The Loops

What The Loops does

The Loops Hong Kong Limited is a privately held recycling services company founded in 2019 by Jorch Wong, headquartered in Kowloon City with a 3,500 sq ft sorting center in San Po Kong. The company operates a one-stop recycling platform that collects, sorts, and reports on over 40 types of recyclables, covering approximately 90% of daily waste streams for both residential and commercial customers across Hong Kong.

The technology stack is anchored by a cloud-linked real-time monitoring system (Cloud Live Data) that gives corporate clients instant ESG dashboards, carbon emission calculations, and downloadable process documentation; a WhatsApp-deployed AI Agent for recyclability queries; a 6-step industrial cleaning process (sorting, shredding, ultrasound, centrifuge, recycling, reporting) for dirty recyclables; and a bacteria-degrading food waste processor paired with a black soldier fly downstream conversion pipeline. Proprietary sorting categorizes plastics into premium grades such as pure white PP and transparent PP. The platform is the only recycler in Greater China officially recognized by The Coca-Cola Company and is one of the Environmental Protection Department-recommended facilities for High Liquid Content Waste, holding an EPD discharge license.

Revenue is generated through a mix of recurring subscriptions (residential door-to-door from $128/month, office recycling from $300/month), transaction-fee services (dirty recycling and certified product destruction at $1 per item with up to 2.4 million units monthly capacity), one-off event recycling (from $1,300), managed food waste processing, and brand-partnered retail recycling campaigns. The customer base includes 100+ corporate clients such as BlackRock, HKEX, Disney, Louis Vuitton, AIA, Cathay Pacific, P&G, Kao, Nestlé, Swire Coca-Cola, L'Oréal, and Watsons, with distribution via mobile app, WhatsApp inside sales, door-to-door collection fleets, and a corporate sales team.

Name

The Loops

Legal name

The Loops Hong Kong Limited

Website

https://theloopshk.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Loops is a Hong Kong one-stop recycling platform founded in 2019 that collects, sorts, and reports on 40+ recyclables for residential subscribers, corporate offices, brand owners, and events, with proprietary cloud ESG reporting, AI-assisted guidance, and HLCW-certified processing capacity.

Ownership category

akta.pro rank

Product category

Waste Management & Recycling Services

NAICS

Materials Recovery Facilities (56292), Materials Recovery Facilities (562920), Waste Collection (56211), Solid Waste Collection (562111), Hazardous Waste Treatment and Disposal (562211)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB)

akta.pro secondary industries

Residential Curbside MSW Collection (Cart-Based) (EUAIAAAA), Industrial & Commercial Waste Collection (Roll-off/Front-load) (IMAIAFAB), E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH), Roll-Off / Containerized MSW Collection (Commercial & Industrial) (EUAIAAAD)

Keywords

• Waste management services
• Recycling collection
• Door-to-door recycling
• Commercial waste solutions
• Sustainable recycling platform

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Residential Subscription: Monthly subscription-based weekly door-to-door recycling service starting at $128/month with Basic and Double Plan options. Includes recycling basket, Reward 128 program with cash coupons from eco-friendly brands.
2. Office Recycling Service: Commercial recycling service for offices starting at $300, covering over 40 types of recyclables in one bag including 90% of daily waste.
3. Simple Recycling (One-off): One-time recycling service starting at $300 for 200L recycling bag covering all areas in Hong Kong for houses, small businesses, and events not covered by residential services.
4. Event Recycling: Zero-waste event recycling service starting at $1,300 including on-site staff, sorting, and recycling reports. Can recycle over 90% of event supplies.
5. Dirty Recycling & Product Destruction: Certified expired product destruction and sustainable recycling for beverages, dairy, cosmetics at $1 per item. Maximum processing capacity 2.4 million units per month.
6. Food Waste Recycling: Corporate food waste processor installation and collection service with bacteria-degrading technology processing food into BSF feed, fertilizer, and detergent.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Loops operates a one-stop recycling platform in Hong Kong that collects, sorts, processes, and reports on over 40 types of recyclables. It offers subscription-based weekly door-to-door residential collection, commercial office recycling, certified dirty recycling and product destruction for expired goods, food waste processing, and zero-waste event recycling services.

Product overview

The Loops operates as a comprehensive one-stop recycling platform offering door-to-door collection, sorting, and reporting services. The core product portfolio centers on the The Loops App (subscription management), AI Agent (WhatsApp-based recycling assistant), and Cloud Live Data (real-time ESG reporting). Service offerings are segmented into Residential (subscription-based weekly collection at $128/month covering 40+ recyclables) and Commercial divisions (Office Recycling from $300, Dirty Recycling from $1/item, Event Recycling from $1,300, Food Waste Recycling using black soldier fly technology, Recycling Campaigns, Workshops, and Reproduction/Upcycling services). The platform covers over 40 recyclable types, processes materials at a 3,500 sq ft sorting facility in San Po Kong, and serves 100+ corporate clients including major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Door-to-door Residential Recycling Weekly subscription-based recycling collection service starting at $128/month for Hong Kong residents. Collects over 40 types of recyclables in a single basket without requiring customer sorting; includes free recycling basket and Reward 128 loyalty program.
• Simple Recycling (One-off) One-time recycling service starting at $300 for a 200L recycling bag (max 20kg), covering 40+ recyclable types. Available across all Hong Kong areas not covered by the residential subscription service.
• Office Recycling Commercial recycling service starting at $300 per month for Hong Kong offices, collecting 90% of daily waste across 40+ recyclable types. Includes real-time ESG data, free cleaning kit, dedicated recycling basket, free training, and precise sorting.
• Dirty Recycling & Product Destruction Certified destruction and sustainable recycling service for expired or contaminated products (beverages, dairy, cosmetics) at $1 per item. Features a 6-step industrial cleaning process (sorting, shredding, ultrasound, centrifuge, recycling, reporting) with maximum processing capacity of 2.4 million units per month.
• Food Waste Recycling Office food waste recycling service using an in-office composter (40x40x80cm) that decomposes food waste into soil-like state within 24 hours using bacteria, then processes it via black soldier fly larvae into BSF Fertilizer, BSF Detergent, and BSF Feed.
• Event Recycling Zero-waste event recycling service starting at $1,300, including on-site staff, educators, sorting stations, and ESG reporting. Recycles over 90% of event supplies including catering, decorations, and food waste.
• Recycling Campaign Business recycling initiative collaboration including in-store recycling, large-scale programs, traffic driving, brand awareness, and second-life product reproduction services for retail chains and consumer brands.
• Recycling Workshop Step-by-step recycling training for corporate clients covering material identification, recycling processes, flame testing for plastic differentiation, and hands-on sorting and production workshops.
• Recyclables Reproduction (Upcycling) Transforms collected recyclables into new products through partnerships with Gaau1 Up Design Studio (small-scale plastic recycling machines) and Dress Green (uniform repurposing into items such as UNI Bear, pencil cases, bags, and cushions).
• The Loops App Mobile application enabling residential subscription management, weekly recycling scheduling, payment, Reward 128 program access, and real-time recycling tracking for individual and corporate customers.
• AI Agent on WhatsApp WhatsApp-based AI recycling assistant that provides immediate natural-language responses to user questions about whether items can be recycled, recommended cleaning methods, and recycling processes.
• Cloud Live Data Cloud-linked real-time ESG reporting platform enabling corporate clients to instantly monitor recycling status, generate charts, download reports, calculate carbon emission reductions, and access destruction videos and process monitoring.

Quantifiable outcome

• Processes over 200 tons of recyclables annually at San Po Kong sorting center
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Watsons Hong KongcoreGTM or Marketing Partner · 1 January 2024Partnership for territory-wide Plastic Reborn campaign with P&G and Tin2Green Rewards with Friso. Watsons supports local plastic waste reclamation and recycling, driving circular economy from retail market. Extended recycling programs to retail outlets.
• PARKnSHOP eCommercecoreGTM or Marketing Partner · 1 January 2024Partnership supporting Kao's Return Recreate plastics bottle recycling program. PARKnSHOP is one of Hong Kong's leading supermarket chains under A.S. Watson Group enabling O+O green shopping and recycling experience.
• Gaau1 Up Design StudiominorStrategic or Co-development Partner · 1 January 2023Design studio established 2016 promoting plastic value through experiences, creation, and education. Created small-scale plastic recycling machines based on Precious Plastic open-source design from Netherlands. Allows companies to tailor-make products with their own recyclables for Recyclables Reproduction service.
• Invisible Bag (The Invisible Company)minorStrategic or Co-development Partner · 30 May 2022Partnership for environmental initiatives - Invisible Bags used during Ngong Ping Campsite cleanup on December 9, 2023. The Loops and customers used Invisible Bags during cleanup activities at Ma On Shan.
• Dress GreenminorStrategic or Co-development Partner · 1 January 2021Social design enterprise promoting sustainable development by educating and connecting organizations and communities. UNI Green Series creates commemorative items from old uniforms including UNI Bear, pencil cases, canvas bags, clutches, fisherman hats, cushions.
• SEDirectorycoreOthersSocial Enterprise Directory recognizing The Loops as a legitimate social enterprise in Hong Kong.
• SIE FundcoreOthersSIE Fund supporting social enterprises - The Loops is recognized by SIE Fund as a social enterprise.
• Environmental Protection Department (EPD) Hong KongcoreOthersEPD established regulations for High Liquid Content Waste (HLCW). Starting May 1, 2026, landfill applications for HLCW will not be accepted. The Loops is one of EPD-recommended facilities for HLCW processing. Filtered liquid waste granted discharge license by EPD.
• The Coca-Cola CompanycoreStrategic or Co-development PartnerThe Loops is the only recycler in entire Greater China region officially recognized by The Coca-Cola Company to handle product recycling.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cleanaway (Hong Kong Operations): Asia-Pacific waste services provider (Cleanaway, Australia-headquartered) with Hong Kong commercial and industrial waste operations. Larger incumbent offering commercial waste and recycling collection at scale.
• Veolia Hong Kong: Hong Kong arm of global waste management major Veolia, providing collection, processing, and recycling services to commercial, industrial, and municipal customers. Larger incumbent offering overlapping capabilities across most of The Loops' service lines.
• Suez Recycling and Recovery Hong Kong: Global waste management major with Hong Kong commercial and hazardous waste operations. Larger incumbent providing collection, treatment, and recycling across multiple waste streams — comparable ESG-and-compliance positioning to The Loops' enterprise offer.
• Green@Community (HK EPD): Government-run community recycling network across Hong Kong providing free drop-off recycling to residents. Indirect competitor shaping consumer recycling behavior and setting baseline expectations The Loops must exceed.

Direct peers

• Baguio Green Group: Hong Kong-based integrated environmental services company providing waste collection, recycling, and ESG solutions to corporates and government. Direct competitor in HK commercial and municipal recycling with overlapping enterprise customer base.
• ALBA IWS (Hong Kong): Hong Kong recycling joint venture between ALBA Group and IWS focused on waste electrical and electronic equipment (WEEE) and recycling services. Comparable recycling platform with enterprise and government clients in HK.

Emerging players

• EcoSage: Hong Kong-based sustainability platform offering recycling and ESG reporting services to corporates. Emerging peer competing for the same enterprise ESG-data-plus-collection niche.
• Repurpose (Gaau1 Up): Hong Kong-based plastic upcycling design studio using Precious Plastic open-source machines. Already partners with The Loops on reproduction services; emerging player that could expand into collection.
• FoodCycle Plus: Hong Kong food waste recycling specialist using composting and BSF-adjacent technologies. Direct overlap with The Loops' food waste recycling line, competing for corporate food waste contracts.

Others

• Mil Mill: Hong Kong pulp recycler and paper recycling facility that is already a downstream partner to The Loops. Adjacent ecosystem player; potential competitor for vertical integration or partner risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theLoopRecycle
• LinkedInlinkedin.com/company/the-loops-hong-kong
• Instagraminstagram.com/theloopshongkong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Loops