Complete Clinic
Complete Clinic (Complete Physio Richmond) is an owner-operated multi-disciplinary physiotherapy and sports medicine clinic in Richmond, Melbourne, offering physiotherapy, clinical Pilates, myotherapy, telehealth, GLA:D programs, and exercise rehabilitation, serving both individual patients across Australia and 30+ professional sporting organisations.
- Company typePrivate
- Founded2013
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Complete Clinic does
Complete Clinic (legally Complete. Physio Exercise Performance, trading as Complete Physio Richmond) is a privately-held, owner-operated multi-disciplinary physiotherapy and sports medicine clinic founded in 2013 and headquartered at 656 Bridge Rd, Richmond, Melbourne, Australia. The clinic operates a single physical site with six treatment rooms, a dedicated rehabilitation gym, and clinical Pilates reformer equipment, and serves both local in-person patients and Australia-wide telehealth clients. Its team of approximately 10-11 clinicians, led by Directors Prof Christian Barton (a La Trobe University professor with 200+ peer-reviewed publications) and David Thwaites, includes sports and musculoskeletal physiotherapists, a clinical myotherapist, and a strength and conditioning coach.
The service catalogue spans core physiotherapy, small-group clinical Pilates (1:3 clinician-to-patient ratio), myotherapy, exercise rehabilitation, telehealth, dry needling, post-operative care, running assessments with video gait analysis, strength and conditioning, and structured GLA:D programs for osteoarthritis and low back pain, plus specialised offerings for children and pre/post-natal patients. Technology is intentionally low-tech: tablet-filmed gait analysis, HICAPS for instant private health insurance rebates, and Medicare EPC, TAC, and WorkCover accreditation. Revenue is generated fee-for-service across consultations, class packages (e.g., A$200 Autumn Pilates package including assessment plus four classes), structured education programs, and clinician education courses such as the Running Rehab course, PFJ Masterclass, and Low Back Pain Seminar.
Go-to-market is direct-to-consumer with patients booking online or by phone, augmented by referrals from GPs, surgeons, and other healthcare providers. Marketing relies on content (blog, SEO, condition pages), community partnerships with local running groups and football clubs, social media (X/Twitter), Google reviews, and the credibility halo of working with 30+ professional sporting organisations including Chelsea FC, Australian Diamonds, Athletics Australia, Richmond FC, Melbourne FC, and The Royal Ballet. Strategic academic and institutional partnerships with La Trobe University, the Victorian Institute of Sport, and GLA:D Australia underpin the research-backed brand positioning. No external funding, M&A activity, or AI/ML capabilities are evident in the source data.
Complete Clinic firmographics
Firmographics- Name
- Complete Clinic
- Legal name
- Complete. Physio Exercise Performance
- Website
- https://complete.clinic
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Complete Clinic (Complete Physio Richmond) is an owner-operated multi-disciplinary physiotherapy and sports medicine clinic in Richmond, Melbourne, offering physiotherapy, clinical Pilates, myotherapy, telehealth, GLA:D programs, and exercise rehabilitation, serving both individual patients across Australia and 30+ professional sporting organisations.
- Ownership category
- akta.pro rank
Complete Clinic industry classification
Industry- Product category
- Physiotherapy and Sports Medicine Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
- akta.pro secondary industries
- Sports Medicine (HLAKALAB), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
Keywords
Where Complete Clinic is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Complete Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physiotherapy Consultations: Fee-for-service physiotherapy sessions. Patients pay out-of-pocket with private health insurance rebates available through HICAPS. Accepts Medicare EPC plans, TAC, and WorkCover claims.
- Clinical Pilates Classes: Small group reformer classes with 1 physiotherapist to 3 participants. Offered as packages (e.g., Autumn special $200 for initial assessment + 4 classes).
- Myotherapy Services: Clinical myotherapy services provided by qualified myotherapist for muscle pain and dysfunction.
- Telehealth Consultations: Virtual physiotherapy appointments available Australia-wide for patients unable to attend in-person.
- Structured Education Programs: GLA:D osteoarthritis and GLA:D Back programs combining education sessions and supervised exercise training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Autumn Clinical Pilates Special Package |
| Other | Pay-as-you-go | Late Cancellation Fee |
| Other | Pay-as-you-go | Failure to Attend Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Complete Clinic product offering
Product offeringCore offering
Complete Physio Richmond is a physiotherapy and sports medicine clinic that delivers hands-on treatment, tailored rehabilitation plans, clinical Pilates classes, myotherapy, exercise rehabilitation, telehealth consultations, and structured programs such as GLA:D for osteoarthritis and GLA:D Back for persistent low back pain. The clinic combines in-person care at its Richmond facility with video consultations and supports both individual patients and professional sports teams.
Product overview
Complete Physio Richmond is a multi-disciplinary physiotherapy clinic offering a comprehensive range of healthcare services centered around their core physiotherapy, clinical Pilates, and exercise rehabilitation offerings. The clinic provides specialized programs including GLA:D Australia for osteoarthritis management and the GLA:D Back program for back pain. Additional services include myotherapy, telehealth consultations, dry needling, post-operative care, running assessments with video gait analysis, and strength and conditioning programs. The clinic serves diverse patient populations from children to older adults, with particular expertise in sports injuries, running injuries, knee conditions, and complex long-term injuries.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Expert diagnosis, hands-on treatment, and tailored rehabilitation plans for musculoskeletal conditions and injuries, delivered by qualified physiotherapists. Designed for individuals with sports injuries, running injuries, joint pain, post-surgical needs, and general musculoskeletal complaints.
- Clinical Pilates Classes Small group classes with one physiotherapist supervising three participants, using reformer equipment for core strengthening and rehabilitation. Offered as packages (e.g., Autumn special $200 for initial assessment plus 4 classes) and aimed at patients requiring supervised strength and conditioning.
- Exercise Rehabilitation Tailored exercise programs delivered in an on-site clinical gym for recovery and functional improvement. Designed for patients recovering from injury, surgery, or chronic musculoskeletal conditions.
- Second Opinion Consultations Trusted second opinion consultations for patients when recovery has stalled or when conflicting advice has been received. Targeted at individuals with complex, long-term, or recurrent injuries.
- Myotherapy Musculoskeletal therapy focusing on muscle tension, trigger points, and soft tissue treatment, provided by a qualified clinical myotherapist. Designed for patients with muscle pain and dysfunction.
- Telehealth Remote physiotherapy consultations via video for patients across Australia who are unable to attend in-person appointments at the Richmond clinic.
- GLA:D Australia Evidence-based education and exercise program specifically designed for people with hip and knee osteoarthritis, combining education sessions and supervised exercise training. Targeted at patients seeking to manage osteoarthritis and delay or avoid surgery.
- GLA:D Back Program Structured treatment program combining education and exercise for managing persistent or recurrent low back pain, adapted from the Danish GLA:D program. Targeted at patients with chronic or recurring low back pain.
- Dry Needling Therapeutic technique using thin monofilament needles inserted into myofascial trigger points to reduce pain and improve function. Used as part of broader physiotherapy and myotherapy treatment plans.
- Post-Operative Care Specialized rehabilitation programs for recovery following surgical procedures, designed for patients recovering from orthopaedic and other surgeries.
- Running Assessment Video gait analysis of runners filmed on a treadmill, used to identify biomechanical issues and running-related injuries. Targeted at runners seeking injury assessment and technique coaching.
- Strength and Conditioning Strength and conditioning programs in a dedicated facility with dumbbells and kettlebells for sports performance and rehabilitation. Targeted at athletes and patients requiring structured resistance training.
- Pre & Post Natal Physiotherapy Specialized physiotherapy services for women during pregnancy and after childbirth, addressing pregnancy-related pain and post-natal recovery needs.
- Children's Physiotherapy Physiotherapy services specialized for paediatric patients and childhood conditions, targeting children and adolescents with musculoskeletal issues.
Quantifiable outcome
- Trusted by 30+ professional teams across AFL, VFLW, athletics, ballet and other sports
- +2 more outcomes
Companies that use Complete Clinic
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Complete Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Complete Clinic partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Chelsea Football ClubminorProfessional football club receiving physiotherapy and sports medicine consulting services from Complete Physio Richmond.
- Australian DiamondsminorAustralian netball team receiving physiotherapy services from Complete Physio Richmond.
- Athletics AustraliaminorNational athletics federation receiving physiotherapy consulting services from Complete Physio Richmond.
- Richmond Football ClubminorAFL club receiving physiotherapy services from Complete Physio Richmond.
- Melbourne Football ClubminorAFL club receiving physiotherapy services from Complete Physio Richmond.
- The Royal BalletminorPrestigious ballet company receiving physiotherapy services from Complete Physio Richmond.
- GLA:D AustraliacoreCertified provider for GLA:D Australia osteoarthritis program. Complete Physio Richmond runs both GLA:D for hip/knee osteoarthritis and GLA:D Back for low back pain programs under this certification.
- La Trobe UniversitycoreAcademic research partnership. Team director Prof Christian Barton holds professorship at La Trobe. Multiple team members involved in ongoing research. David Thwaites serves as program lead for GLA:D at La Trobe University.
- Victorian Institute of SportcoreOfficial partner organization providing athlete health services to VIS athletes.
- Hawthorn Running GroupminorLocal community running group that Complete Physio Richmond collaborates with in Richmond area.
- Crosbie CrewminorLocal community running group that Complete Physio Richmond collaborates with in Richmond area.
- The Richmond GymminorCollaborative relationship with local gym for professional development and content sharing. Founder James Ross contributes educational content and workshops.
- Williamstown VFLWminorVFLW football team where Emma Draffin serves as one of the physiotherapists.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Complete Clinic competitors and assessment
Company assessmentDirect peers
- Erko Physio: Boutique Australian sports physiotherapy clinic with strong professional athlete clientele and evidence-based programming. Comparable niche positioning around sports rehab, tendinopathy and running injuries.
- PhysioWorks: Australian sports and musculoskeletal physiotherapy clinic network offering physiotherapy, Pilates, dry needling and rehab. Comparable outpatient service mix targeting sports and MSK patients.
- Back In Motion Health Group: Large Australian physiotherapy franchise offering physiotherapy, Pilates, exercise rehabilitation and specialist MSK programs including GLA:D. Closest direct peer in terms of service mix, evidence-based positioning and Australian private-pay model.
- Sydney Sports Medicine Centre: Specialist sports medicine and physiotherapy clinic in Sydney providing MSK and sports injury services with elite athlete relationships. Comparable sports medicine specialist model in a different Australian metro market.
- Lifecare Physiotherapy: Australian multi-site physiotherapy and sports medicine network operating under the Healthia group. Comparable outpatient MSK, sports injury and rehab service offering with broader geographic footprint.
- Melbourne Sports Medicine Centre: Inner-Melbourne specialist sports medicine and physiotherapy clinic combining sports physicians, physiotherapists and rehabilitation. Direct competitor for sports injury and complex MSK referrals in the same Melbourne catchment.
- Move Clinic (Move Exercise Physiologist): Boutique Australian allied health clinic combining physiotherapy, exercise physiology and rehabilitation in a clinic-plus-gym model. Comparable multi-disciplinary outpatient MSK offering with similar team-size footprint.
- Excel Physiotherapy & Wellness: Australian sports and musculoskeletal physiotherapy practice offering physiotherapy, Clinical Pilates, running assessments and exercise rehabilitation. Closely comparable multi-disciplinary offering in a single boutique clinic setting.
Others
- Victorian Institute of Sport: High-performance sport partner organisation that contracts physiotherapy services to VIS athletes. Functions as a referral and brand-credibility partner rather than a direct clinical competitor.
- La Trobe Sport and Exercise Medicine Research Centre: Academic research centre at La Trobe University where Prof Christian Barton holds his professorship and Dr Mark Scholes is a post-doctoral researcher. Directly enables Complete Physio's research-backed differentiation and clinician pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Complete Clinic social profiles
Digital presenceComplete Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Complete Clinic leadership team
Management profileNumber of profiles
Profiles10 records
Complete Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Complete Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Complete Clinic
What does Complete Clinic do?
Complete Physio Richmond is a physiotherapy and sports medicine clinic that delivers hands-on treatment, tailored rehabilitation plans, clinical Pilates classes, myotherapy, exercise rehabilitation, telehealth consultations, and structured programs such as GLA:D for osteoarthritis and GLA:D Back for persistent low back pain. The clinic combines in-person care at its Richmond facility with video consultations and supports both individual patients and professional sports teams.
Is Complete Clinic a public or private company?
Complete Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Complete Clinic founded?
Complete Clinic was founded in 2013. It employs 11 to 50 people.
Where is Complete Clinic based?
Complete Clinic is headquartered in Richmond, United States, in the North America region.
How does Complete Clinic make money?
Five revenue lines are on record. Physiotherapy Consultations are the primary driver. The others are clinical Pilates Classes, myotherapy Services, telehealth Consultations and structured Education Programs.
Who are Complete Clinic's main competitors?
Direct peers on record are Erko Physio, PhysioWorks, Back In Motion Health Group, Sydney Sports Medicine Centre, Lifecare Physiotherapy, Melbourne Sports Medicine Centre, Move Clinic (Move Exercise Physiologist) and Excel Physiotherapy & Wellness. Others are Victorian Institute of Sport and La Trobe Sport and Exercise Medicine Research Centre.
Does Complete Clinic have an API?
No public API is recorded for Complete Clinic.
What industry is Complete Clinic in?
Complete Clinic's product category is Physiotherapy and Sports Medicine Services. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of HLAKALAB, Sports Medicine. Its NAICS code is 62134 and its SIC code is 8093.