We Only MOT
We Only MOT is a privately held UK MOT testing specialist operating seven branches across the East Midlands. It offers statutory vehicle inspections only, without repairs or servicing, serving individual car owners, fleets, and niche segments such as classics, EVs, minibuses, and blue light workers.
- Company typePrivate
- Founded2007
- HeadquartersBoughton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What We Only MOT does
We Only MOT is a UK-based specialist MOT (Ministry of Transport) testing company operating seven regional testing centres across the East Midlands (Nottinghamshire and Lincolnshire), founded in 2007 in Boughton/Ollerton under the legal entity weONLYmot (management) Ltd. The company differentiates itself by exclusively conducting statutory MOT tests without offering any repair, servicing, or maintenance work, a structural choice intended to eliminate the conflict of interest that exists at traditional garages where failed tests can drive repair revenue. It serves individual vehicle owners as the primary segment, with secondary segments including operators of large vans, minibuses and private ambulances (Class 5), classic/vintage vehicle owners, electric and hybrid vehicle owners, multi-vehicle households, and blue light service personnel (NHS, emergency services, armed forces).
The technology stack centres on a self-service online booking platform allowing customers to schedule MOT tests 24/7 across any of the seven branches by selecting location, MOT type, vehicle details, and time slot without human intermediation. Service delivery relies on DVSA-certified MOT testing equipment and trained examiners; the network collectively performs 50,000+ MOTs per annum. A MOT Reminder Service captures vehicle registration details for renewal notifications. No mobile app, public API, AI/ML systems, or proprietary software assets are disclosed; the booking platform was designed and is maintained by external agency Brandfour.
The revenue model is entirely transactional and pay-as-you-go: customers pay a per-test MOT fee, with a flagship 'No Pass No Pay' guarantee waiving the fee if a vehicle under 10 years old fails on first presentation (partial payment applies for vehicles over 10 years old). Additional discount programmes target multi-vehicle households and blue light workers but cannot be combined with the No Pass No Pay policy. Distribution is exclusively direct via the seven physical branches plus online/phone booking; there are no resellers, intermediaries, fleet contracts, or subscription revenues. Marketing is conducted through the company website, Facebook, Twitter, customer testimonials, downloadable voucher offers, and email MOT reminders, with DVLA/DVSA MOT expiry tools linked from the site.
We Only MOT firmographics
Firmographics- Name
- We Only MOT
- Legal name
- weONLYmot (management) Ltd
- Website
- https://weonlymot.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Only MOT is a privately held UK MOT testing specialist operating seven branches across the East Midlands. It offers statutory vehicle inspections only, without repairs or servicing, serving individual car owners, fleets, and niche segments such as classics, EVs, minibuses, and blue light workers.
- Ownership category
- akta.pro rank
We Only MOT industry classification
Industry- Product category
- Vehicle Inspection Services
- NAICS
- Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Emissions Testing (I/M Programs) & Smog Check Stations (TLAKANAF)
Keywords
Where We Only MOT is headquartered
LocationHeadquarters
- HQ city
- Boughton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
We Only MOT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- MOT Testing Fees: One-time MOT testing fees charged per vehicle. The company does not offer repair or servicing services, so all revenue comes from MOT test fees. No Pass No Pay policy means customers only pay if vehicle passes (under 10 years old).
- Multiple Car Discount: Discount offered to households with more than one vehicle needing an MOT test
- Blue Light Discount: Discount offered to blue light badge holders (NHS, emergency services, etc.)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | No Pass No Pay - Vehicles under 10 years |
| Transaction based/ take rate | Pay-as-you-go | Vehicles over 10 years |
| Other | Multi-year contract | Multiple Car Deal Discount |
| Other | Pay-as-you-go | Blue Light Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
We Only MOT product offering
Product offeringCore offering
We Only MOT provides Ministry of Transport (MOT) vehicle testing services exclusively, with no repair or servicing work performed. The company operates 7 regional testing centres across the East Midlands, offering MOT testing for cars, small vans, motorbikes, motorhomes, large vans up to 3500kg, minibuses, classic cars, and electric/hybrid vehicles. Customers book tests online 24/7 with a No Pass No Pay guarantee for vehicles under 10 years old.
Product overview
We Only MOT operates as a specialized MOT (Ministry of Transport) testing company offering impartial vehicle inspections across 7 regional centres in the East Midlands. The company provides a unified service portfolio consisting of core MOT testing services, an online booking system for convenient appointment scheduling, and a No Pass No Pay guarantee for vehicles under 10 years old. Additional offerings include Multiple Car Deal Discounts for households with multiple vehicles and a Blue Light Discount for emergency services personnel. The company's differentiation lies in its unbiased testing model — they do not perform repairs or servicing, eliminating any conflict of interest in test outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- MOT Testing Services Core Ministry of Transport (MOT) vehicle testing service covering cars, small vans, cabs, motorbikes, motorhomes, large vans up to 3500kg, 13+ seat minibuses, classic cars, and electric/hybrid vehicles. Delivered as an impartial, testing-only service without any repair or servicing work, targeting individual vehicle owners across the East Midlands.
- Class 5 Vehicle Testing (Minibuses and Private Ambulances) Higher-class MOT testing for 13+ seat minibuses and private ambulances, offered at the Newark branch. Provided as a standalone specialist testing service for owners of larger passenger vehicles.
- Multiple Car Deal Discount Program Discounted MOT testing package for multi-vehicle households, providing reduced per-test pricing when booking more than one vehicle. Arranged by phone rather than the online booking system, and cannot be combined with the No Pass No Pay guarantee or other offers.
- Blue Light Discount Program Recognition discount on the standard MOT testing fee offered to NHS staff, emergency services personnel, and armed forces blue light badge holders across all branches. No voucher is required and the discount applies whenever the buyer presents valid blue light credentials.
Quantifiable outcome
- 50,000+ MOT tests conducted per annum across the network
- +1 more outcomes
Companies that use We Only MOT
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
We Only MOT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
We Only MOT partnerships and signals
Strategic signalScale indicators3 records
Recent moves12 records
Expansion highlights6 records
We Only MOT competitors and assessment
Company assessmentEmerging players
- BookMyGarage: Online MOT and servicing booking aggregator connecting vehicle owners to local garages including some impartial testers. Comparable in providing online booking but operates as a marketplace rather than a testing operator.
Broad incumbents
- Kwik Fit: Major UK high-street automotive chain providing MOTs, tyres, exhausts and servicing at over 600 centres. Overlaps on MOT testing volume and customer base but competes via repair-and-tyre upsells rather than pure impartial testing.
- Halfords Autocentre: Large UK national chain offering MOT testing alongside repairs, tyres and servicing across hundreds of centres. Directly comparable service offering (MOT testing) but bundles it with repair-driven upsells that We Only MOT deliberately avoids.
- ATS Euromaster: National UK tyre, MOT and vehicle servicing chain owned by Michelin. Comparable in offering MOT testing at scale, but its model is built around tyres as the core commercial anchor rather than testing-only impartiality.
Direct peers
- Protyre: UK regional chain of approximately 50+ centres providing MOT testing, tyres, servicing and repairs, with meaningful Midlands presence. Comparable MOT-led offering with overlapping geographic footprint and target customers.
- Formula One Autocentres: Mid-sized UK regional chain running multiple MOT and service centres in the Midlands and North, offering MOTs alongside repairs. Most directly comparable operating footprint and customer profile to We Only MOT's East Midlands network.
- National Tyres: Long-established UK chain combining MOT testing with tyres, brakes and servicing at 200+ branches. Closely comparable multi-branch MOT-and-automotive model targeting similar price-sensitive private vehicle owners.
Regional players
- Mr Tyre: Independent Midlands-based chain running multiple MOT and tyre centres with similar branch-based testing model. Directly comparable regional positioning though smaller and less differentiated on impartial testing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
We Only MOT social profiles
Digital presenceWe Only MOT financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Only MOT leadership team
Management profileNumber of profiles
Profiles1 record
We Only MOT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Only MOT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Only MOT
What does We Only MOT do?
We Only MOT provides Ministry of Transport (MOT) vehicle testing services exclusively, with no repair or servicing work performed. The company operates 7 regional testing centres across the East Midlands, offering MOT testing for cars, small vans, motorbikes, motorhomes, large vans up to 3500kg, minibuses, classic cars, and electric/hybrid vehicles. Customers book tests online 24/7 with a No Pass No Pay guarantee for vehicles under 10 years old.
Is We Only MOT a public or private company?
We Only MOT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Only MOT founded?
We Only MOT was founded in 2007. It employs 11 to 50 people.
Where is We Only MOT based?
We Only MOT is headquartered in Boughton, United Kingdom, in the Europe region.
How does We Only MOT make money?
Three revenue lines are on record. MOT Testing Fees are the primary driver. The others are multiple Car Discount and blue Light Discount.
Who are We Only MOT's main competitors?
BookMyGarage is listed as an emerging player. Broad incumbents are Kwik Fit, Halfords Autocentre and ATS Euromaster. Direct peers are Protyre, Formula One Autocentres and National Tyres. Mr Tyre is listed as a regional player.
Does We Only MOT have an API?
No public API is recorded for We Only MOT.
What industry is We Only MOT in?
We Only MOT's product category is Vehicle Inspection Services. Its primary akta.pro industry code is TLAKANAF, Emissions Testing (I/M Programs) & Smog Check Stations. Its NAICS code is 541380 and its SIC code is 8734.