The RKD Studio

What The RKD Studio does

The RKD Studio, operating as RKD EXP | Immersive Experiences, is a San Antonio-based experiential design and brand activation agency serving enterprise clients in motorsport, sports entertainment, beauty retail, beverage/alcohol, and quick-service restaurant sectors. Founded in 2015, the company delivers five in-house service modules — Experiential Design, Brand Activations, Fabrications, Large-Format Printing, and Interactive Tech — from concept through concept-to-creation and deployment. Its named clients include F1 (Miami Grand Prix), NBA All-Stars, Kentucky Derby, Ulta Beauty, Diageo, Sonic, X Games, and Gold Jacket Club, demonstrating a premium positioning in large-scale live event activations.

The company's core operational model consolidates design, fabrication, printing, and interactive technology under a single organizational structure, targeting the pain point of fragmented multi-vendor agency workflows. Pricing is project-based and not publicly disclosed, with revenue generated through direct enterprise sales and agency partnerships. The company is a subsidiary of The RK Group, a diversified conglomerate whose portfolio includes National Structures (tents/structures), Illusions Rentals (furnishings/decor), and Rosemary's Catering (catering), enabling bundled service offerings across the event production value chain. Headcount is reported at 1–10 employees, suggesting a lean core team that leverages the broader RK Group's resources for large-scale execution.

Distribution is concentrated through direct enterprise relationships and agency partnerships rather than digital marketing, with portfolio visibility maintained via a professional website and Instagram presence (@rkdexp). No public funding, independent investor base, or disclosed revenue figures are available in the source material.

Name

The RKD Studio

Legal name

RKD EXP

Website

https://therkdstudio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

RKD EXP (The RKD Studio) is a San Antonio-based experiential design and brand activation agency serving enterprise clients including F1, NBA, Ulta Beauty, and Diageo with integrated in-house design, fabrication, large-format printing, and interactive tech services.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

RKD EXP is a full-service immersive experience agency that designs, fabricates, and deploys brand activations and experiential environments for major brands and agencies. All work is delivered in-house across five integrated capabilities: experiential design, brand activations, custom fabrications, large-format printing (Print Lab), and interactive technology installations.

Product overview

RKD EXP is a full-service immersive experience agency operating as a unified platform. The core offering, RKD EXP | Immersive Experiences, integrates five in-house service modules: Experiential Design (concept and creative development), Brand Activations (build and deployment at scale), Fabrications (custom scenic builds and props), Large-Format Printing (Print Lab with direct-to-substrate capabilities), and Interactive Tech (touch displays and digital installations). All services are delivered in-house, eliminating the need for fragmented agency relationships. The company serves premium brand clients across motorsport, sports, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• RKD EXP | Immersive Experiences

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• National StructuresminorOthersSister company within The RK Group portfolio providing tent and structure rental capabilities that complement experiential event production
• Illusions RentalsminorOthersSister company within The RK Group portfolio providing rental furnishings and decor for events and experiential installations
• Rosemary's CateringminorOthersSister company within The RK Group portfolio providing catering services for events and experiential activations
• The RK GroupcoreStrategic or Co-development PartnerParent company and corporate umbrella under which RKD EXP operates as part of a diversified portfolio of event production and hospitality companies

Recent moves5 records

Expansion highlights3 records

Emerging players

• Legwork Studio: Boutique experiential creative studio producing brand activations, immersive environments, and event design for consumer brands. Comparable craft-level positioning to RKD EXP, but smaller production capacity and without in-house large-format printing at scale.
• Lead Dog Marketing Group: Mid-sized experiential marketing agency offering brand activations, event production, and promotional campaigns, primarily for consumer and entertainment brands. Overlaps with RKD EXP's customer verticals but typically smaller scale and shorter enterprise track record.

Direct peers

• MKG: Independent experiential marketing agency delivering brand activations, events, and creative production for consumer and entertainment brands. Directly comparable in service mix and target customer profile, with a similar integrated creative-plus-production orientation.
• Mosaic: Experiential marketing agency delivering brand activations, events, sampling programs, and field marketing for major consumer brands. Comparable in offering and in targeting the same enterprise brand and sports/entertainment verticals that anchor RKD EXP's client list.
• MAS Event Design: Event production and fabrication firm specializing in custom scenic builds, props, signage, and large-format printing for brand activations and live events. Closely comparable to RKD EXP's fabrication and Print Lab capabilities, often serving the same enterprise brand customers.
• Jack Morton Worldwide: Global brand experience agency within IPG that designs and produces experiential marketing, events, and activations for major brands. Closely mirrors RKD EXP's integrated design-plus-build-plus-tech model, but with broader geographic delivery and deeper enterprise relationships.
• George P. Johnson Experience Marketing: One of the largest global experiential marketing agencies, delivering brand experiences, events, and activations for enterprise clients. Directly comparable in offering (strategy, design, fabrication, execution) and customer base to RKD EXP, but at materially larger scale and geographic reach.
• Sparks: Experiential marketing agency offering strategy, creative, design, production, and digital experience services to enterprise brands. Highly comparable in scope (full-service experiential) and customer overlap (global brand and sports marketing clients).
• The Marketing Arm: Dentsu-owned experiential and sports marketing agency producing brand experiences, sponsorships, and activations for enterprise clients. Comparable in customer base (premium brands, sports partnerships) and integrated agency-plus-execution model.
• Optimist: Boutique experiential creative agency focused on brand activations, immersive environments, and live events for premium consumer brands. Comparable in craft-led, design-forward approach to experiential work, though typically smaller in fabrication scale than RKD EXP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rkdexp
• Xx.com/therkdstudio
• Facebookfacebook.com/TheRKDStudio
• LinkedInlinkedin.com/company/the-rkd-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The RKD Studio