Twig
- Company typePrivate
- Founded2009
- HeadquartersSalo, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Twig firmographics
Firmographics- Name
- Twig
- Legal name
- Twig Com Oy
- Website
- https://twigcom.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Twig industry classification
Industry- Product category
- Lone Worker Safety Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519), Telephone Apparatus Manufacturing (334210)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)
- akta.pro secondary industries
- Personal Safety Wearables (SOS, fall detection) (CRACAIAH), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
Keywords
Where Twig is headquartered
LocationHeadquarters
- HQ city
- Salo
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Twig business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware device sales: TWIG sells a wide range of lone worker alarm devices and accessories. Revenue is generated from one-time hardware purchases of personal alarm devices (TWIG Neo, One, One Ex, Easy, SOSCard, Eon, Eon D, Neo Ex), short-range devices (SRD beacons), and associated accessories (chargers, carrying cases, remote buttons).
- Software and monitoring services: TWIG Point SaaS platform provides modular cloud services for device management, alarm monitoring, and location tracking. This includes subscription-based software services for alarm receiving centers and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through authorized partners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Twig product offering
Product offeringCore offering
Twig Com Oy designs, manufactures and sells wearable lone worker personal alarm devices (PNA/Personen-Notsignalanlage) with hybrid indoor/outdoor positioning, automatic mandown detection and 4G VoLTE connectivity, alongside the TWIG Point cloud platform for device management and alarm monitoring. The portfolio spans from compact SOS badges to ATEX/IECEx-certified explosion-proof devices for hazardous environments, sold primarily through an authorised partner network across Europe.
Product overview
TWIG is a Finnish manufacturer specializing in lone worker safety solutions, offering a comprehensive portfolio of personal alarm devices and monitoring services. The core product line includes multiple device models: TWIG Neo (compact wearable), TWIG One (robust industrial), TWIG One Ex (ATEX hazardous areas), TWIG Neo Ex (compact ATEX), TWIG Easy (simple compact), TWIG SOSCard (badge format), TWIG Eon (safety wristwatch), and TWIG Eon D (simplified wristwatch). These devices integrate with the TWIG Point SaaS platform for device management and monitoring. Key safety features include automatic Mandown/fall detection, Amber Alert timer-based alerts, hybrid indoor/outdoor positioning (GNSS, Wi-Fi, BLE, SRD beacons), 4G VoLTE connectivity, attendance monitoring, and SOS emergency alerts. The ecosystem is supported by SRD short-range devices, NFC/BLE tags, TWIG Beacon, Remote Button, and various charging/programming accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- TWIG Neo Compact and wearable personal alarm device for lone workers and personal safety use cases, offering hybrid indoor location via BLE beacons and Wi-Fi base stations, 4G VoLTE connectivity, NFC tag reading, mandown detection, SOS cycle and two-way voice communication.
- TWIG One Robust and powerful personal alarm device optimised for lone worker protection in noisy and hazardous industrial environments, with a configurable keypad and function keys, 4G VoLTE and NFC reading.
- TWIG One Ex ATEX-certified intrinsically safe personal alarm device for high-risk hazardous areas and explosive atmospheres, providing the TWIG One feature set for explosive-environment lone workers.
- TWIG Neo Ex World's most compact ATEX/IECEx-certified lone worker alarm for professionals in high-risk ATEX environments such as oil & gas, chemical processing and confined spaces, combining compact rugged design with mandown detection and advanced indoor/outdoor positioning.
- TWIG Easy Simple, compact and durable personal alarm device for lone workers needing straightforward essential SOS functionality, suitable for outdoor and forestry use cases.
- TWIG SOSCard Badge-format 4G personal alarm ideal for office, healthcare and retail workers requiring compact alert functionality with LTE connectivity.
- TWIG Eon Wristwatch Discreet safety wristwatch for lone workers facing moderate social risks, combining stylish design with long battery life and advanced safety alerting features.
- TWIG Eon D Wristwatch Simplified safety wristwatch targeting public sector, utilities, logistics and technical field workers, delivering solid personal protection with comfortable all-day wear and discreet alerting.
- TWIG Point SaaS Platform Modular cloud-based SaaS suite for managing and monitoring TWIG personal alarm devices, including TWIG Point Monitor for locating distressed lone workers on custom site maps and floor plans, and providing device management, configuration and integration with alarm receiving centres.
- TWIG Short Range Devices (SRD Beacons) Short range device beacons providing indoor location coverage for TWIG personal alarms, including the SRD3 option for bluetooth and Wi-Fi positioning and ATEX-rated versions for hazardous areas.
- TWIG SRD and NFC Tags Waterproof and dustproof (IP67) NFC and SRD tags distributed in establishments for attendance/presence monitoring of lone workers, with operating temperature -20 to +50°C.
Quantifiable outcome
- Over 400 TWIG devices active in Italy through Axitea/Irbema integration since 2022
- +2 more outcomes
Companies that use Twig
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles2 records
Twig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature12 records
Twig partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SOSvolariscoreSOSvolaris is a TWIG partner offering smart mobile alarms and alarm solutions for professionals. They contributed to the Municipal Health Service (Netherlands) deployment, providing expertise in alarm solutions alongside TWIG, Cuebly, and VHD Alarmcentrale.
- CueblycoreCuebly is a software platform and mobile app for processing and forwarding alarm data from TWIG devices. Integrated with TWIG Neo in the Municipal Health Service (Netherlands) deployment, Cuebly pushes alarm data to the mobile app and on-site TWIG device screens in real time.
- VHD AlarmcentralecoreVHD Alarmcentrale is a 24/7 alarm Response Center enabling two-way voice communication between lone workers and the alarm center. Part of the multi-partner solution for the Municipal Health Service (Netherlands), providing external backup for outpatient care workers.
- Irbema S.R.L.coreIrbema is a technology integration partner that built API-based integration between TWIG devices and the Axitea Security Operation Center (SOC) platform in Italy. Since the beginning of 2022, over 400 TWIG devices communicate directly with the Axitea SOC via Irbema's integration. Irbema has nearly 40 years of experience in safety and security solutions.
- OSCOM Deutschland e.K.coreOSCOM Deutschland is a specialist retailer and system integrator for lone worker protection solutions in Germany. They are manufacturer-independent, neutral, and technology-agnostic, focusing on consultation, trading, and integration of personal emergency signal solutions. Key projects include forestry and technical field service for construction machinery, integrating TWIG hardware into broader DGUV-compliant safety solutions.
- AxiteacoreAxitea is the Italian leader of Global Security Providers for physical and cyber security. Since 1914, Axitea has provided security services to international brands including AC Milan and LUBE Industries. Axitea integrated TWIG Neo devices with its SOC to launch the Ayuto advanced personal safety service, deploying over 400 devices across Italy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Twig competitors and assessment
Company assessmentBroad incumbents
- Apple (Emergency SOS / fall detection): Apple Watch Emergency SOS, fall detection, and Check In features deliver consumer-grade lone-worker functionality at scale. While not enterprise-focused, Apple pressures TWIG in healthcare, retail, and office environments where a personal smartwatch can substitute for a dedicated device.
- Motorola Solutions: Broad incumbent in mission-critical communications, radios, and enterprise security software. Overlaps with TWIG at large enterprise and public-safety buyers and could expand into dedicated lone-worker offerings given its installed base and channel.
- Blackline Safety: Publicly listed Canadian provider of connected safety wearables including lone-worker, gas-detection, and area-monitoring devices with a monitoring SaaS. A much larger, broader portfolio player that competes with TWIG in industrial lone-worker use cases.
Emerging players
- Garmin (inReach / safety wearables): Consumer/industrial wearables giant whose inReach satellite SOS, fenix watches, and incident-detection features increasingly overlap with lone-worker use cases for forestry, logistics, and remote field workers — competing with TWIG Easy/Eon in outdoor applications.
- SPOT (Globalstar): Satellite SOS devices (SPOT X, SPOT Gen4) providing lone-worker and personal tracking outside cellular coverage. Comparable to TWIG's forestry/remote-use propositions where GSM coverage is limited, representing a parallel technology path.
- Sonim Technologies: Ultra-rugged Android smartphones with integrated SOS, push-to-talk, and lone-worker safety software. Competes with TWIG One in construction, logistics, and hazardous environments where device durability and telephony coexist.
Direct peers
- StaySafe App: App-based lone-worker solution (with optional hardware) offering SOS, man-down detection, and monitoring through a SaaS platform. Targets overlapping enterprise verticals and competes with TWIG in hybrid hardware/software deployments.
- Argality Dynamics: European specialist in lone-worker protection devices and PNA/PERS solutions with hardware and monitoring services that overlap TWIG's TWIG One/Neo range and German DGUV compliance focus.
- SoloProtect: UK-based direct competitor offering lone-worker safety devices with 24/7 monitoring, BS8484 compliance, and a comparable portfolio of wearables and alarm solutions. Operates in many of the same European verticals (healthcare, social care, facilities) as TWIG.
- Lone Worker Solutions (LWS): Direct competitor providing lone-worker safety devices and monitoring platform with SOS, man-down, GPS, and two-way voice. Targets similar healthcare, construction, and facilities customers across the UK and Europe with comparable subscription SaaS economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Twig compliance and trust
Trust signalCompliance13 records
Twig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twig leadership team
Management profileNumber of profiles
Profiles2 records
Twig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twig
What does Twig do?
Twig Com Oy designs, manufactures and sells wearable lone worker personal alarm devices (PNA/Personen-Notsignalanlage) with hybrid indoor/outdoor positioning, automatic mandown detection and 4G VoLTE connectivity, alongside the TWIG Point cloud platform for device management and alarm monitoring. The portfolio spans from compact SOS badges to ATEX/IECEx-certified explosion-proof devices for hazardous environments, sold primarily through an authorised partner network across Europe.
Is Twig a public or private company?
Twig is a private company. It is classified as private equity controlled and is currently operating.
When was Twig founded?
Twig was founded in 2009. It employs 11 to 50 people.
Where is Twig based?
Twig is headquartered in Salo, Finland, in the Europe region.
How does Twig make money?
Two revenue lines are on record. Hardware device sales are the primary driver. The others are software and monitoring services.
Who are Twig's main competitors?
Broad incumbents on record are Apple (Emergency SOS / fall detection), Motorola Solutions and Blackline Safety. Emerging players are Garmin (inReach / safety wearables), SPOT (Globalstar) and Sonim Technologies. Direct peers are StaySafe App, Argality Dynamics, SoloProtect and Lone Worker Solutions (LWS).
Does Twig have an API?
No public API is recorded for Twig.
What industry is Twig in?
Twig's product category is Lone Worker Safety Devices. Its primary akta.pro industry code is BPAKAFAF, Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring, with a secondary code of CRACAIAH, Personal Safety Wearables (SOS, fall detection). Its NAICS code is 334510 and its SIC code is 3845.