Premier Chiropractic

What Premier Chiropractic does

Premier Chiropractic is a privately held, multi-location chiropractic practice operating three clinics across North Carolina in Durham, Fayetteville, and Henderson, with an additional Raleigh market reference in firmographics. The practice is owned and operated by three chiropractors — Dr. Bradley Johnson (Henderson), Dr. David G.T. Pace (Durham), and Dr. Joshua A. McDowell (Fayetteville) — who also run under distinct DBA brands (Henderson Accident and Injury Center, South Durham Accident and Injury Center, and Fayetteville Accident & Injury Center) targeting auto accident, personal injury, and chronic pain patients. Headcount is stated at 11-50 employees, and the firm was founded in 1995. No external investors, parent company, or funding rounds are disclosed.

The practice delivers non-invasive, non-surgical chiropractic care using a conventional clinical technology stack: manual spinal manipulation, soft tissue massage, electrical muscle stimulation, intersegmental traction, heat and ice therapy, therapeutic stretching, X-ray diagnostic imaging, exercise instruction videos, and cervical pillow consultations. No proprietary software platform, digital product, AI system, or intangible IP (patents, trademarks) is disclosed. Service breadth covers auto accident injuries, low back pain, neck and upper back pain, headaches, sports injuries, work injuries, posture correction, and restless leg syndrome.

The business is a fee-for-service clinical operation. Revenue is generated through direct patient payments, third-party health insurance billing, auto insurance and Medpay billings (including direct billing to attorneys for personal injury cases), Medicare, Medicaid, and workers' compensation, with payment plans offered to uninsured patients. Pricing is not publicly disclosed. Patient acquisition relies on local SEO, an educational blog covering auto accident and pain topics, a video testimonials page, and word-of-mouth referrals rather than outbound sales — consistent with a direct-to-consumer healthcare motion targeting SMB/individual patients in the greater North Carolina region.

Name

Premier Chiropractic

Legal name

Premier Chiropractic

Website

https://premierchironc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Chiropractic is a privately held, three-location chiropractic practice in North Carolina providing non-invasive spinal manipulation, soft tissue therapy, and accident injury care to auto accident victims and chronic pain patients.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Chiropractic care
• Spinal adjustment
• Pain management
• Musculoskeletal treatment
• Wellness services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Care Services: Fee-for-service healthcare practice providing chiropractic examinations, consultations, spinal adjustments, and therapeutic treatments. Revenue generated through direct patient payments, insurance billings (health insurance, auto insurance, Medpay), Medicare, Medicaid, and cash payments for uninsured patients. The practice bills insurance companies and attorneys directly for auto accident cases, simplifying payment for patients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Premier Chiropractic is a multi-location chiropractic practice that provides non-invasive chiropractic treatments to individual patients. The practice operates three clinics in North Carolina (Durham, Fayetteville, and Henderson) and delivers hands-on spinal adjustments and related musculoskeletal care.

Product overview

Premier Chiropractic is a healthcare practice providing non-invasive, non-surgical chiropractic treatment across multiple office locations in North Carolina. The practice offers a comprehensive range of therapeutic services centered around spinal manipulation and related modalities. Core services include chiropractic manipulation, soft tissue massage, electrical muscle stimulation, heat and ice therapy, intersegmental traction, and therapeutic stretching. The practice specializes in treating auto accident injuries, headaches, low back pain, neck and upper back pain, and offers diagnostic X-ray imaging. Patient education is supported through exercise instruction videos and cervical pillow consultations. The practice accepts most major health insurance, Medicare, and Medicaid, and offers payment plans for uninsured patients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Patients often feel relief immediately after a single treatment session
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Joint Chiropractic: The largest U.S. chiropractic franchise with ~1,000+ retail-style clinics; directly comparable multi-location outpatient chiropractic model serving similar back/neck pain and wellness patients through a cash- and insurance-friendly mix.
• 100% Chiropractic: Franchise offering full-service chiropractic care including adjustments, massage, and supplements in clinic settings; comparable direct-to-consumer practice model targeting similar patient use cases.
• ChiroOne Wellness Centers: Multi-clinic chiropractic group operating across several U.S. states with a focus on wellness, maintenance care, and integrated services — a comparable scale-up operator in the same ambulatory chiropractic category.
• HealthSource Chiropractic: Franchised chiropractic network providing spinal adjustments, decompression, and rehab services; comparable outpatient practice model with multi-location footprint similar in structure to Premier's.
• AFC Family Chiropractic / American Family Chiropractic: Multi-location chiropractic franchise providing family chiropractic care, wellness plans, and PI services — comparable outpatient clinic concept with similar payer/insurance mix.

Emerging players

• Aligned Modern Wellness: Boutique membership-driven chiropractic and wellness concept; comparable ambulatory chiropractic offering but with a more tech-forward, subscription-based positioning than Premier's traditional model.

Regional players

• Lifestyle Chiropractic & Wellness: Independent multi-doctor chiropractic practices operating in regional U.S. markets; comparable geographic single-state footprint and comparable reliance on individual physician-patient relationships.

Broad incumbents

• HCA Healthcare / Carolinas Physicians Network: Large hospital and physician network including spine, pain, and rehabilitation services across the Carolinas; broad incumbent in adjacent orthopedic and rehabilitative care that competes for similar musculoskeletal patients in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premierchironc
• Xx.com/Premierchironc
• LinkedInlinkedin.com/company/premier-chiropractic-north-carolina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Chiropractic