Zen Sports & Fitness

What Zen Sports & Fitness does

Zen Sports & Fitness is a Bengaluru-based fitness and martial arts training center founded in 1998 by Dr. M.G. Prasad, operating two physical training facilities in the city (a headquarters at Basavanagar/Marathalli and an additional academy at Doddanekkundi). The company delivers in-person karate training (Kata and Kumite), personal and group fitness training, sports conditioning for athletes, medical rehabilitation/prehab programs, a 6-week body transformation course, corporate self-defense programs, and a portfolio of three certification courses (Personal Fitness Trainer, Certified Self Defense Trainer, Certified Karate Coach). Its underlying technology is a traditional Shito-Ryu karate methodology integrated with sports-science curricula (anatomy, nutrition, periodized training, plyometrics, prehab/rehab) and a proprietary 66-hour trainer certification syllabus; there is no digital product, mobile app, or software platform layer.

The business model is service-based and direct-to-consumer at the facility, with supplementary B2B on-site corporate wellness/self-defense contracts and government training mandates. Pricing is unit-based per program (for example, INR 20,000 for the 6-week transformation program with a money-back-per-kilo-lost clause) and group sessions are capped at 5–10 participants. The company is privately held, founder-owned, self-funded, and operates exclusively within Karnataka with no disclosed headcount, revenue, or external capital. Customer segments span individual children/adults pursuing karate, fitness-focused adults, women seeking self-defense, competitive athletes, corporate buyers, and government clients such as BMTC and the Karnataka Department of Youth Sports & Services; marketing relies on social media, blog content, TV appearances, and print columns authored by the founder.

Name

Zen Sports & Fitness

Legal name

Zen Sports & Fitness

Website

https://zensports.in

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Zen Sports & Fitness is a Bengaluru-based fitness and martial arts training center founded in 1998 by Dr. M.G. Prasad, offering in-person karate, personal fitness, sports conditioning, rehabilitation, and self-defense programs at two facilities, plus trainer certification courses for individual, corporate, and government clients.

Ownership category

akta.pro rank

Product category

Fitness and Martial Arts Training

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Competition & Tournament Team Training (HSADADAJ), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Martial arts training
• Personal fitness training
• Sports conditioning
• Self-defense training
• Certified fitness courses

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Fitness Training: One-on-one personalized fitness training programs delivered by expert trainers under the supervision of Dr. M.G. Prasad, including fitness assessments, customized exercise routines, and diet planning.
2. Group Fitness Training: Small group training sessions (max 5-6 per group) integrating cardiovascular endurance, muscular strength, endurance, core training, and flexibility exercises.
3. Karate and Martial Arts Training: Traditional karate training covering Kata (forms) and Kumite (sparring) for all ages and skill levels.
4. 6 Week Body Transformation Program: Intensive weight loss/gain program with personalized diet charts, aerobic exercise, cardio kickboxing, sports training, and weight training. Includes money-back guarantee.
5. Sports Conditioning for Athletes: Performance training programs for athletes focusing on speed, strength, power development and injury prevention.
6. Corporate Self-Defense Training: 5-day street survival skills programs conducted at corporate offices and schools for employee safety training.
7. Personal Fitness Trainer Certification Courses: Professional certification courses (66 hours) for individuals seeking to become certified fitness trainers, including fitness theory, nutrition, aerobics, yoga, and first aid training.
8. Certified Karate Coach Program: Certification program to become a karate coach under Dr. M.G. Prasad's guidance, leveraging his WKF Kumite License and 24 years of teaching experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zen Sports & Fitness is a Bengaluru-based fitness and martial arts training center that delivers karate classes, personal and group fitness training, sports conditioning for athletes, medical rehabilitation training, and women's street-survival/self-defense programs. In addition to consumer training, it runs certified instructor courses for personal fitness trainers, self-defense trainers, and karate coaches, creating a dual consumer-and-education offering.

Product overview

Zen Sports & Fitness is a fitness and martial arts training center founded in 1998 by Dr. M.G. Prasad, offering a comprehensive portfolio of in-person training services. The core offerings include Karate Training (with Kata and Kumite disciplines), Sports Conditioning for Athletes, Medical Rehabilitation Training (Prehab and Rehab programs), Personal Fitness Training, Group Fitness Training, and Street Survival Skills Training. In addition to direct training services, the company offers three certification courses: Personal Fitness Trainer Course, Certified Self Defense Trainer Course, and Certified Karate Coach Course. The training programs range from individual one-on-one sessions to small group classes (max 5-6 for fitness, 10 for group training) and a 6 Week Body Transformation program. All services are delivered at the Basavanagar, Bengaluru facility by expert trainers including 6-time International Karate Champion Dr. M.G. Prasad.

Differentiator

Problem solved

Functional benefit

Products and services

• Karate Training

Quantifiable outcome

• 97% client retention rate with repeat business for personal training services
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bengal Warriors (Vivo Pro Kabaddi League)coreStrategic or Co-development Partner · 1 January 2022Dr. M.G. Prasad served as Strength & Conditioning Coach and Nutritionist for Bengal Warriors Team during Season 8 of the Vivo Pro Kabaddi League held in Bengaluru in 2022. This partnership provided sports science expertise to professional athletes.
• SymphonyminorStrategic or Co-development PartnerCorporate wellness partnership where Zen Sports & Fitness conducted a 5-day Street Survival Skills Programme for Symphony employees.
• WiprominorStrategic or Co-development PartnerCorporate wellness partnership providing self-defense training programs for Wipro employees.
• SSSminorStrategic or Co-development PartnerCorporate self-defense training program conducted for SSS employees.
• ISGN NovasoftminorStrategic or Co-development PartnerCorporate self-defense training program conducted for ISGN Novasoft employees.
• Department of Youth Sports & Services, Government of KarnatakacoreStrategic or Co-development PartnerDr. M.G. Prasad worked as Master Trainer to conduct Personal Fitness Trainer Course for 500 youths and prepared the 'Personal Fitness Trainer Manual (Syllabus)' for the department. Also conducted Sports Coach Training-2021 for 200 athletes and Master of Physical Education degree holders.
• BMTC (Bangalore Metropolitan Transport Corporation)coreStrategic or Co-development PartnerCompleted 32 days of Self Defense cum Fitness trainer training under Nirbhaya Scheme for 60 women employees of BMTC, contributing to women's safety and empowerment.
• TV9 and Suvarna 24X7 News ChannelminorGTM or Marketing PartnerDr. M.G. Prasad serves as a Resource Person for TV9, Suvarna 24X7 News Channel and other regional TV channels, providing expert commentary and content on fitness and martial arts topics.
• Deccan Chronicle, Bangalore Mirror, Ritz MagazineminorGTM or Marketing PartnerDr. M.G. Prasad writes fitness columns for Deccan Chronicle, Bangalore Mirror & Ritz Magazine, providing expert fitness and wellness content to readers.
• PES UniversityminorStrategic or Co-development PartnerDr. M.G. Prasad prepared the Syllabus for BBA in Sports Management Course for PES University, contributing to academic curriculum development in sports management.
• Karate India OrganizationcoreStrategic or Co-development PartnerDr. M.G. Prasad presently works as National Team Coach for Karate India Organization, coaching the Indian National Karate Team at Asian Championships and World Championships.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cult.fit: Cult.fit (formerly Cure.fit) is a Bengaluru-headquartered tech-enabled fitness chain offering personal training, group classes, and trainer-led conditioning in the same Bengaluru micro-markets as Zen. It competes directly for the same fitness-focused adult and athlete customer segments, but at much larger scale and with a digital app layer Zen lacks.

Broad incumbents

• Snap Fitness India: Snap Fitness is a global 24/7 franchise gym brand with Indian locations, offering personal training and small-group conditioning that overlap with Zen's group fitness and personal training services. It competes for the same local Bengaluru fitness customer without martial arts specialization.
• Talwalkars: Talwalkars is a long-established Indian gym and personal training chain with Bengaluru presence, serving the same fitness-focused adult and weight-loss segments as Zen. It is a broader incumbent offering general fitness rather than martial arts specialization.
• Anytime Fitness India: Anytime Fitness operates 24/7 franchise gyms across Indian cities including Bengaluru, competing for personal training customers with similar convenience and pricing positioning. It is a broader incumbent without Zen's karate/martial arts or competition-coaching specialization.
• Gold's Gym India: Gold's Gym operates a wide franchise network across Indian metros including Bengaluru locations, offering personal training, strength & conditioning, and group fitness — overlapping directly with Zen's core services. As a global brand with broader portfolio, it functions as a broader incumbent rather than a niche specialist.
• Fitness First India: Fitness First operates premium fitness clubs in Indian metros including Bengaluru, offering personal training, group classes, and conditioning programs that compete with Zen's higher-end personal training and body transformation offerings.

Emerging players

• Kombat Zone: Kombat Zone is an Indian combat sports and martial arts training brand offering boxing, kickboxing, and MMA conditioning — directly comparable to Zen's karate, self-defense, and combat-conditioning services. Smaller and more niche than Zen's karate specialization, with overlapping target audience in Indian urban fitness.
• Krav Maga India: Krav Maga India offers self-defense and street survival training programs across Indian cities, directly comparable to Zen's Street Survival Skills training and corporate self-defense offerings for women. Niche focus on practical self-defense rather than full-spectrum fitness.

Others

• Karate India Organization (KAI): KAI is the national governing body for karate in India; Zen's founder serves as National Team Coach for KAI. As a federation rather than a commercial operator, KAI is not a commercial peer but is the institutional ecosystem through which Zen's championship pipeline operates and a structural counterparty for athlete development.
• Pro Kabaddi League Team Strength Programs: Zen has served as Strength & Conditioning Coach for Bengal Warriors in PKL Season 8; other pro-league teams (ISL, IPL franchises) operate in-house S&C departments or contract specialist providers that compete for the same elite athlete-conditioning engagements. Not a direct retail peer but a relevant comparable in the sports conditioning segment Zen targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/zensportsandfit
• YouTubeyoutube.com/channel/UCGx4-ZG5wD0IWO60Cvj7JHQ
• Facebookfacebook.com/zensportsandfitness
• LinkedInlinkedin.com/company/zensportsandfitness
• Instagraminstagram.com/zensportsfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zen Sports & Fitness