TreeTech

What TreeTech does

TreeTech (legal name: Treetech Web Design And Development) is a private, Nairobi-based digital solutions agency founded in 2017 operating with a team of 1–10 employees. The company delivers two interrelated business lines: (1) custom software and digital services including full-stack web development, WordPress development, mobile app development (Flutter, React Native), e-commerce platforms, SEO, and digital marketing; and (2) a portfolio of seven ready-made vertical SaaS products covering restaurant management and POS, CRM and sales management, property management, cloud-based retail POS, school management, HR and payroll (with Kenyan statutory compliance for NSSF, NHIF, PAYE, Housing Levy), and loan/savings management for SACCOs and microfinance institutions. Its technology stack is anchored on Laravel (PHP) and Vue.js/React on the frontend, with MySQL/PostgreSQL/MongoDB data layers, Redis caching, and AWS/DigitalOcean cloud deployment via Docker; AI/ML capabilities are positioned around 24/7 chatbots and predictive analytics for inventory, sales, and churn forecasting.

TreeTech monetizes primarily through one-time project fees ranging from $500 for simple websites to $100,000+ for enterprise builds, with milestone-based payment terms (30/40/30) on projects above $3,000 and structured payment schedules of 6–12 months for enterprise work. Recurring revenue is generated through SEO and digital marketing retainers and monthly support/maintenance packages. Customers purchase perpetual licenses to the ready-made products and receive source code with optional customization. Go-to-market is sales-led and inside-sales driven via website enquiry forms, WhatsApp Business (+254 724 071 015), email, and phone, supported by content marketing and SEO.

The customer base spans 98+ clients across more than ten industries — including e-commerce, healthcare, education, fintech, retail, real estate, hospitality, renewable energy, tourism, legal-tech, and fleet management — with a mix of Kenyan SMBs and enterprise clients, plus international engagements across East Africa, Europe, and North America. Payment rails integrate M-Pesa, Flutterwave, Paystack, PayPal, Stripe, and local Kenyan bank gateways, with communications integrations including Africa's Talking, Twilio, SendGrid, Mailgun, and the WhatsApp Business API.

Name

TreeTech

Legal name

Treetech Web Design And Development

Website

https://treetech.co.ke

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TreeTech is a Nairobi-based digital agency (founded 2017) that builds custom web and mobile applications and licenses seven vertical SaaS products (POS, CRM, school, HR/payroll, property, SACCO lending) primarily for Kenyan SMBs and enterprises, with reach into East Africa, Europe, and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Web Development Services: Bespoke web design and development services for websites, web applications, and digital solutions. Projects are quote-based with pricing ranging from $500 for simple sites to $100,000+ for enterprise solutions. Revenue recognized upon project completion with milestone payments.
2. Ready-Made Software Products: Pre-built software solutions including Restaurant Management POS, School Management, Property Management, HR & Payroll, Cloud POS, CRM, and Loan/Savings Management systems. Customers purchase licenses and receive source code with customization options available.
3. Digital Marketing & SEO Services: Ongoing SEO and digital marketing services with monthly billing. Includes social media marketing, PPC advertising, email marketing, content marketing, and conversion rate optimization.
4. Mobile App Development: Native and cross-platform mobile application development for iOS and Android using Flutter and React Native.
5. WordPress Development Services: Custom WordPress theme and plugin development, WooCommerce customization, and WordPress migration services.
6. Support & Maintenance: Monthly maintenance packages including security updates, backups, performance monitoring, bug fixes, and technical support. Basic packages available with premium options for mission-critical applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TreeTech is a Nairobi-based full-stack web design and development agency that builds custom web applications, e-commerce platforms, mobile apps, and digital marketing/SEO solutions for businesses. In parallel, it sells a portfolio of seven ready-made vertical software products — Restaurant Management POS, CRM & Sales Management, Property Management, Cloud-Based POS, School Management, HR & Payroll, and Loan/Savings Management (SACCO/Microfinance) — available as customizable licensed solutions with full source code ownership transferred to the client.

Product overview

TreeTech offers a portfolio of seven ready-made software products across distinct verticals: Restaurant Management & POS (hospitality), CRM & Sales Management (business), Property Management (real estate), Cloud-Based POS (retail), School Management (education), HR & Payroll Management (human resources), and Loan & Savings Management for SACCOs/microfinance (financial services). These products are available as licensed solutions that can be customized to fit specific business needs. Beyond these vertical-specific products, TreeTech also provides service-based offerings including Full-Stack Web Design & Development, WordPress Development, Mobile App Development, E-Commerce Solutions, SEO Services, Digital Marketing, Custom Software Development, and UI/UX Design.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Restaurant Management & POS System All-in-one restaurant solution combining point of sale, table management, kitchen display system, online ordering, inventory tracking, and delivery management for hospitality businesses of all sizes from quick service to full-service restaurants.
• Advanced CRM & Sales Management System Enterprise-grade Customer Relationship Management solution with sales pipeline tracking, lead management, advanced analytics, and email automation, providing a 360° customer view with contact history, communication logs, purchase records, and interaction tracking. Built with Laravel 11, Vue.js 3, MySQL, and a RESTful API architecture.
• Property Management System Comprehensive real estate and property management solution with property listings, tenant management, lease management, rent collection, maintenance tracking, document management, and financial reporting for landlords, property managers, and real estate agencies managing residential and commercial properties.
• Cloud-Based POS System Modern retail point of sale system with offline mode capability, inventory management, sales reporting, customer management, loyalty programs, credit management, and multi-location support for retail stores, supermarkets, pharmacies, and product-based retail businesses.
• Complete School Management System Comprehensive education management platform with student records, attendance, grading, parent portal, fee management, timetabling, and examination management for schools, colleges, and training centers of all sizes.
• HR & Payroll Management System Complete human resource and payroll solution with employee management, attendance tracking (including biometric integration), leave management, payroll processing, and Kenyan statutory compliance (NSSF, NHIF, PAYE, Housing Levy) for businesses of all sizes.
• Loan & Savings Management System (SACCO/Microfinance) Complete microfinance and SACCO management system with loan processing, savings accounts, member management, automated interest calculations, accounting integration, budgeting, and regulatory reporting for SACCOs, microfinance institutions, and savings groups.
• Full-Stack Web Design & Development Custom, scalable web applications built with Laravel, React, and Vue.js for businesses needing bespoke websites, web apps, and enterprise solutions ranging from $500 simple sites to $100,000+ enterprise builds.
• WordPress Development Professional WordPress website development with custom themes, custom plugins, WooCommerce customization, performance optimization, and WordPress migration services for businesses needing CMS-based websites.
• Mobile App Development Native and cross-platform mobile application development for iOS and Android using Flutter and React Native, delivering custom mobile apps with full source code ownership transferred to the client.
• E-Commerce Solutions Complete online store development with secure payment processing (M-Pesa, PayPal, Stripe, Flutterwave, Paystack), product catalog, inventory management, order processing, multi-vendor marketplace capability, and customer analytics.
• SEO Services Data-driven search engine optimization including keyword research, on-page optimization, technical SEO, local SEO, content strategy, and link building to improve rankings, drive organic traffic (300%+ gains cited), and increase conversions.
• Digital Marketing Comprehensive digital marketing across social media marketing, PPC advertising, email marketing, content marketing, and conversion rate optimization delivered on a recurring monthly billing basis.
• AI Chatbots & Business Automation AI-powered WhatsApp, website, and CRM chatbots that operate 24/7, processing natural language interactions, handling customer inquiries, and escalating complex issues to human agents while learning from interactions. Used to streamline business operations and customer engagement.
• Support & Maintenance Monthly maintenance packages covering security updates, backups, performance monitoring, bug fixes, and technical support, with basic and premium tiers available for mission-critical applications.

Quantifiable outcome

• 300%+ increases in organic traffic for SEO clients achieving first-page rankings
• +7 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Andela: Africa-focused engineering talent marketplace that connects clients with African developers, comparable as a competitor for outsourced web and software development talent serving global clients.
• Africa's Talking: Pan-African tech platform providing SMS, USSD, payments, and communication APIs that African developers and agencies (like TreeTech) integrate into client solutions, comparable as a regional technology enabler.

Regional players

• Wowzi: Kenyan digital media and influencer marketing platform that also offers content and campaign services to brands across East Africa, comparable as a Kenya-rooted digital services provider.
• Cellulant Kenya: African digital payments and commerce platform built around M-Pesa and mobile money integrations, comparable to TreeTech as a Kenyan-rooted tech provider serving African enterprise digital transformation.

Direct peers

• Craft Silicon: Kenyan software company that develops and sells vertical-specific business applications (banking, SACCO, insurance, ERP) for African markets, comparable to TreeTech's portfolio of vertical ready-made products.
• Net Media Kenya: Kenyan digital agency offering web design, web development, SEO, and digital marketing services to SMBs and enterprises, directly overlapping with TreeTech's core service portfolio.
• Intrepid Digital Agency Kenya: Nairobi-based digital agency providing web development, mobile apps, and digital marketing, comparable in geography, service mix, and SMB/enterprise client base to TreeTech.
• Brave Communications Kenya: Kenyan creative and digital agency offering web development, digital marketing, and brand services to Kenyan enterprises, comparable in market and service offering to TreeTech.

Broad incumbents

• Dentsu Africa: Global advertising and marketing services group with significant African operations covering digital, creative, and media services, competing for the same enterprise digital marketing budgets as TreeTech.
• Ogilvy Africa: Large multinational advertising and digital agency network operating across Africa, offering brand, digital, and tech services that overlap with TreeTech's digital marketing and SEO offerings at the enterprise level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/treetechke
• LinkedInlinkedin.com/company/treetechke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreeTech