What Hayati does

Hayati Pro Max Vape is a UK-based private e-commerce retailer of disposable vaping products and e-liquids, operating under the Hayati® brand following a corporate rebrand from the previously known Crystal Pro Max identity. The company sells exclusively through its own online storefront at hayatipromaxvape.co.uk to adult consumers (18+) in the UK domestic market, with no evidence of international operations or third-party marketplace distribution. Customer reach is split between individual direct-to-consumer buyers and a smaller wholesale layer of vape resellers purchasing Box-of-10 bulk SKUs.

The product portfolio centers on hardware disposables using mesh coil technology, dual e-liquid tank systems (Pro Ultra 15000 with two 12ml tanks), twist-adjustable airflow (Twist 5000), and draw-activated mechanisms across the range. The lineup spans entry-level 600-puff devices (Pro Mini) up to a flagship 15,000-puff device (Pro Ultra), with intermediate SKUs at 2,400, 4,000, 5,000, and 7,000 puffs. Flavor breadth is a defining commercial feature, with most SKUs offered in 20 to 48+ distinct flavor profiles. The Hayati X4 Refillable Pod System Kit extends the range into reusable hardware, supported by consumable e-liquids (Nic Salt 10ml and 100ml vape juice).

Commercially, Hayati operates a pay-as-you-go model with no subscription tier; unit pricing ranges from £8.99 (100ml e-liquid) to £300 (Remix 2400 4-in-1), with free delivery advertised as the primary value proposition. Marketing relies on organic SEO, blog content, Instagram social presence, and email newsletter signup. No revenue, funding, headcount, management team, financial performance, or jurisdictional incorporation details are disclosed, and the published contact address appears to be placeholder/demo data.

Name

Hayati

Legal name

Unknown - Not explicitly stated in available source data. Footer shows 'Hayati Pro Max Vape' as trading name only.

Website

https://hayatipromaxvape.co.uk

Company type

Private

Operating status

Operating

Short description

Hayati (formerly Crystal Pro Max) is a UK-based private e-commerce retailer selling disposable vaping devices, refillable pod kits, and e-liquids to adult consumers and wholesale vape resellers through its own website.

Ownership category

akta.pro rank

Product category

Disposable Vapes

akta.pro primary industry

Disposable Vape Retail (CRANAEAI)

akta.pro secondary industry

E-Liquid & Nicotine Salt Retail (CRANAEAH)

Keywords

• Disposable vapes
• Vape devices
• E-liquid
• Pod systems
• Nicotine salts

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Disposable Vape Device Sales: Primary revenue stream from selling disposable vaping devices including Hayati Pro Max, Pro Mini, Pro Ultra, Duo Mesh, Remix, and Twist product lines. These are one-time purchase products with no refilling or recharging required (except Pro Ultra which has rechargeable battery).
2. E-Liquid and Nic Salt Sales: Sales of e-liquids including Hayati Pro Max 100ml vape juice and Hayati Pro Max Nic Salt 10ml products. These provide recurring revenue opportunities as consumable products.
3. Refillable Pod System Kit Sales: Hayati X4 Refillable Pod System Kit sales - a reusable vaping hardware platform that generates initial hardware sales along with ongoing pod refill sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hayati designs, sources, and retails a portfolio of disposable and refillable vaping devices along with e-liquids to adult consumers in the UK via its own e-commerce storefront. The product range spans compact 600-puff disposables up to premium 15,000-puff devices (Pro Mini, Pro Max 4000, Pro Ultra 15000, Duo Mesh 7000, Remix 2400 4-in-1, Twist 5000), the X4 refillable pod system, and Hayati Pro Max Nic Salt 10ml and 100ml e-liquid consumables.

Product overview

Hayati is a vaping product company offering a comprehensive portfolio of disposable and refillable vaping devices along with e-liquids. The product line includes the Hayati Pro Max series (Pro Mini 600, Pro Max 4000, Pro Ultra 15000), Hayati Duo Mesh 7000, Hayati Remix 2400 4-in-1, Hayati Twist 5000, and Hayati X4 Refillable Pod System as hardware devices, complemented by Hayati Pro Max Nic Salt 10ml and Hayati Pro Max E-liquid 100ml as consumable e-liquid products. The company rebranded from Crystal Pro Max and serves both new and experienced vapers with products ranging from compact 600-puff disposables to high-capacity 15,000-puff devices with advanced features like dual mesh coils and switchable mouthpieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Hayati Pro Mini 600 Puffs Disposable Vape Compact disposable vape delivering up to 600 puffs with 2ml pre-filled e-liquid, 1.1Ω mesh coil, 500mAh battery, 20mg nicotine strength, and draw-activated operation. Sold in a pack of 10 units, aimed at adult vapers seeking a portable, low-cost entry device.
• Hayati Pro Max 4000 Puffs Disposable Vape Pod Disposable vape pen with 4000 puff capacity, 650mAh battery, dual 1.1Ω mesh coil, draw-activated operation, LED indicator, and 48+ flavor options. Marketed as a flagship flavor-exploration device for adult vapers in the UK.
• Hayati Pro Ultra 15000 Puffs Disposable Vape Pod Premium disposable vape with dual 12ml e-liquid tanks (24ml total), 550mAh rechargeable battery, mesh coil technology, switchable mouthpiece, visual display panel, and 27+ flavor options, delivering up to 15,000 puffs per device.
• Hayati Duo Mesh 7000 Puffs Disposable Vape Bar Pod Kit Disposable vape bar with dual mesh coil technology, 1800mAh battery, 2ml e-liquid capacity, 20mg nicotine strength, and 22 flavor options, delivering up to 7000 puffs per device.
• Hayati Remix 2400 Puffs 4-in-1 Disposable Vape Pod Kit Disposable vape pod kit featuring four switchable flavors in one device, 2400 total puffs, 2ml e-liquid capacity, 500mAh battery, and 20mg nicotine strength. Flavor combinations include Miami Remix, Rio de Remix, Ibiza Remix, and Fiji Remix.
• Hayati Twist 5000 Puffs Disposable Vape Pod Kit Disposable vape with twist-adjustable airflow system, up to 5000 puffs, 20mg nicotine strength, 26+ flavor options, and TPD compliance. Designed for mouth-to-lung (MTL) vaping and user-customizable flavor/vapor balance.
• Hayati X4 Refillable Pod System Kit Refillable pod system kit for vapers who prefer a reusable device. Includes refillable pod tank, long-lasting puff counts, easy-to-use MTL vape pod functionality, and is compatible with Hayati Pro Max Nic Salt and E-liquid consumables.
• Hayati Pro Max Nic Salt 10ml (Box of 10) Nicotine salt e-liquid in 10ml bottles with a 50/50 VG/PG ratio. Available in 10mg and 20mg nicotine strengths and 20 flavor options. Sold as a box of 10 units, suitable for refillable pod devices and bulk resale to retailers.
• Hayati Pro Max E-Liquid 100ml Vape Juice Shortfill e-liquid in a 120ml bottle containing 100ml of 0mg nicotine vape juice, blended at 70% VG / 30% PG for sub-ohm vape kits, ready for 10ml nic shot mixing. Includes childproof cap and tamper-evident seal.

Quantifiable outcome

• Up to 15,000 puffs per device (Pro Ultra)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Vaporesso: Vape hardware manufacturer with refillable pod systems and sub-ohm kits, comparable to Hayati's X4 kit and 100ml sub-ohm e-liquid SKU as an alternative for users moving off disposables.
• SMOK: Global hardware manufacturer with a refillable vape pen and pod-system portfolio. Comparable to Hayati's X4 Refillable Pod System Kit as an alternative reusable hardware platform.

Direct peers

• Elf Bar: UK market leader in disposable vapes with massive retail distribution and similar product positioning across puff counts and flavors. The most direct competitor to Hayati's Pro Max, Pro Ultra, and Duo Mesh lines.
• Geek Bar: Disposable vape brand competing in the same UK retail and online channels with mesh-coil technology and similar flavor breadth — directly comparable to Hayati's Duo Mesh and Pro Ultra offerings.
• IVG (I VG): UK vape brand offering both disposables and bottled e-liquids across extensive flavor ranges, directly comparable to Hayati's combined disposable-plus-nic-salt catalog.
• Crystal Bar: Disposable vape brand operating in the same UK mid-tier segment with comparable product catalog, pricing, and DTC-plus-wholesale motion. Highly relevant given Hayati's prior Crystal Pro Max identity.
• Lost Mary: Disposable vape brand owned by Elfbar's parent, competing head-to-head with Hayati across similar puff counts, flavors, and UK retail channels.

Regional players

• Elux: UK-focused disposable vape brand with similar product positioning and flavor breadth to Hayati. Comparable mid-tier competitor in the UK online and vape-shop channel.

Broad incumbents

• Vuse (British American Tobacco): Big Tobacco-owned vape brand with broad retail distribution and refillable pod systems. Represents the regulated, scaled incumbent Hayati would compete against if pivoting toward compliance-friendly formats.
• Blu (Imperial Brands): Big Tobacco-owned vape brand with established UK retail presence and refillable pod systems. Comparable as a broad incumbent with overlapping category exposure and substantially greater distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayati