FLOH Vodka

What FLOH Vodka does

FLOH Vodka (legal entity FLŌH Spirits, LLC) is an independent, founder-owned ultra-premium hand-crafted small batch vodka producer founded by Jacques Evans in 2012. The company offers two SKUs — the flagship FLŌH Vodka Signature Bottle (unflavored, distilled 5 times on a continuous column still using American grain, filtered through reverse osmosis and proprietary purification media, gluten-free with no added sugars) and a flavored variant, FLŌH Vodka Pink Grapefruit & Dragon Fruit — packaged in a proprietary champagne-inspired beveled bottle design ("The Vessel") with a pewter label. Production is contract-manufactured at a distillery in Indio, California, while the mailing address and operational headquarters are in Cleveland, Ohio.

The business sells to premium spirit consumers via retail liquor stores, distributed primarily through a single wholesale partner, Benchmark Beverage Company, which serves Michigan accounts. The go-to-market leans on grassroots channels: an organic social campaign under the #bethefloh hashtag, an email newsletter, a website content program featuring 11 signature cocktails, and an in-kind event sponsorship program for 21+ charity events. The company operates with 1–10 employees, has not raised institutional capital, and competes against larger vodka brands and private equity-backed peers in a crowded category.

Pricing is not publicly disclosed; revenue mechanics rely on one-time retail purchase of two SKUs through regional wholesale and direct-to-retailer channels, with no licensing, subscription, or recurring revenue components. No third-party certifications, awards, patents, or regulatory milestones beyond standard operating status are disclosed in the available inputs.

Name

FLOH Vodka

Legal name

FLŌH Spirits, LLC

Website

https://flohvodka.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FLOH Vodka is an independent, founder-owned ultra-premium small-batch vodka producer offering a flagship unflavored vodka and a Pink Grapefruit & Dragon Fruit flavored variant, sold to premium spirit consumers through Michigan retail via Benchmark Beverage Company.

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Premium vodka
• Small batch spirits
• Gluten-free vodka
• Flavored vodka
• Hand-crafted vodka

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Vodka Product Sales: Direct sales of ultra-premium hand-crafted small batch vodka products, including flagship unflavored vodka and flavored variants (Pink Grapefruit & Dragon Fruit). Products sold through retail liquor stores and distributors.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

FLOH Vodka produces and sells ultra-premium hand-crafted small batch vodka. The portfolio includes the FLŌH Vodka Signature Bottle (unflavored, gluten-free, no added sugars) distilled 5 times on a continuous column still using American grain and filtered through reverse osmosis and proprietary purification media, plus the FLŌH Vodka Pink Grapefruit & Dragon Fruit flavored variant. Products are sold through retail liquor stores and distributed via Benchmark Beverage Company.

Product overview

FLOH Vodka is an Ultra-Premium Hand-Crafted Small Batch Vodka company offering two main products: the FLŌH Vodka Signature Bottle (plain vodka, gluten-free, no added sugars) and FLŌH Vodka Pink Grapefruit & Dragon Fruit (flavored vodka). The company was founded by Jacques Evans in 2012, with production taking place in Indio, California. The product line is distributed through Benchmark Beverage Company in the Midwest and sold directly to retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• FLŌH Vodka (Signature Bottle) Ultra-premium hand-crafted small batch vodka, distilled 5 times on a continuous column still using American grain, filtered through reverse osmosis and proprietary purification media. Gluten-free, no added sugars, no detected GMOs. Hand-bottled in a beveled vessel designed for easy handling and pouring, targeted at premium spirit consumers of legal drinking age.
• FLŌH Vodka Pink Grapefruit & Dragon Fruit Flavored vodka variant made with juice concentrate and natural fruit flavor, finished with additional proprietary filtration for smoothness and a light, textured mouthfeel. Gluten-free with no added sugar, sold alongside the FLŌH Vodka Signature Bottle through retail liquor stores and distributor channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Benchmark Beverage CompanycoreChannel Partner/ Reseller/ DistributorBenchmark Beverage Company is the primary distributor for FLOH Vodka in Michigan, located in Livonia, MI. They handle wholesale distribution to retail liquor locations in that market region. Retailers can contact them to order FLOH products.
• Indio California DistillerycoreStrategic or Co-development PartnerProduction facility in Indio, California that handles the distillation and production of FLOH's ultra-premium vodka. The founder Jacques Evans researched and developed the vodka formula in partnership with this distillery.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hangar 1 Vodka: California craft vodka brand with multiple varietals and a focus on regional/small-batch production. Comparable to FLOH in independent craft vodka positioning and flavored/infused line extensions.
• Crystal Head Vodka: A premium vodka distinguished by a unique skull-shaped bottle design, comparable to FLOH in ultra-premium positioning and packaging-led differentiation targeting gift and on-premise prestige occasions.
• Deep Eddy Vodka: A Texas-based craft vodka brand with a leading flavored line (Ruby Red, Lemon, Peach), directly comparable to FLOH in independent craft positioning, flavored SKU strategy, and on-premise/retail distribution through regional wholesalers.
• Chopin Vodka: A premium craft vodka brand known for small-batch production and distinctive positioning, comparable to FLOH in ultra-premium craft category, multiple expressions, and food-friendly purity claims.
• Reyka Vodka: An Icelandic small-batch craft vodka with distinctive provenance-based storytelling, comparable to FLOH in independent craft vodka positioning and premium-tier price points targeted at mixologists and design-conscious consumers.
• Tito's Handmade Vodka: The largest US craft-style vodka brand, comparable to FLOH as an independent, American-grain, hand-crafted premium vodka positioned against legacy mass brands. Both target gluten-tolerant, value-conscious premium consumers through independent distribution.

Broad incumbents

• Ketel One: A Diageo-owned super-premium vodka defined by copper-pot distillation and wheat-based recipe, comparable to FLOH as a premium-tier benchmark with broad on-premise and retail distribution and substantial marketing investment.
• Stolichnaya (Stoli): A globally distributed premium and flavored vodka brand, comparable to FLOH as a flavored-line competitor and as a broader portfolio incumbent that competes for vodka shelf facings and on-premise accounts.
• Grey Goose: A Bacardi-owned French premium vodka with broad global distribution, comparable to FLOH as the incumbent ultra-premium vodka benchmark against which small craft brands compete for shelf and on-premise presence.
• Belvedere Vodka: A global premium rye vodka brand owned by LVMH, comparable to FLOH as a reference point in the ultra-premium vodka tier, with a multi-SKU portfolio and substantial global marketing and distribution capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/flohvodka
• LinkedInlinkedin.com/company/floh-spirits-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOH Vodka