Self Storage
Self Storage Co. (المخازن الذاتية) is Saudi Arabia's first licensed self-storage company, operating climate-controlled storage units (6–40 sqm), shaded vehicle parking, and packing supplies in Al Khobar for individuals, SMEs, and government/corporate users via a direct-to-consumer online booking platform.
- Company typePrivate
- Founded2020
- HeadquartersKhobar, Saudi Arabia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Self Storage does
Self Storage Co. (المخازن الذاتية), incorporated in the Kingdom of Saudi Arabia in 2020 and headquartered in Al Khobar, operates Saudi Arabia's first licensed self-storage business, offering climate-controlled storage units ranging from 6 to 40 square meters as well as shaded car and motorcycle parking. Its flagship facility consists of two repurposed four-story parking garages at the intersection of King Fahd and Custodian of the Two Holy Mosques roads, totaling roughly 10,000 square meters with up to 54 units per floor in each building. The site is equipped with air conditioning at three cooling levels, fire alarms and sprinklers, 24/7 CCTV surveillance, secure access-code entry, and loading trolleys, and is approved by the Saudi Food and Drug Authority for food storage.
Customers transact entirely through a self-serve web channel at selfstorage.sa, which provides unit browsing, a space-calculation tool, online booking, and electronic payment, with representatives following up to confirm reservations. The pricing model is subscription-based: monthly, quarterly, semi-annual, and annual billing cycles are offered, with volume discounts scaling up to 25% for annual prepay (e.g., SAR 1,345.50/month for a 6 sqm unit; SAR 8,970/month for a 40 sqm unit; shaded car parking SAR 700/month). The company also sells packing supplies — carton boxes, tape, locks, bubble wrap, and adhesives — as ancillary revenue.
The company serves a horizontal mix of individual consumers, small businesses (inventories, servers, store stock), and government/corporate users storing files or transitional goods. Marketing is direct-to-consumer via SEO-driven web traffic, social media, and word-of-mouth referrals; it is a member of the Self Storage Association and displays ISO certification on its website. Initial funding came via a loan from Wa'ed, Aramco's entrepreneurship center, and the company has signaled plans to expand across major Saudi cities including Dammam and Riyadh while seeking additional investors through an 'Invest with us' page.
Self Storage firmographics
Firmographics- Name
- Self Storage
- Legal name
- شركة المخازن الذاتية للنقل والتخزين
- Website
- https://selfstorage.sa
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Self Storage Co. (المخازن الذاتية) is Saudi Arabia's first licensed self-storage company, operating climate-controlled storage units (6–40 sqm), shaded vehicle parking, and packing supplies in Al Khobar for individuals, SMEs, and government/corporate users via a direct-to-consumer online booking platform.
- Ownership category
- akta.pro rank
Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Vehicle & RV/Boat Self-Storage (HSAKAGAC), Standard/Non-Climate Self-Storage (HSAKAGAB)
Keywords
Where Self Storage is headquartered
LocationHeadquarters
- HQ city
- Khobar
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Self Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Storage Unit Rentals: Monthly rental of climate-controlled storage units ranging from 6 to 40 square meters. Customers can choose between monthly, quarterly, semi-annual, or annual billing cycles with increasing discounts for longer commitment periods.
- Vehicle Parking Rentals: Shaded car and motorcycle parking spaces available for monthly rental with discounts for longer terms.
- Packing Materials and Supplies: Sale of packing materials including carton boxes, packing tape, tape dispensers, locks, and other packing tools to support storage customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Climate-Controlled Storage Unit 6 sqm |
| Subscription | Monthly | Climate-Controlled Storage Unit 7.5 sqm |
| Subscription | Monthly | Climate-Controlled Storage Unit 9 sqm |
| Subscription | Monthly | Climate-Controlled Storage Unit 12 sqm |
| Subscription | Monthly | Climate-Controlled Storage Unit 16 sqm |
| Subscription | Monthly | Climate-Controlled Storage Unit 40 sqm |
| Subscription | Monthly | Shaded Car Parking |
| Subscription | Monthly | Shaded Motorcycle Parking |
| Unit Pricing | Pay-as-you-go | Packing Materials |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Self Storage product offering
Product offeringCore offering
Self Storage rents climate-controlled self-storage units (sized 6 to 40 square meters) and shaded vehicle parking spaces (cars and motorcycles) on monthly, quarterly, semi-annual, and annual subscription terms, with 24/7 access via secure codes, CCTV surveillance, fire alarms, and sprinklers. The company also sells a range of packing materials such as carton boxes, tape, tape dispensers, locks, and other supplies. Customers can browse, calculate space needs, book, and pay for units through the company's website.
Product overview
Self Storage operates as a self-storage facility business offering climate-controlled storage units in various sizes (6-40 sqm) for individuals and businesses, along with covered parking for cars and motorcycles. The company also sells packing and storage supplies including carton boxes in multiple sizes, packing tape, tape dispensers, cutters, rope, bubble packaging, combination locks, and epoxy glue. The core offering consists of rental storage units with 24/7 accessibility, while packing materials serve as complementary add-on products for customers needing to pack and organize their stored items.
Differentiator
Problem solved
Functional benefit
Products and services
- Climate-Controlled Storage Units Rental of climate-controlled self-storage units ranging from 6 to 40 square meters, with three cooling levels, electricity, lights, fire alarms, sprinklers, and 24/7 secure access, available on monthly, quarterly, semi-annual, and annual subscriptions. Designed for individuals and businesses needing secure, climate-protected storage in the Eastern Province of Saudi Arabia.
- Shaded Car Parking Covered/shaded parking spaces for cars available for monthly, quarterly, semi-annual, or annual rental at Self Storage's Al Khobar facility, targeting local vehicle owners seeking protection from heat and sun.
- Shaded Motorcycle Parking Covered/shaded parking spaces specifically for motorcycles, rented on monthly, quarterly, semi-annual, or annual terms at the Al Khobar facility.
- Carton Boxes Cardboard carton boxes available in multiple sizes (e.g., 50x50x50cm, 50x36x36cm, 60x60x60cm, 90x60x60cm) for packing and storing belongings, sold individually to storage customers.
- Packing Tape Transparent adhesive packing tape for sealing packages and storage boxes, sold to support customers packing their items for storage.
- Packing Tape Dispenser Handheld tape dispenser/gun for convenient application of packing tape, sold as a complementary supply to storage customers.
- Cutter Utility cutter for opening packages and cutting packing materials, sold to support customers preparing items for storage.
- Rope Rope for securing and bundling items during packing and storage, sold to support customers' packing needs.
- Bubble Cushioning Wrap Bubble cushioning wrap for protecting fragile items during storage and transport, sold as an add-on packing supply.
- 4-Digit Combination Padlock Four-digit combination padlock for customers to secure their own storage units, sold as an add-on security accessory.
- Epoxy Glue Quick-drying epoxy steel adhesive for repairs and sealing, sold to support storage customers' packing and item-maintenance needs.
- Space Calculator Tool Web-based calculator that helps prospective customers estimate the right storage unit size (6-40 sqm) based on the items they plan to store, supporting self-serve booking.
Companies that use Self Storage
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Self Storage partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Self Storage competitors and assessment
Company assessmentBroad incumbents
- Shurgard Self Storage: A leading European self-storage REIT operating hundreds of facilities across Western Europe. Comparable to Self Storage in unit-format, security architecture, and recurring-revenue model; represents a likely institutional competitor if Saudi market entry accelerates.
- Public Storage: The largest self-storage operator globally with thousands of facilities across the US and Europe. Comparable to Self Storage as a reference benchmark for climate-controlled unit economics, online booking UX, and multi-site operational playbooks — though it does not currently operate in Saudi Arabia.
- Big Yellow Group: UK-listed self-storage REIT focused on urban, high-density catchments. Comparable to Self Storage's strategy of placing climate-controlled facilities at urban intersections, though operating at materially larger scale.
- National Storage Affiliates Trust: US-focused self-storage REIT. Comparable in unit-format diversity (6–40 sqm equivalent) and recurring-revenue structure; relevant as a valuation reference point for private-market self-storage operators like Self Storage.
- CubeSmart: US self-storage REIT with a strong digital booking and customer-management platform. Relevant peer for benchmarking Self Storage's online reservation system, space-calculator tool, and recurring-subscription revenue model.
- Safestore Holdings: UK and European self-storage operator with a digitally-led customer journey comparable to Self Storage's online booking flow. Relevant peer for benchmarking unit economics, occupancy dynamics, and pricing-tier strategies.
- Extra Space Storage: One of the largest US self-storage REITs with a growing international footprint. Comparable in customer-acquisition model (digital booking, unit-size selection) and product structure; potential future entrant into the Saudi market.
Regional players
- Box It Self Storage: A UAE-based self-storage brand that has expanded into Saudi Arabia. Directly comparable to Self Storage in product (climate-controlled, 24/7 access units) and target customer (expatriates, SMEs, families), though headquartered in Dubai.
- The Box Self Storage: A GCC-focused self-storage operator with presence in the UAE and expanding across the region. Comparable to Self Storage in offering climate-controlled units to individuals and businesses in the Middle East, though primarily active outside Saudi Arabia today.
Direct peers
- Makhzny.com: Founded by Self Storage's founder Mohammed Al-Humran with partners in Dammam (also in Saudi Arabia's Eastern Province), Makhzny.com is the closest direct peer — a competing self-storage operation in the same region that explicitly seeded the founder's subsequent independent venture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Self Storage social profiles
Digital presenceSelf Storage compliance and trust
Trust signalCompliance3 records
Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Self Storage leadership team
Management profileNumber of profiles
Profiles1 record
Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Self Storage
What does Self Storage do?
Self Storage rents climate-controlled self-storage units (sized 6 to 40 square meters) and shaded vehicle parking spaces (cars and motorcycles) on monthly, quarterly, semi-annual, and annual subscription terms, with 24/7 access via secure codes, CCTV surveillance, fire alarms, and sprinklers. The company also sells a range of packing materials such as carton boxes, tape, tape dispensers, locks, and other supplies. Customers can browse, calculate space needs, book, and pay for units through the company's website.
Is Self Storage a public or private company?
Self Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Self Storage founded?
Self Storage was founded in 2020. It employs 11 to 50 people.
Where is Self Storage based?
Self Storage is headquartered in Khobar, Saudi Arabia, in the Middle East region.
How does Self Storage make money?
Three revenue lines are on record. Storage Unit Rentals are the primary driver. The others are vehicle Parking Rentals and packing Materials and Supplies.
Who are Self Storage's main competitors?
Broad incumbents on record are Shurgard Self Storage, Public Storage, Big Yellow Group, National Storage Affiliates Trust, CubeSmart, Safestore Holdings and Extra Space Storage. Regional players are Box It Self Storage and The Box Self Storage. Makhzny.com is listed as a direct peer.
Does Self Storage have an API?
No public API is recorded for Self Storage.
What industry is Self Storage in?
Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAC, Vehicle & RV/Boat Self-Storage. Its NAICS code is 53113 and its SIC code is 4220.