it4you
IT4YOU, LLC is a Russian-domiciled private developer of patented audio signal processing and speech intelligibility technologies, selling hearing assistance, vocal enhancement, and noise management apps globally through mobile app stores to consumers and call centers.
- Company typePrivate
- Founded2010
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What it4you does
IT4YOU, LLC is a Russian-domiciled, privately held developer of speech intelligibility and audio signal processing technologies that distributes a portfolio of consumer and enterprise audio applications globally through mobile app stores. The company builds products centered on hearing assistance, vocal enhancement, and noise management — most notably the PETRALEX hearing aid suite (mobile, Windows, Radio, Music), Sound Amplifier: music booster, SingAssist Karaoke, EAR TRAINING hearing aid adaptation course, App Time Limit for screen-time management, UrbanDenoiser Player, and the enterprise-oriented PETRALEX Speech Communication. Underlying technology is patented DSP with very low algorithmic delay (<6ms for hearing, <30ms for singing), in-situ audiometry, binaural frequency-dependent amplification using NAL, Berger, and POGO gain formulas, recruitment correction, acoustic feedback suppression, and a patented quasi-periodical singing voice modification model. Five patents protect core methods, and the R&D team of three PhDs and two MScs publishes at international conferences and in peer-reviewed venues.
The business is product-led and direct-to-consumer: Sound Amplifier operates on a subscription model, PETRALEX Hearing Aid is free/freemium with paid siblings (PETRALEX Radio, PETRALEX Music, PETRALEX for Windows), and other apps use one-time license monetization. Distribution runs through Apple App Store, Google Play, and the company's own website, with historical visibility through a Microsoft partnership (AppCup 2015 win for UrbanDenoiser; 2016 World Partner Conference finalist for both PETRALEX Speech Communication and SingAssist). The company serves a horizontal mix of consumer segments — hearing-impaired individuals, music listeners, karaoke fans, digital wellness users — plus an enterprise vertical (call/contact centers) via PETRALEX Speech Communication and Conference Denoiser. No revenue, funding, or headcount figures are disclosed; observable scale signals are limited to app-store presence, exhibition activity across Las Vegas, Berlin, Moscow, and Guangzhou, and a 2016 peer-reviewed publication in Springer reporting 75% approval for PETRALEX among students with hearing impairments.
it4you firmographics
Firmographics- Name
- it4you
- Legal name
- IT4YOU, LLC
- Website
- https://it4you.pro
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IT4YOU, LLC is a Russian-domiciled private developer of patented audio signal processing and speech intelligibility technologies, selling hearing assistance, vocal enhancement, and noise management apps globally through mobile app stores to consumers and call centers.
- Ownership category
- akta.pro rank
it4you industry classification
Industry- Product category
- Hearing Assistance Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC)
- akta.pro secondary industries
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)
Keywords
Where it4you is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
it4you business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- App Subscriptions: Subscription-based revenue from mobile applications distributed through Apple App Store and Google Play. Sound Amplifier uses subscription model with modifiable fees.
- Mobile App Sales: Revenue from sale of mobile applications including App Time Limit, SingAssist, and hearing-related apps.
- Petralex Product Suite: Free hearing aid app (PETRALEX) with related products like PETRALEX Radio, PETRALEX Music, and PETRALEX for Windows generating revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sound Amplifier subscription |
| Freemium | Monthly | PETRALEX Hearing Aid free app |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
it4you product offering
Product offeringCore offering
IT4YOU is an LLC that develops innovative technologies in speech intelligibility and audio signal processing, offering mobile and desktop applications for hearing assistance, audio enhancement, vocal modification, screen-time management, and noise reduction targeted at individual consumers, with a tailored product (PETRALEX Speech Communication) for call/contact-center operators.
Product overview
IT4YOU is an international developer of innovative technologies in speech intelligibility and audio signal processing. The company offers a portfolio of hearing assistance, audio enhancement, and productivity applications. Core products include Sound Amplifier for general audio amplification with personalized hearing profiles; App Time Limit for screen time management; SingAssist Karaoke for vocal enhancement; and EAR TRAINING for hearing aid adaptation. The PETRALEX product family provides comprehensive hearing assistance including PETRALEX Hearing Aid (mobile and desktop), PETRALEX Radio, and PETRALEX Music player. For professional environments, PETRALEX Speech Communication serves call centers, while UrbanDenoiser Player and Conference Denoiser address noise reduction needs in consumer and business audio applications.
Differentiator
Problem solved
Functional benefit
Brands
- PETRALEX: Family of applications and audio drivers for people with hearing losses, including PETRALEX Hearing Aid, PETRALEX Radio, PETRALEX Music, and PETRALEX for Windows.
- PETRALEX Hearing Aid
- PETRALEX Radio
- PETRALEX Music
- PETRALEX for Windows
- PETRALEX Speech Communication
- Sound Amplifier
- App Time Limit
- SingAssist Karaoke
- EAR TRAINING
Products and services
- Sound Amplifier Mobile app that boosts and amplifies music and surrounding audio for users who want louder or clearer sound on their device.
- App Time Limit (Screen Time) Mobile app for managing and limiting screen time and device usage, aimed at users seeking digital wellbeing controls.
- SingAssist Karaoke Mobile karaoke app offering vocal modification and singing assistance for casual users and karaoke enthusiasts.
- EAR TRAINING, HEARING AID Mobile app combining ear training exercises with hearing-aid functionality to help users train their hearing and improve auditory discrimination.
- PETRALEX Hearing Aid Smartphone-based hearing aid app that uses the device microphone and proprietary hearing compensation algorithms to amplify and clarify speech and ambient sound for people with hearing impairments.
- PETRALEX Radio Radio streaming app within the PETRALEX ecosystem that pairs audio playback with hearing-assistance features for users with hearing difficulties.
- PETRALEX Music Music playback app that applies IT4YOU's audio processing to deliver enhanced, hearing-friendly music listening.
- PETRALEX for Windows Desktop hearing-aid application for Windows PCs, providing audio amplification and hearing compensation on a computer.
- PETRALEX Speech Communication Speech-communication solution for call/contact-center operators that uses IT4YOU's speech-intelligibility and noise-reduction technology to improve call clarity for agents and customers.
- UrbanDenoiser Player Mobile audio player that applies noise-reduction processing to reduce urban/background noise in played audio and recordings.
- Conference Denoiser Application that removes background noise during conference calls and virtual meetings to improve voice clarity for participants.
Quantifiable outcome
- 75% approval rate among students with hearing impairments for Petralex Speech Communication (published in Springer Science+Business Media, 2016)
- +1 more outcomes
Companies that use it4you
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
it4you technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability11 records
Feature13 records
it4you partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- CCT SpecialistcoreCommon project with CEE region leading computer training center CCT Specialist for lifelong learning for people with hearing impairments. The Petralex Hearing Improvement module won LERN 2015 award as part of this partnership.
- MicrosoftflagshipStrategic partnership for visibility through Microsoft World Partner Conference 2016 where Petralex Speech Communication and SingAssist were finalists as best partner projects. UrbanDenoiser won Microsoft AppCup 2015.
- Hearingforyou.orgminorCharity foundation www.hearingforyou.org supports activities related to PETRALEX Hearing Aid free app for people with hearing losses.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
it4you competitors and assessment
Company assessmentOthers
- Cochlear Limited: Cochlear focuses on implantable hearing solutions (cochlear implants, bone-anchored devices). Thematically comparable as a hearing-care company pursuing adjacent technology and clinical channels that may overlap with IT4YOU's hearing-aid adaptation product.
Broad incumbents
- Demant (Oticon): Demant owns Oticon, Bernafon and other hearing-aid brands. Comparable as a broad incumbent in the hearing-care market that increasingly embeds app-based personalization features overlapping with IT4YOU's PETRALEX capabilities.
- Starkey Hearing Technologies: Starkey is a major US-based hearing-aid manufacturer investing in AI and app-integrated features, comparable to IT4YOU's hearing-aid-adjacent app suite but at incumbent scale via traditional dispensing channels.
- Eargo: Eargo sells direct-to-consumer OTC-style hearing aids, mirroring IT4YOU's digital-first, app-store-distributed approach to hearing assistance, though via hardware instead of pure software.
- Sonova (Phonak): Sonova is one of the largest global hearing-aid manufacturers (Phonak, Unitron, Sennheiser). Comparable because it addresses the same hearing-impairment customer need as PETRALEX but via hardware rather than software, and increasingly incorporates software personalization.
- WS Audiology (Signia): WS Audiology owns Signia, Widex and other hearing-aid brands and serves the global hearing-impaired market. It competes in the same end-user need space as IT4YOU's PETRALEX family but with traditional hearing-aid hardware channels.
- Bose (Hearphones / hearing aid efforts): Bose has developed consumer hearing-assistance audio products and Hearphones. Comparable as a large consumer audio brand applying proprietary signal processing to hearing assistance, similar in scope to IT4YOU's Sound Amplifier and PETRALEX.
Direct peers
- Mimi Hearing Technologies: Mimi develops personalized hearing test and sound personalization technology embedded in consumer audio devices and apps, directly comparable to IT4YOU's in-situ audiometry and personalized hearing profiles in PETRALEX and Sound Amplifier.
- Smule: Smule operates mainstream karaoke apps (Sing! Karaoke) with vocal enhancement and social features. Directly comparable to SingAssist Karaoke as a consumer karaoke app with patented voice modification and social network integration.
Emerging players
- NuHeara (IQbuds): NuHeara sells smart earbuds with personalized hearing-enhancement and noise-filtering features, an emerging player in consumer hearing assistance with comparable technology themes to IT4YOU's Sound Amplifier and noise-suppression IP.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
it4you social profiles
Digital presenceit4you financial estimates
Financial estimateRevenue estimate
Valuation estimate
it4you leadership team
Management profileNumber of profiles
it4you funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
it4you M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about it4you
What does it4you do?
IT4YOU is an LLC that develops innovative technologies in speech intelligibility and audio signal processing, offering mobile and desktop applications for hearing assistance, audio enhancement, vocal modification, screen-time management, and noise reduction targeted at individual consumers, with a tailored product (PETRALEX Speech Communication) for call/contact-center operators.
Is it4you a public or private company?
it4you is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was it4you founded?
it4you was founded in 2010. It employs 11 to 50 people.
Where is it4you based?
it4you is headquartered in Vilnius, Lithuania, in the Europe region.
How does it4you make money?
Three revenue lines are on record. App Subscriptions are the primary driver. The others are mobile App Sales and petralex Product Suite.
Who are it4you's main competitors?
Cochlear Limited is listed as an others. Broad incumbents are Demant (Oticon), Starkey Hearing Technologies, Eargo, Sonova (Phonak), WS Audiology (Signia) and Bose (Hearphones / hearing aid efforts). Direct peers are Mimi Hearing Technologies and Smule. NuHeara (IQbuds) is listed as an emerging player.
Does it4you have an API?
No public API is recorded for it4you.
What industry is it4you in?
it4you's product category is Hearing Assistance Software. Its primary akta.pro industry code is EDAFAKAC, Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription), with a secondary code of CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices. Its NAICS code is 541511 and its SIC code is 7371.