Faith & Media Initiative

What Faith & Media Initiative does

Faith & Media Initiative (FAMI) is a U.S.-based nonprofit organization, structured as a program of the Radiant Foundation, with its website (faithandmedia.com) operated by Bonneville Communications Corporation under Utah governance. Founded around 2022 and led by Executive Director Brooke Zaugg, FAMI's purpose is to improve the accuracy and balance of faith representation in news and entertainment. It does so by convening four stakeholder segments — media members and content creators, faith leaders, business executives, and community members — across global research, training, recognition, and coalition programs.

FAMI's offering is organized around five core program pillars: Coalition (global network of partners), Research (proprietary studies including the 2026 Faith & Entertainment Index, Global Faith & News Study 2022, and Global Faith & Entertainment Study 2023, run with partners HarrisX, Gallup, and Davis & Partners), Workshops (faith fluency training for journalists and entertainment professionals), Champions (recognition program for storytelling excellence), and Fellows (a nine-person advocacy cohort). Its research methodology uses large-scale global surveys — up to 12,000+ interviews across 11+ countries in multiple languages — and AI-assisted document analysis. The 2026 Faith & Entertainment Index is positioned as a first-of-its-kind scene-level measurement system scoring TV/film content on Entertainment Value, Faith Portrayal, and Engagement Impact.

FAMI does not sell commercial products or services. It operates as a grant- and donation-funded 501(c)-style nonprofit, distributing its outputs through co-branded events with Variety and Forbes, earned media in outlets such as NPR, Reuters, and El Pais, organic social channels (X, Facebook, LinkedIn, Instagram), newsletter subscription, and its self-serve coalition/workshop registration website. Customer-segments are horizontal personas (media, faith, business, community) rather than enterprise buyers. There is no disclosed revenue, headcount, or compensation data in public materials.

Name

Faith & Media Initiative

Legal name

Bonneville Communications Corporation

Website

https://faithandmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Faith & Media Initiative is a nonprofit program of the Radiant Foundation that connects media members, content creators, faith leaders, business executives, and community members globally to improve accurate representation of faith in news and entertainment through research, workshops, coalition, and recognition programs.

Ownership category

akta.pro rank

Product category

Faith Media Research and Advocacy

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133), Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Advocacy & Public Policy Organizations (BPAGAJAK)

akta.pro secondary industry

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)

Keywords

• Faith media research
• Nonprofit coalition
• Media representation
• Faith fluency training
• Cultural research

Headquarters

HQ city

Sag Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Nonprofit/Fundraising: As a nonprofit organization, FAMI operates through donations and grants. The organization is a program of the Radiant Foundation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Faith & Media Initiative is a nonprofit that connects and provides resources to a global network of media members, content creators, faith leaders, and community members to ensure accurate, balanced representation of all faiths in news and entertainment. It delivers this through five core programs—Coalition, Research, Workshops, Champions, and Fellows—and produces major proprietary research studies in partnership with HarrisX, Gallup, Davis & Partners, and Fund for Peace.

Product overview

Faith & Media Initiative (FAMI) is a nonprofit platform connecting faith and media through five interconnected programs: Coalition (global changemaker network), Research (global studies and reports), Workshops (faith fluency training), Champions (storytelling excellence recognition), and Fellows (advocacy program). The research portfolio includes major studies by HarrisX (Global Faith & News Study 2022, Global Faith & Entertainment Study 2023, 2026 Faith & Entertainment Index), Gallup (Global Faith & Wellness Study 2023), and Davis & Partners (The Deforestation of Faith 2022).

Differentiator

Problem solved

Functional benefit

Brands

• Coalition for Faith & Media: A global network of thought leaders from business, faith, media and civil society working to improve faith's portrayal in media and society

Products and services

• Coalition for Faith & Media A global community of changemakers connecting media members, content creators, faith leaders, and community members to improve faith representation in media.
• FAMI Research Program Valuable insights and trendspotting through global research initiatives providing original data at the intersection of faith and media.
• Faith Fluency Workshops Programs for faith fluency training, bringing together journalists, entertainment professionals, and faith leaders to learn and connect.
• Global Faith & News Study The largest-ever global analysis of faith in news, surveying 9,489 people in 18 countries with 30+ in-depth media interviews, providing a path forward for accurate representation.
• Global Faith & Entertainment Study The largest-ever global faith and entertainment study uncovering market opportunities for accurate portrayals of faith and spirituality in entertainment media.
• Faith & Entertainment Index (2026) A first-of-its-kind system for measuring the impact of faith portrayals in entertainment, testing 100+ scenes from TV and film to help creators tell authentic stories.
• Global Faith & Wellness Study Comprehensive research study by Gallup exploring the connection between spirituality and wellbeing in global communities and workplaces.
• The Deforestation of Faith AI-based global study analyzing over 30 million documents across social media, news, and forums to illustrate challenges facing media and faith communities.

Quantifiable outcome

• 84% of humankind affiliates with religion
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• HarrisXcoreStrategic or Co-development PartnerResearch partner conducting global studies on faith and media including Global Faith & News Study (2022) and Global Faith & Entertainment Study (2023). Conducted surveys of nearly 10,000 people across multiple countries.
• Radiant FoundationcoreStrategic or Co-development PartnerParent organization. FAMI is a program of the Radiant Foundation, which is dedicated to inspiring individuals, communities, and society to live faith-filled lives.
• Coalition for Faith & Media PartnerscoreStrategic or Co-development PartnerGlobal network including: Aspen Institute Religion & Society Program, Fetzer Institute, Poynter, Interfaith America, Religion News Foundation, Wayfarer Foundation, Religious Freedom and Business Foundation, Media Diversity Initiative, Greater Life Communications, Deeper Dive, and Phoenix Global.
• Foundation for Intercultural Communication (FI)minorStrategic or Co-development PartnerPartner organization listed on FAMI partners page.
• Bellwether InternationalminorStrategic or Co-development PartnerPartner organization listed on FAMI partners page.
• Religion and SocietyminorStrategic or Co-development PartnerPartner organization listed on FAMI partners page.
• 1791-DelegatesminorStrategic or Co-development PartnerPartner organization listed on FAMI partners page.
• Industry Affairs CouncilminorStrategic or Co-development PartnerPartner organization listed on FAMI partners page.
• Foundation for Religious LiteracyminorStrategic or Co-development PartnerPartner organization listed on FAMI partners page.
• Religious Freedom and Business FoundationminorStrategic or Co-development PartnerPartner organization listed on FAMI partners page.
• PoynterminorStrategic or Co-development PartnerPartner organization listed on FAMI partners page - journalism education organization.
• GallupcoreStrategic or Co-development PartnerResearch partner for Global Faith & Wellness Study (2023) exploring connection between spirituality and wellbeing.
• Davis & PartnerscoreStrategic or Co-development PartnerResearch partner for The Deforestation of Faith study (2022), an AI-based global study analyzing over 30 million documents.
• Fund for PeacecoreStrategic or Co-development PartnerResearch partner for Coming Together or Coming Apart report (2022) investigating resilience at intersection of media and religion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Common Sense Media: Larger-scale nonprofit rating and reviewing media content for parents and educators. Comparable in operating a research-and-rating franchise over entertainment content, though focused on age-appropriateness rather than faith representation.

Direct peers

• Pew Research Center: The leading independent research organization on religion, media, and society. Pew publishes large-scale global surveys on religious affiliation and attitudes — directly comparable to FAMI's Global Faith & News and Entertainment Studies — and serves as the benchmark FAMI's research is positioned against.
• Religion News Foundation: Publisher of Religion News Service and a named Coalition partner. Operates in the overlapping space of religion journalism training and coverage — directly comparable to FAMI's journalist-facing workshops and research on faith in news.
• PRRI (Public Religion Research Institute): Nonpartisan research organization focused on the intersection of religion, culture, and public policy. PRRI runs large-scale national surveys on religion and media and is a near-direct comparable in mission and methodology to FAMI's research franchise.
• Barna Group: Research and consulting firm specializing in the intersection of faith and culture, including faith engagement with media. Barna publishes trend research and advises faith-based organizations — overlapping with FAMI's research, advocacy, and training offerings.
• Interfaith America: Faith-based nonprofit building bridge-building across religious lines in public life. Closely comparable mission to FAMI's Coalition, with overlapping constituencies (faith leaders, content creators, civic leaders) and parallel workshop/convening programs.
• USC Annenberg Inclusion Initiative: Authoritative academic research body measuring inclusion (race, gender, disability) in entertainment. Operates an analogous 'Inclusion Index' methodology that is the closest structural peer to FAMI's Faith & Entertainment Index.
• Aspen Institute Religion & Society Program: Convening-focused program that brings together faith, civic, and policy leaders. Already a named Coalition partner of FAMI and operates a near-identical model of stakeholder convening and research at the intersection of religion and public discourse.

Emerging players

• Geena Davis Institute on Gender in Media: Research and advocacy nonprofit quantifying representation in entertainment for gender. While focused on gender rather than faith, the Institute's model of measuring on-screen portrayals and partnering with studios is a parallel approach FAMI's Entertainment Index mirrors.
• Hollywood, Health & Society (USC Norman Lear Center): USC program providing entertainment industry consultation on health, including faith and community issues. A niche peer offering writers' room resources and research briefs — comparable to FAMI's workshops and Champions recognition program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/faithandmedia
• Facebookfacebook.com/Faith-Media-Initiative-103288592336758
• LinkedInlinkedin.com/company/faithandmedia
• Instagraminstagram.com/faithandmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Faith & Media Initiative