VOXI
VOXI is a UK digital-first mobile virtual network operator and sub-brand of Vodafone, offering 30-day rolling SIM-only plans with unlimited data passes for social media, music, and video streaming apps on The Nation's Network.
- Company typePrivate
- Founded2017
- HeadquartersNewbury, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What VOXI does
VOXI is a UK digital-first mobile virtual network operator (MVNO) and trading sub-brand of Vodafone Limited (a subsidiary of Vodafone Group Plc). Operating exclusively in the United Kingdom, VOXI provides 30-day rolling SIM-only mobile plans and handset bundles on The Nation's Network — the combined infrastructure created by VodafoneThree Holdings Ltd through the merger of Vodafone and Hutchison 3G UK, with £11bn of committed network investment through 2034. The company has no physical retail footprint; all acquisition, activation, and account management occur via voxi.co.uk or the eSIM flow, with SIM cards delivered free of charge.
The core product portfolio is built around a modular "pass" architecture layered on top of standard mobile plans. Every plan includes an Unlimited Social Media pass covering Snapchat, Instagram, WhatsApp, Facebook, Twitter/X, Pinterest, and Facebook Messenger through zero-rating at the network layer. Plans priced £12/month and above add an Unlimited Music pass (Spotify, Apple Music, Amazon Music, Deezer, TIDAL, RAYO, Primordial Radio), and plans priced £15/month and above add an Unlimited Video pass (YouTube, Netflix, Prime Video, My5). Pricing runs from £10/month (currently 60GB promotional data, reverting to 20GB post-September 2026) up to a £20/month truly unlimited data tier. Ancillary products include VOXI Drop (a monthly loyalty rewards programme), Friends with Benefits (referral programme currently offering £40 gift cards), handset financing via PayPal Credit over 12–36 months, eSIM activation, a European Roaming Pass, and a Partner Pass Programme that allows third-party apps to apply for inclusion in unlimited data passes.
VOXI's commercial model is a B2C subscription business monetised through (a) recurring 30-day plan subscriptions at £10–£20/month, (b) one-time handset sales with PayPal Credit financing, and (c) optional roaming add-ons. The go-to-market is product-led growth: self-serve sign-up, freemium-style free SIM, and distribution through affiliate networks (uSwitch, MoneySupermarket, Quidco, Topcashback, etc.) and student platforms (UNiDAYS, Student Beans, UCAS). Target customers are UK consumers — particularly social-media-heavy users, students, and budget/mid-market subscribers seeking contract-free flexibility — with messaging oriented around unlimited social media usage as the primary hook.
VOXI firmographics
Firmographics- Name
- VOXI
- Legal name
- Vodafone Limited
- Website
- https://voxi.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- VOXI is a UK digital-first mobile virtual network operator and sub-brand of Vodafone, offering 30-day rolling SIM-only plans with unlimited data passes for social media, music, and video streaming apps on The Nation's Network.
- Ownership category
- akta.pro rank
VOXI industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
Keywords
Where VOXI is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VOXI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain
Revenue model
- SIM Only Plan Subscriptions: Recurring 30-day rolling monthly subscriptions providing mobile services including unlimited calls, texts, and data allowances. Base plan starts at £10/month with 60GB data (promotional offer). Tiered pricing with additional value-add services (Unlimited Music at £12+, Unlimited Video at £15+). No contract commitment; customers can cancel anytime.
- Handset Sales with Financing: Mobile device sales with PayPal Credit payment options over 12/24/30/36 months. Customers purchase handsets bundled with SIM plans. Total device costs range from £338.40 (Pixel 10a) to £1,776 (Galaxy Z Fold8) before promotions. VOXI acts as credit broker for PayPal Credit financing.
- European Roaming Pass Add-on: Optional add-on for customers traveling in Europe. When roaming, unlimited video/social/music passes are deducted from plan's data allowance with 20GB fair usage limit per 30-day plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | £10/month plan with 60GB data and Unlimited Social Media |
| Subscription | Monthly | £12/month plan with Unlimited Social Media and Unlimited Music |
| Subscription | Monthly | £15/month plan with Unlimited Social, Unlimited Music, and Unlimited Video |
| Subscription | Monthly | £20/month Unlimited Data plan with Unlimited Social, Music, and Video |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
VOXI product offering
Product offeringCore offering
VOXI is a UK-based mobile virtual network operator (MVNO) and sub-brand of Vodafone Limited that sells no-contract, 30-day rolling SIM-only mobile plans and handset financing deals to individual consumers. Its flagship differentiator is unlimited data for partner apps — all plans include Unlimited Social Media (Snapchat, Instagram, WhatsApp, Facebook, Twitter, Pinterest), while higher tiers add Unlimited Music (Spotify, Apple Music, etc.) and Unlimited Video (YouTube, Netflix, Prime Video) without consuming the customer's general data allowance. The service runs on The Nation's Network, the combined Vodafone and Three UK infrastructure.
Product overview
VOXI is a UK-based mobile virtual network operator (MVNO) and sub-brand of Vodafone, operating on The Nation's Network (a combined Vodafone and Three network infrastructure). The product portfolio centers on 30-day rolling SIM-only plans with no contract commitment, bundled with mobile phone financing deals. The core differentiator is a modular pass system offering unlimited data for specific app categories: Unlimited Social Media (included in all plans, covering Snapchat, Instagram, WhatsApp, Facebook, Twitter, Pinterest, Facebook Messenger), Unlimited Music (plans £12+, covering Spotify, Apple Music, Amazon Music, Deezer, TIDAL), and Unlimited Video (plans £15+, covering YouTube, Netflix, Prime Video, My5). Additional products include the award-winning VOXI Drop loyalty program, a referral program (Friends with Benefits), eSIM activation, European Roaming Pass, and a Partner Pass Program enabling third-party apps to join unlimited data passes. The company also offers mobile phone deals with financing options through PayPal Credit.
Differentiator
Problem solved
Functional benefit
Products and services
- SIM Only Plans 30-day rolling SIM-only mobile plans with no contract commitment, available to UK consumers. All plans include unlimited calls, texts, picture messages, and the Unlimited Social Media pass (Snapchat, Instagram, WhatsApp, Facebook, Twitter, Pinterest, Facebook Messenger) without data consumption. Higher tiers add Unlimited Music (£12+) covering Spotify, Apple Music, Amazon Music, TIDAL, Deezer, and Unlimited Video (£15+) covering YouTube, Netflix, Prime Video, My5. Base £10 plan offers 60GB data (promotional until 30/09/2026).
- Mobile Phone Deals Mobile handset sales bundled with VOXI SIM plans. Devices offered include 5G-enabled smartphones from Samsung (e.g., Galaxy Z Fold8, Galaxy Z Flip8), Apple (iPhone 17 Pro Max), and Google (Pixel 10 Pro, Pixel 10a). Financing is provided exclusively through PayPal Credit over 12, 24, 30, or 36 month terms. Total device costs range from £338.40 (Pixel 10a) to £1,776 (Galaxy Z Fold8) before promotions.
- eSIM Electronic SIM card technology that allows customers to activate VOXI service on compatible devices without a physical SIM card, supporting instant digital onboarding and quick activation for UK consumers with eSIM-capable handsets.
- VOXI For Now Social Tariff A social tariff sub-offering within the VOXI brand, designed to provide basic mobile connectivity with social media data included for budget-conscious or financially vulnerable UK customers.
- European Roaming Pass Optional add-on service that enables VOXI customers to use their plan while traveling in Europe. Subject to a 20GB fair usage limit per 30-day plan when roaming; unlimited video/social/music passes apply within the fair use limit.
Quantifiable outcome
- Current promotion: £10 plan includes 60GB data (was 20GB); £15 plan includes 140GB data (was 35GB) until 30/09/2026
- +1 more outcomes
Companies that use VOXI
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
VOXI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VOXI partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Vodafone Limited (Parent Company)coreVOXI is a sub-brand/trading name of Vodafone Limited. Operates under Vodafone's regulatory authorization (FCA regulated for consumer credit). VOXI uses The Nation's Network infrastructure created by VodafoneThree Holdings Ltd through the merger of Vodafone and Hutchison 3G UK.
- VodafoneThree Holdings LtdcoreInfrastructure provider for VOXI services. The Nation's Network combines Vodafone and Three UK network infrastructure with £11bn committed investment by 2034. VOXI runs on this combined network.
- PayPalcorePayPal Credit provides financing options for handset purchases over 12/24/30/36 months. VOXI acts as credit broker exclusively for PayPal Credit. Pay in 3 option also available. PayPal is also a reward option in the Friends with Benefits referral program.
- Social Media Partners (Snapchat, Instagram, Facebook, Twitter, WhatsApp, Pinterest)corePartner apps included in Unlimited Social Media pass. VOXI identifies these services on their network to provide zero-rated data access without consuming customer data allowance. Zero-rating applies to Snapchat, Instagram, WhatsApp, Facebook, Twitter, Pinterest, Facebook Messenger.
- Music Streaming Partners (Spotify, Apple Music, Amazon Music, Deezer, TIDAL)corePartner apps included in Unlimited Music pass on £12+ plans. Zero-rated streaming without consuming data allowance. Also includes RAYO and Primordial Radio.
- Video Streaming Partners (YouTube, Netflix, Prime Video, My5)corePartner apps included in Unlimited Video pass on £15+ plans. Zero-rated streaming without consuming data allowance.
- Mace PromotionsminorPrize fulfillment partner for VOXI Drop rewards program and various competitions. Fulfills merchandise prizes including VOXI branded items, tech accessories, and promotional giveaways.
- Element London LtdminorPrize provider for event-based competitions including KISS Haunted House Party packages and music festival prize draws (Kendal Calling, BST Hyde Park). Provides travel, accommodation, and event tickets.
- BuyapowaminorPrizes fulfilled through Buyapowa include Amazon gift cards for referral program winners and various competition prizes.
- Samsung Electronics (UK) LimitedminorSamsung promotion partner for Galaxy Tab S6 Lite giveaway with Galaxy S24 series purchases. VOXI listed as participating retailer in Samsung promotional offers.
- LADbible GroupminorAgency partner facilitating social media competitions and prize giveaways including January Blues VOXI Giveaway. Manages prize fulfillment and delivery for major prize draws.
- Bauer Media Group (KISS FM)minorPartner for KISS Chosen One competition and KISS Haunted House Party event prizes. Provides event tickets and collaborates on music festival experiences for VOXI customers.
Scale indicators2 records
VOXI competitors and assessment
Company assessmentOthers
- Mint Mobile: US-based digital-first MVNO with a similar online-only, no-contract, value-tier positioning. Not a direct UK competitor, but a comparable digital-led MVNO business model benchmark for VOXI's product-led growth motion.
Direct peers
- giffgaff: UK-based MVNO operating on the O2 network with a similar digital-first, online-only model targeted at younger consumers. Uses zero-rating-style 'goodybags' and community-driven support, directly comparable to VOXI's positioning.
- Sky Mobile: UK MVNO on the O2 network bundling mobile with Sky TV and broadband. Targets existing Sky households with rollover data and entertainment perks, comparable in its ecosystem-bundling and streaming-aligned strategy to VOXI's Unlimited Video pass.
- iD Mobile: UK MVNO on the Three network offering SIM-only and handset plans with competitive pricing. Comparable to VOXI in its digital-first acquisition, handset financing, and value-segment targeting on overlapping network infrastructure.
- Tesco Mobile: UK MVNO on the O2 network sold through Tesco retail and online. Targets price-conscious consumers, including families and students, with bundle discounts and Clubcard loyalty — a comparable demographic and value-led positioning to VOXI.
- Smarty: UK MVNO on the Three network offering simple, low-cost SIM-only plans with no frills. Comparable to VOXI in its digital-first, no-contract, value-tier positioning, and now overlapping on the merged Vodafone/Three network infrastructure.
- Lebara: UK MVNO operating on the Vodafone network, focused on international calling and migrant/expat communities. Comparable as a Vodafone-network MVNO with a niche demographic-targeting strategy, though VOXI targets youth rather than diaspora.
Broad incumbents
- Vodafone UK: Parent/incumbent MNO and VOXI's ultimate network and brand owner. Provided here as a reference for the broader MNO competitive set in which VOXI's sub-brand proposition must compete.
- EE: Largest UK MNO by subscribers. Competes with VOXI indirectly across the same UK consumer market, particularly postpaid and entertainment bundles (EE also offers unlimited data plans for streaming and social).
Emerging players
- Honest Mobile: UK-based MVNO with a sustainability focus, planting trees per SIM and using recycled SIMs. Direct MVNO peer with comparable digital-first targeting, but differentiated by ESG positioning rather than zero-rating.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
VOXI social profiles
Digital presenceVOXI financial estimates
Financial estimateRevenue estimate
Valuation estimate
VOXI leadership team
Management profileNumber of profiles
VOXI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VOXI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VOXI
What does VOXI do?
VOXI is a UK-based mobile virtual network operator (MVNO) and sub-brand of Vodafone Limited that sells no-contract, 30-day rolling SIM-only mobile plans and handset financing deals to individual consumers. Its flagship differentiator is unlimited data for partner apps — all plans include Unlimited Social Media (Snapchat, Instagram, WhatsApp, Facebook, Twitter, Pinterest), while higher tiers add Unlimited Music (Spotify, Apple Music, etc.) and Unlimited Video (YouTube, Netflix, Prime Video) without consuming the customer's general data allowance. The service runs on The Nation's Network, the combined Vodafone and Three UK infrastructure.
Is VOXI a public or private company?
VOXI is a private company. It is classified as corporate owned and is currently operating.
When was VOXI founded?
VOXI was founded in 2017. It employs 5,001 to 10,000 people.
Where is VOXI based?
VOXI is headquartered in Newbury, United Kingdom, in the Europe region.
How does VOXI make money?
Three revenue lines are on record. SIM Only Plan Subscriptions are the primary driver. The others are handset Sales with Financing and european Roaming Pass Add-on.
Who are VOXI's main competitors?
Mint Mobile is listed as an others. Direct peers are giffgaff, Sky Mobile, iD Mobile, Tesco Mobile, Smarty and Lebara. Broad incumbents are Vodafone UK and EE. Honest Mobile is listed as an emerging player.
Does VOXI have an API?
No public API is recorded for VOXI.
What industry is VOXI in?
VOXI's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs). Its NAICS code is 51711 and its SIC code is 4812.