What Wowzi does

Wowzi Technologies Limited is a Nairobi-headquartered, venture-backed creator-marketing platform purpose-built for African markets. Founded in 2019, the company operates a two-sided marketplace that connects 150+ enterprise, agency, SME, government and research clients with a network of 100,000 vetted creators across 23 African countries, and has executed more than 15,000 campaigns to date. Named customers span Coca-Cola, P&G, Nestle, Netflix, Google, WPP, Dentsu, Safaricom, Absa, EABL/Diageo, Baileys, KFC Tanzania, Smirnoff, Kilimall, Branch MFB and Godrej Aer, with flagship case studies including a 5,000-creator Netflix Kenya launch and a single-day 181,000-subscriber campaign for Safaricom.

The core product is a cloud-based, end-to-end influencer marketing platform covering AI-powered creator discovery and audience insights, automated campaign dispatch, live tracking and reporting, digital contracting, cross-border local-currency payments with automated local tax withholding, and compliance. Supporting modules include the Wowzi Creator App (iOS/Android) with mandatory SmileID facial-recognition KYC, the proprietary 0–10 Wowzi Rank scoring system, Wowzi Jobs Marketplace (creator bidding with counterbids), Wowzi Analytics with custom Clusters, a Content Approval History workflow, and the InfluenceO white-label advertiser platform for agencies. Wowzi Launch, a separate subdomain with AI-assisted onboarding and fixed-price SME packages paid via M-Pesa or card, extends the platform down-market to Kenyan small businesses.

Wowzi makes money through four streams: a commission/take rate on quote-based enterprise campaign spend (Coca-Cola, P&G, Netflix, Safaricom and similar); fixed-price all-inclusive SME packages via Wowzi Launch (KES 65K, 130K, 265K and 500K tiers); bespoke professional services for large global accounts; and licensing/royalty revenue from the InfluenceO white-label offering. The company has raised approximately USD 6.4M in cumulative disclosed funding, anchored by a USD 3.2M seed round in December 2021 led by 4DX Ventures with participation from To.org, Golden Palm Investments, LoftyInc Capital, Afropreneur Angels and Future Africa, and has received non-equity support from Diageo/EABL's Fusion accelerator (Feb 2024) and the Jobtech Innovation Lab (Apr 2023).

Name

Wowzi

Legal name

Wowzi Technologies Limited

Website

https://wowzi.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Wowzi is a Nairobi-based, AI-powered influencer marketing platform connecting 150+ enterprise brands, agencies and SMEs with 100,000 vetted creators across 23 African countries, automating discovery, campaign fulfillment, contracting, payments and analytics.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industry

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• Influencer marketing platform
• Creator marketing software
• Influencer campaign management
• Creator economy marketplace
• Brand creator matching

Headquarters

HQ city

Kileleshwa

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wowzi Platform Commission / Take Rate: For the main advertiser platform, brands pay per-campaign charges that include Wowzi's commission fee. Pricing is quote-based depending on campaign scope, audience, content type and creator count; creators are paid by Wowzi as limited payment-collection agent of the brand.
2. Wowzi Launch Fixed-Price SME Packages: Pre-paid package pricing for small and medium businesses via launch.wowzi.co: Launch KES 65K (2 creators / 4 videos), Boost KES 130K (4/8), Scale KES 265K (8/16), Platinum KES 500K (15/30). Upfront payment via M-Pesa or card; funds held in escrow and released only after content is approved and posted.
3. Enterprise Account Management & Custom Campaigns: Bespoke enterprise campaign execution for large brands and agencies (Coca-Cola, Nestle, P&G, Netflix, Google, WPP, Dentsu, Safaricom) with dedicated account managers, discovery calls, custom proposals and cross-border local-currency payments plus local tax withholding.
4. InfluenceO White-label / OEM Platform Licensing: White-labeling of the Wowzi advertiser web app for media/agency partners (e.g., InfluenceO) under their own branding, theme and login URL, enabling them to manage client campaigns on a Wowzi-powered stack.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wowzi operates a cloud-based, AI-powered influencer marketing platform that connects brands and agencies with a vetted pan-African creator community across 23 countries. The platform automates end-to-end campaign workflows including creator discovery, KYC verification via SmileID, contracting, cross-border payments with local tax withholding, live tracking, and advanced reporting. It is offered to enterprise customers via field sales, to SMEs via the self-serve Wowzi Launch product, and to agencies via a white-labeled InfluenceO platform.

Product overview

Wowzi operates as a multi-product creator marketing platform centered on a single core influencer-marketing engine and surrounded by a set of branded modules and sub-products. The flagship offering is the Wowzi Influencer Marketing Platform — an end-to-end, cloud-based solution that automates creator discovery, campaign fulfillment, live tracking, reporting, contracting, and cross-border payments for brands and agencies across 23 African countries. Built on top of this core platform are: Wowzi Launch, a simplified, fixed-price self-serve product for Kenyan SMEs; the Wowzi Creator App, the mobile experience used by 100,000+ creators to take jobs, build a Wowzi Rank, and receive payouts via M-Pesa or bank; the Wowzi Jobs Marketplace, a creator-facing jobs/bidding module; Wowzi Analytics, the advertiser analytics dashboard with custom Clusters; the InfluenceO-branded white-label advertiser platform for partner agencies; and the Content Approval History workflow plus the Smile ID-backed KYC identity-verification flow that gatekeeps creator onboarding. Together these products let Wowzi serve enterprise brands, agencies, SMEs, and creators from a single integrated stack.

Differentiator

Problem solved

Functional benefit

Brands

• Wowzi Launch: Self-serve creator marketing platform built for small and medium businesses (SMEs) in Kenya, offering simplified campaign packages starting at KES 65K. Operates as a distinct sub-brand with its own subdomain (launch.wowzi.co) and signup flow.

Products and services

• Wowzi Influencer Marketing Platform End-to-end, cloud-based influencer marketing platform that connects enterprise brands and agencies with Africa's vetted creator community for campaign setup, AI-powered influencer discovery and audience insights, automated campaign fulfillment, live tracking, advanced reporting, contracting, payments, and compliance.
• Wowzi Launch Simplified, self-serve version of the core Wowzi platform built for Kenyan small and medium businesses, offering AI-guided onboarding, fixed-price all-inclusive packages, vetted local creator matching, and real-time reach/engagement reporting.
• Wowzi Creator App Mobile application (Android via Google Play and iOS via the Apple App Store) that lets creators sign up via SSO (Facebook, Google, Apple ID), complete KYC via SmileID, browse and accept brand jobs, submit content, receive payouts via M-Pesa or bank, and progress through Wowzi Rank tiers.
• Wowzi Jobs Marketplace Marketplace module of the creator app and advertiser platform that analyzes creator skills and attributes to surface relevant jobs, enables creators to bid, and provides real-time bid and job status updates with advertiser counterbid, accept, reject, publish, save-to-draft, pause, cancel, and increase-budget actions.
• Wowzi Analytics Advertiser analytics dashboard with customizable Clusters (custom groups of markets and brands) that aggregate budget consumption, campaign activity, and performance, with drill-down views and CSV/PDF/Excel export options.
• InfluenceO (White-label Advertiser Platform) White-labeled version of the Wowzi advertiser web app for partner agencies, carrying the agency's own theme and logo and providing a unique branded login URL to manage client influencer campaigns on a Wowzi-powered stack.

Quantifiable outcome

• 181,000 new Safaricom subscribers gained in a single day via a Wowzi campaign
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core (mandatory kyc infrastructure), flagship (enterprise customer + accelerator host), flagship (creator-economy partnership), core (payments partner for tiktok), core (white-label agency offering) and minor (regulatory reporting channel).

• Smile Identity (SmileID)core (mandatory kyc infrastructure)Technology or IntegrationThird-party identity-verification provider integrated into the Wowzi platform to deliver KYC, fraud detection, anti-money-laundering checks and facial-recognition onboarding for all users across Nigeria, Kenya, Ghana and South Africa.
• Diageo PLC / East African Breweries Limited (EABL)flagship (enterprise customer + accelerator host)Strategic or Co-development PartnerWowzi was selected for Diageo PLC's 13-week growth accelerator programme delivered through EABL to develop digital products for consumer experiences; EABL brands also run Wowzi-powered nano-creator campaigns.
• TikTok (for Business)flagship (creator-economy partnership)GTM or Marketing PartnerTikTok for Business partnered with Aleph Holdings and Wowzi to boost Kenya's creative economy, facilitating brand collaborations that paid over 200 Kenyan creators more than USD 350,000 in TikTok's first year in Kenya.
• Aleph Holdingscore (payments partner for tiktok)Technology or IntegrationLocal payments and TikTok-ads partner that, together with Wowzi, delivers payouts to Kenyan creators for TikTok for Business brand collaborations in Kenya.
• InfluenceOcore (white-label agency offering)OEM/ Whitelabel/ Licensing PartnerAgency partner that white-labels the Wowzi advertiser web app with its own theme and logo, accessing a unique branded login URL ([email protected] / [email protected] for support) to manage client campaigns under the InfluenceO brand.
• National Center for Missing & Exploited Children (NCMEC)minor (regulatory reporting channel)OthersRegulatory reporting partner: upon obtaining actual knowledge of CSAM on its platform, Wowzi removes the content and reports the incident to NCMEC or the appropriate regional authority.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Aspire: Aspire (formerly AspireIQ) is a global creator marketing platform that combines an influencer marketplace with workflow, gifting, and analytics tools for enterprise brands. It targets the same global brand budgets as Wowzi, with broader geographic coverage but less Africa-specific creator data.
• Tagger by Sprout Social: Tagger (acquired by Sprout Social) is a global influencer marketing and social intelligence platform offering creator discovery, campaign management, and analytics. It competes with Wowzi for enterprise marketing budgets, particularly among global brands using Sprout Social's broader social media suite.
• Upfluence: Upfluence is a global influencer marketing platform offering creator discovery, outreach, gifting, and analytics for brands and agencies. It overlaps with Wowzi's advertiser workflow but lacks Wowzi's Africa-specific creator database and local-currency payment infrastructure.
• Klear (Meltwater): Klear, now part of Meltwater, is a global influencer marketing platform with creator discovery, audience analytics, and campaign management capabilities. It is a broad incumbent competing for the same enterprise and agency budgets as Wowzi, with a much larger parent media-intelligence business.
• CreatorIQ: CreatorIQ is a well-capitalized global enterprise influencer marketing platform used by major brands for creator discovery, CRM, workflow, and analytics. It competes with Wowzi at the multinational brand tier (Coca-Cola, P&G, Nestle) when those brands evaluate global vs. regional influencer platforms.

Regional players

• Vamp: Vamp is a South Africa-based influencer marketing platform operating across Africa and EMEA, offering campaign management, creator discovery, and reporting tools. It is the closest regional head-to-head competitor to Wowzi, competing for the same enterprise brand budgets across the continent.
• Webfluential: Webfluential is a South Africa-headquartered influencer marketplace and campaign management platform focused on Africa and the Middle East, connecting brands with vetted creators. It is a direct regional peer to Wowzi, addressing the same enterprise and SME advertiser segments.

Others

• Smile Identity: Smile Identity is Wowzi's KYC/facial recognition infrastructure partner and also provides identity verification APIs to other African digital platforms and fintechs. It is an ecosystem enabler rather than a competitor, but its centrality to Wowzi's compliance flow makes it a strategic counterpart for any peer comparison.

Emerging players

• Influencer.com (Hypeo): Hypeo is a Morocco-based influencer marketing platform serving brands across North and West Africa with creator discovery, campaign management, and analytics. It is an emerging regional peer with overlapping customer segments but more limited country coverage than Wowzi.
• MightyScout: MightyScout is an emerging creator marketing and analytics platform offering influencer discovery, campaign tracking, and competitive intelligence tools. It is an emerging player with overlapping capabilities in creator discovery and analytics, but limited Africa-specific data and presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wowzi_ke
• Facebookfacebook.com/wowzike
• LinkedInlinkedin.com/company/wowzi
• Instagraminstagram.com/wowzitheworld

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wowzi