Cyrela Brazil Realty

What Cyrela Brazil Realty does

Cyrela Brazil Realty S.A. Empreendimentos e Participações is the largest homebuilder and publicly traded real estate developer in Brazil by revenue and market value. Founded by Elie Horn in 1978 and headquartered in São Paulo, the company listed on BM&FBOVESPA's Novo Mercado segment on July 29, 2005 under ticker CYRE3, with GDSs trading OTC under CYRBY. The firm develops, constructs, and sells premium residential properties across six Brazilian metropolitan markets (São Paulo, Rio de Janeiro, Porto Alegre, Curitiba, Campinas, and Santos), employing 10,000+ people.

The core product is luxury residential real estate, including branded residences developed under exclusive design partnerships with international luxury houses: Pininfarina (Epic Jardim Europa), Armani/Casa (Vista Cyrela Furnished), Dolce&Gabbana Casa (Capri Lifestyle), YOO (Zen Cyrela, Casa Eden), Rosewood, Elie Saab, and Faena. The product portfolio spans ultra-luxury units (348-710 m², 4-5 parking spaces at Vista Cyrela) through mid-market apartments (32-89 m² at Quattri Vila Mariana). Sub-brands include Living for mid-market housing, Vivaz for Minha Casa Minha Vida government-subsidized affordable housing, and CashMe for property-backed lending and mortgage services. The technology layer is limited to a real estate development and CRM platform with the Meu Cyrela mobile app, WhatsApp sales channels, and digital customer portals.

The business model generates revenue primarily through one-time residential unit sales with revenue recognition tied to property delivery milestones, supplemented by managed financial services revenue from CashMe's mortgage and property-backed loan portfolio. Go-to-market is direct-to-consumer via dedicated corretores (sales agents), physical sales offices across operating cities, and digital channels. The customer base is segmented into affluent/luxury buyers (primary), upper-middle-class families, and international brand enthusiasts seeking differentiated branded residences. Reporting as of Q4 2025, quarterly revenue was approximately $599 million USD with a 21.39% net margin and 19.33% return on equity, and Q3 2025 net income reached R$609 million (+29% year-over-year). Market capitalization stood at approximately $1.83 billion as of March 2026.

Name

Cyrela Brazil Realty

Legal name

Cyrela Brazil Realty S.A. Empreendimentos e Participações

Website

http://www.cyrela.com.br/sp

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cyrela Brazil Realty is Brazil's largest publicly traded homebuilder, developing and selling luxury and mid-market residential properties, including branded residences with international design partners, across six major Brazilian cities through direct sales and wholly owned sub-brands Living, Vivaz, and CashMe.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Real Estate and Rental and Leasing (53), Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532), Loan Brokers (6163)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK), Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)

Keywords

• Residential real estate development
• Luxury apartment construction
• Branded residences
• Condominium development
• Property-backed financing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales: Cyrela generates revenue primarily through the development, construction, and sale of residential real estate units. The company develops luxury apartments and condominiums in premium Brazilian locations, selling units to individual buyers who finance purchases through bank mortgages or the company's financing options. Revenue recognition follows property delivery milestones.
2. Financial Services (CashMe): Through its subsidiary CashMe, Cyrela offers mortgage lending and property-backed loans, generating fee income and interest revenue from financial services related to property transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cyrela Brazil Realty develops, constructs, and sells residential real estate across multiple Brazilian market segments through a multi-brand platform — the flagship Cyrela brand for luxury and branded residences (with international design partners including Armani/Casa, Dolce&Gabbana Casa, Pininfarina, YOO, Rosewood, Elie Saab, and Faena), the Living brand for mid-market housing, and the Vivaz brand for Minha Casa Minha Vida affordable housing. Operations span six major cities (São Paulo, Rio de Janeiro, Porto Alegre, Curitiba, Campinas, Santos), supplemented by CashMe mortgage and property-backed loan services for buyer financing.

Product overview

Cyrela Brazil Realty operates a multi-brand residential real estate development platform offering luxury branded residences through partnerships with international design houses (Armani/Casa, Dolce&Gabbana Casa, Pininfarina, YOO), mid-market housing under the Living brand, and government-subsidized units through the Vivaz brand, along with financial services (CashMe) and social programs (Instituto Cyrela). The company operates across six major Brazilian cities including São Paulo, Rio de Janeiro, Porto Alegre, Curitiba, Campinas, and Santos, with projects ranging from ultra-luxury branded residences commanding 24-52% price premiums to affordable housing under the Minha Casa Minha Vida program.

Differentiator

Problem solved

Functional benefit

Brands

• Living: Residential real estate brand under Grupo Cyrela operating in Brazil
• Vivaz
• CashMe
• Cyrela Living CIA

Products and services

• Cyrela Premium Residential Brand Luxury and premium residential real estate development brand offering high-end apartments and branded residences (Armani/Casa, Dolce&Gabbana Casa, Pininfarina, YOO, Rosewood, Elie Saab, Faena partnerships) in Brazil's most exclusive neighborhoods; targeted at affluent buyers and international brand enthusiasts.
• Living Mid-Market Residential Brand Grupo Cyrela sub-brand focused on residential real estate developments targeting middle-market and upper-middle-class families seeking quality apartments and condominiums in major Brazilian metropolitan areas.
• Vivaz Affordable Housing Brand Grupo Cyrela sub-brand targeting the Minha Casa Minha Vida government-subsidized housing segment with affordable residential units for lower-income Brazilian families.
• CashMe Property-Backed Loan Services Financial services brand offering property-backed loans, mortgage lending, and related financial solutions for real estate transactions; an adjacent operating subsidiary of Grupo Cyrela enabling buyer financing pathways.

Quantifiable outcome

• 29% year-over-year net income increase to R$609 million in Q3 2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• Living (Grupo Cyrela)coreStrategic or Co-development PartnerLiving is a Grupo Cyrela brand focusing on different market segments, operating alongside Cyrela's main brand to provide diversified residential property offerings across Brazilian markets.
• Vivaz (Grupo Cyrela)coreStrategic or Co-development PartnerVivaz is a Grupo Cyrela brand targeting different customer segments, complementing Cyrela's luxury positioning with more accessible residential options.
• Instituto CyrelacoreOthersInstituto Cyrela implements social projects focused on education for children and adolescents, conducting social actions in communities near Cyrela developments and supporting sustainable construction certifications.
• PininfarinaflagshipStrategic or Co-development PartnerItalian design house providing design services for Cyrela branded residences, including the Epic Jardim Europa project, bringing international luxury design standards to Brazilian properties.
• RosewoodflagshipStrategic or Co-development PartnerInternational luxury hotel brand partnership for branded residences, bringing Rosewood's hospitality standards and brand prestige to residential developments.
• Elie SaabflagshipStrategic or Co-development PartnerLebanese fashion designer providing design services for Cyrela branded residences, bringing haute couture aesthetics to residential architecture.
• Dolce&Gabbana CasaflagshipStrategic or Co-development PartnerItalian luxury fashion house partnership for branded residences including Capri Lifestyle by Dolce&Gabbana Casa, featuring distinctive Sicilian-inspired design.
• Armani/CasaflagshipStrategic or Co-development PartnerGiorgio Armani's interior design and lifestyle brand partnership for furnished residences including Vista Cyrela Furnished by Armani/Casa.
• YOOflagshipStrategic or Co-development PartnerInternational design and lifestyle brand founded by Philippe Starck and John Hitchcox, providing design services for Zen Cyrela e Yoo and Casa Eden projects.
• FaenaflagshipStrategic or Co-development PartnerInternational lifestyle brand providing design services for branded residences, bringing Faena's distinctive hospitality-inspired design to residential projects.
• Fundação VanzolinicoreTechnology or IntegrationPartner for AQUA-HQE certification, adapting the French HQE sustainable construction standard to Brazilian conditions in partnership with Escola Politécnica da USP.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trisul: São Paulo-focused homebuilder serving middle and upper-middle income segments, with comparable geographic concentration and similar product offerings to Cyrela's mid-market portfolio.
• Tecnisa: Brazilian luxury and high-end residential developer operating primarily in São Paulo with a similar premium positioning and geographic focus, directly competing for affluent buyers in the same neighborhoods.
• Gafisa: One of Brazil's largest publicly traded homebuilders with operations across multiple Brazilian cities, directly competing with Cyrela in residential development and previously holding a leading market position.
• JHSF Participações: Brazilian luxury real estate developer specializing in high-end residential and mixed-use projects in São Paulo, competing in the same premium segment as Cyrela with branded residences and luxury hotels.
• Eztec Empreendimentos: São Paulo-based homebuilder focused on middle-to-high income residential developments, directly comparable to Cyrela's mid-market offerings through similar geographic concentration and product mix.
• Even Construtora: Mid-to-high-end Brazilian homebuilder operating in São Paulo and other major cities, with comparable product positioning to Cyrela's Living brand and similar target buyer segments.
• MRV Engenharia: Brazil's largest homebuilder by units launched, competing directly with Cyrela across multiple price segments including the Minha Casa Minha Vida affordable housing market where both companies have significant presence through subsidiaries.

Broad incumbents

• Lennar Corporation: One of the largest US homebuilders providing a benchmark for operational scale and financial services integration (Lennar Mortgage), similar to Cyrela's integrated model with CashMe.
• Emaar Properties: UAE-based global luxury real estate developer known for branded residences and master-planned communities, providing international benchmark for Cyrela's luxury strategy and partnership approach with luxury brands.

Emerging players

• Cury Construtora: Wholly-owned subsidiary of Cyrela (and partially divested stake), focused on Minha Casa Minha Vida affordable housing in Brazil, directly relevant as an embedded business segment of the parent company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CyrelaBrazilRealty
• Facebookfacebook.com/cyrela
• Instagraminstagram.com/cyrela
• TikToktiktok.com/@cyrelaoficial

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyrela Brazil Realty