Van Putte Gardens

Name

Van Putte Gardens

Legal name

Van Putte Gardens

Website

https://vanputte.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Garden Center & Landscape Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (56173)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Raised Garden Beds & Planter Box Installation (HSAIAFAK)

Keywords

• Garden center retail
• Landscape design services
• Nursery plants trees
• Lawn care products
• Bulk landscaping materials

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Plant & Product Sales: In-store and online sales of trees, shrubs, perennials, annuals, houseplants, vegetables, herbs, fruit, bulbs, birding supplies, garden tools, pottery, gifts, and holiday items
2. Landscape Design & Installation Services: Full-service residential and commercial landscaping including design, plant installation, hardscape construction, water features, outdoor lighting, and maintenance. Services range from $500 to $50,000+
3. Bulk Materials: Sale and delivery of topsoil, mulch, compost, and landscaping stone sold by cubic yard. Minimum delivery 1 yard. Maximum per delivery: Stone 6 yards, Topsoil/Compost 8 yards, Mulch 9 yards
4. Plant Delivery & Installation: Delivery of plants and professional installation with 3-year guarantee. Installation occurs Fridays and Saturdays throughout spring and summer
5. Custom Container Potting: Custom potting service where customers choose plants and staff designs and plants containers. Includes cost of plants, container, soil, fertilizer and labor
6. Gift Cards: Gift cards available in denominations from $10 to $500 in various styles, redeemable for merchandise and landscape services

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Van Putte Gardens is a third-generation family-owned garden center and landscape company based in Rochester, NY, operating an 8-acre nursery with over 400 varieties of trees and shrubs supported by on-site greenhouses. The company sells plants, bagged and bulk landscaping materials, lawn care, pest control, and garden supplies through a physical retail store and e-commerce storefront, and delivers full-service residential and commercial landscape design, installation, hardscape, water features, outdoor lighting, and maintenance with a 3-year plant warranty.

Product overview

Van Putte Gardens is a family-owned garden center and landscaping company (third-generation since 1948) operating a unified retail and service platform combining e-commerce with physical store operations. The product portfolio spans two main pillars: (1) Retail Products including plants (trees, shrubs, perennials, annuals, houseplants, vegetables, herbs, fruit, bulbs), landscaping materials (bulk and bagged mulch, soil, compost, stone), lawn care (grass seed, fertilizer, sod), garden supplies (tools, statuary, birding, gifts), pest/animal control products, and the exclusive Van Putte-branded Countryside Grass Seed and 15Plus Fertilizer; and (2) Service Offerings including landscaping design/installation, bulk material delivery, custom container potting, free soil pH testing, and plant disease/pest identification. The online store supports account management, cart/checkout, and delivery scheduling while the landscaping division provides full-service residential and commercial hardscape construction, plant installation (with 3-year warranty), water features, outdoor lighting, and snow removal.

Differentiator

Problem solved

Functional benefit

Products and services

• Trees & Shrubs Over 400 varieties of woody perennial plants grown across an 8-acre nursery, including fruit trees, flowering shrubs, roses, evergreens, flowering trees, shade trees, and specialty trees.
• Perennials & Grasses Herbaceous perennials and ornamental grasses that return year after year, including deer-resistant, pollinator-friendly, fragrant, and cut-flower varieties for sun, shade, and all conditions.
• Annuals & Tropicals Annual plants that bloom from spring to first frost in multiple colors, plus tropical plants for outdoor planting when nighttime temperatures stay at or above 55°F.
• Houseplants Indoor plants including hanging baskets, potted plants, succulents, and tropical varieties sold for home and office environments.
• Vegetables, Herbs & Fruit Edible plants including vegetable starts, herbs, and fruit-bearing plants grown from seed at Van Putte's greenhouse for healthy seedlings.
• Bulbs Seasonal flower bulbs, asparagus, clematis, dahlias, and other bulb varieties available with pre-order options.
• Sod Kentucky Bluegrass sod grown on mineral and organic soils for 18-24 months, arriving fresh every Friday during the growing season.
• Lawn Care Lawn care products including grass seed mixtures for sunny, shady, and part sun/shade areas, lawn fertilizers, and lawn pest solutions across Turf Line 5K, 10K, and 15K programs.
• Van Putte Exclusive Custom Blend Products Exclusive line of custom blend products formulated for the Rochester region, including Countryside Grass Seed Mix, Port Bay Gold Brewer Compost, and Van Putte 15Plus Fertilizer.
• Garden Amendments Plant fertilizers including organic and conventional options for roses, tomatoes, orchids, hydrangeas, flowers, houseplants, trees, and shrubs.
• Bagged Products Bagged landscaping materials including topsoil, mulch, compost, and landscaping stone available in various types and colors for pickup or delivery.
• Bulk Materials Bulk landscape materials including topsoil, mulch, compost, and landscaping stone sold by cubic yard with delivery and pickup options (minimum 1 yard, with cubic-yard pricing from $36 to $299).
• Animal Repellent Animal repellents for deer, rabbits, chipmunks, squirrels, moles, voles, and other garden pests.
• Weed Control Weed control products including herbicides, brush killers, and weed prevention solutions for lawns and gardens.
• Insect Control Insect control products including horticultural oils, ant/flea/tick killers, beetle traps, and neem oil treatments.
• Disease Control Disease control products including fungicides, copper fungicide dust, and neem oil for plant disease prevention and treatment.
• Birding Supplies Birding supplies including Audubon bird feeders, bird houses, bird food, suet, and seed mixes for attracting backyard birds.
• Gift & Garden Supplies Garden ornaments, statuary, fountains, bird baths, tools, gloves, pottery, and gift items for garden decoration and personalization.
• Holiday Plants & Decor Holiday plants and decorations including fresh-cut Christmas trees, wreaths, poinsettias, holiday plants, and evergreen arrangements.
• Landscaping Services Full-service residential and commercial landscaping including landscape design, plant installation, hardscape construction, turf establishment, water features, outdoor lighting, landscape maintenance, and snow removal; project budgets range from $500 to $50,000+.
• Custom Container Potting Custom container potting service where customers select plants and Van Putte staff designs and plants their containers (customer-provided or store-bought); includes cost of plants, container, soil, fertilizer, and labor with seasonal planting and rejuvenation available.
• Plant Delivery & Installation Delivery and professional planting of plants, shrubs, and trees including soil amendments and mulch, with a 3-year guarantee on installed plantings; installation occurs Fridays and Saturdays during spring and summer.
• Gift Cards Pre-filled gift cards available in denominations from $10 up to $500 in multiple card styles, redeemable for merchandise and landscape services.
• Workshops Seasonal workshops covering gardening techniques, landscape projects, and educational events such as seed starting, container gardening, and holiday projects for gardeners of all skill levels.

Quantifiable outcome

• 3-year plant warranty on professionally installed plantings
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Others

• Monrovia Nursery Company: Major wholesale nursery grower supplying container plants to independent garden centers and landscapers. Relevant as a nursery supply ecosystem participant whose plants Van Putte may stock, complementing (rather than competing with) Van Putte's own growing operations.

Direct peers

• Calloway's Nursery: Texas-based garden center chain specializing in plants, trees, garden supplies, and landscaping services. Comparable regional retail garden center model with attached landscape services.
• Stein Garden & Gifts: Family-owned garden centers across Wisconsin combining retail plants, garden gifts, and landscape services. Comparable family-run, multi-location garden center with integrated landscape offerings in a regional US market.
• Bachman's: Sixth-generation, family-owned garden center, nursery, and landscape services company based in Minnesota. Closely comparable multi-generational family business model combining retail, growing operations, and full-service landscape design/install.
• Armstrong Garden Centers: Family-owned chain of California garden centers with over 130 years of history, offering plants, garden supplies, and landscaping services. Comparable integrated retail-plus-landscape business serving a regional customer base.
• Pike Nurseries: Family-founded retail garden center chain in the Atlanta metro with attached landscape design and installation services. Highly comparable to Van Putte in combining a brick-and-mortar garden center with a full-service landscape division serving both residential and commercial clients.
• English Gardens: Family-owned garden center and landscape services retailer in metro Detroit with greenhouses, nursery stock, and a full landscape design/installation division. Directly comparable integrated garden-center-plus-landscape business model.
• Sargent's Landscape Nursery: Family-owned Minnesota garden center and landscape design/build firm with greenhouse growing operations. Closely comparable multi-generational operation combining nursery production, retail, and landscape services.

Broad incumbents

• Davey Tree Expert Co. Large established provider of tree care, grounds maintenance, and landscape services for residential and commercial clients. Overlaps with Van Putte's commercial landscape maintenance and tree/shrub offerings but at significantly greater national scale.
• BrightView Landscapes: Largest commercial landscape services company in the United States, serving enterprise clients with maintenance, design/build, and snow services. Comparable landscape services business but at vastly larger scale and focused exclusively on commercial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VanPutteGardens
• Instagraminstagram.com/vanputtegardens/?hl=en
• Pinterestpinterest.com/vanputtegardens
• LinkedInlinkedin.com/company/van-putte-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Putte Gardens