Thrivepoint

What Thrivepoint does

ThrivePoint Strategic Services, LLC is a privately held Ohio-based professional services firm founded in 2008 by Deena Giordano Ullom and her co-founder Bill, both former in-house corporate counsel and HR leaders. The firm operates from Cleveland and serves small businesses with $5-30M in revenue, non-profit boards, fast-growth companies needing foundational infrastructure, and organizations undergoing mergers or acquisitions. Its core offerings are delivered through four interconnected service lines: legal representation (Ohio-focused employment and contract law with value-based flat fees), fractional executive services that bundle legal, HR/People and Culture, and organizational development into a single engagement, strengths-based Appreciative Inquiry facilitations, and executive coaching. The firm also operates the Conscious Counsel sub-brand, which extends into the legal profession through CLE programs, a Legal Soul Revival 5-Week Accelerator, a three-month certification, and the Conscious Counsel Collective community.

The firm runs on a consultative, sales-led go-to-market model with the founders serving as primary client relationships. Acquisition begins with a freemium entry point—a free 45-minute strategy session booked via an Outlook link—followed by conversion to flat-fee legal work, recurring fractional retainers, or discrete workshops (e.g., a Foundations for Thriving 1-Day Workshop priced at $6,000). Marketing relies on content via the ThrivePoint Blog, an email newsletter, LinkedIn presence, and educational CLE content, with a geographic concentration in Ohio and the broader Midwest. There is no proprietary software platform; the value proposition rests on the practitioners' dual legal-plus-HR expertise, proprietary "T-Shaped Lawyers" and "Conscious Counsel" methodologies, and roughly five decades of combined team experience. ThrivePoint is bootstrapped, with no external funding disclosed.

Name

Thrivepoint

Legal name

ThrivePoint Strategic Services, LLC

Website

https://thrivepoint.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ThrivePoint Strategic Services is a private Ohio-based advisory firm providing fractional executive services—legal, HR, organizational development, and executive coaching—to small businesses ($5-30M revenue) and non-profit boards, plus the Conscious Counsel sub-brand for legal practitioners.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Representation Services: Legal services for Ohio businesses specializing in employment and contract law. Provided at value-based pricing with flat fees for transparency and trust.
2. Fractional Strategic Counsel: Ongoing advisory engagement for founders and CEOs needing trusted counselor alongside complex decisions spanning legal, people, and organizational considerations. Monthly retainer-style engagement.
3. Fractional Executive Services: Provides expertise of an executive without full-time cost. Integrated approach combining legal, HR (People and Culture), and organizational development support.
4. Executive Coaching: Professional coaching services for leaders providing trusted space for reflection, recharge, and refocus. Helps leaders uncover strengths, clarify purpose, and approach challenges with strategic insight.
5. Appreciative Inquiry Facilitation: Transformative strengths-based approach to organizational change. Offers workshops including Foundations for Thriving 1-Day Workshop at $6,000, custom facilitations for culture, leadership meetings, strategic planning, team cohesion.
6. Conscious Counsel CLE Programs: Continuing legal education programs for attorneys including 1-CLE and 5-CLE retreat formats. Grounded in neuroscience, Rules of Professional Conduct, and Appreciative Inquiry. Led by Deena Giordano Ullom with 25+ years legal experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ThrivePoint provides fractional executive, legal, HR/People and Culture, organizational development, executive coaching, and Appreciative Inquiry facilitation services to small businesses ($5–30M revenue) and non-profit boards. The firm sells bundled advisory engagements, recurring strategic counsel retainers, legal representation, leadership workshops, and the Conscious Counsel sub-brand of CLE programs, certifications, and community offerings for attorneys.

Product overview

ThrivePoint Strategic Services is a consulting firm offering an integrated suite of advisory services for small businesses. The portfolio centers on four core service areas: Legal Services (including legal representation and Conscious Counsel branding), HR/People and Culture, Organizational Development, and Executive Coaching. These core services are delivered through several branded offerings including Appreciative Inquiry Facilitations (workshops and custom facilitation), Fractional Executive (providing three fractional executives in one team covering legal, HR, and organizational development), and Fractional Strategic Counsel (ongoing advisory for complex decisions). The Conscious Counsel sub-brand extends the legal services with continuing legal education programs (CLEs), a 5-week Legal Soul Revival accelerator, a 3-month certification program, and a community collective. Value proposition is built around T-shaped professionals who combine deep legal expertise with broad business, HR, and leadership skills, serving small businesses ($5-30m) and non-profit boards.

Differentiator

Problem solved

Functional benefit

Brands

• Conscious Counsel: A peaceful call to arms— a movement to restore integrity, compassion, and consciousness to the practice of law. Includes CLE programs, certification, and a community for heart-driven lawyers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conscious Leadership Group: Conscious Leadership Group delivers conscious leadership development and coaching to executives and teams, overlapping directly with ThrivePoint's heart-centered, purpose-driven coaching and organizational development methodology.
• EOS Worldwide: EOS Worldwide implements the Entrepreneurial Operating System for small businesses with roughly 10–250 employees. It serves the same SMB founder/CEO audience with structured advisory, leadership meetings, and organizational development.
• B2B CFO Partners: B2B CFO Partners delivers fractional CFO and financial executive services to small and mid-sized businesses, often in the same $5–30M revenue band ThrivePoint targets. The shared fractional-services delivery model and SMB customer profile make it a direct comparable.
• Marshall Goldsmith Partners: Marshall Goldsmith Partners offers executive coaching and leadership development globally. It competes in the same executive-coaching segment as ThrivePoint, particularly for senior leaders seeking structured reflection and behavior-change engagements.
• Polarity Partnerships: Polarity Partnerships provides conscious leadership and organizational development consulting to mission-driven companies and leaders, with a methodology closely aligned to ThrivePoint's whole-system, purpose-focused approach.
• Chief Outsiders: Chief Outsiders provides fractional executives (CMOs, CTOs, CFOs) to mid-market growth companies. It is the closest analog to ThrivePoint's fractional executive model, and both target companies that need senior strategic leadership without full-time cost.
• Center for Appreciative Inquiry: The Center for Appreciative Inquiry, founded by David Cooperrider, trains practitioners and delivers strengths-based, positive-questioning facilitation. It is the leading source for the Appreciative Inquiry methodology that ThrivePoint uses as a core facilitation approach.
• Strategic Coach: Strategic Coach provides structured coaching and advisory programs to entrepreneurs and founders, closely mirroring ThrivePoint's executive coaching and fractional strategic counsel offerings for owner-led businesses.

Broad incumbents

• RHR International: RHR International is an established leadership development and executive coaching firm serving global enterprises. It overlaps with ThrivePoint's executive coaching and leadership development services but operates at a larger, enterprise scale.
• Fisher Phillips: Fisher Phillips is a national labor and employment law firm representing employers, including SMB clients. It is a broad incumbent that addresses part of ThrivePoint's employment-law offering with greater scale and geographic reach.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thrivepoint-strategic
• Xx.com/thrivepoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrivepoint