Social Media Partner

What Social Media Partner does

Social Media Partner B.V. is a Dutch private limited social media marketing agency headquartered at Zomerdijk 9E, 7942 JR Meppel, Netherlands. The company provides outsourced social media management, community/webcare, LinkedIn lead generation, influencer marketing, event promotion, video and after-movie production, website development, and hourly strategic consulting. The primary customer base consists of Dutch small and medium-sized enterprises, entrepreneurs, and B2B professionals seeking LinkedIn visibility, with event organizers as a secondary segment. Three named reference customers span real estate (Hup & Fidom Garantiemakelaars), professional services (TM Contact), and a personal LinkedIn profile referencing HP Enterprise, indicating an SMB-skewed book of business.

The service portfolio is structured around recurring monthly retainers (social media outsourcing from €199/month, webcare from €150/month), fixed-scope project packages (Event Promo Pakket from €500 for a six-week campaign, video production from €1,500), and professional services (LinkedIn lead generation and profile optimization, consulting at €75/hour). Underlying technology is conventional: the agency operates on the major consumer social platforms, uses LinkedIn Sales Navigator for B2B prospecting, runs an affiliated SMP media group (smpmedia.nl) that delivers video, web, and graphic design, and holds "erkend leerbedrijf" (recognized learning company) status for trainee intake. No proprietary platform, APIs, SDKs, or AI/ML capabilities are disclosed.

Revenue mechanics are a blend of subscription retainers (the core), one-time campaign fees, and hourly/project professional services. Distribution is concentrated in the Netherlands with no disclosed international activity. The company is bootstrapped and founder-led (primary contact: Bianca Mars), with no external funding rounds, no disclosed headcount, and no public revenue figures.

Name

Social Media Partner

Legal name

Social Media Partner B.V.

Website

https://smediapartner.nl

Company type

Private

Operating status

Operating

Short description

Social Media Partner B.V. is a Dutch social media marketing agency in Meppel, Netherlands, offering outsourced social media management, webcare, LinkedIn lead generation, influencer marketing, event promotion, and video production to SMEs, entrepreneurs, and B2B professionals in the Dutch market.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Social media management
• Social media outsourcing
• LinkedIn lead generation
• Influencer marketing
• Video production services

Headquarters

HQ city

Meppel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Social Media Uitbesteding: Monthly retainer model for ongoing social media management services, providing clients with dedicated social media manager, content creation, strategy development, and reporting.
2. Event Promotion Packages: 6-week event promotion campaigns with social media management and video production options.
3. Webcare Services: Social media response management services billed monthly.
4. LinkedIn Services: LinkedIn profile optimization and lead generation services using Sales Navigator, including profile analysis, content writing, and outreach campaigns.
5. Video Production: Professional promotional videos and after movies for events and corporate marketing.
6. Hourly Consulting: Hourly consulting services at €75 per hour excl. BTW for additional work beyond standard packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Social Media Partner is a Dutch social media marketing agency that provides outsourced social media management to entrepreneurs, SMEs, and corporate clients. Core services include dedicated social media management (Social Media Uitbesteding from €199/month), LinkedIn Lead Generation using Sales Navigator, influencer marketing via a Dutch influencer network, event promotion packages, webcare (response management from €150/month), and broadcast-quality video/after-movie production.

Product overview

Social Media Partner is a Dutch social media marketing agency offering a comprehensive suite of services centered around social media outsourcing. The core product, Social Media Uitbesteding (starting at €199/month), provides full-service social media management with dedicated account managers, content creation, and targeted advertising. This integrates with LinkedIn Lead Generatie/Profiel Check services using Sales Navigator for B2B lead generation, Influencer Marketing for connecting brands with Dutch influencers, and Event Promo Pakket for event promotion campaigns. Additional services include website development through partner platforms, webcare (social media response management from €150/month), and graphic design. The offering operates as a modular service model where clients can select individual services or comprehensive packages tailored to their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Uitbesteding (Social Media Outsourcing) Full-service outsourced social media management including a dedicated personal social media manager, content creation and posting, strategy development, targeted advertising (retargeting and look-alike audiences), company/product photography, and monthly reporting. Targeted at Dutch entrepreneurs and SMEs.
• LinkedIn Lead Generatie (LinkedIn Lead Generation) Lead generation service using LinkedIn Sales Navigator to identify and connect with target contacts. Includes ideal customer profile definition, selection criteria for outreach, and structured campaigns. Targeted at B2B professionals and entrepreneurs seeking more revenue through LinkedIn.
• LinkedIn Profiel Check (LinkedIn Profile Check) Analysis and optimization of LinkedIn profile covering personal description, searchability, articles and activities, work experience, skills, endorsements, recommendations, achievements, and writing of a unique personal headline and bio. Targeted at individual professionals and executives.
• Influencer Marketing Connects brands with a network of top Dutch influencers and unique talents — including CEOs, marketing departments, and municipal/government managers — for online campaigns with authentic reach into target audiences.
• Ik ben influencer (I am an influencer) Onboarding program for influencers to participate in campaigns with top brands through the agency's network of CEOs, marketing departments, and government managers.
• Corporate Social Media Social media services for corporate clients bundling social media outsourcing, LinkedIn lead generation, custom campaigns, event management, personal social media advisor, visibility and branding, cross-media reach, brand awareness, and promotional videos. Targeted at marketing departments of larger organizations.
• Event Promo Pakket (Event Promo Package) 6-week social media event promotion campaign from €500 including audience targeting, social media activation during the event, after-movie production with broadcast equipment, and optional promo/vlog video add-ons. Targeted at event organizers.
• Webcare Social media response management service handling follower messages and comments to improve customer experience and brand affinity, billed monthly from €150.
• After Movie Event summary video produced by a professional crew with broadcast equipment and edited in a professional edit suite, delivered on DVD and stick; lower-cost promo vlog alternatives without broadcast equipment are also offered.
• Promotievideo (Promotional Video) Professional promotional videos produced with a broadcast-quality crew, with lower-cost promo/vlog style videos also available, used for corporate marketing and event promotion.
• Website Development (via partner laatjewebsiteontwerpen.nl) Website and landing page creation delivered through partner website laatjewebsiteontwerpen.nl, including recent work portfolio and custom design from A to Z, offered to clients as a complementary service alongside social media management.
• Inhakers van de Maand (Monthly Trending Topics Calendar) Monthly trending topics calendar (inhaakkalender) for social media content with tips on effectively using trending hashtags and events, offered as a downloadable lead-generation resource.
• Hourly Consulting Hourly consulting services billed at €75 per hour excluding BTW for additional work, travel costs, and other expenses outside standard package scope.

Quantifiable outcome

• Paid advertising investment can return approximately 10% of total revenue when using retargeting and look-alike audiences
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dutch Influencers and Unique Talents NetworkcoreGTM or Marketing PartnerSocial Media Partner has built a strong network of top Dutch influencers and unique talents over the years. This network includes CEOs of international companies, marketing departments of hip companies, and managers of municipalities and government agencies. Through these partnerships, they connect brands with influencers whose authentic content reaches target audiences effectively.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Greenhouse Group: Dutch digital marketing group offering performance marketing, content, and social media services. Comparable Dutch-market peer operating at greater scale with broader digital capabilities than Social Media Partner's boutique agency footprint.
• Dept: Larger Dutch-headquartered digital agency offering end-to-end creative, technology, and marketing services including social media management. Directly comparable as a Dutch social/digital agency targeting brand and corporate clients, but operates at significantly greater scale and a much wider service portfolio.

Direct peers

• King Content: Dutch content and social media agency producing branded content, social campaigns, and influencer collaborations for Dutch and international brands. Comparable on the content + influencer axis that Social Media Partner also operates in.
• Springbok Agency: Dutch social media and digital agency specializing in social content creation, community management, and influencer-driven campaigns for brands. Highly comparable offering to Social Media Partner's outsourcing + influencer model, serving a similar Dutch brand and SME client base.
• BLPPR (Bureau Louk Peters): Dutch PR and content marketing agency producing social content, influencer campaigns, and brand storytelling for Dutch clients. Comparable on the social content + influencer axis, particularly in the Dutch SME and corporate segment.
• Happy Horizon: Dutch digital marketing agency group delivering social media, content, performance marketing, and creative services to brands and SMEs. Closely comparable business model and Dutch-market focus to Social Media Partner, with broader service breadth.
• New Story: Dutch creative and social media agency working on brand storytelling, content production, and social campaigns for Dutch brands. Directly comparable as a Dutch boutique agency combining social media management with creative production.
• Major Tom: Digital agency offering strategy, creative, web development, and social media services to mid-market and enterprise clients. Comparable as a service-led social/digital agency, though more weighted toward North American clients than Social Media Partner's Dutch-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCDgxliNg1bdZZCsR7rFlbpg
• Facebookfacebook.com/smediapartner.nl
• LinkedInlinkedin.com/company/smediapartner
• Instagraminstagram.com/social.mediapartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Media Partner