Field’s Morris & Verdin

What Field’s Morris & Verdin does

Field's Morris & Verdin (FM&V) is a UK-based specialist wine importer and distributor, operating as the dedicated B2B trade distribution and agency arm of Berry Bros. & Rudd — Britain's oldest wine merchant, established for more than 300 years. Founded in 1997 and headquartered at 3 St James's Street, London, FM&V holds exclusive agency rights to a portfolio of prestigious fine wine producers spanning Burgundy, Champagne, Rhône, Italy, Spain, USA, Australia, New Zealand, South Africa, Austria, and Germany, complemented by a non-exclusive "Portfolio Producers" catalogue. The company supplies three primary B2B segments: luxury retailers, independent and fine wine merchants, and high-profile on-trade establishments (restaurants and bars), all within the UK market.

FM&V's product surface comprises three principal lines: wholesale fine wine distribution (the core revenue stream, priced inclusive of excise and duties with credit-account payment terms), a Private Reserves wine storage service leveraging BB&R's cellars (annual per-dozen rental with free UK delivery on withdrawals), and content services in the form of regional wine reports. The underlying technology stack is light and operationally conventional — the notable proprietary platform is the BBX (Berry Bros. & Rudd Broking Exchange), an online broking venue for secondary-market wine trading priced against Wine-Searcher/Liv-ex benchmarks. Distribution is direct B2B via a dedicated sales team (with named contacts for FMV Lead, On Trade & Luxury, London On Trade & Independent, and Agency Co-Ordinator roles), supported by email and phone; the company holds AWRS approval from HMRC (registration XHAW00000104302) to legally wholesale alcohol in the UK.

The business model is a traditional agency-and-distribution model. Revenue is generated primarily through transaction-based wholesale margins on exclusive producer wines, supplemented by recurring managed-services revenue from cellar storage. Pricing is opaque and not publicly disclosed (no published list price), with credit-account terms (end of month following invoice) for established trade customers and prepayment for non-credit orders. The buying team includes Master of Wine qualified professionals (Mark Pardoe MW, Catriona Felstead MW), and the company is wholly owned by BB&R Ltd — no external funding rounds, M&A activity, or ownership changes are evident.

Name

Field’s Morris & Verdin

Legal name

BB&R Ltd

Website

https://fmv.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Field's Morris & Verdin is a UK-based specialist wine importer and distributor, operating as the B2B trade agency arm of Berry Bros. & Rudd. Founded in 1997, it supplies luxury retailers, independent merchants, and on-trade establishments with an exclusive portfolio of fine wine producers.

Ownership category

akta.pro rank

Product category

Fine Wine Distribution & Wholesale

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Fine wine distribution
• Wine importing services
• Trade wine wholesale
• Premium spirits supply
• Cellar wine storage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Wine & Spirits Distribution: FM&V distributes fine wines from exclusive producers to trade customers. Revenue generated through product sales with pricing that includes excise and duties. Payment terms include credit accounts (payment due end of month following invoice) and advance payment for non-credit orders.
2. Private Reserve Storage Services: Wines purchased from FM&V can be stored in BB&R's cellars. Charge is per dozen bottles (75cl) per annum, payable in advance. Pro-rata monthly charge for initial entry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Field's Morris & Verdin (FM&V) is the specialist wine importing and distribution arm of Berry Bros. & Rudd, established in 1997. The company imports and distributes fine wines from an exclusive portfolio of prestigious producers worldwide to UK trade customers, including luxury retailers, independent wine merchants, and high-profile on-trade establishments such as restaurants and bars. In addition to distribution, FM&V offers Private Reserves, an annual wine storage service operated from BB&R's cellars.

Product overview

FM&V (Field's Morris & Verdin) is the agency and distribution arm of Berry Bros. & Rudd, established in 1997 as a specialist wine importer and distributor. The company represents an exclusive portfolio of prestigious fine wine producers from all over the world, supplying a trade customer base of luxury retailers, independent and fine wine merchants, and high-profile on-trade establishments. The core offering consists of importing and distributing fine wines through exclusive producer relationships and a broader portfolio of non-exclusive producers. Additional services include Private Reserves (wine storage in BB&R's cellars) and regional wine reports covering major wine-producing countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Wine Import & Distribution Sourcing and distributing fine wines from an exclusive international producer portfolio (including Burgundy, Bordeaux, Rhône, Loire, Champagne, Jura, Beaujolais, Italy, Spain, Australia, New Zealand, USA, South Africa, Austria, and Germany) to UK trade customers such as luxury retailers, independent wine merchants, and on-trade establishments.
• Private Reserves (Wine Storage) Wine storage service enabling trade customers to store wines purchased from FM&V in BB&R's cellars, with annual rental charges per dozen bottles, free UK delivery on withdrawals, and access to valuations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Berry Bros. & RuddflagshipStrategic or Co-development PartnerFM&V is the agency and distribution arm of Berry Bros. & Rudd. FM&V represents exclusive fine wine producers and supplies trade customers on behalf of the parent company. Berry Bros. & Rudd is Britain's oldest wine merchant, established for more than 300 years.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Flint Wines: Flint Wines is a specialist UK wine importer representing family-owned estates, particularly in Burgundy, the Rhône, and Italy. Comparable niche focus and trade customer base, with similar emphasis on small-portfolio exclusivity and fine wine positioning.
• Hallgarten & Novum Wines: Hallgarten & Novum Wines is one of the UK's leading specialist wine importers and distributors, serving independent merchants, on-trade, and multiple grocers. They compete head-to-head with FM&V for exclusive producer agencies and trade customers across a similar fine wine portfolio.
• Liberty Wines: Liberty Wines is a UK specialist wine importer and distributor focused on family-owned producers across the same regions FM&V serves (Burgundy, Rhône, Italy, Spain, etc.). They are a direct B2B trade competitor with comparable producer portfolios, customer segments (independent merchants and on-trade), and pricing models.
• Corney & Barrow: Corney & Barrow is a UK fine wine merchant with a B2B trade arm serving independent merchants, restaurants, and corporate clients. They compete with FM&V for prestige producer representation and similar on-trade customer accounts.
• Bibendum Wine Co: Bibendum is a leading UK specialist wine importer and distributor serving on-trade and independent merchants with a curated portfolio of quality-focused producers. Comparable to FM&V in business model, customer base, and fine wine specialism.
• Berkmann Wine Cellars: Berkmann Wine Cellars is a UK family-owned specialist wine importer supplying independent merchants, restaurants, and on-trade with a portfolio focused on family-owned estates. Direct competitor to FM&V in the same exclusive-agency trade distribution niche.
• Justerini & Brooks: Justerini & Brooks is a UK fine wine merchant (part of the Diageo-owned subsidiary group) focused on Burgundy, Bordeaux, and other premium regions, serving private clients and the on-trade. Closely comparable to FM&V in producer mix and customer profile.

Broad incumbents

• Berry Bros. & Rudd: Berry Bros. & Rudd is FM&V's parent and Britain's oldest wine merchant with retail, private client, broking (BBX), and trade arms. As the broader incumbent, BB&R offers overlapping capabilities through its retail and Private Reserve business but at much wider scale than FM&V's specialist trade distribution focus.

Emerging players

• Lay & Wheeler: Lay & Wheeler is a UK wine merchant with a focus on fine and premium wines, serving both retail and select trade accounts. Comparable in producer portfolio specialism, though smaller in scale than FM&V and oriented more toward retail than pure trade distribution.
• Pol Roger Portfolio: Pol Roger Portfolio is a UK specialist drinks agency representing a curated set of family-owned producers and spirits brands to the UK trade. Comparable agency-style distribution model with exclusive producer relationships, though with a broader wine and spirits mix than FM&V's wine-centric approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field’s Morris & Verdin