What Truemates does

Truemates GmbH is a Berlin-headquartered social-first content production company founded in 2017 and operating as a subsidiary of the Intermate Group. The firm produces video and photo content optimized for social media platforms (TikTok, Instagram, YouTube) with vertical video as a core competency, and is one of the larger social content production outfits in the DACH region with more than 35 employees across creation, production, project management, consulting, and in-house post-production. It runs two fully equipped in-house studios and works with a network of well-known DACH-region creators, holding official TikTok Marketing Partner status.

The company's service portfolio covers the full production lifecycle from concept development and planning through filming to post-production. Service modules include video production and content creation, content creator/director services, social casting, TV production with social aesthetics, and content recycling. Truemates serves enterprise brand advertisers (case-study clients include Bumble, Lego, Mercedes Benz, and Real Techniques) and creative agencies, positioning itself as a strong sparring partner that can absorb production infrastructure for dynamic social-first campaigns as well as cross-channel work extending into OOH and TV.

The business model is sales-led B2B professional services on a project-based engagement basis with quote-based, non-public pricing. The company markets itself primarily through its own social channels, a portfolio of case studies, and direct outreach to brands and agencies. It is registered as a German private limited company (GmbH) at Amtsgericht Charlottenburg, HRB 192199 B, and operates from offices in Berlin, Hamburg, and Cologne, serving Germany, Austria, and Switzerland.

Name

Truemates

Legal name

Truemates GmbH

Website

https://truemates.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Truemates GmbH is a Berlin-based social-first content production company (founded 2017, 35+ staff, part of Intermate Group) that produces vertical video, photo, and cross-channel campaigns for enterprise brand advertisers and creative agencies across the DACH region.

Ownership category

akta.pro rank

Product category

Social Media Content Production

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)

Keywords

• Social media content production
• Video production services
• Content creation agency
• Social advertising content
• TV production services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Content Production: Project-based production of video and photo content for social media platforms including TikTok, Instagram, and YouTube. Ranges from pure social media campaigns to cross-channel campaigns including OOH and TV.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Truemates produces social-first video and photo content for brands and creative agencies, specializing in vertical video for platforms such as TikTok, Instagram, and YouTube. The company runs the entire production process in-house—from concept development and planning through filming in its own studios to post-production with social-native editing and sound. Beyond pure social campaigns, it also produces cross-channel campaigns including OOH and TV, and works with a curated network of creators from the DACH region.

Product overview

Truemates operates as a Social First Content Production company offering a comprehensive suite of content production services. Their core offering is Social First Content Production, supported by five main service modules: Video Production & Content Creation (full-service production from concept to post-production in their own studios), Content Creator/Director Services (platform-appropriate content creation), Social Casting (casting creators for productions), TV Production with Social Aesthetics (bridging traditional and digital media), and Content Recycling (repurposing existing content). The company works with notable creators from the DACH region and produces content for TikTok, Instagram, YouTube, as well as traditional media including OOH and TV campaigns. They operate in-house post-production facilities with social-native editing and sound expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production & Content Creation Full-service video and photo content creation including concept development, planning, filming, and post-production editing, produced in Truemates' own fully equipped content studios with creators from the DACH region for brand advertisers and creative agencies.
• Content Creator / Director Services Platform-appropriate content creation services provided by creators and directors who specialize in social-native content for various social media platforms, offered to brand advertisers and creative agencies.
• Social Casting Casting services for creators and performers specifically for social-first content productions, matching talent with brand requirements and platform aesthetics for brand advertisers and creative agencies.
• TV Production with Social Aesthetics Television campaign production that applies social media aesthetics and visual language to traditional broadcast content, bridging digital and traditional media for brand advertisers and creative agencies.
• Content Recycling Repurposing and developing existing content assets to maximize their value across different platforms and formats, extending the reach of original content investments for brand advertisers and creative agencies.

Quantifiable outcome

• Above-average conversion rates achieved for Bumble 360° campaign
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TikTokcoreTechnology or IntegrationOfficial TikTok Marketing Partner, providing credibility and platform relationship for social media content production services
• DACH-region CreatorscoreStrategic or Co-development PartnerNetwork of well-known creators from Germany, Austria, and Switzerland (DACH region) who collaborate on content productions. These creator partnerships enable authentic, platform-appropriate content creation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fanbytes: London-based Gen Z-focused influencer and social content marketing agency, now part of Brainlabs. Comparable as a TikTok-centric content production agency serving enterprise brands with creator-driven short-form campaigns, directly competing for European social-first budgets.
• Whalar: Global influencer marketing and creator content agency. Comparable as a social-first content production partner for brands seeking platform-native video and creator-driven campaigns, with a creator-network model analogous to Truemates' DACH creator roster.
• Social Chain: Berlin-based social media marketing and content production agency acquired by Dentsu. Directly comparable to Truemates in social-first content production for major brands across DACH and the UK, with overlapping service lines including influencer-driven campaigns and branded social content.
• Bureau Content: Berlin-based content production studio focused on social-first branded video and creator content for brands and agencies. Directly comparable in scale, location, and service mix — social-native video production with in-house post-production in the DACH market.
• TLGG (formerly known as TLGG Agency): Berlin-based digital and influencer marketing agency within the Serviceplan Group. Comparable as a DACH-headquartered agency producing social and influencer-driven branded content for enterprise clients, competing in the same agency sparring-partner space as Truemates.

Broad incumbents

• Heimat: Major independent German creative agency (Berlin/Hamburg). Comparable as a DACH-headquartered creative agency that runs social and cross-channel branded content production for large advertisers — overlapping with Truemates at the production infrastructure layer.
• Studio71 (Red Arrow Studios): Global digital content studio and influencer network owned by ProSiebenSat.1. Comparable as a larger-scale social/digital content production and creator monetization operation with deeper resources and broader geographic reach than Truemates.
• Webedia: Germany-anchored (formerly Allocine/Webedia Germany operations) digital content and media network producing branded social video at scale. Comparable as a larger content house serving enterprise advertisers in DACH and Europe.

Emerging players

• Jellysmack: Creator economy company operating a content production and distribution studio for short-form social video. Comparable in the social-first, multi-platform video production and creator-services space, though primarily creator-led rather than brand-led.

Regional players

• Heyday Films / Hey Studios: Berlin-based production partner of Truemates (per the homepage), focused on content production in the Berlin creative scene. Adjacent regional peer with overlapping capabilities in social-content and influencer production in the DACH market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truemates