Spot
SPOT LLC is a wholly-owned subsidiary of Globalstar that designs and sells satellite GPS messengers (SPOT X, SPOT Gen4, SPOT Trace) enabling emergency SOS, two-way messaging, and tracking for outdoor enthusiasts, lone workers, and government agencies beyond cellular coverage.
- Company typePrivate
- Founded2008
- HeadquartersCovington, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Spot does
SPOT LLC is a satellite GPS messenger brand and wholly-owned subsidiary of Globalstar, headquartered in Covington, Louisiana, in operation since 2008. The company designs, manufactures (via Globalstar's engineering organization), and distributes handheld satellite communication devices including the SPOT X (two-way satellite messenger with Bluetooth), SPOT Gen4 (one-way satellite GPS messenger), and SPOT Trace (asset tracking device). All devices operate on Globalstar's proprietary low-Earth-orbit satellite network, enabling GPS location transmission, one-touch SOS emergency response, custom and pre-set messaging, and motion-activated tracking in areas beyond cellular coverage. SOS activations are routed through FocusPoint International's search-and-rescue coordination centers, which dispatch local first responders (9-1-1 in North America, 1-1-2 in Europe). The company complements its hardware with the SPOT Mapping web platform for visualizing and sharing tracked locations, and the Overwatch x Rescue (OxR) Plan, which adds emergency rescue cost coverage.
SPOT generates revenue through a mix of one-time hardware sales, recurring service subscriptions (Contract plans at ~€14.95/month on a 12-month term and Flex plans at ~€17.95/month with a one-month minimum), and enterprise managed services delivered through the SPOT for Business program with volume pricing and dedicated account management. The customer base is horizontally segmented across outdoor recreational users (hikers, climbers, cyclists, boaters), corporate remote and lone workers, and government agencies, with no single segment dominating disclosed activity. Distribution combines direct-to-consumer e-commerce, a broad retail footprint (Amazon, Bass Pro Shops, Cabela's, Sportsman's Warehouse, West Marine, Scheels), and dedicated enterprise field sales. Marketing is driven by a brand ambassador program, content centered on documented rescue stories (11,228 rescues worldwide to date), and a portfolio of endurance event sponsorships (Marathon Des Sables, Titan Desert, BikingMan, Swiss Epic, Gran Trail Aneto) and institutional partnerships (Fédération Française de Vol Libre). The company reports no standalone revenue, funding, or AI/ML capability disclosures, and operates as a private subsidiary within Globalstar's corporate structure.
Spot firmographics
Firmographics- Name
- Spot
- Legal name
- SPOT LLC
- Website
- https://findmespot.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- SPOT LLC is a wholly-owned subsidiary of Globalstar that designs and sells satellite GPS messengers (SPOT X, SPOT Gen4, SPOT Trace) enabling emergency SOS, two-way messaging, and tracking for outdoor enthusiasts, lone workers, and government agencies beyond cellular coverage.
- Ownership category
- akta.pro rank
Spot industry classification
Industry- Product category
- Satellite Communication Devices
- NAICS
- Satellite Telecommunications (5174), Satellite Telecommunications (51741)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM)
- akta.pro secondary industries
- Satellite Broadband Internet Access (Consumer/SMB) (HDAIAJAA), Enterprise Satellite Connectivity & Managed Services (VSAT, SD-WAN over Satcom) (HDAIAJAB)
Keywords
Where Spot is headquartered
LocationHeadquarters
- HQ city
- Covington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Hardware Sales: Sale of satellite communication devices including SPOT X (2-way satellite messenger), SPOT Gen4 (satellite GPS messenger), and SPOT Trace (satellite tracking device). Devices are sold directly and through retail partners.
- Service Subscriptions: Recurring subscription plans for satellite connectivity. Contract plans (12-month term with monthly or annual payment) and Flex plans (monthly with one-month minimum) provide SOS, tracking, check-in, and custom messaging features.
- Enterprise Business Solutions: Volume pricing and dedicated account management for corporate and government agencies requiring remote worker connectivity and asset tracking solutions.
- Enhanced Services: Additional paid features including Enhanced Tracking, Overwatch x Rescue (OxR) Plan for emergency rescue cost coverage, and additional SMS message bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SPOT Gen4 device price |
| Subscription | Annual | Contract Basic Plan |
| Subscription | Monthly | Flex Basic Plan |
| Subscription | Monthly | Overwatch x Rescue (OxR) Plan |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Spot product offering
Product offeringCore offering
SPOT designs, manufactures, and sells satellite communication devices—including the SPOT X 2-way satellite messenger, SPOT Gen4 GPS messenger, and SPOT Trace asset tracker—that transmit GPS location, SOS alerts, and messages over Globalstar's private low-earth-orbit satellite network for users operating beyond cellular coverage. Hardware is paired with subscription service plans (Contract and Flex) and enhanced services such as SPOT Mapping, the Overwatch x Rescue (OxR) Plan, and a dedicated SPOT for Business program for enterprise and government remote/lone worker deployments.
Product overview
SPOT offers a portfolio of satellite communication devices that enable people to stay connected beyond cellular coverage. The product lineup consists of three core hardware devices: SPOT X (2-way satellite messenger with Bluetooth), SPOT Gen4 (satellite GPS messenger), and SPOT Trace (satellite asset tracking device). These devices work with flexible service plans (contract and flex options) and are powered by the Globalstar satellite network. SPOT Mapping provides online visualization and sharing capabilities. The Overwatch x Rescue Plan offers enhanced safety with rescue coordination coverage. For enterprise customers, SPOT for Business delivers dedicated account management and volume pricing for remote worker and asset tracking deployments.
Differentiator
Problem solved
Functional benefit
Brands
- SPOT X: 2-Way Satellite Messenger with Bluetooth
- SPOT Gen4
- SPOT Trace
- SPOT Mapping
- SPOT for Business
Products and services
- SPOT X A 2-way satellite messenger with Bluetooth that lets users send and receive short text messages beyond cellular range and trigger SOS alerts with GPS coordinates routed to emergency response. Designed for outdoor enthusiasts, remote workers, and anyone needing two-way satellite text communication off the grid.
- SPOT Gen4 A handheld satellite GPS messenger that provides one-touch SOS, GPS tracking at configurable intervals, check-in messaging, and custom message transmission via the Globalstar satellite network for users operating outside cellular coverage. Targeted at hikers, climbers, boaters, and other outdoor adventurers.
- SPOT Trace A compact satellite tracking device that monitors and reports the location of valuable assets such as vehicles, boats, and equipment using the Globalstar satellite network. Designed for asset protection and theft recovery applications for individual and business users.
- Overwatch x Rescue (OxR) Plan A monthly subscription that reduces or eliminates financial exposure from rescue situations, covering search and rescue costs, medical evacuations, hazardous-sports response, family member hospital visits, and natural disaster response with no monetary limits or elevation restrictions. Designed for SPOT device users who want emergency-cost protection.
- SPOT for Business An enterprise program that provides dedicated account managers, volume pricing, and tailored remote/lone worker connectivity and asset tracking solutions for corporate organizations and government agencies. Designed to meet worker safety compliance and field communication requirements.
- SPOT Mapping An online platform that allows SPOT device users to visualize tracked locations, share adventures with contacts, save favorite waypoints, and receive real-time tracking notifications. Designed for SPOT device owners who want to share or monitor trips and assets online.
Quantifiable outcome
- 11,228 total rescues initiated worldwide
- +3 more outcomes
Companies that use Spot
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Spot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Spot partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Titan DesertcoreSPOT selected as official supplier for Titan Desert race. 500 cyclists each carried SPOT Gen3 units. Race organizers and emergency services used SPOT's real-time GPS tracking via OwakaTracking platform. One-touch SOS enabled rapid emergency response during Sahara desert race.
- Swiss EpiccoreOfficial tracking partner for Swiss Epic mountain bike race. SPOT Gen3 devices provide tracking and SOS function for 322km race with 12,300m elevation gain. Following successful 2018 Absa Cape Epic implementation, SPOT expanded tracking solution to Epic Series events.
- Gran Trail Aneto PosetsminorSPOT Gen3 mounted on 300 participants' backpacks for 108km trail race across Pyrenees peaks including midnight start. Race across two tallest Pyrenees peaks with minimal mobile coverage requiring satellite connectivity.
- BikingMancoreSPOT Gen3 provided tracking and safety for ultra-cyclists in BikingMan Oman 2019 - the toughest cycling race in the Middle East. Athletes from 23 countries competed in 1,000km desert race without external assistance. Live tracking platform allowed fans to follow competitors.
- Fédération Française de Vol Libre (FFVL)coreFrench Free Flight Federation procured SPOT Gen4 to track and safeguard 40,000 members engaged in free flight sports. SPOT devices provide satellite-enabled safety for hang gliding, paragliding, and training activities in remote Alpine regions.
- FocusPoint InternationalcoreEmergency rescue coordination partnership through FocusPoint's dedicated search and rescue coordination centers. FocusPoint contacts 9-1-1 responders in North America and 1-1-2 in Europe for SOS activations.
- Marathon Des SablescoreOfficial tracking partner since 2015. SPOT Gen3 safeguards and tracks 1,200+ extreme athletes traversing Morocco's Sahara desert. 45 competitors rescued within minutes over recent races. SPOT coordinates with medical support including helicopters and camel teams.
- AmazoncoreMajor online retail partner for SPOT devices. Products available through Amazon storefront.
- Bass Pro ShopscoreMajor outdoor and sporting goods retailer partner for SPOT products in North America.
- Cabela'scoreMajor outdoor and hunting retailer partner for SPOT products.
- Sportsman's WarehousecoreOutdoor recreation retailer partner for SPOT products.
- West MarinecoreMarine equipment retailer partner for SPOT products, serving boating and water sports customers.
- ScheelsminorSporting goods retailer partner for SPOT products.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Spot competitors and assessment
Company assessmentDirect peers
- Garmin (inReach): Garmin's inReach Mini 2 and inReach Messenger are direct competitors offering two-way satellite messaging and SOS on the Iridium network, targeting the same outdoor and marine consumers SPOT serves, with similar subscription pricing and broader retail placement.
- ACR Electronics (ACR ResQLink): ACR's ResQLink View and ResQLink PLB are direct satellite emergency beacons competing against SPOT for SOLAS-mandated and outdoor safety use cases, with overlapping retail channels in marine and aviation.
- ZOLEO: ZOLEO offers a two-way satellite communicator with smartphone pairing on the Iridium network, priced and marketed as a direct rival to SPOT X for outdoor adventure and lone worker users.
- Ocean Signal (rescueBeacon): Ocean Signal's rescueBeacon and SafeSea products are satellite EPIRB/PLB-style safety devices competing in the same marine and outdoor SOS market where SPOT Trace and SPOT Gen4 are sold through overlapping marine retailers.
Broad incumbents
- Iridium Communications: Iridium operates the LEO satellite network used by Garmin inReach and many enterprise IoT devices, and offers satellite connectivity services and devices across maritime, aviation, and IoT - comparable to Globalstar/SPOT as a competing satellite platform.
- Thuraya: Thuraya provides satellite phones, terminals, and data services over its GEO satellite network, serving enterprise, government, and maritime users in EMEA and APAC - overlapping with SPOT's enterprise/government positioning, especially outside North America.
- Apple (iPhone Emergency SOS via satellite): Apple's built-in Emergency SOS via satellite (iPhone 14+) delivers direct-to-emergency-services satellite messaging to hundreds of millions of consumers, competing with SPOT's core SOS value proposition without requiring a separate hardware purchase.
Emerging players
- Somewear Labs: Somewear Global Hotspot is a satellite messaging and tracking device targeting the same outdoor and industrial lone-worker segments as SPOT, with a focus on the Iridium-based two-way messaging experience.
- Bivystick: Bivystick offers a satellite communication device and subscription service for backcountry SOS and messaging, competing with SPOT Gen4 in the hiking, climbing, and backcountry skiing niches.
- Starlink (SpaceX): Starlink's direct-to-cell partnerships (e.g., T-Mobile) and planned IoT/DTC services threaten to commoditize basic satellite SOS/messaging for both consumers and enterprise users that SPOT currently serves with low-bandwidth devices.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spot social profiles
Digital presenceSpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spot leadership team
Management profileNumber of profiles
Profiles1 record
Spot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spot
What does Spot do?
SPOT designs, manufactures, and sells satellite communication devices—including the SPOT X 2-way satellite messenger, SPOT Gen4 GPS messenger, and SPOT Trace asset tracker—that transmit GPS location, SOS alerts, and messages over Globalstar's private low-earth-orbit satellite network for users operating beyond cellular coverage. Hardware is paired with subscription service plans (Contract and Flex) and enhanced services such as SPOT Mapping, the Overwatch x Rescue (OxR) Plan, and a dedicated SPOT for Business program for enterprise and government remote/lone worker deployments.
Is Spot a public or private company?
Spot is a private company. It is classified as corporate owned and is currently operating.
When was Spot founded?
Spot was founded in 2008.
Where is Spot based?
Spot is headquartered in Covington, United States, in the North America region.
How does Spot make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are service Subscriptions, enterprise Business Solutions and enhanced Services.
Who are Spot's main competitors?
Direct peers on record are Garmin (inReach), ACR Electronics (ACR ResQLink), ZOLEO and Ocean Signal (rescueBeacon). Broad incumbents are Iridium Communications, Thuraya and Apple (iPhone Emergency SOS via satellite). Emerging players are Somewear Labs, Bivystick and Starlink (SpaceX).
Does Spot have an API?
No public API is recorded for Spot.
What industry is Spot in?
Spot's product category is Satellite Communication Devices. Its primary akta.pro industry code is HDAFAIAM, Satellite Broadband Terminals & Gateways (VSAT/LEO CPE), with a secondary code of HDAIAJAA, Satellite Broadband Internet Access (Consumer/SMB). Its NAICS code is 5174 and its SIC code is 3576.