Name

Breo

Legal name

深圳市倍轻松科技股份有限公司

Website

https://breo.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Consumer Health Electronics

NAICS

Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Smart massage devices
• Portable massagers
• Consumer health electronics
• Personal wellness devices
• Moxibustion massagers

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Hardware Product Sales: Primary revenue stream from one-time hardware sales of smart portable massage devices across multiple product categories (head, eye, neck, scalp, moxibustion, meridians). Products sold through direct retail stores, e-commerce platforms, and distribution channels. Single-product purchase model with prices ranging from approximately ¥299 to ¥3799.
2. Consumables & Accessories: Recurring revenue from consumable products such as artificial tear capsules for the See 5R润眼仪 and moxa sticks/columns for the 姜小竹艾灸盒 series, creating a hardware-plus-consumables recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Breo designs, manufactures, and sells smart portable massage devices for personal wellness and home use, with product lines covering the head, eyes, neck, scalp, body meridian, and moxibustion categories. The company sells directly to consumers through its own e-commerce flagship stores and offline retail (including franchised) stores under the Breo and BREEZE brands.

Product overview

Breo (倍轻松) is a smart portable massage device company listed on Shanghai STAR Market (688793.SH). The product portfolio spans six main categories: (1) 姜小竹 smart moxibustion boxes (A1/A1 Pro/A2/A3) applying traditional Chinese medicine 明火悬灸 with intelligent temperature control and filtration; (2) Neck massagers (N7, Neck D5, N6 mini, Z6, iNeck Air 2) featuring patented suspension rail drive systems and B-tech真揉捏 technology; (3) Eye massagers (See 7, See K Pro, See 5K, See X2 Pro, See 5R人鱼泪) with cold/hot therapy, micro-ion atomization, and vibration; (4) Scalp/head massagers (Scalp 5, Scalp 3S, Scalp 3, Dream 6, 龙抓手, iDream 5S, Scalp mini Pro) using infrared light, airbag pressure, and massage nodes; (5) Meridian guns (7号经络枪, Sport) with magnetic therapy and hot-vibration synergy; (6) Warm compress products (Travel S1艾灸暖暖鞋). Additionally, a Lamborghini co-branded line (BM2001, See 7, Neck D5, Scalp mini Pro) combines Italian luxury branding with Breo technology. All core products integrate with the proprietary breo APP for wireless control, mode customization, and usage tracking.

Differentiator

Problem solved

Functional benefit

Brands

• 姜小竹: Smart moxibustion box product line featuring traditional Chinese medicine moxibustion technology
• See
• Neck
• Scalp
• Dream
• iDream

Products and services

• Smart Head Massager

Quantifiable outcome

• 姜小竹智能明火艾灸盒 sold 200,000+ units in 4 months after launch, exceeding ¥100 million sales in 10 months, becoming Breo's fastest ¥100M product
• +6 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 全国卫生产业企业管理协会睡眠产业分会 (CSPA)coreGTM or Marketing Partner · 1 November 2023Long-term partnership for sleep health advocacy. Co-published 《2022中国作息报告》 and 《2023中国作息'中青年父母吃睡炼爱'报告》. Breo designated as 2025年度中国睡眠大会指定用品品牌 and 2025年度睡眠经济行业优秀企业奖 recipient.
• 中国短道速滑队 (Chinese Short Track Speed Skating Team)minorGTM or Marketing Partner · 1 September 2023Olympic athlete Xu Hongzhi (许宏志) appointed as first '轻松体验官' (Relaxation Experience Officer) during Beijing Winter Olympics period. Embodies '停下来，再出发' philosophy aligning with Breo's brand narrative around work-life balance.
• b8ta JapanminorChannel Partner/ Reseller/ Distributor · 1 November 2022Breo products made available at b8ta Japan体验馆 locations for consumer trial and experience. b8ta provides the physical retail space for display and testing, while Breo gains market exposure and consumer feedback in Japan. Products offered include head, eye, neck, and scalp massage devices.
• 上海真爱梦想公益基金会 (Shanghai Dream Care Foundation)minorOthers · 1 June 2022CSR partnership for rural education. Breo's '轻松益起来' program collaborates with Dream Care to build '梦想中心' in underprivileged schools. Each consumer donation of ¥1 is matched by Breo 1:1. Dream Centers include tablets, books, multimedia equipment, and 5-year teacher training programs.
• 天猫新品创新中心TMIC (Tmall Innovation Center)minorStrategic or Co-development Partner · 1 May 2022Co-product development partnership for See 5R人鱼泪智能润眼仪. TMIC provided big data consumer insights that identified female consumers' need for blackhead removal and eye hydration products, leading to the innovative glasses-style design with nano-level atomization technology.
• 北京眼科研究所 (Beijing Ophthalmology Research Institute)coreStrategic or Co-development Partner · 1 May 2022Beijing Tongren Hospital / Beijing Ophthalmology Research Institute provided supervision and clinical guidance for See 5R人鱼泪智能润眼仪 development, ensuring medical-grade quality and efficacy of the eye care product.
• 闪亮天天研发中心 (Shanshan Daily R&D Center)minorStrategic or Co-development Partner · 1 May 2022Joint development of '人工泪液时光胶囊' for the See 5R润眼仪. The capsule contains龙脑香、薄荷脑、维生素B6 and玻尿酸 for eye moisturizing, specifically formulated for dry eye consumers.
• 深圳慈善总会 & 深圳福田区卫健委 (Shenzhen Charity Federation & Futian District Health Commission)minorOthers · 1 March 2022Donated 288 姜小竹智能艾灸盒 units to frontline pandemic control workers in Shenzhen during COVID-19 outbreak in March 2022. Also donated to Shanghai Shuguang Hospital (国家中医药防治疫病基地) for TCM COVID-19 treatment assistance.
• 人民日报健康客户端 & 中国睡眠大会 (People's Daily Health & China Sleep Congress)coreGTM or Marketing Partner · 1 July 2021Joint initiative '全民主动健康118早睡行动' co-hosted since July 2021, advocating daily 11 PM bedtime and 8 hours of sleep. Multiple sleep research reports published together. Endorsed by Zhang Boli (张伯礼院士) and other health experts. Deep health education and brand awareness partnership.
• 江西中医药大学 (Jiangxi University of Traditional Chinese Medicine)coreStrategic or Co-development Partner · 1 January 2020Strategic cooperation established since 2020 covering '形、气、神' (body, qi, spirit) three-in-one field exploration. Jiangxi University of TCM provides professional TCM expertise, clinical opinions, and expert talent for product development, particularly for the 姜小竹智能明火艾灸盒 series. The partnership has produced multiple generations of clinically validated moxibustion products.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SKG: SKG is China's most direct competitor in smart portable massage devices, particularly dominant in neck massagers (similar SKG G7/Neck massager line). Competes head-to-head with Breo on Tmall, JD.com, and Douyin, targeting the same white-collar consumer with similar ASP ranges and celebrity-driven marketing.
• Rongtai (荣泰): Rongtai Health Technology is a major Chinese massage chair and wellness device manufacturer (also publicly listed). Their expanding portable massager line and TCM-integrated positioning compete with Breo in the premium Chinese wellness category.
• OGAWA: OGAWA is a leading Asian massage chair and wellness device brand (part of Health & Happiness Group), operating in China and SEA. While focused on massage chairs, OGAWA's portable massagers and wellness positioning directly overlap with Breo's premium wellness category.
• OSIM: Singapore-based wellness and massage chair brand with global retail presence including airport stores (Changi, etc.). OSIM's uCozy and uGlow portable massagers compete in the premium smart-massage category that Breo targets with its portable eye/neck/head massagers.

Broad incumbents

• Panasonic: Panasonic's personal care division includes massage chairs, eye massagers, and scalp massagers, with strong presence in Asia. The Japanese incumbent competes with Breo in the portable wellness category and has stronger Japan/SEA distribution.
• Philips (Personal Health): Philips Personal Health division includes massage products, eye care, and sleep solutions as part of a broader consumer health portfolio. While not a specialist, Philips competes with Breo in selected premium categories and represents a large-incumbent competitive threat.

Regional players

• DeSleep/网易严选 (Yanxuan): NetEase Yanxuan and similar Chinese internet-brand platforms (including DeSleep, 8H, ZDEER) sell private-label and white-label massagers at lower price points. These represent the commoditizing competitive threat that pressures Breo's premium ASP model from below.

Emerging players

• Therabody (Theragun): Therabody is the premium massage gun leader globally. While focused on percussive therapy, Therabody's recovery and wellness positioning, premium ASP, and global DTC model create an aspirational comparable for Breo's 7号经络枪 meridian gun line.
• HoMedics: HoMedics is a US-based mass-market personal care/massage products maker (massage cushions, handheld massagers, foot massagers). Broader mass-market positioning than Breo but competes in the same product category through global retail and e-commerce.
• Beurer: German health and wellness products company with a comprehensive massager, foot spa, and personal care portfolio. Beurer's heat/massage technology and premium design positioning overlap with Breo's eye, neck, and head massager categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breo