What Jackrabbit Design does

Jackrabbit Design is a full-service branding and graphic design agency founded in 1999 in Milton, Massachusetts by partners Dave Belyea and Sharon Mulcahy (who passed away in 2014). The firm operates from a single headquarters at 333 Edge Hill Road, Milton, MA with 20 full-time employees under a hybrid schedule requiring at least 60% in-office presence. Jackrabbit sells integrated creative services to a roster of mid-market and enterprise clients across highly diverse industries — including life sciences (MilliporeSigma), digital health (Noom), financial services (Bloomberg Media, The Cooperative Bank, ABS Capital Partners), insurance (Beacon Mutual, RogersGray, Boston Mutual), consumer packaged goods and food & beverage (Golden Road Brewing, Fancypants Baking, The Black Dog, Woodchuck Hard Cider), marine (Southport Boats), telecommunications infrastructure (American Tower), and senior living (Northbridge Communities), alongside an active Massachusetts non-profit pro-bono program. The client base spans SMB, mid-market, and enterprise tiers, with several relationships exceeding 15 years in duration (e.g., DirectPath).

The agency's service portfolio comprises 15 named capabilities — Advertising, Animation, Brand Strategy, Direct Marketing, Email Marketing, Illustration, Logo & Brand Identity, Marketing Collateral, Packaging Design, Photography, Presentation Design, Social Media, User Experience Design, Video, and Web Design & Development — sequenced through a four-phase Discover, Create, Refine, Execute creative process. Underlying production is built on Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, custom WordPress development with client training for post-launch self-sufficiency, Shopify integration for e-commerce builds (e.g., The Black Dog), and email marketing platforms (Campaign Monitor, Constant Contact, HubSpot, Mailchimp). Differentiated in-house capabilities include packaging production expertise spanning substrates, die lines, and special print methods; UX research and interactive wireframing; in-house video production from concept through post; custom animation and motion graphics (including Fenway Park digital billboards); and multi-style in-house illustration. Long-tenured pro-bono work, including the annual 'Carrots for a Cause' contest that awards a $50,000+ website package to a Massachusetts non-profit (inaugurated by Good Sports in 2011), anchors brand visibility in the regional non-profit community.

Jackrabbit operates as a privately held, founder-built agency with no disclosed external investors, parent company, or institutional shareholders. Revenue is generated exclusively through project-based professional services engagements priced per scope, with new business led by Founder & Chief Creative Officer Dave Belyea via direct outreach to client CEOs, boards, and marketing leadership, supported by an inbound contact form and long-cycle referral flow from long-tenured clients. Distribution is direct-only with no self-serve, marketplace, or reseller channels; the firm markets itself through an Insights blog, organic social (Facebook, LinkedIn, Instagram), Vimeo portfolio, and PR/earned media via case studies and philanthropy. No revenue, ARR, headcount-growth, or funding figures are publicly disclosed.

Name

Jackrabbit Design

Legal name

Jackrabbit Design

Website

https://jumpingjackrabbit.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackrabbit Design is a full-service branding agency founded in 1999 in Milton, MA, offering integrated creative capabilities spanning brand strategy, design, packaging, video, and web development to mid-market and enterprise clients across diverse industries, with 20 full-time employees led by Founder & Chief Creative Officer Dave Belyea.

Ownership category

akta.pro rank

Product category

Branding and Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Branding agency services
• Graphic design services
• Packaging design
• Web design development
• Creative marketing services

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Agency professional services: Revenue is generated through project-based engagements providing branding, design, web development, video, animation, packaging, and marketing services. Engagements are typically quoted per project/scope; clients range from large national brands to smaller businesses. Pro-bono work is also provided to select non-profits.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jackrabbit Design is a full-service branding agency that delivers integrated marketing and graphic design solutions for a wide and varied client list. Engagements typically begin with brand strategy and identity development and extend into packaging design, advertising, web design and development, video, animation, photography, illustration, email marketing, social media, and ongoing marketing support — all executed in-house by a 20-person team in Milton, MA.

Product overview

Jackrabbit Design is a full-service branding agency (founded 1999 in Milton, MA) that delivers a portfolio of interconnected creative services rather than a single unified software product. The agency operates a service-platform architecture where its 15 named capabilities (Advertising, Animation, Brand Strategy, Direct Marketing, Email Marketing, Illustration, Logo & Brand Identity, Marketing Collateral, Packaging Design, Photography, Presentation Design, Social Media, User Experience Design, Video, and Web Design & Development) function as discrete service modules that the agency combines into integrated client engagements. Core deliverables typically begin with Brand Strategy and Logo & Brand Identity work, which feed downstream services such as Marketing Collateral, Packaging Design, Advertising, Email Marketing, and Social Media. Web Design & Development (built on WordPress with optional Shopify integration for e-commerce) and Video/Animation serve as high-touch production modules that draw on UX, Illustration, and Photography capabilities. Underpinning the agency is its 'Carrots for a Cause' pro bono philanthropy program and a four-step creative process (Discover, Create, Refine, Execute) that orchestrates how these modules are sequenced for each client. The agency is led by Founder & Chief Creative Officer Dave Belyea with a team of 20 full-time employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Integrated advertising campaigns spanning traditional print, outdoor billboards, digital advertising (Google Ads retargeting), and TV commercials that deliver cohesive creative concepts across all channels for business clients.
• Animation Custom animation and motion graphics services including explainer videos, animated social media posts, motion graphics for tradeshow booth videos, and large-format digital billboards (including Fenway Park digital billboards).
• Brand Strategy Strategic brand foundation services including brand research and discovery, brand positioning, personality development, core values definition, brand promise creation, and messaging frameworks to drive brand growth.
• Direct Marketing Traditional direct marketing design including print mailers, brochures, doorbusters, billboards, and radio/TV ads, leveraging data-driven personalization and variable data printing (VDP).
• Email Marketing Email marketing design, mobile-optimized templates, and marketing automation across platforms including Campaign Monitor, Constant Contact, HubSpot, and Mailchimp.
• Illustration Custom illustration services spanning flat color graphics, stylized geometric art, painted and shaded art, 3D CGI-rendered art, and hand-crafted paper cutout art photographed in-house.
• Logo & Brand Identity Holistic logo design and brand identity services including discovery-based logo creation, brand foundation development, and complete visual branding systems (typography, color, stationery, marketing collateral).
• Marketing Collateral Marketing collateral design including annual reports, brochures, case studies, catalogs, digital reports, eBooks, explainer videos, flyers, infographics, magazines, media kits, newsletters, one-pagers, pocket folders, presentations, proposals, sell sheets, stationery, and white papers.
• Packaging Design Strategic packaging design across aluminum cans, flow wrap bags, child-proof containers, and more, with expertise in special print methods, inks, substrates, and custom containers/die lines.
• Photography Brand photography services including location shoots, studio sessions, headshots, and lifestyle photography, supporting visual storytelling across client brands.
• Presentation Design Professional presentation design for pitch decks, conference decks, and company event materials, built in PowerPoint, Keynote, and Prezi for ongoing client editability.
• Social Media Social media strategy, content creation, scheduling, and analytics services across Instagram and other platforms, including brand awareness, employer branding, lead generation, and engagement campaigns.
• User Experience Design User research, persona development, wireframing, usability testing, and user interface design producing interactive wireframes as blueprints for development.
• Video Full-service video production including concept and storyboard development, script writing, casting, production, and post-production for television and digital marketing, complemented by animation.
• Web Design & Development Responsive website design and custom WordPress development for clients globally, integrating UX, photography, animation, illustration, and video for visually rich, easy-to-manage sites.

Quantifiable outcome

• Carrots for a Cause contest awards a website worth over $50,000 to a Massachusetts non-profit.
• +2 more outcomes

Named customers61 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Smartfish GroupcoreStrategic or Co-development PartnerJackrabbit has partnered with Smartfish Group for the past six years to deliver packaging design and illustration for Golden Road Brewing. Smartfish acts as the brand liaison / agency-of-record; Jackrabbit executes the creative work across rebrands, brand evolutions, and new beverage launches.
• Good SportscoreStrategic or Co-development PartnerGood Sports is Jackrabbit's biggest pro-bono client. The relationship began in 2011 when Good Sports won the inaugural 'Carrots for a Cause' contest. Jackrabbit has since redesigned the website multiple times, refreshed the brand, and produces ongoing marketing materials, infographics, and event communications.
• Tedy's TeamcoreGTM or Marketing PartnerLong-term pro-bono relationship with the stroke/heart-disease awareness non-profit founded by Tedy Bruschi. Jackrabbit created the website, logo redesign, and BE FAST graphics. Tedy Bruschi provided a public testimonial video referencing the work.
• Boston Harbor Islands (national park)minorGTM or Marketing PartnerPro-bono website redesign for the 34-island national state park in Eastern Massachusetts to help better showcase the park and make content easier to find.
• Newport Restaurant GroupminorGTM or Marketing PartnerCo-marketing partner in a joint safety campaign with Beacon Mutual. Jackrabbit produced blog posts, videos, and digital/print ad campaigns featuring both Beacon and Newport Restaurant Group staff.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Digitas: Major Boston-headquartered digital and creative agency within the Publicis network, offering brand strategy, advertising, and integrated marketing. Overlaps with Jackrabbit's full-service positioning but operates at significantly greater scale with global enterprise clients.
• MullenLowe: Larger global creative agency with a strong Boston-area presence, offering brand strategy, advertising, and integrated marketing. Overlaps with Jackrabbit's branding and advertising capabilities but serves much larger multinational clients at greater scale.
• Hill Holliday: Larger Boston-based full-service creative agency offering branding, advertising, digital, and media services. Operates in the same market with overlapping capabilities but at much greater scale and with broader national accounts.

Direct peers

• AMP Agency: Boston-based creative agency offering brand strategy, advertising, digital, and content marketing services. Comparable client roster and service breadth to Jackrabbit with similar New England concentration.
• RDW Group: Boston-area branding and creative agency providing design, content, and digital services. Comparable in size, geography, and integrated service mix to Jackrabbit.
• Connelly Partners: Boston-based full-service creative agency offering branding, advertising, digital, and integrated marketing services. Comparable to Jackrabbit in mid-market and enterprise client focus, service breadth, and Boston-area positioning.
• Genuine: Boston-based interactive agency offering brand strategy, creative, and digital marketing services. Comparable in size and full-service scope to Jackrabbit with similar Boston-area roots and mid-market to enterprise client focus.
• Rauxa: Direct marketing and creative agency offering branding, advertising, and customer engagement services. Comparable to Jackrabbit as a creative services firm with similar mid-market to enterprise client types and full-service model.
• Small Army: Boston-based creative agency of similar boutique scale providing branding, design, content, and digital services. Highly comparable in size, geography, and service mix to Jackrabbit.
• MMB: Boston-based creative agency delivering branding, marketing, and digital services to consumer and B2B brands. Similar boutique scale and full-service positioning make it a close comparable to Jackrabbit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jackrabbitdesign
• LinkedInlinkedin.com/company/jackrabbit-design
• Instagraminstagram.com/jumpingjackrabbit
• Xx.com/jackrabbits

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackrabbit Design