North Star Automotive

What North Star Automotive does

North Star Automotive is a privately held, family-owned automotive repair business headquartered in North Austin, Texas, with a second location in Buchanan Dam, TX. The company operates a full-service repair shop offering ten core services — brake, A/C, electrical, engine, transmission, suspension, oil change, routine maintenance, tire sales, and fleet services — for all domestic and import vehicle makes and models. Operations rely on ASE-certified technicians, computerized engine diagnostics, and digital inspection reports that document vehicle conditions for customers.

The business generates revenue primarily through transactional one-time repair work with quote-based pricing, supplemented by two ancillary streams: the Shining Star subscription loyalty program at $24.99/month, which bundles free oil changes, discounts, and concierge pick-up/drop-off services, and a Synchrony Financial partnership that provides customers with promotional financing for larger repair bills. Customer acquisition is driven by word-of-mouth referrals, Google reviews, local SEO, and community presence rather than paid advertising, and the customer base is broadly distributed across individual vehicle owners with a secondary segment of local business fleet operators. The company is led by Bill Rogers (Owner/CEO), DeAnna Rogers (Owner/President), and Ryan Hawkins (Owner/VP of Operations) following a 2023 acquisition of the former Rational Automotive Service.

Name

North Star Automotive

Legal name

North Star Automotive

Website

https://northstarautopro.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

North Star Automotive is a family-owned, ASE-certified auto repair business in Austin, TX offering comprehensive maintenance and repair services across two locations, serving individual vehicle owners and small business fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAKAAAA

General Automotive Repair & Maintenance

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAAAB

Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAAAC

Brakes, Steering & Suspension Services

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

Keywords

• Auto repair services
• Vehicle maintenance
• Brake repair
• Engine diagnostics
• Fleet maintenance

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Auto Repair Services: One-time service charges for brake repair, engine repair, transmission repair, electrical repair, suspension repair, oil changes, tire sales, A/C repair, and routine maintenance. Revenue is transaction-based with pricing varying by vehicle type and service complexity.
2. Shining Star Loyalty Program: Monthly subscription program at $24.99/month providing members with 2 free oil changes per year, 10% off repairs, free annual multi-point inspections, VIP booking priority, and free concierge pick-up/drop-off services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

North Star Automotive is a family-owned automotive repair shop providing comprehensive vehicle maintenance and repair services — including brake, engine, transmission, electrical, suspension, A/C, oil change, tire sales, and routine maintenance — for individual vehicle owners and small-business fleet customers. The company operates two Texas service locations, employs ASE-certified technicians, and uses computerized diagnostics and digital inspection reports to deliver transparent, warranty-backed repairs.

Product overview

North Star Automotive is a traditional auto repair service provider offering a comprehensive suite of vehicle maintenance and repair services. The company operates as a single-location-focused service business with a network of distinct but interconnected offerings. The core product portfolio consists of 10 primary automotive repair services (Brake Repair, Car A/C Repair, Electrical Repair, Engine Repair, Fleet Services, Oil Change, Routine Maintenance, Suspension Repair, Tire Sales, and Transmission Repair) that share common elements: ASE-certified technicians, advanced diagnostic equipment, and quality OEM parts. The Shining Star Program serves as a subscription-based loyalty add-on that bundles multiple services with recurring benefits (free oil changes, discounts, priority booking), while Financing Services and Warranty Protection function as supplementary value-added services. The portfolio operates as a unified repair shop model where all services share physical infrastructure, diagnostic tools, and technician expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Repair
• Car A/C Repair
• Electrical Repair
• Engine Repair
• Fleet Services
• Oil Change
• Routine Maintenance
• Suspension Repair
• Tire Sales
• Transmission Repair
• Shining Star Loyalty Program
• Financing Services
• Warranty Protection

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, alignments, brakes, and general repair. A larger incumbent with stronger marketing budget and broader service menu; directly competes for general repair customers.
• Midas: National franchise specializing in brakes, exhaust, steering, and suspension. Directly overlaps with North Star's brakes and suspension repair services, though with a franchised structure rather than independent ownership.
• Pep Boys: National service and tire retailer offering tires, maintenance, and repair. A larger incumbent in the same light-duty repair category with similar broad-service positioning.
• Meineke Car Care Centers: National franchise offering the same breadth of services (oil change, brakes, exhaust, tires) through independently owned shops. A scaled incumbent in the same light-duty repair category, competing for the same consumer wallet share.
• AAMCO Transmissions & Total Car Care: National franchise known for transmission repair that has expanded into general auto care. Competes with North Star in transmission and broader mechanical repair.
• Jiffy Lube: National quick-service chain focused on oil changes and preventive maintenance. A scaled incumbent in the lighter preventive-maintenance segment of North Star's offering.
• Take 5 Oil Change: National drive-through quick lube chain offering oil changes and minor services. A scaled incumbent in the preventive-maintenance slice of the market where North Star also competes.
• Grease Monkey: National quick-service chain focused on oil changes and preventive maintenance. Directly competes in the preventive-maintenance segment of North Star's offering.

Direct peers

• Christian Brothers Automotive: Faith-based franchise auto repair concept serving similar customer profile (families, individual vehicle owners) with comparable service menu (brakes, engine, transmission, electrical) and a similar trust-and-transparency value proposition. Closest direct comparable to North Star's family-owned, relationship-driven model.

Regional players

• Sun Auto Tire & Service: Regional multi-location auto service and tire retailer operating in the Southwestern U.S., including Texas. Comparable in size, geographic mix, and service breadth (tires, alignments, brakes, general repair).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Star Automotive