TV Jornal

What TV Jornal does

TV Jornal is a regional Brazilian terrestrial television broadcaster headquartered in Recife, Pernambuco, and operating as an affiliate of the SBT (Sistema Brasileiro de Televisão) national network. The company was founded in 1960 and is owned by the JCPM (Jornal do Commercio) media conglomerate, a diversified regional media group that also controls the legacy Jornal do Commercio newspaper and Rádio Jornal radio stations across four Pernambuco cities (Recife, Caruaru, Garanhuns, Petrolina). Its core technology stack is a television broadcasting operation supplemented by a digital streaming platform, accessible via its website (jc.uol.com.br/tv-jornal), mobile applications on Google Play, and live streaming on YouTube and social media.

TV Jornal's product architecture combines its flagship TV Jornal broadcast channel with a portfolio of sub-brands: TV Jornal Interior (regional coverage outside Recife), Rádio Jornal (multi-city radio), and digital verticals including Blog do Torcedor (sports), Social1 (lifestyle), Receita da Boa (food/recipes), and JC360 (long-form multimedia journalism). Content distribution spans terrestrial broadcast, website, mobile apps, WhatsApp news service, Newsletter JC, and seven major social platforms (Facebook, Instagram, X, Threads, YouTube, TikTok).

The business model is advertising-based. Revenue is generated through television commercial slots, digital advertising, and sponsored content sold to local and regional advertisers seeking reach to Pernambuco audiences. The company employs 1,001–5,000 staff and serves two primary customer segments: the general viewing audience in Pernambuco (consuming news, entertainment, telenovelas, and sports) and advertisers (local and regional businesses purchasing media inventory). Specific pricing, contract structures, and revenue figures are not publicly disclosed.

Name

TV Jornal

Legal name

TV Jornal

Website

https://tvjornal.ne10.uol.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TV Jornal is a regional Brazilian terrestrial television broadcaster affiliated with SBT, owned by the JCPM media conglomerate, delivering news, sports, entertainment, and telenovelas to viewers in Pernambuco across TV, radio, and digital platforms.

Ownership category

akta.pro rank

Product category

Regional Broadcast Media

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

Keywords

• Regional TV broadcasting
• News broadcasting
• Radio broadcasting
• Digital media platforms
• Entertainment content

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels6 records

Marketing channels8 records

Core offering

TV Jornal is a Brazilian regional broadcaster affiliated with the SBT national network, based in Recife, Pernambuco. It produces and distributes local news, sports, and entertainment programming through television, radio, print, and digital channels as part of the JCPM media group. The company operates multiple branded properties (TV Jornal, Rádio Jornal, Jornal do Commercio, JC360, among others) targeting Pernambuco and northeastern Brazil audiences.

Product overview

TV Jornal is a Brazilian regional television broadcaster affiliated with SBT, operating as part of the JCPM media conglomerate. The company operates a platform-plus-sub-brands architecture centered on TV Jornal as its flagship broadcast product, supplemented by TV Jornal Interior for regional coverage, Rádio Jornal for audio broadcasting across multiple cities, and the traditional Jornal do Commercio newspaper. Digital sub-brands include Blog do Torcedor (sports content), Social1 (lifestyle and entertainment), Receita da Boa (culinary content), and JC360 (in-depth multimedia journalism). The portfolio collectively serves audiences across Pernambuco with news, sports, entertainment, and lifestyle content across television, radio, and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• TV Jornal Interior: Regional TV content for interior regions of Pernambuco
• Jornal do Commercio
• Rádio Jornal
• Blog do Torcedor
• Social1
• Receita da Boa

Products and services

• TV Jornal Regional free-to-air television channel broadcasting local news, sports, entertainment, and SBT network programming to audiences in Pernambuco, Brazil.
• TV Jornal Interior

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SBT (Sistema Brasileiro de Televisão)coreChannel Partner/ Reseller/ DistributorTV Jornal is a regional affiliate of SBT, one of Brazil's major television networks. The station broadcasts SBT programming including telenovelas (Sortilégio, Meu Coração É Teu), international sports broadcasts (Arsenal vs Atlético de Madrid), and SBT network news content. This affiliation provides access to national content while maintaining local news coverage.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rede Massa: SBT affiliate operating regional television in Paraná. Most directly comparable peer given shared SBT affiliation, similar commercial broadcaster model, regional news focus, and multi-platform distribution—all matching TV Jornal's core structure.
• TV Verdes Mares: Globo affiliate and commercial regional TV broadcaster based in Ceará, covering Fortaleza and northeastern Brazil. Same core business model as TV Jornal—a regional commercial broadcast station with network affiliation, local news programming, and multi-platform digital extension.
• TV Vanguarda: SBT affiliate serving São Paulo's interior and Vale do Paraíba region. Comparable as a regional commercial broadcaster operating under SBT's national affiliation with local news and digital presence in the same ecosystem as TV Jornal.
• TV Bahia: Affiliated with Rede Globo and operated by Rede Bahia in Salvador, Bahia. Operates as a regional commercial broadcast station in northeastern Brazil with full news, entertainment, and digital operations—an analogue to TV Jornal's Pernambuco operation.
• TV Atalaia (Alagoas): SBT-affiliated regional broadcast operation in Alagoas, also broadcasting in northeastern Brazil. Highly comparable geographic and structural peer, operating the same SBT network content under a regional affiliate model for an adjacent state market.

Broad incumbents

• SBT (Sistema Brasileiro de Televisão): One of Brazil's major commercial broadcast networks and TV Jornal's parent affiliation. Operates as a national broadcaster with broad entertainment, news, and sports content portfolio; the direct content and brand supplier to TV Jornal's affiliate operation.
• Record TV: Second-largest Brazilian commercial broadcast network with nationwide coverage and affiliate structure. Directly competes for regional ad spend and audience share that TV Jornal targets in Pernambuco.
• Band: Brazilian commercial broadcast network operating free-to-air television with affiliates nationwide. Comparable national broadcaster competing for the same regional advertiser and audience pool as TV Jornal.
• Rede Globo: Brazil's largest commercial broadcast network and the dominant national broadcaster. Competes with TV Jornal/SBT programming for ad budgets and audience attention in Pernambuco and across Brazil.

Others

• Jornal do Commercio (Recife): Print/digital newspaper of the parent JCPM group and sister brand of TV Jornal. Comparable as part of the same media conglomerate serving Pernambuco audiences across formats, sharing editorial and operational resources.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tvjornalsbt
• YouTubeyoutube.com/@TVJornalSBTRecife
• Facebookfacebook.com/tvjornalsbt
• Instagraminstagram.com/tvjornalsbt
• TikToktiktok.com/@tvjornalsbt
• LinkedInlinkedin.com/company/tv-jornal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Jornal