribute points to travel agents and brokers. Campaign distributed 15+ million Livelo points over 5 months, redeemable for 800,000+ products and experiences.
- RedeturminorAffinity sponsors Redetur annual convention in Uruguay, which aggregates 57 travel agencies. CEO Marilberto França emphasized benefits for associated agency clients during the event celebrating R$327 million in business.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Affinity Seguro Viagem competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Affinity Seguro Viagem social profiles
Digital presenceAffinity Seguro Viagem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Seguro Viagem leadership team
Management profileNumber of profiles
Profiles9 records
Affinity Seguro Viagem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Seguro Viagem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Seguro Viagem
What does Affinity Seguro Viagem do?
Affinity Seguro Viagem is a Brazilian travel insurance provider offering a portfolio of tiered insurance plans covering medical emergencies, trip cancellation, baggage loss, and 24/7 assistance for travelers. Products span international leisure/business travel (Affinity 35-500), Schengen-specific (Europa), domestic Brazilian travel (Nacional), student/exchange (Estudante), cruise (Cruzeiro), extended long-stay, inbound tourism (Receptivo), and corporate multi-trip plans (Corporate Multiviagens), distributed through travel agencies, brokers, and direct-to-consumer online channels.
Is Affinity Seguro Viagem a public or private company?
Affinity Seguro Viagem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity Seguro Viagem founded?
Affinity Seguro Viagem was founded in 2013. It employs 51 to 100 people.
Where is Affinity Seguro Viagem based?
Affinity Seguro Viagem is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Affinity Seguro Viagem make money?
One revenue line is on record: travel Insurance Premiums.
Does Affinity Seguro Viagem have an API?
Yes. Affinity has developed and launched a new REST API to modernize its partner integration system. The API enables travel agents and partners to integrate with Affinity's insurance quote and purchase systems. The company announced the API modernization in July 2025, describing it as bringing agility and security to daily operations for travel agents. Affinity also announced its first multi-calculation (multicálculo) integration in the sector, allowing partners to compare and calculate quotes across different insurance options.
What industry is Affinity Seguro Viagem in?
Affinity Seguro Viagem's product category is Travel Insurance. Its primary akta.pro industry code is THALALAN, Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate). Its NAICS code is 5242 and its SIC code is 6411.