Resistance Chicago Lagree

What Resistance Chicago Lagree does

Resistance Chicago Lagree (legal entity: The Resistance LLC, Illinois) is a privately held boutique fitness studio operating two locations in Chicago — Wicker Park at 1271 N Milwaukee Ave and Roscoe Village at 2550 W Addison St. Founded by Erin Heatherton (former Victoria's Secret Angel) and Karol, with the first studio opening in February 2021 after COVID-19-related delays and the second location added in 2022, the company offers group fitness classes built on the Lagree Method performed on Megaformer machines (spring-based resistance equipment). The studio runs more than 35 classes per week across both sites and serves general fitness enthusiasts, athletes, prenatal/postnatal women, and beginner-level participants who are integrated into classes of mixed ability. Service tiers include a $19 first-class drop-in, an introductory 3-pack ($59), a la carte class packs (5/10/20/40 packs ranging $175–$899), and monthly autopay subscriptions providing 4, 8, 12, or unlimited classes at $99–$275 per month. Additional revenue comes from private training (instructor-set rates), grip sock retail ($14), and affiliate referrals.

Core products are Lagree classes, the CardioResistance hybrid format combining interval running on curved treadmills with Megaformer strength work, prenatal/postnatal specialized classes led by ACE-certified instructors, and private training. The underlying technology platform is the Lagree Method, a proprietary methodology licensed from Lagree Fitness and taught by certified Master Instructors on Megaformer machines with adjustable springs that allow resistance tuning per movement and per client. Booking and CRM are delivered through Mindbody, with discovery extended via the ClassPass marketplace. Marketing is multi-channel and organic-led: a TikTok content presence (@resistance_chicago), Instagram, a blog covering Lagree education and comparisons, an email newsletter, community fundraising partnerships (e.g., Girls on the Run Chicago, raising over $3,500 in 2022), and front-desk conversions on introductory offers.

The business model combines unit-priced class packs, monthly recurring subscriptions with non-rollover credits (which create behavioral retention), instructor-rate private training, retail ancillary sales, and an emerging affiliate referral layer on grip socks and fitness equipment. Pricing is uniform across both Chicago locations, class packs and memberships are valid at either studio, and founder Erin Heatherton's public profile functions as a brand-distribution asset alongside word-of-mouth and review-driven acquisition (the company reports over 30,000 five-star reviews).

Name

Resistance Chicago Lagree

Legal name

The Resistance LLC

Website

https://resistancechicago.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Resistance Chicago Lagree is a privately held Chicago boutique fitness studio operating two locations (Wicker Park and Roscoe Village) that delivers group Lagree Method and CardioResistance classes on Megaformer machines, private training, and prenatal/postnatal programming to general fitness enthusiasts and expecting mothers.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Boutique fitness studio
• Lagree method classes
• Megaformer workout sessions
• Group fitness training
• Private personal training

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Group Fitness Classes: Single classes and class pack credits used for group Lagree and CardioResistance classes. Drop-in rates and multi-class packs provide flexibility while encouraging repeat visits through expiring credits.
2. Membership Subscriptions: Monthly autopay memberships offering 4, 8, or 12 classes per month, plus unlimited membership option. Credits expire on date of next purchase, creating recurring revenue and customer retention.
3. Private Training: Individual and group private training sessions with instructors setting their own rates. Subject to studio and instructor availability, providing premium-priced personalized service.
4. Retail (Grip Socks): Grip socks sold at studio for $14/pair. Optional accessory required for classes due to hygiene and safety requirements.
5. Affiliate Referrals: Studio earns commissions through affiliate links for products like grip socks and fitness equipment referenced on blog and resources pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Resistance Chicago Lagree is a boutique fitness studio that sells group fitness classes built on the Lagree Method performed on Megaformer machines, with spring-based resistance used for slow, controlled full-body workouts. The studio also offers CardioResistance classes that combine curved-treadmill interval running with Megaformer strength training, along with private training sessions and prenatal/postnatal specialty classes at its two Chicago locations.

Product overview

Resistance Chicago Lagree is a boutique group fitness studio offering Lagree Method workouts at two Chicago locations (Wicker Park and Roscoe Village). The core offering consists of Lagree Classes on Megaformer machines (a spring-based resistance training system) and CardioResistance classes that combine curved treadmill interval running with Megaformer strength training. The studio also offers Private Training sessions and specialized Prenatal/Postnatal Classes. Classes run over 35 times per week, targeting all major muscle groups for a symmetrical, full-body workout.

Differentiator

Problem solved

Functional benefit

Products and services

• Lagree Classes Full-body group workout classes performed on Megaformer machines utilizing spring-based resistance. Combines slow, controlled movements with high intensity to build lean muscle and improve strength, endurance, balance, and flexibility. Designed for all fitness levels, from beginners to professional athletes, with instructors adjusting difficulty in real time.
• CardioResistance Group fitness classes that combine interval running on curved treadmills with Lagree Method strength training on the Megaformer. Delivers cardio and strength training within 45-minute sessions, designed to burn more calories than standard Lagree while providing full-body sculpting.
• Private Training

Quantifiable outcome

• Visible toning and strength improvements after first class
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Girls on the Run ChicagominorOthers · 24 September 2022Community fundraising partnership. Resistance hosted a CardioResistance fundraiser event with over 70 participants. 100% of $25 donations went to GOTR Chicago's after-school programs for 3rd-8th grade girls in underserved communities. Studio raised over $3,500.
• 3PointsminorOthersOrganization that helped make the Girls on the Run Chicago fundraiser event a success.
• Sol ChicagominorOthersOrganization that helped make the Girls on the Run Chicago fundraiser event a success.
• Lagree FitnesscoreStrategic or Co-development PartnerMaster certification and methodology licensing. All instructors certified by Lagree Fitness and trained by Master Instructors. Studio uses the Lagree Method and Megaformer equipment. Method created by Sebastian Lagree in 1998.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pure Barre: Established national boutique barre franchise offering small-group strength and conditioning classes. Competes for similar female-skewing, results-focused boutique fitness customers.
• Orangetheory Fitness: Large national boutique fitness chain combining cardio and strength in heart-rate-based group classes. Targets similar results-oriented fitness consumers at premium price points.
• F45 Training: Global functional training franchise offering group strength and conditioning classes in a boutique setting. Competes in the same group fitness strength and conditioning category.
• Barry's Bootcamp: Iconic boutique fitness brand combining treadmill cardio with strength intervals. Direct overlap with CardioResistance and competes for the same premium urban fitness consumer.
• Club Pilates: Largest boutique Pilates franchise in the US with hundreds of locations offering reformer-based group classes. Overlaps in low-impact, resistance-based boutique fitness targeting similar demographics.

Regional players

• Lagree NYC: Multi-location Lagree Method studio in New York City. Direct functional peer in offering Lagree on Megaformers, but operates in a different geographic market.
• Lagree West: Multi-location Lagree studio in Los Angeles offering the same Megaformer-based Lagree Method group and private classes. Direct functional peer but operating in a different metro.

Direct peers

• Solidcore: National boutique fitness chain using proprietary Megaformer-style machines for full-body, low-impact strength classes. Closest direct competitor with similar class structure, pricing, and target customer.
• SLT (Strengthen Lengthen Tone): Multi-location boutique fitness brand built around the Megaformer and slow-twitch resistance training, directly mirroring Resistance Chicago Lagree's core equipment and methodology. Operates at much larger scale but targets the same customer and value proposition.
• BODYROK: Boutique fitness studio operating on the Megaformer with a Lagree-inspired, music-driven class format. Comparable class duration, equipment, and demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@resistance_chicago

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resistance Chicago Lagree