INW

What INW does

INW operates as Leavitt Group Northwest (legal entity Whitfield's United Insurance Agencies, Inc.), an independent insurance brokerage headquartered in Federal Way / Seattle, Washington, founded in 1985. The firm serves individuals, families, and small-to-medium businesses across the Pacific Northwest, distributing personal lines (auto, home, life, health, Medicare, specialty), commercial lines (property, casualty, workers comp, cyber, surety, commercial auto), employee benefits (group health, voluntary, wellness, HR support), and industry-specific programs (construction, logging, healthcare practices, food & beverage, attorneys, etc.) through three physical offices in Seattle, Oak Harbor, and Friday Harbor.

The brokerage model is relationship-led, with licensed agents placing and servicing business on behalf of clients across an appointed roster of 25+ insurance carriers including AIG, Allianz, Chubb, CNA, Liberty Mutual, Lloyd's of London, Nationwide, Travelers, Zurich, BCBS, United Healthcare, Kaiser Permanente, Cigna, and Humana. Technology is limited to client-facing portal infrastructure — the InsurLink Portal for policy administration and the Leavitt Risk Management Center, a web-based suite of safety and loss control tools — rather than a proprietary underwriting or quoting platform. The firm's revenue is generated through insurance commissions, a recurring percentage-of-premium stream tied to the retained book of business, with no publicly disclosed pricing beyond quote-based risk assessment.

The company is privately held under the Leavitt Group network, with no disclosed institutional investors, no recent funding rounds, and no documented M&A activity. Operating scale is small (11–50 employees, three offices), and growth signals are limited to deepening vertical specialization, expanding health carrier appointments, and adding digital lead-generation channels alongside the traditional agent-led model.

Name

INW

Legal name

Whitfield's United Insurance Agencies, Inc.

Website

https://inwbenefits.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

INW (Leavitt Group Northwest) is an independent Pacific Northwest insurance brokerage distributing personal, commercial, and employee benefits coverage across 25+ carrier appointments to individuals, families, and small-to-medium businesses from offices in Seattle, Oak Harbor, and Friday Harbor.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Employee benefits administration
• Personal insurance coverage
• Independent insurance agency
• Risk management services

Headquarters

HQ city

Federal Way

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency/broker, Leavitt Group Northwest earns commissions from insurance carriers for placing and renewing client policies. Commissions are typically a percentage of premium paid by clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

INW operates as an independent insurance brokerage (doing business as Leavitt Group Northwest), placing and servicing personal and commercial insurance policies sourced from 25+ insurance carriers. The agency delivers business insurance, employee benefits, personal insurance, and industry-specific coverage programs through licensed agents across multiple Northwest U.S. offices. Additional value is provided through web-based risk management and client portal tools.

Product overview

Leavitt Group Northwest operates as an independent insurance brokerage offering a comprehensive portfolio of insurance products and services organized into four core areas: Business Insurance (commercial coverage including property, liability, auto, cyber, and surety bonds), Employee Benefits (group health, HR support, wellness programs, and compliance services), Personal Insurance (auto, home, life, health, and specialty coverage), and Industry-Specific Programs (specialized coverage for construction, healthcare, legal, logging, and other sectors). The agency provides additional value through client portals including the InsurLink Portal and Leavitt Risk Management Center, a web-based risk prevention and safety management tool. The offering is structured as a full-service insurance broker model rather than a unified software platform, with products sourced from multiple carrier partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance products for businesses including bonds/surety, claims management, commercial auto, commercial property, commercial umbrella, cyber liability, executive & professional liability, general liability, and inland marine coverage.
• Employee Benefits Employee benefits packages for businesses including group health, HR support services, health care reform compliance, plan development & design, small group plans, voluntary products, wellness services, communications & online services, and expanded business solutions.
• Personal Insurance Personal insurance coverage for individuals and families including auto, home & condo, life, health, Medicare supplement, long-term care, boat, motorcycle, ATV, flood, earthquake, and identity theft insurance.
• Industry-Specific Insurance Programs Specialized insurance programs tailored for specific industries including construction, logging, associations, commercial marine, grocery stores, HVAC/plumber/electrician, habitational, healthcare practices, attorneys, water well drilling, fly fishing lodge & resort, food & beverage, and builders risk.

Quantifiable outcome

• Agents consistently save clients 20% or more on policies while improving coverage
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

26 partnerships are on record, tiered core.

• AIGcoreOthersInsurance carrier represented by Leavitt Group Northwest for commercial and specialty insurance products.
• AllianzcoreOthersInsurance carrier represented for various commercial and personal insurance products.
• AmTrustcoreOthersInsurance carrier partner for small business and commercial coverage.
• Berkley North PacificcoreOthersRegional insurance carrier partner for Pacific Northwest clients.
• Blue Cross Blue ShieldcoreOthersHealth insurance carrier partner for employee benefits and individual health coverage.
• CHUBBcoreOthersMajor insurance carrier for commercial property, casualty, and specialty insurance.
• CNAcoreOthersCommercial insurance carrier partner for business coverage.
• CignacoreOthersHealth insurance and employee benefits carrier partner.
• Liberty MutualcoreOthersInsurance carrier for personal and commercial coverage including auto, home, and business insurance.
• Lloyd's of LondoncoreOthersSpecialty and surplus lines insurance partner for complex or hard-to-place risks.
• NationwidecoreOthersInsurance carrier for personal and commercial coverage products.
• The HartfordcoreOthersCommercial insurance carrier partner for business coverage.
• TravelerscoreOthersCommercial and personal insurance carrier partner.
• United HealthcarecoreOthersHealth insurance carrier partner for employee benefits.
• ZurichcoreOthersGlobal insurance carrier partner for commercial coverage.
• Western National Insurance GroupcoreOthersRegional insurance carrier partner and the company that awarded Leavitt Group Northwest 'Fast-Track Agency of the Year' in 2021.
• Kaiser PermanentecoreOthersHealth insurance carrier partner for group and individual health coverage.
• HumanacoreOthersHealth insurance carrier partner for employee benefits.
• SafecocoreOthersPersonal insurance carrier for auto, home, and property coverage.
• ProgressivecoreOthersAuto insurance carrier partner.
• Mutual of EnumclawcoreOthersRegional mutual insurance carrier partner serving Pacific Northwest.
• Grange InsurancecoreOthersRegional insurance carrier partner for personal and commercial coverage.
• ForemostcoreOthersInsurance carrier for specialty products including manufactured housing and recreational vehicles.
• Cincinnati InsurancecoreOthersCommercial insurance carrier partner for business coverage.
• Philadelphia InsurancecoreOthersSpecialty insurance carrier for various commercial lines.
• Oregon MutualcoreOthersRegional mutual insurance carrier partner for Pacific Northwest clients.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PayneWest Insurance: Regional independent insurance brokerage serving the Northwest and Mountain West with commercial, personal, and benefits lines. Comparable as a multi-carrier regional broker competing for the same Pacific Northwest SMB and mid-market clients.
• The Partners Group: Independent insurance, employee benefits, and financial services firm headquartered in the Pacific Northwest. Comparable in regional geography, multi-carrier brokerage model, and strong SMB/mid-market benefits practice.
• Heffernan Insurance Brokers: Independent insurance brokerage with personal, commercial, and benefits practices focused on SMB and mid-market clients, with strong West Coast operations. Comparable independent agency model, multi-carrier access, and long-tenured client relationships.
• Parker, Smith & Feek: A Pacific Northwest-based independent insurance and risk management brokerage serving commercial clients across the region. Comparable for its regional PNW footprint, multi-line product set (commercial, benefits, personal), and middle-market to SMB focus.

Broad incumbents

• Hub International: Large North American insurance brokerage with significant Pacific Northwest presence. Comparable product lines (commercial, benefits, personal) but at much greater scale; operates as a broader incumbent rather than a regional specialist.
• Brown & Brown Insurance: National insurance brokerage and program manager operating across commercial, personal, and benefits lines. Comparable for its multi-carrier brokerage model with SMB and mid-market specialization.
• USI Insurance Services: Large U.S. insurance brokerage and consulting firm with strong employee benefits and commercial property/casualty practices. Comparable benefits-brokerage capabilities and middle-market focus.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with extensive U.S. regional and benefits operations. Comparable products across commercial P&C, benefits, and risk management consulting for middle-market clients.
• Leavitt Group (Enterprise / National): The parent organization of Leavitt Group Northwest, operating a national network of independent insurance agencies. Highly comparable as the upstream brand and shared service platform that the Northwest franchise leverages for carrier access, technology, and risk-management capabilities.
• AssuredPartners: National insurance brokerage aggregator with strong regional agency network. Comparable as a multi-carrier agency serving commercial and personal lines, with particular strength in SMB and specialty industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inwbenefits
• Facebookfacebook.com/inwbenefits
• LinkedInlinkedin.com/company/inwbenefits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INW