Paint Place Group of Stores
Paint Place Group of Stores is Australia's leading group of independent paint specialists, operating 27 locally owned retail stores across five states, offering decorative, automotive, marine, roof, and industrial paints supported by trade services and centralised buying power.
- Company typePrivate
- Founded1987
- HeadquartersNew Farm, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Paint Place Group of Stores does
Paint Place Group of Stores (legally "Paint Place Buying Group") is Australia's leading group of independent paint specialists, operating as a buying group of 27 locally owned and operated retail stores spanning Queensland, New South Wales, the Australian Capital Territory, Victoria, and Western Australia. Founded in December 1987 by four independent paint store owners and headquartered in Fortitude Valley, Queensland, the group offers a comprehensive multi-category range of coatings including house paint, wood care, marine paint, automotive paint, roof paint, and industrial/protective coatings sourced from leading brands such as Taubmans, Resene, Luxury Paints, Benjamin Moore, Wattyl, Haymes, Dulux, Sikkens, Jotun, Hempel, Valspar, and Cromax. In 2022, the group joined forces with Central Purchasing Services (CPS), a purchasing organisation representing 240+ independently owned businesses, granting member stores access to preferential pricing, exclusive rebates, and settlement discounts negotiated with 230+ suppliers.
The company serves both trade professionals and DIY consumers through direct in-store sales complemented by a suite of service offerings: a proprietary in-store Design Bar colour selection system built as a collaboration with major paint industry players, spectrophotometer-based precision colour matching (including automotive), trade delivery, bulk discounts, site inspections, paint specifications, and equipment hire. A proprietary VIP Rewards loyalty program drives repeat purchase behaviour through a points mechanism, exclusive member sales, double-points promotions, and event invitations. Two proprietary/exclusive product lines sit under the group: Paint Place Black Label, a private-label house paint manufactured by Luxury Paints, and Roofmax, an exclusive roof coating system. The technology stack is light — the website is built on Wix, no public API exists, no AI/ML capabilities are disclosed, and colour matching relies on optical hardware (spectrophotometer) rather than machine learning.
The revenue model is predominantly transactional one-time retail sales to both consumer DIY and trade customers, augmented by a free subscription-style loyalty program. Go-to-market is sales-led through physical retail, with a hybrid online-to-offline marketing motion combining educational DIY video content, blog/SEO content, social media presence (Facebook, Instagram, YouTube, Pinterest), email newsletters, and community sponsorships. The group is privately held, revenue figures are not publicly disclosed, and the entity sits within the CPS holding structure as a buying group rather than a centralised corporate retailer.
Paint Place Group of Stores firmographics
Firmographics- Name
- Paint Place Group of Stores
- Legal name
- Paint Place Buying Group
- Website
- https://paintplace.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Paint Place Group of Stores is Australia's leading group of independent paint specialists, operating 27 locally owned retail stores across five states, offering decorative, automotive, marine, roof, and industrial paints supported by trade services and centralised buying power.
- Ownership category
- akta.pro rank
Paint Place Group of Stores industry classification
Industry- Product category
- Paint Retail
- NAICS
- Paint and Wallpaper Retailers (444120)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Architectural & Decorative Paints (IMADAKAA)
Keywords
Where Paint Place Group of Stores is headquartered
LocationHeadquarters
- HQ city
- New Farm
- HQ country
- Australia
- HQ region
- Oceania
Offices19 records
Markets served
Paint Place Group of Stores business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Paint Sales: Primary revenue from selling paints, coatings, and painting accessories to consumers and trade professionals through independent retail stores. Products include house paint, automotive paint, marine paint, industrial coatings, wood care products, and roof paint.
- Trade/B2B Sales: Sales to trade customers including painters, panel beaters, and industrial businesses. Trade services include bulk discounts, delivery, site inspections, and paint specifications.
- VIP Membership: Free loyalty program that drives repeat purchases through points accumulation redeemable as discounts, with exclusive member benefits encouraging customer retention.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Paint Place Group of Stores product offering
Product offeringCore offering
Paint Place is a buying group of approximately 27 independently owned and operated paint retail stores across Australia, selling paints, coatings, and painting accessories across house, automotive, marine, industrial, and roof categories from leading brands. Stores also provide in-store Design Bar colour consultation, spectrophotometer-based colour matching, trade delivery and bulk discounts, site inspections, equipment hire, and a free VIP Rewards loyalty program.
Product overview
Paint Place is Australia’s leading group of approximately 27 independent, locally-owned paint retail stores offering a comprehensive portfolio of paint and coatings products across five core categories: House Paint (interior/exterior), Wood Care (oils, stains, decking), Marine Paint (antifouling, ablative coatings), Automotive Paint (refinish, touch-up systems), and Roof Paint (including exclusive Roofmax brand). The group also stocks its proprietary Paint Place Black Label sub-brand manufactured by Luxury Paints. Services include trade delivery and bulk discounts, an in-store Design Bar colour consultation service, VIP Rewards loyalty program, and DIY video education. Stores provide colour matching, site inspections, paint specifications, and equipment hire. The offering is a distributed retail platform rather than a unified software product, with each store independently operated while sharing the Paint Place brand, buying power, and access to common supplier relationships including Taubmans, Wattyl, Haymes, Luxury Paints, Benjamin Moore, Resene, Dulux, and specialty brands across marine, automotive, and industrial coatings.
Differentiator
Problem solved
Functional benefit
Products and services
- House Paint
Companies that use Paint Place Group of Stores
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Paint Place Group of Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Paint Place Group of Stores partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central Purchasing ServicescoreIn 2022, Paint Place joined forces with Central Purchasing Services to reignite Paint Place and ensure a vibrant future for independent paint specialists. Through this partnership, Paint Place stores gain access to preferential pricing, exclusive rebates, and settlement discounts negotiated on their behalf from 230+ suppliers. Paint Place remains independently owned while benefiting from the collective buying power of 240+ businesses.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Paint Place Group of Stores competitors and assessment
Company assessmentBroad incumbents
- DuluxGroup (Nippon Paint): Australia's largest paint manufacturer operating Dulux Trade Centres and Dulux Decorator Centres that directly compete for trade painters and DIY customers serviced by Paint Place.
- Sherwin-Williams: Global paint manufacturer and retailer with comparable coatings portfolio across architectural, industrial, automotive and marine segments; international benchmark for Paint Place's specialty paint strategy.
- Wattyl (Hempel): Established Australian paint manufacturer with retail/trade outlets covering architectural, industrial and marine coatings; overlapping product portfolio with Paint Place, including the Roofmax brand Paint Place distributes.
- Mitre 10: Australian hardware and home improvement chain stocking paint and accessories for DIY and trade customers; competes with Paint Place on convenience and price in regional markets.
- Bunnings Warehouse: Australia's largest home improvement retailer; sells major paint brands across hundreds of stores with aggressive pricing, serving as Paint Place's biggest mass-market competitive threat.
Regional players
- Resene: New Zealand-headquartered paint manufacturer with Australian retail presence; comparable premium architectural paint positioning and is stocked within Paint Place's product mix.
Direct peers
- Haymes Paint: Australian family-owned paint manufacturer and retailer with a network of stores stocking its own brand, directly comparable to Paint Place on independent retail positioning and architectural/decorative paint focus.
- Bristol Paint: Independent paint retailer group in Australia selling premium decorative paints and trade supplies to both DIY homeowners and trade professionals, similar to Paint Place's customer base and channel.
- Inspirations Paint: Australia's largest network of independent paint retailers offering similar trade and DIY services, comparable multi-store independent-dealer model and product mix to Paint Place.
- PaintRight: Australian independent paint retailer network serving trade and DIY customers with multi-store coverage and similar buying-group dynamics to Paint Place.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Paint Place Group of Stores social profiles
Digital presencePaint Place Group of Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paint Place Group of Stores leadership team
Management profileNumber of profiles
Profiles1 record
Paint Place Group of Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paint Place Group of Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paint Place Group of Stores
What does Paint Place Group of Stores do?
Paint Place is a buying group of approximately 27 independently owned and operated paint retail stores across Australia, selling paints, coatings, and painting accessories across house, automotive, marine, industrial, and roof categories from leading brands. Stores also provide in-store Design Bar colour consultation, spectrophotometer-based colour matching, trade delivery and bulk discounts, site inspections, equipment hire, and a free VIP Rewards loyalty program.
Is Paint Place Group of Stores a public or private company?
Paint Place Group of Stores is a private company. It is classified as corporate owned and is currently operating.
When was Paint Place Group of Stores founded?
Paint Place Group of Stores was founded in 1987. It employs 251 to 500 people.
Where is Paint Place Group of Stores based?
Paint Place Group of Stores is headquartered in New Farm, Australia, in the Oceania region.
How does Paint Place Group of Stores make money?
Three revenue lines are on record. Retail Paint Sales are the primary driver. The others are trade/B2B Sales and VIP Membership.
Who are Paint Place Group of Stores's main competitors?
Broad incumbents on record are DuluxGroup (Nippon Paint), Sherwin-Williams, Wattyl (Hempel), Mitre 10 and Bunnings Warehouse. Resene is listed as a regional player. Direct peers are Haymes Paint, Bristol Paint, Inspirations Paint and PaintRight.
Does Paint Place Group of Stores have an API?
No public API is recorded for Paint Place Group of Stores.
What industry is Paint Place Group of Stores in?
Paint Place Group of Stores's product category is Paint Retail. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints. Its NAICS code is 444120 and its SIC code is 5200.