Lagree West

What Lagree West does

Lagree West is a private boutique fitness studio chain headquartered in Vancouver, Canada, operating seven company-owned studios — six across Greater Vancouver (Coquitlam, Gastown, Lonsdale, Kitsilano, Main St, Yaletown) and one in Victoria, BC. Founded in 2015, the business delivers low-impact, high-intensity group fitness classes built around the Lagree methodology and its proprietary Megaformer machine, a Pilates-inspired apparatus that uses variable-resistance springs, moving carriages, handlebars, cables, and platforms to engage slow-twitch muscle fibers in a 40-minute full-body workout. Class size is capped at 20 to preserve instructor-led personal attention, and the offering is diversified across formats (Mega Classic, Mega Advanced, Mega Cardio, Mega Mama, Arms+Abs, Ass+Abs, Arms+Ass, Strength+Stretch), a prenatal/postnatal specialty track, and one-on-one private sessions.

The company monetizes primarily through auto-renewing monthly memberships — Legend (unlimited 1 class/day), Stronger (4x/month), Longer (8x/month), and Leaner (12x/month) — across Vancouver and Victoria, with 2-month, 6-month, and 12-month commitment tiers priced between roughly $104 and $432 per month depending on geography, tier, and commitment length. Supplementary revenue comes from prepaid class credits, private sessions, retail merchandise (grip socks, apparel, accessories), gift cards, and a Perkville-powered loyalty program. Lagree West runs its booking and member management on the Mariana Tek platform, digitizes waivers through Xplor, and is owned alongside sister brand Jaybird Studios, a heated infrared yoga and pilates concept under shared leadership and back-office infrastructure. The venture is privately held by its founder/CEO Barbie Bent with no disclosed institutional funding.

Name

Lagree West

Legal name

Lagree West Fitness Ltd.

Website

https://lagreewest.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Lagree West is a private Canadian boutique fitness studio chain operating seven company-owned locations across Vancouver and Victoria, BC, offering low-impact, 40-minute Lagree workouts on patented Megaformer machines, with tiered monthly memberships, private sessions, and a sister brand, Jaybird Studios.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Boutique fitness studios
• Megaformer workout classes
• Lagree fitness training
• Group fitness classes
• Fitness memberships

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees with various tiers offering different class quantities per month. Memberships auto-renew every 30 days with various commitment periods (2-month, 6-month, 12-month). This is the primary revenue driver.
2. Class Credits: Prepaid class credit packages purchased for individual class attendance. Credits can be purchased online or through the mobile app. Credits purchased in Vancouver region may be used in Victoria, but Victoria credits cannot be used in Vancouver.
3. Private Sessions: One-on-one or semi-private training sessions offered at additional pricing, booked by contacting the studio directly.
4. Retail Merchandise: Sale of retail merchandise including grip socks, scrunchies, water bottles, and apparel. Returns accepted within 7 days for full refund, or 30 days for exchanges/account credit.
5. Gift Cards: Gift cards sold in $100, $150, $200, $250 amounts as well as credit package amounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lagree West operates a chain of boutique fitness studios offering Lagree fitness classes on the proprietary Megaformer machine. The signature 40-minute full-body workout uses variable resistance springs to target slow-twitch muscle fibers, delivering low-impact, high-intensity training. The studio network runs across 7 locations in Vancouver and Victoria, BC, offering class variants including Mega Cardio (treadmill + Megaformer), Mega Advanced, Mega Mama (prenatal/postnatal), and targeted muscle-group sessions, supported by monthly memberships, private training, and retail merchandise.

Product overview

Lagree West is a boutique fitness studio chain operating across Vancouver and Victoria, BC, offering Pilates-inspired workouts on the proprietary Megaformer machine. The core product is the Megaformer workout (40-minute full-body session), supplemented by specialized class variants including Mega Cardio (cardio + strength), Mega Classic (front machine support), Mega Advanced (50-minute advanced level), Mega Mama (prenatal/postnatal), and targeted muscle group classes (Arms + Abs, Ass + Abs, Arms + Ass, Strength + Stretch). The company offers membership tiers (Legend unlimited, Stronger 4x, Longer 8x, Leaner 12x per month) with a loyalty rewards program (Perkville), private sessions, and retail gift cards. Studios are located in Coquitlam, Gastown, Lonsdale, Kitsilano, Main St, Yaletown (Vancouver), and Victoria.

Differentiator

Problem solved

Functional benefit

Brands

• Jaybird Studios: Sister boutique fitness brand offering yoga and pilates-inspired classes in heated infrared rooms with candlelight.

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Community Brand PartnersminorGTM or Marketing PartnerLagree West partners with like-minded brands to host community events and sponsored classes. These partnerships provide exclusive perks, treats, and experiences for members while supporting community-building initiatives.
• Sweat for a Cause Quarterly PartnerscoreStrategic or Co-development PartnerEach quarter, Lagree West partners with an organization related to diversity, equity, inclusion, women's health, mental health, or environmental sustainability. All community class profits for that quarter are donated to the partner organization. Community partners are nominated via [email protected].
• Sangre De FrutaminorGTM or Marketing PartnerPartner brand featured during OKTOBERWEST celebrations. Sangre De Fruta provides exclusive prizes and experiences for Lagree West members as part of community event activations.
• Jaybird StudioscoreOthersJaybird Studios is a sister boutique fitness brand under the same ownership as Lagree West, offering yoga and pilates-inspired classes in heated infrared rooms with candlelight. The two brands share leadership team members and HR infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• YYoga: YYoga is a Western Canadian boutique yoga and wellness studio chain with multiple locations in Vancouver. Comparable to Lagree West on geography (BC), boutique positioning, and group class format, though it focuses on yoga rather than Lagree strength training.

Broad incumbents

• Orangetheory Fitness: Orangetheory is a large franchised group fitness brand offering heart-rate-monitored cardio/strength classes. Comparable to Lagree West on the group-fitness subscription model and recurring revenue mechanics, but with a different modality (cardio-dominant HIIT).
• Equinox: Equinox is a North American premium fitness club operator offering group classes, personal training, and full-service gym facilities. Comparable to Lagree West on premium pricing tier and affluent urban customer base, though it operates at much larger scale with a broader service mix.
• F45 Training: F45 is a global franchised functional training brand offering 45-minute group HIIT classes. Comparable to Lagree West on group fitness format, premium positioning, and franchise/scale potential, although its modality (functional HIIT) differs from Lagree's slow-twitch strength approach.
• Barry's Bootcamp: Barry's is a global premium boutique fitness brand known for HIIT/strength bootcamp-style classes. Comparable to Lagree West on premium pricing, small class format, and lifestyle-driven brand positioning, though it uses treadmills and free weights rather than the Megaformer.

Direct peers

• Club Pilates: Club Pilates is the largest franchised Pilates studio chain in North America, offering group reformer classes at a comparable price point. It is a direct competitor in the boutique Pilates-adjacent fitness category and represents the franchise model Lagree West could potentially emulate.
• Solidcore: Solidcore is a US-based boutique fitness operator using a proprietary reformer-style machine (formerly 'Pilates Pro') for full-body, low-impact workouts. Highly comparable to Lagree West on the dimensions of proprietary equipment, premium pricing, and small group class format.
• SLT (Strength Lengthen Tone): SLT is a US-based boutique fitness chain built around Megaformer machines and a Lagree-style methodology. It is the closest direct peer to Lagree West in both equipment (Megaformer) and group-class business model, although it operates at significantly larger scale across US markets.
• Jaybird Studios: Jaybird Studios is the sister brand of Lagree West under common ownership, offering yoga and Pilates-inspired classes in heated infrared rooms. It is highly comparable as a same-operator boutique fitness concept targeting overlapping customer segments in the same BC geography.

Emerging players

• Forma Pilates: Forma Pilates is a growing boutique Pilates studio operator with multiple locations offering reformer-based group classes. Comparable to Lagree West on the reformer/Pilates-inspired boutique model and premium group class format, though smaller in scale and newer to the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DCHw7jkTncd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagree West