What Roborobo Co. does

Roborobo Co., Ltd. (주)로보로보 is a Seoul-based edutech company that designs, manufactures, and distributes educational robotics and coding platforms for K-12 institutions and consumers across multiple age tiers. Founded in 2000 and headquartered in the Gangbuk-gu district of Seoul under Representative Young Suk Choi (최영석), the company operates a 51-100 employee organization with a wholly-owned consumer e-commerce subsidiary, Roborobo Shop, running the roboroboshop.com storefront. Its product portfolio comprises seven core hardware lines — UARO (touch-coded preschool robot), Ro-E (card-coded robot), AIKIRO (pen-coded robot), ROBOKIT (prefabricated coding kit, described as a bestselling after-school program), Cube (game-based coding), Coding Story (block-coding software/hardware bridge), and DIYGO (Arduino-based AI-capable robot) — supported by an integrated software stack including Rogic, Rogic for Robokit, SmartRogic, and product-specific mobile apps.

The underlying technology combines physical hardware with proprietary block-coding software; the Rogic platform layers offline computer-vision functions (ArUco marker, QR code, facial, color, and image recognition) on top of block-based programming, and the company holds domestic patents on the UARO touch-to-touch coding system and an international patent on its bolt-and-nut assembly mechanism. The R-STEAM curriculum, distributed alongside over 100 proprietary textbooks, anchors an integrated hardware-software-content offering targeted at schools and after-school programs. Roborobo monetizes through hardware sales, software licensing (primarily one-time licenses for Rogic and related products), curriculum and textbook licensing/royalties, and professional services such as instructor training and competition support. Go-to-market is dual-pronged: direct sales to Korean and international educational institutions, plus direct-to-consumer e-commerce via roboroboshop.com, with marketing in Korean, English, and Chinese across a corporate website, YouTube, Facebook, Instagram, and Naver Blog channels.

Name

Roborobo Co.

Legal name

(주)로보로보

Website

https://roborobo.co.kr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Roborobo Co., Ltd. is a Seoul-based edutech company that designs educational robotics, coding software, and curriculum for K-12 schools and consumers across all age groups, distributing through direct institutional sales in Korea and internationally plus its own e-commerce shop.

Ownership category

akta.pro rank

Product category

Educational Robotics

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), LEGO / Block-Based Robotics Programs (EDAMADAD), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• Educational robotics
• Coding education
• STEAM learning
• Robot kits
• Block coding software

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of physical educational robot products including UARO, RO-E, AIKIRO, ROBOKIT, Coding Story, and DIYGO kits for various age groups.
2. Software Licensing: Sale of proprietary software including Rogic, Rogic (Robokit), Smart Rogic, and mobile applications for controlling educational robots.
3. Educational Curriculum and Content: Sale of educational curriculum, textbooks (over 100 professional publications), and training materials for educational institutions.
4. Professional Services and Consulting: Training programs for instructors, education manuals, consultation for customized institutional programs, competition and experience activity support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Roborobo Co. designs, manufactures, and sells educational robots, robot kits, and coding software for STEAM learning across age groups from preschool to adulthood. Its product line covers tactile/beginner robots (UARO, Ro-E), intermediate block-coding kits (AIKIRO, ROBOKIT, Cube), and advanced AI-capable platforms (Coding Story, DIYGO), all unified by the proprietary Rogic block-coding software. The company supplies this integrated hardware-software-curriculum platform directly to Korean and international educational institutions and to individual consumers through its own e-commerce shop.

Product overview

Roborobo Co. is an Edutech Specialized Company offering AI robotics and coding education solutions. The product portfolio spans from early childhood through adulthood with three difficulty levels: (1) Beginner level (preschool) featuring UARO (touch coding robot) and Ro-E (card coding robot) using unplugged activities for algorithm concept establishment; (2) Intermediate level (lower elementary) featuring AIKIRO, ROBOKIT, and Cube using block-coding based robotics STEM curriculum; (3) Advanced level (upper elementary) featuring Coding Story and DIYGO with AI coding capabilities for project-based learning. Supporting software includes Rogic (unified block coding platform with AI features), Rogic for Robokit, SmartRogic, and mobile apps. The R-STEAM curriculum integrates robotics with science, technology, engineering, arts and mathematics through programs, simulations, and interactive learning environments.

Differentiator

Problem solved

Functional benefit

Products and services

• UARO (만지는 코딩로봇) A touch-to-touch coding robot for preschoolers and kindergarten children (ages 4+). Uses patented coding board and coding blocks allowing children to code without a computer, and features an internationally patented bolt-and-nut assembly system for easy robot construction.
• Ro-E (카드코딩 로봇) A small card-coding robot combining coding basics with STEAM learning. Children input coding cards in sequence to create various movements, providing foundational coding concepts for young learners.
• AIKIRO (펜코딩 로봇) A pen-coding robot using dedicated rivets and frames for free robot creation. Uses a coding pen to program robot movements, teaching mechanical elements of robots and basic coding algorithms through hands-on activities.
• ROBOKIT (조립형 코딩로봇) A prefabricated coding robot kit described as a bestselling after-school robotics program. Children learn robot basics and coding structure through creating colorful content, serving as the foundation for robotics education.
• Cube A game-based coding learning tool (part of the Coding Story series) designed for learners new to PC environments to learn basic computer usage and block coding fundamentals through game creation.
• Coding Story A coding education tool linking software and hardware through block coding. Enables easy and fun coding education by moving characters on screen and using creation tools, enhancing problem-solving and logical thinking skills.
• DIYGO An AI professional education robot enabling robot structure design, fabrication, and AI coding. Features a wireless camera module, MP3 module, accelerometer, rotary position sensor, and supports various circuit modules for diverse robotic creations.
• Rogic A dedicated block-coding software that controls Roborobo hardware. Can be used independently without hardware and supports camera-based AI recognition features (ArUco marker, QR code, facial, color, image-data recognition) offline.
• Rogic (Robokit) Entry-level coding software using mouse-based function-block combination for beginners. Designed exclusively for use with Robokit hardware.
• SmartRogic A mobile application for controlling ROBOKIT products via smart devices over Bluetooth or USB connection.
• Ro-E App A mobile application for controlling the Ro-E product from smart devices.
• UARO App (유아로와 코딩친구들) A mobile application for controlling the UARO product from smart devices.
• RoboStick A remote control application for Roborobo robots on smart devices.
• Pairing Tool A Bluetooth pairing utility and driver installation file with convenience software and example programs for Roborobo products.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BirdBrain Technologies (Hummingbird): Niche educational robotics provider with Hummingbird Bit and Finch robots for K-12 STEM. Comparable as a smaller specialist in classroom robotics kits with curriculum.
• Tynker: K-12 coding education platform used widely in schools. Adjacent/partial overlap with Roborobo's coding curriculum but software-only, representing both a partner opportunity and a software substitute risk.
• Arduino Education: Maker/STEM platform with Arduino-based kits and curriculum for upper-elementary and secondary students. Overlaps with Roborobo's DIYGO platform but skewed toward maker/middle/high school.

Direct peers

• Makeblock: China-based STEAM education provider with mBot, Codey Rocky, and the mBlock software platform. Directly comparable to Roborobo across robotics hardware, block-based coding, and K-12 institutional sales.
• LEGO Education: Global leader in educational STEM/robotics kits for K-12, offering WeDo, SPIKE Prime, and Mindstorms. Most comparable to Roborobo in target customer (K-12 institutions), age range, and integrated hardware-curriculum approach.
• Wonder Workshop: US-based K-12 educational robotics company (Dash, Dot, Cue). Comparable in age range, block-coding platform, and target schools/after-school programs.
• VEX Robotics: Major competition robotics and STEM education platform used in VEX IQ, VEX V5, and VEX AI programs. Directly comparable for K-12 institutional sales and competition ecosystem.
• Sphero: Educational robotics company offering programmable robots (Sphero BOLT, Indi) and curriculum for K-12. Directly comparable as a hardware-plus-software K-12 STEAM platform.
• Fischertechnik: Germany-based educational construction and robotics kits used widely in European schools. Comparable in tactile/building-based STEM kits for early childhood through secondary school.

Broad incumbents

• DJI (RoboMaster / Education): Global drone/robotics giant whose RoboMaster and Education divisions compete in K-12 STEM robotics. Broad incumbent that overlaps with Roborobo's drone and AI-robotics ambitions at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ROBOROBO_KOREA
• Facebookfacebook.com/RoboroboEducation
• Instagraminstagram.com/roborobo_official
• LinkedInlinkedin.com/company/roborobo-edu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roborobo Co.