Village to Village Network

Name

Village to Village Network

Legal name

Village to Village Network, Inc.

Website

https://vtvnetwork.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Village to Village Network (VtVN) is a 501(c)(3) nonprofit national association supporting 350+ community-based 'Village' organizations that help older adults age in place across the U.S. and 28+ countries, providing membership resources, education, conferences, and a 25-year peer network.

Ownership category

akta.pro rank

Product category

Aging-in-Place Member Association

NAICS

Civic and Social Organizations (81341), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK)

Keywords

• Aging in place
• Senior community support
• Village movement
• Nonprofit membership association
• Older adult services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees across multiple tiers ranging from $150 to $500 per year, providing access to document library, webinars, mentor services, forums, toolkits, and network provider discounts. Tiers include Opportunity Member ($225), Volunteer Village Member ($225), Regular Full Member ($425), Hub & Spoke Members ($425+$100), Sponsoring/Supporting Member ($500), and Village Friend ($150).
2. Conference Registration: Revenue from annual National Village Gathering conference registrations. Member rate is $50 and non-member rate is $75. Group discounts of $10 per person available for groups of 5 or more. Additional revenue from sponsorship prospectus opportunities.
3. Conference Sponsorships: Corporate and organizational sponsors at Platinum, Gold, Silver, and Bronze levels support the annual National Village Gathering conference.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Village to Village Network is a 501(c)(3) nonprofit national membership association that provides Villages—community-based organizations helping older adults age in place—with expert guidance, a Document Library, mentor matching, monthly webinars, toolkits, peer forums, the interactive Village Map, and the annual National Village Conference. It serves as the "National Office" of the Village movement, representing over 350 Villages across all 50 U.S. states and approximately 28 international countries.

Product overview

Village to Village Network (VtVN) is a membership-based national association that brings Villages together to share best practices for enabling older adults to live independent, healthy, purposeful lives with connections to their communities. VtVN offers a comprehensive suite of member services including a Document Library with village formation and governance resources, monthly educational Webinars, a Mentor Program for peer guidance, Toolkits for village startup and fundraising, and the annual National Village Conference. Additional member benefits include access to Forums for peer discussions, E-Blasts for updates, a Membership Directory, and an interactive Village Map for locating services. The organization also facilitates Monthly Focus discussions and the Rainbow Network workgroup for specialized topics around LGBTQSGL inclusion. VtVN supports its member Villages through partnerships with technology platforms including RunMyVillage (association management) and Helpful Village (village-specific website and database).

Differentiator

Problem solved

Functional benefit

Products and services

• Village to Village Network Membership
• Document Library

Quantifiable outcome

• Village members remain connected to their communities, with reduced isolation, increased independence and enhanced purpose of life.
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• AARPflagshipGTM or Marketing PartnerAARP is a nonprofit, nonpartisan organization that empowers people to choose how they live as they age. AARP is a Platinum Level sponsor of the annual National Village Gathering conference and serves as a corporate partner of Village to Village Network.
• RunMyVillagecoreTechnology or IntegrationRunMyVillage is a technology platform whose mission is to take the drudgery out of running and growing a club or association. The company provides operations management software specifically designed for Villages and is a Gold Level conference sponsor.
• Helpful VillagecoreTechnology or IntegrationHelpful Village is described as the first Village-specific website and database platform, born and designed with Village needs in mind from day one. It was chosen by Aging 2.0 as one of the top-ten innovations for older adults and is a Gold Level conference sponsor. VtVN hosts a monthly Helpful Village Users Group webinar.
• LeadingAgeflagshipStrategic or Co-development PartnerLeadingAge is a national association of services for older adults. Village to Village Network is a LeadingAge Corporate Partner, and the organizations co-host the 2026 In-Person VtVN Conference with LeadingAge on October 25, 2026 in Philadelphia.
• Consumer Financial Protection Bureau (CFPB)minorStrategic or Co-development PartnerCFPB is a U.S. government agency that makes sure banks, lenders, and other financial companies treat people fairly. Listed as a Network Sponsor providing resources for older adults on financial topics.
• Road ScholarminorGTM or Marketing PartnerRoad Scholar is the world's largest experiential learning organization for lifelong learners. Listed as a Silver Level conference sponsor and Network Sponsor.
• Goodwin LivingminorGTM or Marketing PartnerGoodwin Living serves older adults in Northern Virginia and Washington D.C. with senior living, healthcare, and age-at-home services. Listed as a Gold Level conference sponsor, Network Sponsor, and sponsor of the annual conference under the 'Stronger Memory' branding.
• Village Movement CaliforniacoreStrategic or Co-development PartnerVillage Movement California is a statewide organization that believes in the power of community to achieve society-wide change in the way America ages. Listed as a Network Sponsor and co-presents at national gatherings.
• Washington Area Villages Exchange (WAVE)coreStrategic or Co-development PartnerWAVE is a forum through which nonprofit Villages in the Washington D.C. metropolitan area share experience and ideas. Listed as a Network Sponsor and joint conference co-host (VtVN-WAVE Joint Conference 2023).
• LCAO (Leading Age California Organization)minorStrategic or Co-development PartnerLCAO is referenced as a partner organization alongside LeadingAge, with LCAO branding appearing on the VtVN website.
• Rutgers University / Rutgers Hub for Aging CollaborativeflagshipStrategic or Co-development PartnerVtVN partnered with Rutgers University to conduct the 2025 National Census of Villages, with Rutgers Hub for Aging Collaborative co-presenting initial findings from the census in May 2026 and deeper dive presentations in June 2026.
• Urban PolingminorGTM or Marketing PartnerUrban Poling is listed as a Silver Level sponsor of the National Virtual Village Gathering 2026.
• DOROT USAminorGTM or Marketing PartnerDOROT USA is listed as a Silver Level sponsor of the National Virtual Village Gathering 2026.
• Hello! EverydayminorGTM or Marketing PartnerHello! Everyday is listed as a Silver Level sponsor of the National Virtual Village Gathering 2026.
• OmnicareminorGTM or Marketing PartnerOmnicare is listed as a Bronze Level sponsor of the National Virtual Village Gathering 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Village Movement California: Statewide coalition of California Villages and a VtVN Network Sponsor. Operates in the same Village model space but at a regional level, presenting both partnership and potential competitive overlap with VtVN's national scope.
• Washington Area Villages Exchange (WAVE): Forum of nonprofit Villages in the Washington D.C. metro area and a VtVN Network Sponsor that co-hosted a joint conference in 2023. Serves the same Village model in a defined regional footprint, similar in mission to VtVN at a smaller geographic scale.

Direct peers

• Beacon Hill Village: Founded in 2002, Beacon Hill Village in Boston is the original Village and a direct member of the VtVN network. It is one of the most established community-based aging-in-place models and is referenced throughout VtVN's history and resources.
• DOROT: Jewish-founded nonprofit providing services to combat social isolation among older adults, including a Village model program in Manhattan. A 2026 Silver-level VtVN conference sponsor, with directly overlapping audience and programming philosophy.
• A Little Help: Colorado-based Village organization connecting neighbors to help seniors thrive, led by VtVN Treasurer Hilary Simmons. Functions as both a peer Village and a close partner within the VtVN network.

Broad incumbents

• AARP: The largest U.S. nonprofit serving older adults, with advocacy, education, and member benefits across the 50+ population. AARP is a Platinum-level VtVN conference sponsor and addresses the same end-user demographic, but at vastly greater scale and scope than VtVN's Village-focus.
• USAging: National association representing Area Agencies on Aging and tribal aging programs, with a federal advocacy and capacity-building role. Comparable as a national aging-services membership body serving community-based organizations for older adults.
• LeadingAge: National association of nonprofit aging-services providers, including housing, healthcare, and community programs. VtVN is a LeadingAge Corporate Partner and co-hosts the 2026 in-person conference, sharing overlapping member audiences in the aging-services ecosystem.
• National Council on Aging (NCOA): National nonprofit working to improve the lives of older adults through programs, advocacy, and partnerships. Overlaps with VtVN's mission of healthy aging and is connected via VtVN board member Wendy Zenker's prior SVP role at NCOA.

Others

• PACE Association (Programs of All-Inclusive Care for the Elderly): National PACE Association represents programs providing comprehensive medical and social services to frail older adults who qualify for nursing-home-level care. Conceptually adjacent to VtVN's aging-in-place mission and connected via VtVN board member Brittany Kearney's role at a PACE program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@VtVNetwork
• Facebookfacebook.com/villagetovillagenetwork

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village to Village Network