PaintRight

What PaintRight does

PaintRight is a national paint and decorating specialty retail chain operating physical stores across Victoria, New South Wales, Queensland, and Tasmania in Australia. The company serves two primary customer segments: DIY homeowners undertaking home improvement and decorating projects, and trade professionals (professional painters and decorators) requiring reliable supply of quality paint products. Stores are staffed with experienced professionals who provide in-store expert advice, and the company offers value-added services including custom colour matching, a Paint Calculator tool, and a Colourwall digital colour selection system.

The business operates as a multi-brand retail platform, stocking products from over fifteen paint and decorating manufacturers including core brand partner Haymes Paint (Australian-made), Rust-Oleum, Sikkens (AkzoNobel), Cabot's, Resene, Colourtrend, and Robertsons. The product range spans interior and exterior paints, woodcare and timber finishes, garage floor coatings, tile paint systems, undercoats, and painting accessories. PaintRight also runs the MiPaintRight customer loyalty program with trade card applications, and produces an extensive library of advice articles, how-to guides, and project tutorials on its website and social channels.

Revenue is generated through retail markup on paint and decorating products sold through the physical store network, with the company directing customers to visit stores rather than operating direct e-commerce sales. The ownership structure appears to be a franchise or group purchasing model in which individual stores (such as 'Lavington Paint Centre' and 'E.W Bulte - Ararat PaintRight') are independently operated under the unified PaintRight brand. There is no proprietary technology platform, software product, or AI capability described in available materials; the business model is fundamentally traditional specialty retail supported by content marketing and digital engagement tools.

Name

PaintRight

Legal name

PaintRight

Website

https://paintright.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PaintRight is an Australian national chain of paint and decorating specialty retail stores serving DIY homeowners and trade professionals across Victoria, New South Wales, Queensland, and Tasmania with multi-brand paint products, in-store expert advice, custom colour matching, and the MiPaintRight loyalty program.

Ownership category

akta.pro rank

Product category

Paint and Decorating Retail

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

akta.pro secondary industries

Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB)

Keywords

• Paint retail stores
• Woodcare coatings
• Decorating supplies
• Trade paint supplies
• Colour matching services

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Decorating Products Retail: PaintRight generates revenue through retail sales of paint, coatings, stains, brushes, rollers, tools, and related decorating products. The company operates as a specialty retail chain selling directly to end customers (both trade professionals and DIY consumers) through physical store locations across Australia. Revenue comes from the markup on products sourced from various paint manufacturers including Haymes Paint, Rust-Oleum, and other brands displayed on their website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PaintRight operates a national chain of paint and decorating specialist retail stores across Australia, stocking multi-brand paint ranges (including Haymes, Rust-Oleum, Cabot's, Sikkens, tile paint, and marine coatings), tools, and accessories. The retailer differentiates through in-store expert advice, Custom Colour Matching, an in-store Colourwall display, an online Paint Calculator, and a MiPaintRight loyalty program serving both trade professionals and DIY homeowners.

Product overview

PaintRight is a dedicated paint and decorating retail chain operating as a multi-brand retail platform across Australia. The company offers an extensive portfolio of paint products including its own-store services (MiPaintRight loyalty program, custom colour matching, paint calculator, Colourwall) alongside major paint brands such as Haymes Paint, Rust-Oleum, Sikkens, and Cabot's. PaintRight's product range spans across paint categories (interior, exterior, specialty), woodcare (Simply Woodcare, UVEX, Dexpress), floor coatings (RockSolid Polycuramine), tile paint systems, and undercoats (Ultra Series), complemented by expert advice services and DIY guidance resources.

Differentiator

Problem solved

Functional benefit

Brands

• MiPaintRight: Loyalty/membership program for PaintRight customers, offering rewards and trade card applications.

Products and services

• Haymes Paint Range Featured premium paint brand carried by PaintRight, encompassing interior/exterior paints, woodcare (Simply Woodcare, UVEX Timber Finish, Dexpress), and undercoats (Ultra Series Undercoats) for residential and trade painting projects.
• Rust-Oleum RockSolid Polycuramine Floor Coatings Specialty polycuramine floor coating system stocked at PaintRight, designed for durable, high-performance floor finishing in residential and trade applications.
• Cabot's Deck Care Products Woodcare range for decking and exterior timber, including stains and finishes carried at PaintRight to protect and decorate outdoor timber surfaces.
• Sikkens Wood Coating Products Premium wood coating brand for interior and exterior timber, stocked at PaintRight for trade and DIY customers seeking high-end wood finishes.
• Tile Paint Specialty paint designed for refinishing tile surfaces, carried by PaintRight for customers undertaking bathroom, kitchen, and surface refresh projects.
• Marine Coatings Coatings formulated for marine vessels and marine environments, stocked at PaintRight for boat owners and marine maintenance professionals.
• Custom Colour Matching Service In-store service enabling customers to obtain custom-mixed paint colours matched to specific requirements, supporting both DIY homeowners and trade professionals with tailored finishes.
• Paint Calculator Online digital tool that helps customers estimate the quantity of paint required for a given project, supporting purchase planning for DIY and trade customers.
• Colourwall In-store digital display presenting the PaintRight colour range to support visual colour selection and customer decision-making in-store.
• MiPaintRight Loyalty Program Loyalty rewards program for PaintRight customers, designed to encourage repeat purchases and engagement with the brand across DIY and trade segments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Haymes PaintcoreChannel Partner/ Reseller/ DistributorHaymes Paint is a major Australian paint manufacturer whose products are sold through PaintRight stores. Haymes is highlighted as a key brand partner, with exclusive content collaborations and product features on the PaintRight website including colour forecasts, woodcare guides, and project tutorials.
• Rust-OleumcoreChannel Partner/ Reseller/ DistributorRust-Oleum is an international paint and coating brand featured in the PaintRight brand showcase, selling products including RockSolid Polycuramine garage floor coatings through PaintRight stores.
• SikkensminorChannel Partner/ Reseller/ DistributorSikkens (part of AkzoNobel) is a wood coating brand whose products are sold through PaintRight. The company specializes in premium woodcare and staining products with over two centuries of history.
• Cabot'sminorChannel Partner/ Reseller/ DistributorCabot's is an Australian deck care and woodcare brand whose products are featured in PaintRight's timber project advice content, including deck cleaners, stains, and coatings.
• RobertsonsminorChannel Partner/ Reseller/ DistributorRobertsons (Tile Master) is a brand partner displayed in the PaintRight brand showcase section of the website.
• ColourtrendminorChannel Partner/ Reseller/ DistributorColourtrend is an Australian paint brand featured in the PaintRight brand showcase.
• UniprominorChannel Partner/ Reseller/ DistributorUnipro is a paint and decorating products brand featured in the PaintRight brand showcase.
• DiggersminorChannel Partner/ Reseller/ DistributorDiggers is an Australian brand featured in the PaintRight brand showcase, known for gardening and outdoor products.
• BondallminorChannel Partner/ Reseller/ DistributorBondall is a brand featured in the PaintRight brand showcase, specializing in adhesives and coating products.
• ReseneminorChannel Partner/ Reseller/ DistributorResene is a New Zealand-based paint manufacturer featured in the PaintRight brand showcase.
• Global CoteminorChannel Partner/ Reseller/ DistributorGlobal Cote is a brand featured in the PaintRight brand showcase.
• RoksetminorChannel Partner/ Reseller/ DistributorRokset is a paint brush and tool brand featured in the PaintRight brand showcase.
• iQuipminorChannel Partner/ Reseller/ DistributoriQuip is a painting equipment and accessories brand featured in the PaintRight brand showcase.
• OldfieldsminorChannel Partner/ Reseller/ DistributorOldfields is a paint and decorating brand featured in the PaintRight brand showcase.
• Sequence AustraliaminorChannel Partner/ Reseller/ DistributorSequence Australia is a paint brand featured in the PaintRight brand showcase.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wattyl (PPG):
• Bunnings Warehouse: Australia's largest home improvement retailer with paint departments in every store offering all major paint brands, sundries, and tools; competes with PaintRight for DIY and trade paint dollars through scale, price, and one-stop convenience.
• Sherwin-Williams: Global paint and coatings major operating the largest company-owned paint retail network worldwide; included as the global benchmark for paint specialty retail scale and brand-supplier-retailer vertical integration.
• Taubmans (PPG): Long-established Australian paint brand owned by PPG with retailer network selling architectural paints to DIY and trade segments - overlapping product range, customer base, and brand-tier positioning with PaintRight.
• Dulux Trade Centres: Dulux's owned trade-centre retail channel in Australia distributing its flagship paint brand through dedicated storefronts targeting professional painters - directly comparable to PaintRight's trade segment strategy and product mix.

Direct peers

• British Paints: Australian mass-market paint brand distributed through retail and trade channels including independent paint stores - comparable SKU breadth, customer segments, and specialty retail distribution model to PaintRight.
• Resene: New Zealand-headquartered paint manufacturer with retail color shops across Australia and NZ selling own-brand architectural paints, woodcare, and decorating products - closely comparable to PaintRight's specialty retail offering and brand partnerships.
• Inspirations Paint: Australian network of independently owned paint specialist stores selling premium decorative paints to DIY and trade customers under a shared brand, mirroring PaintRight's franchise-style specialty retail model and customer mix.

Regional players

• Benjamin Moore: US-headquartered premium paint manufacturer operating company-owned retail stores internationally with curated dealer network; comparable specialty-paint-retail concept but primarily operating in North America with selective international expansion.

Emerging players

• Porter's Paints: Specialty decorative and architectural paint brand with boutique retail focus on finishes, limewash, and designer color; overlaps with PaintRight's premium aesthetic positioning but at a smaller, design-led niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/haymespaintau
• YouTubeyoutube.com/user/HaymesPaint/videos
• Facebookfacebook.com/paintright
• Pinterestau.pinterest.com/haymespaint
• LinkedInlinkedin.com/company/paintright

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PaintRight