TrackSure
TrackSure is an AI-powered event tracking management platform that automates event schema definition, generates framework-specific code, validates events in real-time, and syncs with analytics tools. It serves product managers, developers, data analysts, and growth teams across web, mobile, and backend environments.
- Company typePrivate
- Founded2025
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What TrackSure does
TrackSure is a privately held, India-based SaaS startup founded in 2025 and headquartered in Gurgaon, operating with a team of 1–10 employees. The company provides an AI-powered event tracking management platform that automates the full lifecycle of product-analytics event instrumentation — definition, code generation, real-time validation, change management, and downstream sync. Its flagship capability, "Event Creator AI," accepts plain-English descriptions of user flows and returns structured event schemas (names, triggers, properties) plus framework-specific tracking code snippets (React, Flutter, iOS, Android, Backend). The platform is delivered as multi-platform SDKs plus a centralized web dashboard with visual event definition, version control, and a real-time event-health monitor, and it integrates natively with Mixpanel, Google Analytics 4, and Amplitude so that validated events flow downstream without redundant configuration.
TrackSure serves four primary personas — product managers, developers, data analysts, and growth teams — across technology, SaaS, and e-commerce organizations that need consistent, cross-platform event tracking. The company runs a hybrid go-to-market: a product-led growth motion via a self-serve Google Forms free trial (Free tier capped at 10 events and 500K monthly events), combined with an enterprise field-sales motion anchored by a custom-priced Enterprise tier that includes on-premise deployment, custom security compliance, unlimited users, and dedicated support. Pricing is structured as four tiers — Free ($0/month), Growth ($99/month, up to 200 events and 5M monthly events), Scale ($299/month, unlimited events, advanced validation, real-time monitoring, 20M monthly events), and Enterprise (custom). Supplemental monetization comes from consulting services for migration, onboarding, and customization. Marketing is conducted through an educational blog launched in March 2025, an organic LinkedIn presence, and a Twitter/X account, with no disclosed partnerships, channel alliances, or institutional investors identified in the source material.
TrackSure firmographics
Firmographics- Name
- TrackSure
- Website
- https://tracksure.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrackSure is an AI-powered event tracking management platform that automates event schema definition, generates framework-specific code, validates events in real-time, and syncs with analytics tools. It serves product managers, developers, data analysts, and growth teams across web, mobile, and backend environments.
- Ownership category
- akta.pro rank
TrackSure industry classification
Industry- Product category
- Product Analytics Event Management
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Webhooks, Eventing & Message Streaming (BPAMAOAE)
- akta.pro secondary industries
- Experiment Tracking, Metadata & Model Registry (HDAAABAC), Data Pipelines for GenAI (Curation, Filtering, Deduplication, Copyright) (HDAAACAJ)
Keywords
Where TrackSure is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
TrackSure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with four pricing tiers (Free, Growth, Scale, Enterprise). Free tier for evaluation, paid tiers (Growth at $99/month, Scale at $299/month) for teams scaling event tracking, and custom Enterprise pricing for large organizations requiring on-premise deployment and dedicated support.
- Professional Services: Consulting services offered for migration, onboarding, and customization of TrackSure for specific product needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams evaluating TrackSure |
| Subscription | Monthly | Growth tier for startups and mid-sized companies |
| Subscription | Monthly | Scale tier for high-scale operations and large teams |
| Subscription | Multi-year contract | Enterprise tier for enterprises needing full control |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
TrackSure product offering
Product offeringCore offering
TrackSure is an AI-powered event tracking and management SaaS platform that automates event definition, framework-specific code generation, real-time schema validation, version-controlled change management, and analytics-platform synchronization. Its core feature, Event Creator AI, converts plain-English descriptions of user flows into complete event schemas with names, triggers, and properties in seconds, and the platform natively syncs validated events to Mixpanel, Google Analytics 4, and Amplitude across Web, iOS, Android, and Backend environments.
Product overview
TrackSure is a single, unified AI-powered event-tracking platform. Its core platform provides centralized event management, visual definition, real-time validation, and version control. The flagship feature, Event Creator AI, converts plain-English flow descriptions into event schemas and auto-generates code — eliminating manual tracking. SDKs for Web, iOS, Android, and Backend integrate the validation layer into each deployment environment. The platform syncs validated events to analytics tools (Mixpanel, GA4, Amplitude). Three paid tiers (Growth at $99/month, Scale at $299/month, and Enterprise with custom pricing) offer escalating event limits, validation depth, and monitoring capabilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- ~50% reduction in debugging time
- +6 more outcomes
Companies that use TrackSure
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
TrackSure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
TrackSure partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
TrackSure competitors and assessment
Company assessmentBroad incumbents
- Mixpanel: Mixpanel is a leading product analytics platform with native event tracking across web and mobile. It is explicitly listed as a TrackSure integration destination, but it also competes in the broader analytics workflow and could ship first-party event validation features that undermine TrackSure's value proposition.
- Amplitude: Amplitude is a full-stack product analytics platform with its own event ingestion, governance, and validation capabilities. Like Mixpanel, Amplitude is integrated by TrackSure but also overlaps in the event schema and governance space that TrackSure targets.
- Heap (ContentSquare): Heap, now part of ContentSquare, offers autocapture-based product analytics with retroactive event definition. It competes with TrackSure by removing the need for explicit, manually-defined event schemas - going after the same workflow TrackSure is automating.
Direct peers
- RudderStack: RudderStack is an open-source CDP that offers event collection SDKs across web, mobile, and server, with routing to over 200 destinations. TrackSure competes directly with RudderStack for the 'event governance + multi-destination sync' use case, and both pursue a developer-led, schema-aware approach to analytics plumbing.
- Segment (Twilio): Segment is a customer data platform that collects, validates, and routes events to downstream analytics destinations including Mixpanel, Amplitude, and GA4. Like TrackSure, it sits between the application and analytics tools, governing event collection and routing - making it the closest direct competitor in the event-pipeline and validation space.
- PostHog: PostHog is an open-source product analytics suite that includes event capture SDKs, feature flags, session replay, and more. Both PostHog and TrackSure serve developer teams who want reliable, validated event data flowing into product analytics, and overlap in event-tracking automation and version control.
- Snowplow Analytics: Snowplow provides a self-hosted event collection pipeline with schema validation, versioning, and warehouse-native delivery - aligned with TrackSure's emphasis on validated, version-controlled events. Both target technical teams that want governance over their analytics data layer rather than a hosted SaaS analytics tool.
Emerging players
- GrowthBook: GrowthBook is an open-source experimentation and feature flagging platform with built-in event tracking SDKs. It overlaps with TrackSure on multi-platform SDK coverage and developer-first event governance, positioning it as an emerging competitor in the validation-and-instrumentation workflow.
- Statsig: Statsig is a feature management and experimentation platform with event capture SDKs and product analytics built in. Like TrackSure, it serves developer-led teams that need validated event instrumentation, and represents an emerging player that could expand into the same schema governance niche.
- Jitsu: Jitsu is an open-source event collection pipeline that captures events from web and server sources and routes them to warehouses and SaaS analytics tools. TrackSure and Jitsu both target the developer-tools slot in front of analytics destinations, making Jitsu a focused, emerging competitor in event ingestion and validation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TrackSure social profiles
Digital presenceTrackSure financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackSure leadership team
Management profileNumber of profiles
TrackSure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackSure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackSure
What does TrackSure do?
TrackSure is an AI-powered event tracking and management SaaS platform that automates event definition, framework-specific code generation, real-time schema validation, version-controlled change management, and analytics-platform synchronization. Its core feature, Event Creator AI, converts plain-English descriptions of user flows into complete event schemas with names, triggers, and properties in seconds, and the platform natively syncs validated events to Mixpanel, Google Analytics 4, and Amplitude across Web, iOS, Android, and Backend environments.
Is TrackSure a public or private company?
TrackSure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrackSure founded?
TrackSure was founded in 2025. It employs 1 to 10 people.
Where is TrackSure based?
TrackSure is headquartered in Gurugram, India, in the Asia region.
How does TrackSure make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are professional Services.
Who are TrackSure's main competitors?
Broad incumbents on record are Mixpanel, Amplitude and Heap (ContentSquare). Direct peers are RudderStack, Segment (Twilio), PostHog and Snowplow Analytics. Emerging players are GrowthBook, Statsig and Jitsu.
Does TrackSure have an API?
No public API is recorded for TrackSure.
What industry is TrackSure in?
TrackSure's product category is Product Analytics Event Management. Its primary akta.pro industry code is BPAMAOAE, Webhooks, Eventing & Message Streaming, with a secondary code of HDAAABAC, Experiment Tracking, Metadata & Model Registry. Its SIC code is 7371.