What Campfire Content does

Campfire Content is a Boulder, Colorado-based boutique content marketing and public relations firm serving sustainability, food, agriculture, beverage, and cannabis-sector clients. Founded by Douglas Brown following a 25-year career in newspaper and magazine journalism — including roles as Washington Bureau Chief for two technology publications and a decade writing about food — the firm transitioned from news reporting to PR in 2013, with Black Cat Farm as its first major client. In February 2020 the company formally narrowed its focus to companies working on environmental and circular-economy problems, and in February 2021 it launched the 'Letter From the Forest' Substack newsletter to establish thought leadership in climate and zero-waste issues.

The firm offers an integrated suite of professional services: public relations (media list creation, pitching to reporters and editors, follow-up engagement), content marketing (website copy, blogs, op-eds, contributed articles, speeches, presentations, newsletters), SEO-optimized WordPress content management, social media collaboration, storytelling and story mining, and ghost writing. Notable outcomes include securing coverage in the New York Times, Food & Wine, USA Today, 5280 Magazine, the Denver Post, and Westword for client campaigns such as Jack Rabbit Hill Winery's bottle reuse program. Additional service extensions include the Cairns Magazine sub-brand and the founder's personal 'Drinking With Doug' content platform.

Campfire Content operates a founder-led, bootstrapped business model with 1-10 employees, generating revenue through B2B professional services delivered via direct, relationship-based sales to enterprise clients across Colorado and California. The go-to-market motion leverages the founder's journalism reputation, personal networks, and demonstrated expertise in sustainability storytelling rather than productized or self-service channels. Pricing is custom and project-based, consistent with boutique PR and content marketing agencies. There are no disclosed funding rounds, no parent company, no subsidiaries, and no external investors, leaving the firm as an independent, lifestyle-scale professional services practice.

Name

Campfire Content

Legal name

Campfire Content

Website

https://campfirecontent.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Campfire Content is a Boulder, Colorado-based boutique content marketing and public relations firm founded by journalist Douglas Brown, serving sustainability, food, agriculture, beverage, and cannabis companies with PR, content creation, SEO, and storytelling services.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Content Marketing Services: B2B professional services revenue through content creation including website copy, blogs, op-eds, speeches, presentations, newsletters, and marketing copy for corporate clients.
2. Public Relations Services: Media relations, media list creation, pitching story ideas to reporters, editors and producers, follow-up with media, and engagement to ensure proper coverage for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Campfire Content is a Boulder, Colorado-based content marketing and public relations firm that helps sustainability-focused companies in food, beverage, cannabis, and circular economy sectors craft and amplify their stories. The firm provides media pitching and PR, website copy, blogs, op-eds, newsletters, SEO-optimized content, social media collaboration, and ghost writing delivered by a longtime journalist founder.

Product overview

Campfire Content is a content marketing and public relations firm offering a suite of services including public relations (media pitching, media lists, editorial engagement), content marketing (website copy, blogs, op-eds, newsletters, speeches, presentations), SEO optimization, social media collaboration, storytelling, and ghost writing. The firm works exclusively with companies and people devoted to improving life on earth, focusing on sustainability, food, and beverages. Their services are delivered as professional consulting and creative services rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Media relations work including creation of media lists, aggressive pitching of story ideas to reporters, editors and producers, constant follow-up with media, and engagement with editors to ensure stories link to client websites. Designed for sustainability-focused enterprise clients in food, beverage, and circular economy sectors.
• Content Marketing Services Creation of website copy, blogs, op-eds, contributed content, speeches, presentations, newsletters, and marketing copy, working closely with company principals to understand stories and craft content based on company goals, culture and stories.
• Storytelling Services Finding, shaping, nurturing and amplifying client stories to help them dig deep roots, grow branches and flourish, including story mining and thought leadership positioning for sustainability-focused companies.
• Ghost Writing Ghost writing services for clients requiring content to be published under their own name, supporting thought leadership and bylined article efforts.
• Letter From the Forest Newsletter A Substack newsletter exploring urgent environmental, climate and zero-waste issues, offering original reporting about efforts to mitigate environmental footprints and encouraging healthier ways for humans to thrive on Earth.

Quantifiable outcome

• Media coverage in New York Times, Food & Wine, 5280 Magazine, Denver Post, and Westword for Jack Rabbit Hill bottle reuse program
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• PR Hacker: Boutique PR/content agency serving consumer, food, and lifestyle startups with storytelling and media relations. Comparable to Campfire as a similarly sized, content-first agency competing in the food, beverage, and purpose-driven segments Campfire serves.
• GreenBiz Group: Media and events company focused on sustainability business intelligence. Comparable because it sits at the intersection of sustainability content and B2B audiences, overlapping with Campfire's thought-leadership content and Substack-style publishing model.
• Jackrabbit Design (sustainability creative): Small creative/branding agency that works with purpose-driven and food/beverage brands. Comparable to Campfire as a similarly sized, vertically specialized boutique offering creative services to sustainability-focused clients, often overlapping in pitch scenarios.

Broad incumbents

• 5W Public Relations: Mid-to-large independent PR agency with consumer and sustainability practice areas. Comparable as a broader agency offering media relations and content services for food, beverage, and lifestyle brands — a step up in scale but operating in the same service categories as Campfire.
• Edelman: Global communications and PR firm with a dedicated sustainability/ESG practice. Comparable because it offers the same media relations and content creation services Campfire provides, but at a vastly larger scale and across many industries, including the sustainability and food/beverage verticals Campfire specializes in.
• We Communications: Integrated communications agency with a strong sustainability, technology, and consumer practice. Comparable because it delivers PR, content, and social media services to brands in sustainability-adjacent categories, serving as a broader incumbent alternative for Campfire's client profile.
• FleishmanHillard: International PR and integrated communications agency with purpose/sustainability practices. Comparable as a larger competitor offering media relations, content marketing, and storytelling for sustainability and consumer clients — a broad incumbent to Campfire's boutique niche.

Direct peers

• Shiftology PR: Boutique PR and content agency focused on outdoor, sustainability, food/beverage, and purpose-driven brands. Highly comparable to Campfire Content: similar size, vertical specialization in sustainability/circular economy, and content+media relations service mix for craft beverage and food clients.
• Harvest PR: Boutique consumer PR agency with deep food, beverage, and lifestyle specialism. Comparable to Campfire because it competes for the same craft beverage, food, and lifestyle brand clients with similar media-relations-led services and comparable scale.

Others

• Sustainable Brands: Community and content platform for sustainability-focused brand leaders. Comparable as an adjacent ecosystem player: while it doesn't sell PR services, it is the kind of outlet and community that influences Campfire's target clients and could be a partner or competing media channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/douglasjeffreybrown
• Instagraminstagram.com/drinkingwithdoug
• Xx.com/campfirecontent
• Facebookfacebook.com/campfirecontentco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campfire Content