The Carlson Law Firm

What The Carlson Law Firm does

The Carlson Law Firm is a privately-held, veteran-owned and operated plaintiff-side law firm founded in 1976 and headquartered in Killeen, Texas. It provides legal representation primarily in personal injury, product liability, mass torts, family law, criminal defense, military law, veteran disability, sexual abuse, offshore/maritime, and qui tam/whistleblower matters. The firm serves individuals, families, active-duty military personnel, veterans, and mass tort plaintiffs, with a strong concentration of cases tied to negligence, corporate liability, and military-related injuries.

The firm operates a network of more than 20 office locations spanning Texas, California, Florida, and Alaska, staffed by 50+ attorneys plus private investigators and registered nurses. Its core economic engine is a contingency-fee model for personal injury and mass tort cases, where clients pay nothing upfront and the firm earns a percentage of settlement or judgment proceeds. Family law and criminal defense matters are billed separately on hourly or fixed-fee arrangements, creating a mixed-revenue model. Underlying operations are people-intensive and courtroom-driven rather than technology-driven, with no disclosed proprietary technology platform, AI capabilities, or data assets; differentiation rests on attorney expertise (including military background of Managing Partner Craig Carlson and trial-ready litigators such as Brantley White), local office presence, 24/7 bilingual intake, and referral/community networks.

Distribution is sales-led via direct office access, 24/7 phone, online contact forms, and virtual consultations, supplemented by social media, SEO/content marketing, community events/sponsorships, a podcast (The Verdict), and earned media around high-profile verdicts. The firm recently secured a $61 million Hidalgo County jury verdict against Honda in a 2012 Odyssey product liability case (tried in October 2025), underscoring its trial capability. Ownership remains founder-controlled under Craig Carlson with no disclosed private equity, institutional, or parent-company backing, and the Corpus Christi office operates under the DBA "White & Carlson" reflecting a prior lateral/onboarding integration.

Name

The Carlson Law Firm

Legal name

The Carlson Law Firm

Website

https://carlsonattorneys.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

The Carlson Law Firm is a veteran-owned plaintiff-side law firm with 50+ attorneys across 20+ offices in Texas, California, Florida, and Alaska, representing individuals and military/veteran clients in personal injury, product liability, mass torts, family law, criminal defense, and military legal matters primarily on contingency fees.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Litigation & Dispute Resolution (BPAHAAAB), Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury law
• Mass tort litigation
• Product liability law
• Family law services
• Criminal defense law

Headquarters

HQ city

Killeen

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee - Personal Injury: Personal injury clients pay no upfront fees or out-of-pocket costs. The firm only collects fees if the case is successfully resolved, with fees deducted from the settlement or judgment.
2. Hourly/Fixed Fee - Family and Criminal Defense: Family law and criminal defense matters are billed on an hourly or fixed fee basis, separate from contingency arrangements.
3. Mass Tort Representation: Mass tort cases handled on contingency fee basis, representing clients in cases involving defective products, dangerous drugs, toxic exposures, and institutional sexual abuse.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Carlson Law Firm is a full-service plaintiff law firm that provides legal representation for individuals in personal injury, product liability, mass torts, wrongful death, family law, criminal defense, military law, veteran disability, maritime, sexual abuse, and qui tam whistleblower matters. The firm operates through 20+ office locations across Texas, California, Florida, and Alaska, staffed by over 50 attorneys plus private investigators and registered nurses, with contingency fee billing for injury and mass tort clients and hourly or fixed fees for family law and defense matters.

Product overview

The Carlson Law Firm is a full-service personal injury and general law firm offering comprehensive legal services through a network of 20+ office locations across Texas, California, Florida, and Alaska. The firm provides personal injury litigation (auto accidents, trucking, workplace injuries, product liability, wrongful death), mass torts (defective drugs, medical devices, toxic exposure), family law (divorce, custody, adoption), criminal defense (DWI, drug charges, juvenile matters), military law (criminal defense, veteran disability), and specialized practices including maritime law, sexual abuse representation, and qui tam whistleblower cases. The firm operates with over 50 attorneys and staff including private investigators and registered nurses, offering bilingual services and contingency-fee arrangements for personal injury clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals injured through negligence, covering auto accidents, slip and falls, workplace injuries, and wrongful death claims across Texas and multiple states.
• Mass Torts Legal Services Legal representation in mass tort litigation involving defective products, dangerous drugs, toxic exposures, and institutional sexual abuse cases, including Tylenol lawsuits and military-related mass torts.
• Product Liability Legal Services Legal representation for consumers harmed by defective products, including a $61 million Honda verdict representing a family after a vehicle fire caused by defective design.
• Family Law Services Legal representation in divorce, child custody, child support, adoption, and other family-centered court cases.
• Criminal Defense Services Legal representation for individuals charged with criminal offenses including DWI, drug charges, theft, assault, and violent crimes, as well as juvenile defense and expunction services.
• Military Law Services Legal representation for military personnel including military criminal defense, military law matters, and veteran disability claims, with attorneys who have served in the U.S. military.
• Sexual Abuse Legal Services Legal representation for survivors of sexual abuse, including institutional sexual abuse cases and military sexual misconduct claims.
• Offshore/Maritime Legal Services Legal representation for offshore workers injured in maritime accidents, handling Jones Act claims and Longshore and Harbor Workers' Compensation Act cases.
• Veteran Disability Legal Services Legal representation for veterans seeking VA disability benefits claims.
• Qui Tam Lawsuits Services Legal representation for whistleblowers filing lawsuits against companies committing fraud against the government under the False Claims Act.

Quantifiable outcome

• $61 million verdict awarded in Honda product liability case
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Levin Papantonio Rafferty: Florida-based plaintiff firm with a leading mass tort and pharmaceutical litigation practice. Comparable to Carlson in mass tort docket participation and contingency fee economics.
• Beasley Allen Law Firm: Plaintiff-side mass tort and personal injury firm active in pharmaceutical, medical device, and product liability litigation. Directly comparable to Carlson in mass tort and product liability practice areas.
• Baron & Budd: Texas-based plaintiff firm with mass tort, environmental, and personal injury practices. Comparable to Carlson in Texas geography and contingency-fee mass tort work.
• Morgan & Morgan: Largest U.S. personal injury plaintiff firm operating a multi-state, marketing-heavy model with contingency fee structure and mass tort practice. Directly comparable to The Carlson Law Firm in core PI offering, fee model, and multi-office footprint.
• Simmons Hanly Conroy: National mass tort and personal injury firm with significant participation in pharmaceutical and product liability MDLs. Comparable to Carlson in mass tort focus and contingency fee model.
• Lieff Cabraser Heimann & Bernstein: National plaintiff firm with active mass tort and product liability dockets. Comparable to Carlson in high-stakes product liability cases and contingency fee economics.
• Jim Adler & Associates: Texas-based personal injury firm with strong statewide brand recognition, contingency fee model, and high-volume marketing. Closely comparable to Carlson in geography, practice mix, and target client base.
• Thomas J. Henry Injury Attorneys: Large Texas-based personal injury firm with offices across the state and a strong mass tort practice. Comparable to Carlson in core practice, contingency fee structure, and Texas market focus.
• Cellino & Barnes (and successor firms): Personal injury firm with strong regional brand recognition and contingency fee model focused on auto accidents and serious injury. Comparable to Carlson in PI practice mix and marketing-led acquisition.

Regional players

• The Law Offices of John Day: Tennessee-based personal injury firm with multi-office presence and contingency fee model. Comparable to Carlson in regional PI practice and marketing approach, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CarlsonLawFirmPC
• Facebookfacebook.com/carlsonlawfirm
• LinkedInlinkedin.com/company/carlson-law-firm
• Xx.com/carlsonlawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Carlson Law Firm