Tickets for Good
Tickets for Good is a Sheffield-based mission-driven ticketing platform that distributes free and discounted live event tickets to 650,000+ verified healthcare, education, charity, and cost-of-living members, partnering with 1,200+ venues and promoters via an API integration with AXS across five countries.
- Company typePrivate
- Founded2021
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Tickets for Good does
Tickets for Good is a Sheffield-headquartered, privately held mission-driven ticketing platform founded in 2021 that distributes free and heavily discounted live event tickets to verified members working in healthcare, education, charity/non-profit, and (as of 2026) cost-of-living support roles. The platform connects venues, promoters, and artists that donate ticket inventory with a two-sided audience: 650,000+ verified members and 1,200+ event partners across the UK, USA, Netherlands, Germany, and Belgium, with over 1,000,000 tickets distributed to date.
The core technology is an API integration platform anchored by a flagship partnership with AXS, one of the largest global ticketing operators. This integration allows AXS venues and promoters to allocate inventory directly to Tickets for Good's verified community without manual ticket-by-ticket processing. The platform is complemented by a member verification system that confirms institutional eligibility (NHS, schools, registered charities) before granting access to ticket listings. Distribution operates through self-serve sign-up on web and embedded flows via AXS in the US (launched October 2025) and UK (launched February 2026), with Germany and Belgium rollouts planned.
Monetisation is freemium: members access free or discounted tickets with a small booking fee applied, while event partners donate inventory at no cost to the platform. Secondary economics are derived from filling empty seats and driving higher on-site spend (food, drink, merchandise) at venues, plus social impact measurement for partners. The company has raised approximately £500,000 from celebrity investor Robbie Williams (2023) alongside prior and follow-on rounds totalling roughly $1.08M USD, and is led by co-founder and CEO Stephen Rimmer with co-founder/COO Neville Mosey and global COO Derek DeVeaux.
Tickets for Good firmographics
Firmographics- Name
- Tickets for Good
- Legal name
- Tickets for Good
- Website
- https://ticketsforgood.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tickets for Good is a Sheffield-based mission-driven ticketing platform that distributes free and discounted live event tickets to 650,000+ verified healthcare, education, charity, and cost-of-living members, partnering with 1,200+ venues and promoters via an API integration with AXS across five countries.
- Ownership category
- akta.pro rank
Tickets for Good industry classification
Industry- Product category
- Live Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where Tickets for Good is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tickets for Good business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Venue/Event Partner Ticket Allocation: Venues and promoters donate ticket inventory to the platform at no cost. The platform generates value through filling empty seats, increasing on-site spend from members who arrive early, stay longer, and spend more on food, drinks, and merchandise. Secondary revenue comes from booking fees charged to members (+booking fee).
- Investment Funding: Robbie Williams invested £500,000 in seed round for expansion into North America and audience/territory growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tickets for verified community members |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Tickets for Good product offering
Product offeringCore offering
Tickets for Good operates a mission-driven ticketing platform that connects verified workers in healthcare, education, and the charity/non-profit sectors with free and discounted tickets to live events including concerts, theatre, sports, festivals, comedy, arts, and attractions. Event partners (venues, promoters, and artists) donate ticket inventory through the platform or via API integration with partners such as AXS, and verified members self-serve book those tickets for a booking fee.
Product overview
Tickets for Good is a single unified platform that provides free and discounted tickets to live events for eligible community members. The core platform connects verified members (healthcare workers, teachers, charity/nonprofit staff) with live events across multiple categories including Arts & Films, Attractions & Experience, Comedy, Conventions & Exhibitions, Festivals, Music, Sport, Talk & Education, and Theatre & Performance. The platform operates through API integrations with ticketing partners like AXS, enabling venues and promoters to allocate ticket inventory directly to the Tickets for Good community of over 650,000 members across the UK, US, Netherlands, Germany, and Belgium.
Differentiator
Problem solved
Functional benefit
Products and services
- Tickets for Good Platform A self-serve online ticketing platform that connects verified essential workers (NHS staff, healthcare workers, teachers, education staff, charity/non-profit workers, volunteers, and Cost of Living support recipients) with free and discounted tickets to live events. Members sign up, get verified, and browse events across categories including Arts & Films, Attractions & Experience, Comedy, Conventions & Exhibitions, Festivals, Music, Sport, Talk & Education, and Theatre & Performance.
- Tickets for Good Event Partner Programme A B2B service for venues, promoters, and artists to donate ticket inventory to the Tickets for Good community of verified essential workers. Partners list events, the Tickets for Good team promotes tickets to members, and partners benefit from filling empty seats, reaching new audiences, and increasing on-site spend.
Companies that use Tickets for Good
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Tickets for Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Tickets for Good partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- AXSflagshipAXS and Tickets for Good launched integrated API in the UK, allowing AXS clients to allocate tickets to TfG members including community workers and those affected by economic crises. Initiative aims to enhance social impact, fill venues, and develop audiences across multiple live event sectors.
- AXSflagshipAXS partnered with Tickets for Good to allow AXS clients to allocate ticket inventory to verified healthcare professionals, educators, and charity workers through a new API integration. Partnership officially launched in the United States in October 2025 with UK rollout following. Collaboration expanding throughout 2025 as a data-driven solution for live event stakeholders seeking to broaden community access.
- Don OrrisminorSenior music industry executive appointed to advisory board to provide strategic guidance on industry partnerships and expansion.
- Will MillsminorSenior music industry executive appointed to advisory board to provide strategic guidance on industry partnerships and expansion.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Tickets for Good competitors and assessment
Company assessmentDirect peers
- TodayTix: Discounted theatre and live entertainment ticketing app operating across major Western markets. Comparable to Tickets for Good in distributing discounted live event inventory to end consumers through a digital-first platform.
- Humanitix: Mission-driven ticketing platform that donates booking fees to charity, operating across Australia, US, UK, and New Zealand. Closest peer to Tickets for Good given the explicit social-impact mission and target segments including educators and nonprofits.
- Gametime: Mobile ticketing platform for sports and live events with last-minute discounted inventory. Comparable as a digital-first ticketing platform monetizing spare capacity, primarily in North America.
- DICE: Mobile-first ticketing and live events discovery platform operating in UK, US, and Europe. Compares to Tickets for Good as a next-generation ticketing platform focused on better fan experiences, though without the social-impact positioning.
- Twickets: UK-based fan-to-fan face-value ticket resale platform that connects verified members with event tickets. Directly comparable to Tickets for Good's mission of making live events accessible, though focused on resale rather than donated inventory.
Broad incumbents
- Headout: Marketplace for discovering and booking local experiences, tours, and attractions across global cities. Adjacent competitor in distributing discounted live event and experience inventory to consumers.
- Eventbrite: Large-scale self-service event ticketing and discovery platform operating globally. Broad incumbent competing for organizer mindshare and event distribution across concerts, festivals, and live entertainment segments.
- Ticketmaster: Largest global primary ticketing and live event platform serving venues, promoters, and consumers worldwide. Comparable as the dominant ticketing infrastructure Tickets for Good's API integrations plug into.
- AXS (AEG): Global primary ticketing platform and venue operator owned by AEG. Directly comparable as a ticketing infrastructure provider and partner; their Tickets for Good integration creates both partnership and competitive overlap.
Emerging players
- Citizen Ticket: UK event ticketing platform with a social-impact ethos and not-for-profit ethos. Directly comparable niche player focused on ethical ticketing for UK events and charities.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tickets for Good social profiles
Digital presenceTickets for Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tickets for Good leadership team
Management profileNumber of profiles
Profiles1 record
Tickets for Good funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tickets for Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tickets for Good
What does Tickets for Good do?
Tickets for Good operates a mission-driven ticketing platform that connects verified workers in healthcare, education, and the charity/non-profit sectors with free and discounted tickets to live events including concerts, theatre, sports, festivals, comedy, arts, and attractions. Event partners (venues, promoters, and artists) donate ticket inventory through the platform or via API integration with partners such as AXS, and verified members self-serve book those tickets for a booking fee.
Is Tickets for Good a public or private company?
Tickets for Good is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tickets for Good founded?
Tickets for Good was founded in 2021. It employs 11 to 50 people.
Where is Tickets for Good based?
Tickets for Good is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Tickets for Good make money?
Two revenue lines are on record. Venue/Event Partner Ticket Allocation is the primary driver. The others are investment Funding.
Who are Tickets for Good's main competitors?
Direct peers on record are TodayTix, Humanitix, Gametime, DICE and Twickets. Broad incumbents are Headout, Eventbrite, Ticketmaster and AXS (AEG). Citizen Ticket is listed as an emerging player.
Does Tickets for Good have an API?
Yes. Tickets for Good offers an API integration that allows AXS venues and promoters to allocate ticket inventory directly to Tickets for Good's verified community of over 600,000 members. The API enables ticket distribution to community members including healthcare workers, teachers, and volunteers, and is used to grow audiences and increase social impact. Further expansions are planned in Germany and Belgium.
What industry is Tickets for Good in?
Tickets for Good's product category is Live Event Ticketing. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7900.