Tourism Industry Council Tasmania

What Tourism Industry Council Tasmania does

Tourism Industry Council Tasmania (TICT) is a not-for-profit, member-based peak body that represents the Tasmanian tourism industry. Headquartered in Hobart with conference operations centred in Launceston, TICT serves a community of more than 1000 tourism operators across the state, including accommodation providers, tour operators, attractions, transport services, and hospitality venues. The organisation is led by CEO Amy Hills and governed by a board chaired by Clint Walker.

TICT delivers four interconnected revenue streams: recurring membership fees, the annual Tasmanian Tourism Conference and supporting events (Leadership Luncheons, workshops), the Quality Tourism Framework (QTF) Sustainable Tourism Accreditation program, and awards program entry fees for the Tasmanian Tourism Awards, Top Tourism Town Awards, and Tassie Tour Guide Award. Underlying technology is not proprietary; TICT relies on standard digital channels (website, e-Newsletter, Facebook), Cvent for conference registration, and an online QTF portal for accreditation self-service. Industry development is supported by programs including the Skilled in Sixty webinar series, Talking Tourism Podcast, Tasmanian Young Tourism Network, EV Ready Tasmania, and a Tourism Emissions Reduction Commitment.

The go-to-market is sales-led and relationship-driven, with annual membership renewals and new recruitment executed through industry events, direct outreach, and referral networks. TICT differentiates through its officially recognised status as the industry's authoritative voice, its administration of QTF accreditation, and its flagship conference partnerships with Tourism Tasmania, Tourism Australia, Spirit of Tasmania, and global platforms such as Booking.com and Trip.com Group.

Name

Tourism Industry Council Tasmania

Legal name

Tourism Industry Council Tasmania

Website

https://tict.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourism Industry Council Tasmania (TICT) is a not-for-profit peak body representing more than 1000 tourism operators in Tasmania, delivering membership services, the annual Tasmanian Tourism Conference, the Quality Tourism Framework accreditation program, and the Tasmanian Tourism Awards.

Ownership category

akta.pro rank

Product category

Tourism Industry Association

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)

Keywords

• Tourism industry association
• Industry peak body
• Member-based advocacy
• Tourism accreditation programs
• Industry events and awards

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: TICT generates revenue through annual membership fees from tourism operators across Tasmania. Members receive benefits including discounted conference tickets, access to professional development programs, advocacy support, and exclusive industry resources.
2. Conference and Event Revenue: Revenue generated from ticket sales for the annual Tasmanian Tourism Conference, Awards Gala, and other industry events including Leadership Luncheons and workshops. Fees vary by attendee type (accredited operator/member vs general admin).
3. Tourism Accreditation Fees: Fees associated with Sustainable Tourism Accreditation through the Quality Tourism Framework (QTF), including registration and annual maintenance fees.
4. Awards Program Entry Fees: Revenue from entry fees for Tasmanian Tourism Awards, Top Tourism Town Awards, and Tassie Tour Guide Award programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TICT is the officially recognised peak body for Tasmania's tourism industry, offering paid operator membership, the Quality Tourism Framework (QTF) accreditation program, the annual Tasmanian Tourism Awards, the flagship Tasmanian Tourism Conference, leadership luncheons, and industry development resources (eLearning, EV Ready Tasmania, emissions reduction, Skilled in Sixty webinars, Talking Tourism podcast). The organisation provides unified advocacy to government on behalf of more than 1,000 tourism operators across the state.

Product overview

Tourism Industry Council Tasmania (TICT) is a not-for-profit, member-based organization serving as the peak body for Tasmania's tourism industry with a community of more than 1000 operators. The organization offers a portfolio of interconnected programs including Quality Tourism Accreditation through the Quality Tourism Framework (QTF), annual Tasmanian Tourism Awards programs (Tasmanian Tourism Awards, Top Tourism Town Awards, Tassie Tour Guide Award), the annual Tasmanian Tourism Conference with workshop and plenary sessions, Leadership Luncheon events (DIALOGUE, Tourism Collective for International Women's Day, In Focus, BLEND Wine + Tourism, Weindorfer Luncheon), Industry Development initiatives (Quality Tourism eLearning Hub, Emissions Reduction, EV Ready Tasmania, Skilled in Sixty webinars, Talking Tourism Podcast, Tasmanian Young Tourism Network, Tassie Tourism Ambassador Program), and advocacy communications including the Briefed in Sixty webinar series.

Differentiator

Problem solved

Functional benefit

Products and services

• Quality Tourism Accreditation Quality Tourism Framework (QTF) Sustainable Tourism Accreditation program that supports continuous growth and development of Australian tourism businesses; administered by TICT for Tasmanian operators, with registration and annual maintenance fees.
• Tasmanian Tourism Awards Annual awards program recognising innovation, excellence, quality and sustainability in Tasmanian tourism, including multiple categories and individual awards such as the Tasmanian Tourism Champion and the Tourism Minister's Young Achiever.
• Tasmanian Tourism Conference Tasmania's flagship annual tourism business event featuring workshops, plenary sessions, networking events and trade exhibitions, held annually in Launceston.
• Leadership Luncheon Program Series of business luncheons featuring leading state and national figures in tourism (DIALOGUE Tourism + Business Luncheon, Tourism Collective for International Women's Day, In Focus, BLEND Wine + Tourism, The Weindorfer Luncheon).
• TICT Membership Annual operator membership in the TICT peak body, providing benefits including discounted conference tickets, professional development programs, advocacy support, and exclusive industry resources.
• EV Ready Tasmania Industry Activation Hub providing practical tools, programs and resources — including the EV Ready Tasmania badge program — to help tourism operators prepare for the growing electric vehicle market.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered major partner, core and minor.

• Spirit of Tasmaniamajor partnerGTM or Marketing PartnerSpirit of Tasmania is a Major Partner of TICT, providing significant support for the Tasmanian Tourism Conference and Top Tourism Town Awards. As Australia's iconic passenger and freight ferry service linking Tasmania and the mainland, Spirit of Tasmania plays a key role in the visitor economy.
• Tourism Tasmaniamajor partnerStrategic or Co-development PartnerTourism Tasmania is a Major Partner of TICT, collaborating on industry development initiatives, marketing campaigns, and the 2030 Visitor Economy Strategy. TICT's CEO Amy Hills and Tourism Tasmania executives co-deliver workshops at the annual conference.
• eegercoreGTM or Marketing Partnereeger is a Platinum Sponsor of the 2026 Tasmanian Tourism Conference.
• Booking.comcoreGTM or Marketing PartnerBooking.com is a Head Shot Sponsor of the 2026 Tasmanian Tourism Conference. As one of the world's largest travel marketplaces, Booking.com enables properties to reach a global audience.
• City of LauncestoncoreGTM or Marketing PartnerCity of Launceston is a Welcome Networking Sponsor of the 2026 Tasmanian Tourism Conference and supports the conference venue hosting.
• Aurora EnergycoreGTM or Marketing PartnerAurora Energy is Tasmania's only 100% owned and operated energy retailer and an Industry Partner for the 2026 conference. They support EV Ready Tasmania initiatives.
• HostpluscoreGTM or Marketing PartnerHostplus is an Industry Partner for the 2026 conference. With origins in hospitality, tourism, sport and recreation, it has evolved to become a superannuation fund for all Australians.
• Moo BrewcoreGTM or Marketing PartnerMoo Brew is Tassie's largest craft brewery and TICT's Beverage Partner, supplying beverages for the Evening Networking Event at the 2026 conference.
• Bishopp Outdoor AdvertisingcoreGTM or Marketing PartnerBishopp Outdoor Advertising is Workshop Sponsor for the 2026 conference and sponsor of the Tassie's Top Tourism Town People's Choice Award. Australia's premier regional out-of-home advertising company.
• Tourism AustraliacoreStrategic or Co-development PartnerTourism Australia is an Industry Partner for the 2026 conference. Managing Director Robin Mack delivers keynote presentations on global tourism trends and the Tourism 2035 strategy.
• Cumulus StudiocoreGTM or Marketing PartnerCumulus Studio is Coffee Cart Sponsor of the 2026 conference and an Industry Partner. Peter Walker, Founder and Senior Director, delivers workshops on design and visitor experience.
• NRMA Parks & ResortscoreGTM or Marketing PartnerNRMA Parks & Resorts is Morning Refreshment Sponsor of the 2026 conference and an Industry Partner.
• Tasmanian VacationscoreGTM or Marketing PartnerTasmanian Vacations is Lunch Sponsor of the 2026 conference, an Industry Partner, and sponsor of the Small Tourism Town Award.
• TasportscoreGTM or Marketing PartnerTasports is a Welcome Networking Sponsor of the 2026 conference and an Industry Partner.
• Elders Real EstatecoreGTM or Marketing PartnerElders Real Estate is a Gold Sponsor of the 2026 conference and an Industry Partner.
• Falcon Building GroupcoreGTM or Marketing PartnerFalcon Building Group designs and constructs commercial projects across Tasmania. Water Bottle Sponsor of the 2026 conference.
• Devils CornercoreGTM or Marketing PartnerDevils Corner is Post Conference Drinks Sponsor of the 2026 conference.
• Impress PrintcoreGTM or Marketing PartnerImpress Print is Notebook & Pen Sponsor of the 2026 conference.
• FEATcoreStrategic or Co-development PartnerFEAT (climate impact agency) partners with TICT so that a $1 'Solar Slice' from every conference ticket funds biodiversity restoration of Lungtalanana island, TAS. This project aims to restore habitat of the Bass Strait wombat and long-nosed potoroo, led by the Tasmanian Aboriginal Centre and supported by WWF, GreenCollar, University of Tasmania.
• Tasmanian Aboriginal CentrecoreStrategic or Co-development PartnerThe Tasmanian Aboriginal Centre leads the Lungtalanana island restoration project, partnered with TICT through the FEAT Solar Slice initiative from conference tickets.
• WWFcoreStrategic or Co-development PartnerWWF supports the Lungtalanana island restoration project as part of the biodiversity initiative partnered through TICT's FEAT Solar Slice program.
• University of TasmaniacoreStrategic or Co-development PartnerUniversity of Tasmania supports the Lungtalanana island restoration project as part of the biodiversity initiative partnered through TICT's FEAT Solar Slice program.
• GreenCollarcoreStrategic or Co-development PartnerGreenCollar supports the Lungtalanana island restoration project as part of the biodiversity initiative partnered through TICT's FEAT Solar Slice program.
• Business Events TasmaniacoreStrategic or Co-development PartnerBusiness Events Tasmania is an Industry Partner for the 2026 conference. Sarah Kingston Clark sits on the BE Tasmania board.
• Hobart AirportcoreGTM or Marketing PartnerHobart Airport is an Industry Partner for the 2026 conference.
• Launceston AirportcoreGTM or Marketing PartnerLaunceston Airport is an Industry Partner for the 2026 conference.
• Pennicott Wilderness JourneyscoreGTM or Marketing PartnerPennicott Wilderness Journeys is an Industry Partner for the 2026 conference.
• Tasmanian Hospitality & Tourism AcademycoreStrategic or Co-development PartnerTasmanian Hospitality & Tourism Academy is an Industry Partner for the 2026 conference.
• Tasmanian Parks & Wildlife ServicecoreStrategic or Co-development PartnerTasmanian Parks & Wildlife Service is an Industry Partner for the 2026 conference.
• HypecoreGTM or Marketing PartnerHype is an Industry Partner for the 2026 conference.
• Trip.com GroupminorStrategic or Co-development PartnerTrip.com Group delivers a workshop at the 2026 conference on capturing international and domestic travel demand, exploring how their global ecosystem can drive tourism growth for Tasmanian operators.
• eGuideminorGTM or Marketing PartnereGuide founder David Hearle co-presents workshops on AI and tourism marketing. eGuide is a Tasmanian tours and transfers operator and former national award winner.
• Southern Cross UniversityminorStrategic or Co-development PartnerProfessor Anne Hardy from Southern Cross University delivers workshops on visitor behaviour transformation and ambassadorship.
• Episteme ConsultingminorStrategic or Co-development PartnerDr Allison Anderson from Episteme Consulting delivers workshops on positive impact tourism ideas from around the world.
• The Demographics GroupminorStrategic or Co-development PartnerSimon Kuestenmacher, Co-Founder of The Demographics Group, delivers keynote on demographic forces shaping the visitor economy.
• ICFminorStrategic or Co-development PartnerNikolaos Gkolfinopoulos, Head of Tourism at ICF (Spain), delivers keynote on climate adaptation and tourism future.
• Well TravellerminorStrategic or Co-development PartnerKatherine Droga, Founder of Well Traveller, delivers keynote on the rise of the wellness traveller and opportunities for Tasmania.
• Think TourismminorStrategic or Co-development PartnerCat Carey, founder of Think Tourism, delivers workshop on experiences and experiential tourism.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tourism New Zealand: Tourism New Zealand is the national tourism organisation responsible for marketing New Zealand as a destination and supporting the tourism industry. Comparable to a scaled-up version of TICT with national marketing mandate and government backing.
• Brand USA: Brand USA is the destination marketing organisation for the United States, responsible for promoting US travel and supporting the tourism industry. A comparable national tourism industry promotion body with similar advocacy and development functions to TICT at a much larger scale.
• Destination Canada: Destination Canada is Canada's national tourism agency promoting the country internationally and supporting industry development. Similar in industry development and member-facing services to TICT, but operating at a much larger national scale.
• Visit Britain: Visit Britain promotes the UK as a destination and supports tourism industry development. Comparable as a tourism industry promotion and development body, though larger and government-funded compared to TICT's member-funded model.
• Australian Tourism Industry Council: ATIC is the national peak body for Australia's tourism industry, directly analogous to TICT but operating at the federal level. TICT is an affiliate/state council within ATIC's national network and is functionally comparable as an industry advocacy, accreditation, and awards body.

Regional players

• Destination NSW: Destination NSW is the NSW Government agency responsible for tourism marketing and industry development in New South Wales. Functionally similar to TICT's tourism promotion and industry development role, but government-backed and operating in a different Australian state.

Direct peers

• US Travel Association: U.S. Travel is the national, non-profit trade association representing the US travel industry, providing advocacy, research, and member services. Most directly comparable to TICT as a member-based tourism industry advocacy and development organisation.
• Tourism & Transport Forum Australia: TTF is an Australian tourism industry advocacy body focused on policy and infrastructure outcomes. While broader in transport scope, it competes for the same industry advocacy and member engagement role that TICT plays at the state level.
• South Australian Tourism Industry Council: SATIC functions as the industry council and accreditation body for South Australian tourism operators, mirroring TICT's combination of membership, accreditation, awards, advocacy, and events in another Australian state.
• Tourism Council Western Australia: Tourism Council WA is the equivalent state peak body for Western Australia's tourism industry, providing the same suite of advocacy, accreditation, awards, and member services that TICT provides in Tasmania. They operate as sister-state industry councils under the ATIC framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tictasmania
• LinkedInlinkedin.com/company/tourism-industry-council-tasmania

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Industry Council Tasmania