What Purpose Healing Center does

Purpose Healing Center is a JCAHO-accredited, for-profit behavioral health and addiction treatment provider operating in the Phoenix metropolitan area of Arizona. Founded in 2017, the company delivers a full continuum of addiction care spanning medical detoxification, residential inpatient treatment, Partial Hospitalization Programming (PHP), and Intensive Outpatient Programming (IOP). Its clinical model integrates evidence-based therapeutic approaches — notably 12-Step Facilitation Therapy — with Anonymous fellowship programs (AA/NA) and a family support framework that addresses the family system alongside the individual patient.

The company serves adults struggling with substance use disorders, with particular emphasis on individuals navigating the Arizona justice system and Arizona Medicaid (AHCCCS) recipients, while also accepting most private insurance plans. Revenue is generated through insurance-billed healthcare services across the treatment continuum, with payer access — particularly AHCCCS in-network status and JCAHO accreditation — functioning as key commercial enablers. Distribution relies on direct service delivery through three Arizona facilities (Phoenix headquarters, Scottsdale, and Mesa, opening May 2026) supplemented by referral relationships with probation officers, public defenders, criminal defense attorneys, and other justice system intermediaries cultivated via professional open house events.

In May 2026, Purpose Healing Center became the anchor asset of Purpose Behavioral Health Group (PBHG), a newly launched behavioral healthcare platform backed by affiliates of Owner Resource Group (ORG), an Austin, Texas-based private equity firm. PBHG is structured to roll up additional mission-driven treatment providers across the Southwest region while preserving each acquired center's local identity, leadership, and culture. The company is led by co-founders Gabriel Tomaeno (CEO), Robin Byrne, and JP Grako (CFO). No public revenue, headcount, or cap-table disclosures are available.

Name

Purpose Healing Center

Legal name

Purpose Healing Center

Website

https://purposehealingcenter.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Purpose Healing Center is a JCAHO-accredited addiction treatment provider in the Phoenix metropolitan area offering a full continuum of detox, residential, PHP, and IOP services to adults, with particular focus on justice-involved individuals and AHCCCS Medicaid recipients.

Ownership category

akta.pro rank

Product category

Behavioral Health / Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

Keywords

• Addiction treatment services
• Behavioral health rehab
• Medical detox programs
• Residential substance abuse care
• Intensive outpatient treatment

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing behavioral health and addiction treatment services including detox, residential inpatient, Partial Hospitalization Programming (PHP), and Intensive Outpatient Programming (IOP). Services are billed through insurance contracts including AHCCCS (Arizona Medicaid) and private insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels1 record

Core offering

Purpose Healing Center provides a full continuum of behavioral health and addiction treatment services for adults, including medical detox, residential inpatient care, Partial Hospitalization Programming (PHP), and Intensive Outpatient Programming (IOP). The treatment model integrates evidence-based 12-Step Facilitation Therapy with Alcoholics Anonymous and Narcotics Anonymous, and includes family support resources and a specialized pathway for justice-involved individuals. Services are delivered at JCAHO-accredited facilities in Phoenix, Scottsdale, and Mesa, Arizona, and are billed through AHCCCS (Arizona Medicaid) and most private insurances.

Product overview

Purpose Healing Center operates as a JCAHO-accredited behavioral health and addiction treatment provider offering a full continuum of care. The core treatment programs include Detox, Residential, Partial Hospitalization Programming (PHP), and Intensive Outpatient Programming (IOP), which provide escalating levels of care from intensive inpatient to structured outpatient support. These foundational programs are complemented by specialized therapeutic modules including 12-Step Facilitation Therapy with integrated AA/NA support and a Family Support Program offering online resources for loved ones. The center also maintains a Justice and Legal Professionals Program targeting individuals involved with the justice system, with facilities in Phoenix, Scottsdale, and Mesa, Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Detox Programs Medical detoxification services providing supervised withdrawal management for individuals withdrawing from substances, delivered as the entry point of the treatment continuum at Purpose Healing Center.
• Residential Treatment Inpatient residential care providing 24/7 structured treatment in a supportive living environment for individuals struggling with addiction, billed through AHCCCS and most private insurance plans.
• Partial Hospitalization Programming (PHP) Day treatment program offering structured therapeutic services during the day while allowing patients to return home or to a sober living environment in the evenings.
• Intensive Outpatient Programming (IOP) Structured outpatient treatment providing multiple weekly therapy sessions for individuals who need more support than standard outpatient care while maintaining daily life activities.
• 12-Step Facilitation Therapy Evidence-based therapeutic program that integrates 12-Step Facilitation Therapy with participation in Anonymous support programs such as Alcoholics Anonymous and Narcotics Anonymous to support sustained recovery.
• Family Support Program Online resources and support services for family members and loved ones of individuals in recovery, addressing the family system during the treatment and recovery process.
• Justice and Legal Professionals Program Specialized treatment pathway and referral network services for individuals navigating the justice system, supported by referral relationships with probation officers, public defenders, criminal defense attorneys, and other legal professionals.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves8 records

Expansion highlights6 records

Direct peers

• American Addiction Centers: Large publicly-traded addiction treatment chain operating residential and outpatient SUD programs across multiple U.S. states. Directly comparable to Purpose Healing Center because both run a full detox-to-IOP continuum, accept commercial and Medicaid plans, and target similar adult SUD populations.
• Greenhouse Treatment Center: American Addiction Centers-owned SUD facility in Grand Prairie, Texas offering detox, residential, PHP, and IOP. Comparable to Purpose Healing Center as a high-acuity, full-continuum adult SUD program serving the Southwest region with similar insurance contracting.
• Bradford Health Services: Private multi-site SUD provider offering residential, PHP, and IOP programs primarily across the Southeast U.S. Comparable to Purpose Healing Center on full continuum-of-care delivery, insurance contracting, and referral-driven admissions for justice-involved patients.

Broad incumbents

• Valley Hope Association: Nonprofit operator of residential and outpatient SUD programs across the Midwest and Southwest, including in Chandler, Arizona. Comparable on 12-Step-based treatment philosophy, full continuum offerings, and regional insurance contracting.
• Recovery Centers of America: Large private equity-backed network of inpatient and outpatient addiction treatment facilities concentrated in the Northeast and Mid-Atlantic. Comparable on JCAHO-style accreditation, full continuum model, and multi-site expansion playbook similar to PBHG's Southwest roll-up.
• Hazelden Betty Ford Foundation: Established nonprofit operator of residential and outpatient SUD programs with national footprint and strong 12-Step heritage. Comparable to Purpose Healing Center's 12-Step Facilitation Therapy emphasis, family programming, and JCAHO accreditation standards.

Regional players

• DecisionPoint Center: Arizona-based outpatient and intensive outpatient SUD and mental health provider serving AHCCCS and commercial populations in the Phoenix metro. Comparable to Purpose Healing Center on Arizona SUD outpatient delivery and Medicaid acceptance.
• Community Bridges: Arizona-based nonprofit behavioral health provider operating residential detox, crisis stabilization, and SUD programs across the state. Direct regional competitor to Purpose Healing Center for AHCCCS-funded patients and justice-system referrals in the Phoenix metro.
• Crosspoint Human Services: Behavioral health and SUD provider operating residential and outpatient programs across Arizona with significant AHCCCS and justice-system referral volume. Comparable as a regional competitor serving overlapping patient populations in the greater Phoenix area.

Emerging players

• Eleanor Health: Multi-state outpatient SUD and mental health provider accepting Medicaid and commercial plans with a tech-enabled, whole-person care model. Comparable to Purpose Healing Center's continuum of IOP/PHP delivery and insurance acceptance model as a growing SUD scale player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PurposeRehab
• Facebookfacebook.com/scottsdaledrugrehab
• LinkedInlinkedin.com/company/purpose-healing-center-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpose Healing Center