Supermercados Guanabara

What Supermercados Guanabara does

Supermercados Guanabara, legally Casas Guanabara Comestíveis Ltda. (CNPJ 33.130.543/0001-82), is a privately held regional supermarket chain headquartered in Realengo, Rio de Janeiro, founded in 1950 and operating 30+ physical branches across the Greater Rio de Janeiro metropolitan area, including Rio de Janeiro city, Niterói, São Gonçalo, Nova Iguaçu, Duque de Caxias, São João de Meriti, and Itaguaí. The chain employs 10,000+ people and sells a standard full-line grocery assortment spanning 14+ categories: açougue (butcher), beverages, biscuits, chocolates, baby products, cereals, preserves, cold cuts, dairy, personal hygiene, cleaning, pasta, breakfast/bakery, and snacks. Its digital surface consists of a corporate website, an iOS mobile application, and the proprietary Guanabara Card loyalty/credit program (operated through guanabaracard.com.br and the infocards.com.br back-office) that doubles promotional coupons for cardholders. The company also operates a supplier management portal, a weekly digital encarte (promotional flyer), pre-built shopping-list tools, and a Brazilian LGPD-compliant privacy notice.

The business model is straightforward retail grocery sales at standard unit pricing, supplemented by a heavy promotional cadence — weekly discount flyers ("Barato do Dia"), periodic large-prize sweepstakes co-marketed with Rádio Globo, Rádio Tupi, and Jornal Extra (with campaign prize pools exceeding R$1 million), and loyalty incentives via the Guanabara Card. Customer acquisition is direct-to-consumer via physical store traffic and digital touchpoints (website, mobile app, social channels on Facebook, X, YouTube, and Instagram). The customer base is horizontal: individual consumers and families across the Rio de Janeiro metro area. There are no disclosed B2B or institutional customers, no disclosed funding rounds, no disclosed M&A activity, and no disclosed revenue figures; ownership appears to be founder/management-controlled with no external private equity or venture capital signals in the input data.

Name

Supermercados Guanabara

Legal name

Casas Guanabara Comestíveis Ltda.

Website

https://supermercadosguanabara.com.br

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Supermercados Guanabara is a privately held Brazilian regional supermarket chain, founded 1950, operating 30+ branches across Greater Rio de Janeiro and serving individual consumers and families with full-line groceries, household goods, and a proprietary loyalty credit card program.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Traditional retail grocery revenue through sale of food, beverages, household goods, personal care items, and other consumer products across multiple product categories including açougue (butcher), bebidas (beverages), biscoitos (cookies), frios e laticínios (cold cuts and dairy), higiene pessoal (personal hygiene), limpeza (cleaning products), and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Supermercados Guanabara operates a chain of 30+ physical supermarket stores across the Rio de Janeiro metropolitan area (Rio de Janeiro city, Niterói, São Gonçalo, Nova Iguaçu, Duque de Caxias, São João de Meriti, Itaguaí), selling groceries, fresh foods (meat, dairy, bakery), beverages, household cleaning, personal hygiene, and baby products across 14+ categories. It supplements in-store retail with the Guanabara Card private-label loyalty/credit program offering double coupons, a weekly digital encarte (promotional flyer), an iOS shopping app, and periodic promotional sweepstakes campaigns offering prizes such as merchandise vouchers and gold bars.

Product overview

Supermercados Guanabara operates as a supermarket chain with a multi-format retail portfolio combining physical grocery retail stores with digital touchpoints. The core offering encompasses traditional supermarket categories (meat, dairy, bakery, beverages, cleaning, personal care) across 30+ branches in the Rio de Janeiro metro area. The product ecosystem includes the Guanabara Card private label loyalty/credit program, a proprietary iOS mobile app, a supplier management portal, and periodic promotional sweepstakes programs. Pre-built shopping list tools support customer planning across occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Supermercados Guanabara (Supermarket Retail) Full-service supermarket chain offering grocery retail across 30+ locations in Rio de Janeiro state, Brazil. Categories include açougue (butcher), bebidas (beverages), biscoitos (cookies), frios e laticínios (cold cuts and dairy), higiene pessoal (personal hygiene), limpeza (cleaning), matinais e padaria (breakfast and bakery), salgados (snacks), conservas (preserves), cereais (cereals), massas (pasta), bombom (chocolates), and cantinho do bebê (baby products).
• Guanabara Card Private label credit and loyalty card program providing promotional benefits including double coupons on purchases during promotional campaigns. Cardholders earn and redeem coupons through the integrated loyalty system managed via guanabaracard.com.br and infocards.com.br.
• Guanabara Mobile App iOS mobile application providing customers with access to weekly promotional flyers (encarte), promotions catalog, shopping list tools, and customer account management features. Available on the Apple App Store.
• Weekly Flyer (Encarte) Weekly promotional flyer showcasing current deals and discounts across product categories, accessible on the website and mobile app. Used to drive promotional campaigns such as Barato do Dia daily bargains and Torcidão Guanabara weekend offers.
• Promotional Sweepstakes (Sorteios e Promoções) Periodic promotional sweepstakes and contests offering prizes including R$200 merchandise vouchers, gold bars (R$200,000), electronics (TVs, refrigerators, washing machines), and Carnival event packages with Sambódromo tickets. Past campaigns include 'Arraiá Premiado' (R$1,028,876.16 in prizes) and 'Guanabara Carnaval 2018' (R$454,600 in prizes).

Quantifiable outcome

• Promotional campaigns offering daily prizes of R$ 200 in merchandise, gold bars worth R$ 200,000, and other prizes exceeding R$ 1 million in total value
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Jornal Extra (Extra Newspaper)coreGTM or Marketing Partner · 2 January 2018Print media partnership for publishing promotional contest results of the 'GUANABARA CARNAVAL 2018' campaign (Jan-Feb 2018). Results were published weekly in the newspaper every Friday. The promotion offered 1,000 carnival kit prizes including 2 shirts and 2 Sambódromo tickets worth R$ 454,600 total.
• Rádio TupicoreGTM or Marketing Partner · 19 October 2017Media partnership for the 'Concorra a R$ 200.000,00 em Barras de Ouro' (R$200,000 in Gold Bars) promotional campaign (Oct-Dec 2017). Radio station hosted the announcement of gold bar certificate winners across 6 Saturdays at different branch locations. Total prize value: R$ 1,200,000.
• Jornal ExtracoreGTM or Marketing Partner · 1 June 2017Print media partnership for 'ARRAIÁ PREMIADO' (Festival Prize) promotional campaign results (Jun-Aug 2017). Weekly prize drawings were published in the newspaper every Wednesday. Campaign offered 720 prizes worth R$ 1,028,876.16 total including TVs, refrigerators, washing machines, and other appliances.
• Rádio GlobocoreGTM or Marketing Partner · 2 January 2017Media partnership for promotional contest 'PARTICIPE E CONCORRA A PRODUTOS DAS LOJAS GUANABARA' (2017). Radio station hosted daily prize drawings for the supermarket chain's promotional campaigns, with the Show do Antônio Carlos program conducting weekly selections of winners. 516 prizes of R$ 200 in merchandise were awarded over the campaign period.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Tenda Atacado: Brazilian regional wholesale/retail hybrid chain operating in select Southeast states with an atacado-style assortment; comparable in price-positioning and family basket focus.
• St Marche: São Paulo-based premium supermarket chain with strong private-label program and loyalty infrastructure; relevant benchmark for Guanabara Card evolution and assortment differentiation strategies.
• Sonda Supermercados: São Paulo-based regional supermarket chain with comparable mid-market positioning and promotional intensity; serves as a relevant benchmark for Guanabara's operating model outside Rio.
• Condor Super Center: Paraná-based regional supermarket chain with comparable store-count and operational profile; useful comp for unit-economics and regional-chain expansion benchmarks.

Broad incumbents

• Grupo Pão de Açúcar (GPA): Largest Brazilian supermarket group operating Pão de Açúcar, Extra, and Mercado Extra banners with national scale, superior private-label depth, and digital maturity — sets the competitive ceiling for regional chains like Guanabara.
• Carrefour Brasil: Multinational retailer with strong Brazilian supermarket and atacado presence (Carrefour, Carrefour Express, Sam's Club); competes across price, assortment, and increasingly on omnichannel grocery experience.

Direct peers

• Prezunic: Rio de Janeiro-based supermarket chain of similar regional scale with multi-format stores across the metro area, directly competing for the same Rio household grocery basket and promotional-driven shopper.
• Assaí Atacadista: Brazilian cash-and-carry/wholesale supermarket operator expanding aggressively in Rio metro, competing on price-per-unit and drawing value-oriented shoppers away from traditional supermarkets.
• Supermercados Mundial: Long-standing Rio de Janeiro supermarket chain with overlapping store footprint and similar mid-market positioning, competing head-to-head for the same carioca consumer and promotional spend.
• Atacadão: Carrefour-owned wholesale supermarket chain with growing Rio de Janeiro presence, competing in the same bulk and family-shopping basket segment that Guanabara targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Super_Guanabara
• YouTubeyoutube.com/user/GuanabaraOficial
• Facebookfacebook.com/SupermercadosGuanabara
• Instagraminstagram.com/supermercadosguanabara
• LinkedInlinkedin.com/company/supermercados-guanabara

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercados Guanabara