Name

HarrisX

Legal name

Harris Telecom LLC

Website

https://harrisx.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Market Research & Consumer Intelligence Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Market research services
• Consumer intelligence platform
• Political polling services
• Syndicated research products
• Data analytics consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Syndicated Research Subscriptions: Subscription-based syndicated research products including Mobile Insights Survey, Total Communications Survey, Connected Life Survey, Connected Devices Survey, and Wireless Business Account Tracker. Clients subscribe to recurring trackers covering Technology, Media, and Telecommunications industries.
2. Custom Research Projects: Bespoke qualitative and quantitative research projects for enterprise clients including brand studies, campaign optimization, audience segmentation, and political polling. Projects are typically one-time or multi-wave engagements with custom methodologies.
3. Data & Analytics Services: Advanced analytics, machine learning, data modeling, and AI-powered insights provided to Fortune 100 companies and political campaigns. Includes dashboard access and consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HarrisX is a global market research and consulting company that conducts market research, public policy polling, and social science studies across more than 40 countries. The company sells syndicated research products (Mobile Insights Survey, Connected Life Survey, Connected Devices Survey, Total Communications Survey, Wireless Business Account Tracker), custom research projects for enterprise clients, and AI-powered analytics delivered through its proprietary Telephia mobile monitoring platform, HarrisXGPT, Real-Time Dashboards, and Billing Snapshots technology.

Product overview

HarrisX operates as a Connected Intelligence Platform offering a comprehensive suite of research, polling, and analytics products. The portfolio includes core polling services (HarrisX Overnight Poll with 24-hour turnaround), proprietary AI tools (HarrisXGPT powering Ad Claims AI), syndicated research products (Mobile Insights Survey since 2005, Connected Life Survey, Connected Devices Survey, Total Communications Survey, Wireless Business Account Tracker), data collection technologies (Telephia mobile monitoring platform, Billing Snapshots), interactive dashboards, and specialized research indices (Faith & Entertainment Index). The product architecture combines quantitative survey research with advanced analytics, machine learning, and AI capabilities, serving Fortune 100 companies, political campaigns, and media organizations across 40+ global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Faith & Entertainment Index (FAMI): A research index measuring how audiences respond to faith in TV and film entertainment, conducted in partnership with Faith & Media Initiative
• HarrisX Dashboards
• Telephia

Products and services

• HarrisXGPT Generative AI tool using advanced natural language learning model to analyze ad claims and craft persuasive, data-driven marketing narratives for brand elevation.
• Ad Claims AI AI-powered platform for discovering and validating data-backed advertising claims using HarrisXGPT technology. Enables tracking and trending of brand and competitor claims.
• Telephia Proprietary human intelligence platform that marries surveys with mobile monitoring and community engagement to capture consumer reactions in real-time within natural technology environments at scale.
• Real-Time Dashboards Customizable interactive dashboards providing on-demand insights across industries with visualized data, team access controls, and follow-up question capabilities for decision makers.
• HarrisX Overnight Poll (HOP) 24-hour turnaround survey service enabling real-time response to brand reputation concerns and news cycle events with immediate feedback from core audiences.
• Mobile Insights Survey Long-running wireless tracker (since 2005) measuring consumer attitudes and behaviors of smartphone and wireless service consumers, tracking path to purchase and switching behaviors.
• Total Communications Survey Survey measuring home communication and entertainment ecosystem including TV, internet, landline, home security, and streaming services, exploring devices used for content consumption.
• Connected Life Survey Quarterly tracker of connected home IoT technologies, connected car and wearable technologies, exploring consumer needs, preferences, and behaviors around new technologies.
• Connected Devices Survey Survey measuring devices consumers connect to internet beyond smartphones including smart speakers, gaming consoles, tablets, Smart TVs, and streaming media players.
• Wireless Business Account Tracker Syndicated research tracker covering 2,500 Business Decision Makers to inform wireless service and device strategy.
• Billing Snapshots Technology capturing real consumer spending habits through monthly bill analysis, anchored on wireless phone bills and ISP bills, with survey data insights layered in.
• That's Too Much Pricing App Proprietary behavioral pricing research tool using quiz-show style format where panelists guess 'right prices' of products to define optimal price ranges.
• HTML Conjoint Proprietary web-based Choice Based Conjoint research tool with visual panelist experience mimicking e-commerce shopping for analyzing customer value of product features.
• Faith & Entertainment Index Grounded research index measuring how TV and film audiences respond to faith in entertainment, testing 100+ scenes across three pillars: entertainment value, faith portrayal, and engagement impact.
• The Broken Marketplace National study on barriers facing young people aged 16-24 navigating from high school to careers, based on 5,700+ qualitative and quantitative interviews.
• The Concept Combine Rapid concept evaluation tool for testing up to two dozen concepts simultaneously, measuring stopping power, consideration, and affinity with 'Hot Takes' scoring system.
• Consumer Lifetime Value Analysis Method for estimating total customer value over entire relationship course, helping businesses evaluate ROI of customer acquisition and retention.
• Risk Scoring Systematic approach to assessing and quantifying potential risks for entities including supply chain, marketing, and customer acquisition risk evaluation.
• Churn Analysis Process for identifying factors leading to customer attrition, critical for subscription-based businesses to implement retention measures.
• Global Syndicated Products Multi-country syndicated research service covering 40+ countries with customizable geography and minimum 2,500 respondents for industry analysis.
• Capital Intel First-of-its-kind interactive polling-driven content franchise combining HarrisX overnight polling with 2WAY live video platform, featuring daily segments and monthly flagship broadcasts.
• Streaming Dashboard Dashboard for comprehensive analysis of the US video-streaming market covering SVOD, AVOD, and vMVPD sectors.
• 2026 Super Bowl Ad Ranking Annual Super Bowl advertising research product based on a nationally representative study of U.S. adults, ranking ads using the HarrisX Ad Index.

Quantifiable outcome

• 92% of crypto owners planned to vote in the 2024 U.S. election, making them a highly engaged voting bloc
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Harvard Center for American Politics (CAPS)flagshipStrategic or Co-development Partner · 1 May 2026HarrisX conducts the Harvard CAPS/Harris poll, a prominent national political polling partnership. The poll is released monthly and covers approval ratings, voter sentiment on key issues, and electoral forecasting.
• 2WAYcoreStrategic or Co-development Partner · 30 March 2026Strategic partnership to launch Capital Intel, a first-of-its-kind interactive polling-driven content franchise combining HarrisX's overnight polling with 2WAY's live video platform. Programs include daily segments, monthly flagship broadcasts, and invite-only private briefings, hosted by Mark Penn (Stagwell CEO) and Mark Halperin (2WAY Founder). The franchise marks the first dedicated polling format built for an interactive media environment.
• GoDaddyminorStrategic or Co-development Partner · 1 October 2025GoDaddy partnered with HarrisX during October 2025 to conduct a poll on small business and entrepreneurship sentiment amid the U.S. government shutdown, showing Americans considering starting their own businesses as a form of self-reliance.
• South China Morning PostminorStrategic or Co-development Partner · 1 October 2025Stagwell (HarrisX parent) expanded its Future of News initiative into APAC with a summit in Singapore in partnership with South China Morning Post, including discussions with media leaders and research on news advertising perceptions in APAC markets.
• ForbesflagshipGTM or Marketing PartnerForbes partners with HarrisX for exclusive, real-time polling on political and public sentiment. Since 2024, the partnership delivers statistically reliable, nationally representative surveys featured across Forbes' breaking news videos, articles, and social content. The collaboration has boosted audience engagement on Forbes' YouTube channel (5M+ subscribers).
• Schultz Family FoundationcoreStrategic or Co-development PartnerPartnership to conduct the Broken Marketplace Study on America's school-to-work crisis. HarrisX conducted detailed interviews with more than 5,700 young adults, parents, navigators, educators, and employers to understand barriers and opportunities facing young people aged 16-24.
• Faith & Media Initiative (FAMI)coreStrategic or Co-development PartnerJoint research initiative to explore how TV and film audiences respond to faith on screen. HarrisX conducted the 2026 Faith & Entertainment Index with 12,723+ interviews and 38,000+ social insights, building a first-of-its-kind scoring system for authentic faith representation in entertainment.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research and consulting firm offering syndicated trackers, custom research, political polling, and brand health. Overlaps with HarrisX across TMT, political, and consumer research but operates at significantly larger scale and across many more verticals.
• NielsenIQ: Global consumer intelligence firm offering syndicated measurement, retail and media analytics. Highly comparable to HarrisX's Mobile Insights and TMT syndicated trackers, though NielsenIQ operates at much larger scale and broader category coverage.
• Kantar: Global research and consulting firm with strong brand tracking, media, and consumer behavior practices. Comparable to HarrisX on TMT and consumer brand research, though operating at significantly larger scale and across a wider portfolio.

Direct peers

• Gallup: One of the most established public opinion and analytics firms globally, with a strong brand tracking and engagement research practice. Comparable to HarrisX in flagship political polling, brand strength, and large enterprise research programs.
• Emerson College Polling: Polling center producing frequent national and state-level political surveys with a focus on speed and accuracy. Directly comparable to HarrisX in fast-turn political polling and media-facing release research.
• The Harris Poll: HarrisX's sister company under Stagwell, conducting public release polling since 1963. Shares the Harris brand and certain research infrastructure with HarrisX, with the most directly comparable brand-tracking and public opinion polling offerings.
• Pew Research Center: Nonpartisan research organization conducting public opinion polling, social science studies, and demographic research. Directly comparable to HarrisX's political and social research practice, with similar methodology and brand credibility in public polling.
• Morning Consult: Global private research and polling firm running high-velocity consumer and political surveys, syndicated trackers, and branded research products. Direct overlap with HarrisX in political polling, brand tracking, and Fortune 500 enterprise research.
• Marist Poll: University-based public opinion polling institute known for accurate national political polling and sponsored custom research. Comparable to HarrisX on political polling methodology, public release research, and academic/media partnership models.
• YouGov: Publicly listed research firm with a large global online panel offering syndicated tracking, custom research, and political polling. Directly comparable to HarrisX in syndicated consumer research, political polling, and global panel-based methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/HarrisXdata
• LinkedInlinkedin.com/company/harrisx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HarrisX