Let’s Coffee

What Let’s Coffee does

Let's Coffee is a Poland-based direct-to-consumer coffee retailer operating exclusively through its own e-commerce storefront at letscoffee.com. The legal entity is GPPH S.C. K. Rzeźanik W. Piechota, a Polish civil partnership registered in Mielec, Poland. The company offers a single curated blend — an extra-blended medium roast combining 80% Brazilian Arabica with 20% Vietnamese Robusta, marketed with chocolate and nut tasting notes and an intensity rating of 4/6 — sold in two formats (whole bean and ground) in package sizes ranging from 250g to 2kg. The technology stack is conventional e-commerce: a WordPress storefront, Przelewy24 payment processing, InPost parcel locker and courier fulfillment, and Google Analytics for traffic tracking. No proprietary technology, mobile application, or AI/ML components are disclosed.

The core business model pairs coffee sales with a multi-level marketing affiliate program structured as the primary go-to-market motion. Affiliates register on the platform, receive a unique referral link, and earn commissions on direct purchases (3%), second-level network purchases (1.5%), and third-level network purchases (0.5%). Partners progress through six levels (Basic, Bronze, Silver, Gold, Platinum, Diamond) with escalating monthly bonuses ranging from 50 PLN to 5,000 PLN, settled on a 20-day verification buffer with a 100 PLN minimum payout. The company targets social media users, influencers, institutions, sports clubs, and businesses as promoter segments, alongside retail coffee consumers as end buyers. Pricing is in Polish zloty with no minimum order value and free delivery above 150 PLN.

Current operational signals indicate the business is in a stalled or contracting state. The website carries a "MAGAZYNY WYPRZEDANE!" (warehouses sold out) notice, and new affiliate program enrollment has been suspended. Distribution is domestic-only via InPost, with no marketplace listings, no retail presence, no international shipping, and no disclosed funding, partnerships, acquisitions, or product line extensions in the available source material.

Name

Let’s Coffee

Legal name

GPPH S.C. K. Rzeźnik W. Piechota

Website

https://letscoffee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Coffee is a Poland-based e-commerce retailer selling a single curated coffee blend (80% Arabica / 20% Robusta) in whole bean and ground formats, distributed exclusively through letscoffee.com alongside a suspended three-tier MLM affiliate program targeting social media promoters and retail buyers.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Other Specialty Food Retailers (44529)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee retail
• Single blend coffee
• Coffee e-commerce
• Affiliate marketing program
• Roasted coffee beans

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Direct e-commerce sales of a single coffee blend in whole bean and ground formats, with package sizes ranging from 250g to 2kg. Sales are conducted exclusively through the company's own online store at letscoffee.com, shipped domestically via InPost parcel lockers and couriers. Free delivery is available for orders above 150 PLN.
2. Affiliate / Referral Commission: The company generates revenue from product sales and pays out commissions to affiliates. Commission is earned on three levels: 3% for direct referral purchases (users without account registration), 3% for purchases by users registered in the affiliate's first-level structure, 1.5% for second-level structure purchases, and 0.5% for third-level structure purchases. Partners are also rewarded with level-based bonuses (50 PLN at Bronze, 100 PLN at Silver, 500 PLN at Gold, 2,500 PLN at Platinum, 5,000 PLN at Diamond). Minimum payout threshold is 100 PLN.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Let's Coffee operates an online store selling a single curated extra blended coffee (80% Brazilian Arabica / 20% Vietnamese Robusta, medium roast) in whole bean and ground formats, packaged from 250g to 2kg. The brand is distributed exclusively through its own e-commerce website (letscoffee.com) with shipping across Poland via InPost parcel lockers and couriers. A multi-level affiliate/referral program with commission tiers and partner levels (Basic, Bronze, Silver, Gold, Platinum, Diamond) drives customer acquisition through social media promoters.

Product overview

Let's Coffee is an online coffee retailer offering a single premium blended coffee product (80% Arabica / 20% Robusta) available in two formats: whole bean and ground coffee. The product portfolio includes packages ranging from 250g to 2kg. The company operates a multi-level marketing (MLM) affiliate program built on a three-tier commission structure, allowing partners to earn commissions from their direct referrals and their network structure at different commission rates. The core product is complemented by a referral marketing system with six partner levels and bonus incentives.

Differentiator

Problem solved

Functional benefit

Products and services

• Extra Blended Coffee (80% Arabica / 20% Robusta) A single curated extra blended coffee combining 80% Brazilian Arabica with 20% Vietnamese Robusta, with chocolate and nutty flavor notes, medium roast, and intensity rated 4/6. Available in whole bean and ground formats in packages ranging from 250g to 2kg, suitable for automatic, pour-over, pressure, Moka pot, and traditional brewing methods. Sold direct to end consumers via the company's online store.
• Let's Coffee Affiliate Program (Multi-Level Referral System) A free-to-join multi-level referral program enabling participants to earn commissions on coffee purchases made through their referral links. Commission tiers: 3% on direct (level 1) purchases, 1.5% on level 2 purchases, 0.5% on level 3 purchases. Partners progress through six levels (Basic, Bronze, Silver, Gold, Platinum, Diamond) with corresponding monthly bonuses (50 PLN Bronze up to 5,000 PLN Diamond) and a minimum payout threshold of 100 PLN.

Quantifiable outcome

• Affiliates earn 3% commission on direct referral purchases (e.g., 1.17 PLN per 39 PLN coffee order), 1.5% on second-level purchases (0.58 PLN), and 0.5% on third-level purchases (0.19 PLN)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Pact Coffee: UK-based online specialty coffee retailer offering curated blends and single-origin coffees via subscription and one-off purchase. Directly comparable as a digital-native DTC coffee brand with a curated product proposition.
• Trade Coffee: US-based online specialty coffee marketplace offering curated beans to consumers. Comparable as an online-first curated coffee retailer using a deliberate product-selection angle.

Regional players

• Mokate: Polish coffee and creamer producer with established local distribution. Comparable as a Polish-headquartered coffee company selling consumer coffee products in the same local market.
• Coffee Like: Russia- and CIS-based coffee chain and retail brand with growing Eastern European presence. Comparable as a regional consumer coffee brand operating in the same broad Eastern European geography.

Emerging players

• Yes Plz Coffee: US-based online specialty coffee subscription brand built around curated single-blend offerings. Comparable as a small digital-native coffee brand with a curated single-blend proposition.
• Driftaway Coffee: US-based online specialty coffee subscription retailer. Comparable as a small online-first specialty coffee brand targeting consumers with curated selections.

Others

• Amway: Global multi-level marketing company with a coffee product line. Comparable as a business-model peer given the multi-level affiliate commission structure that Let's Coffee uses to drive acquisition.

Broad incumbents

• Blue Bottle Coffee: Nestlé-owned third-wave coffee brand with strong online D2C presence. Comparable as a large specialty coffee incumbent operating an online retail channel, though at much greater scale than Let's Coffee.
• Lavazza: Italian global coffee brand with online retail across Europe including Poland. Comparable as a major established coffee brand with direct-to-consumer e-commerce in the same European geography.
• Tchibo: German coffee retailer with subscription and online channels across Europe. Comparable as a major regional coffee retailer with e-commerce distribution and a curated product story.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/letscoffeecom
• Instagraminstagram.com/letscoffee_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let’s Coffee