What Hooper Homes does

Hooper Homes, operating under the legal entity RedDoor Homes Ltd, is an independent residential property services firm based at 143 High Street, Rochester, in East Kent, United Kingdom. The firm provides four integrated service lines: property sales (buyer and seller representation including viewings, negotiation, and completion support), lettings (tenant sourcing, referencing, tenancy agreements, and move-in coordination), ongoing property management for landlords (rent collection, maintenance coordination, portfolio advisory), and a specialized student accommodation offering. Customer segments are exclusively individual SMB counterparties — private landlords, tenants, buyers, and students — served through a single physical office, a dedicated property listing portal at properties.reddoorhomes.co.uk, and a third-party fault-reporting integration (Fixflo).

The business model rests on three revenue streams: transaction commissions on sales, recurring lettings and management fees from landlords, and transaction fees from tenant referencing. Pricing is not publicly disclosed; fees are quote-based and detailed on internal landlord-fee and tenant-fee pages. Go-to-market is sales-led, relying on the Rochester office walk-in traffic, a Squarespace-hosted website with advice content, organic social media managed by a dedicated administrator, and customer testimonials as the primary mid-funnel conversion mechanism. The company holds Propertymark Client Money Protection and Protected Agent status, giving it regulatory standing for handling client funds.

Operationally, the firm employs 13-14 staff across property consulting, property management, finance, accounts, and social media administration roles, with three members of the Wicking family in the team and founder Andy Wicking serving as Managing Director. Technology stack is minimal — a Squarespace website, a dedicated listing microsite, and the Fixflo maintenance tool — with no disclosed proprietary platform, data assets, AI/ML capabilities, patents, or funding history. The firm is privately held and founder-led with no parent company or subsidiaries.

Name

Hooper Homes

Legal name

RedDoor Homes Ltd

Website

https://hooper-homes.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hooper Homes (RedDoor Homes Ltd) is an independent Rochester-based property agency serving East Kent, offering residential sales, lettings, property management, and student accommodation to individual landlords, tenants, buyers, and students from a single office with 13-14 staff.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property sales
• Property lettings services
• Property management services
• Tenant referencing
• Student accommodation letting

Headquarters

HQ city

Rochester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sales Commission: Commission from selling properties on behalf of clients
2. Lettings and Management Fees: Fees from letting properties and ongoing property management services for landlords
3. Tenant Referencing: Fees charged to tenants for referencing services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hooper Homes (trading as RedDoor Homes) is an independent residential estate agency in East Kent that buys, sells, lets and manages properties on behalf of clients. Core services cover property sales (search, viewings, negotiation, completion support), residential lettings (tenant sourcing, referencing, tenancy agreements, move-in coordination), ongoing property management for landlords, and a specialized student accommodation service.

Product overview

RedDoor Homes operates as a unified property services platform offering sales, lettings, and property management as integrated core services. The Property Sales and Lettings offerings serve both buyers/renters and landlords/sellers, while the Property Management service provides ongoing portfolio management for landlords. Student Accommodation represents a specialized segment of the lettings business targeting the student housing market. The company also provides ancillary fee services (Landlord Fees, Tenant Fees) and advice services (Stamp Duty guidance) that support the core transaction and management offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Assists buyers and sellers in residential property transactions across East Kent, including property search, viewings, negotiations and completion support for individual buyers, sellers and investors.

Quantifiable outcome

• Tenant referencing process can be completed in less than a week from payment to move-in

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PropertymarkcoreOthersRedDoor Homes is part of the Propertymark Client Money Protection scheme. The company adheres to Propertymark Protected Agent Conduct and Membership Rules, with their Client Money Handling Procedures covering proper handling of client funds. Their CMP certificate is available for verification.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Foxtons: UK-listed residential sales and lettings agency with a strong branch network. Operates in the same product categories as RedDoor Homes (sales, lettings, property management) but at much larger scale and primarily in London/SE markets that overlap with East Kent commuter demand.
• Knight Frank: International real estate consultancy with UK residential sales, lettings, and property management services. Comparable service mix to RedDoor Homes for landlords, buyers, and tenants, but at premium-market positioning and global scale.
• Countrywide: UK national estate agency and lettings group with branch-led sales, lettings, and property management operations. Comparable offering to RedDoor Homes but with significantly broader geographic coverage and institutional backing.
• Connells Group: UK's largest estate agency group offering residential sales, lettings, and mortgage services through a national branch network. Overlaps with RedDoor Homes across all core service lines but at substantially greater scale and geographic reach.
• Savills: Global real estate services firm with a strong UK residential sales, lettings, and management offering. Comparable service categories to RedDoor Homes but operating at a much larger scale and across a broader geographic footprint.

Direct peers

• Belvoir: UK national lettings and sales franchise group focused on residential lettings, management, and sales for landlords and investors. Directly comparable to RedDoor Homes' lettings and property management core, with a similar franchise/regional-branch operating model.
• Winkworth: UK-franchised residential sales and lettings agency with regional offices. Comparable to RedDoor Homes in combining sales, lettings, and management services for UK regional markets, often serving similar landlord and buyer profiles.
• Martin & Co: UK lettings and property management specialist franchise with national branch coverage. Closely comparable to RedDoor Homes on the lettings and management side, serving similar landlord and tenant segments with local offices.
• Hunters: UK-franchised residential sales, lettings, and property management network with regional branch coverage. Comparable to RedDoor Homes in offering integrated sales, lettings, and management services to landlords and buyers across regional UK markets.

Emerging players

• Purplebricks: UK online/hybrid estate agency selling residential listings at lower fees than traditional branches. Comparable to RedDoor Homes as a direct competitor for listings, but differentiated by digital-first model — relevant to the same buyer and seller segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hooper_homes
• Facebookfacebook.com/hooperhomesgillingham

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooper Homes