Pol Roger Portfolio

Name

Pol Roger Portfolio

Legal name

Pol Roger Ltd

Website

https://polroger.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Wine and Spirits Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Wine and spirits agency
• Premium champagne distribution
• Trade wine distribution
• Fine wine representation
• Single malt whisky agency

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Wine and Spirits Distribution: Pol Roger Portfolio generates revenue through the distribution and agency representation of premium Champagne, fine wines, and spirits from family-owned producers. The company acts as the UK subsidiary and agency house for Champagne Pol Roger and various like-minded wineries and distilleries worldwide.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pol Roger Portfolio is a UK-based trade agency that exclusively represents Champagne Pol Roger and a portfolio of like-minded, family-owned fine wine and spirit producers in the UK market. Founded in 1990 as a subsidiary of Champagne Pol Roger, the company distributes Champagne, Burgundy, Italian, Spanish, Australian, and Napa Valley wines, plus Scotch and Tennessee whiskies, to UK trade customers including wine merchants, restaurants, hotels, and retailers.

Product overview

Pol Roger Portfolio is a UK-based wine and spirits agency established in 1990, celebrating its 35th anniversary in 2025. The company represents Champagne Pol Roger and exclusively distributes a portfolio of like-minded family-owned fine wine and spirit producers from France, Italy, Spain, Australia, and the USA. Their portfolio includes Champagne Pol Roger (with variants Brut Réserve, Brut Vintage, Cuvée Sir Winston Churchill, Blanc de Blancs, Brut Rosé, Pure Brut Nature, Rich Demi Sec, and Vinothèque), French wineries (Maison Joseph Drouhin, Domaine Vacheron), Italian estates (Casanova di Neri, Dal Forno Romano, Sandrone), Spanish producers (Bodegas Artadi), Australian wineries (Mount Mary, Mulline Vintners, Voyager Estate), Napa Valley producers (TOR Wines, Staglin Family Vineyard, Abreu Vineyards, Bryant Estate, Cornell Vineyards, Kinsman Eades, Robert Sinskey Vineyards), and spirits brands (Glenfarclas Highland Single Malt and Leiper's Fork Distillery). The company works exclusively with the trade, offering store locator services, online shop via Shopify, and various sponsorship programs including the Pol Roger Duff Cooper Prize for literature.

Differentiator

Problem solved

Functional benefit

Products and services

• Champagne Pol Roger The flagship Champagne brand of the portfolio, family-owned since 1849 and now in its fifth and sixth generations. The range includes Brut Réserve, Pure Brut Nature, Rich Demi Sec, Blanc de Blancs, Brut Rosé, Brut Vintage, Cuvée Sir Winston Churchill, and Vinothèque expressions, all known for fine bubbles, purity of fruit, and inimitable quality. Distributed to UK trade customers.
• Maison Joseph Drouhin Family-owned Burgundy wine house founded in 1880, represented exclusively in the UK by Pol Roger Portfolio. Known for elegant, pure, and authentic wines produced from vineyards in the Côte d'Or.
• Domaine Vacheron Family-owned Sancerre producer from the Loire Valley, represented exclusively in the UK by Pol Roger Portfolio.
• Casanova di Neri Family-owned Brunello di Montalcino producer founded in 1971, known for pioneering single-vineyard wines with seven distinct vineyards across diverse terroirs. Celebrated 50th anniversary in 2021.
• Dal Forno Romano Italian winery producing Amarone and Valpolicella, represented exclusively in the UK by Pol Roger Portfolio.
• Sandrone Barolo producer from Piedmont, represented exclusively in the UK by Pol Roger Portfolio. Known for traditional approach to Nebbiolo and the Le Vigne cuvée.
• Bodegas Artadi
• Mount Mary Vineyard Australian winery from the Yarra Valley, represented exclusively in the UK by Pol Roger Portfolio.
• Mulline Vintners Australian winery represented exclusively in the UK by Pol Roger Portfolio.
• Voyager Estate Australian winery from Margaret River, represented exclusively in the UK by Pol Roger Portfolio.
• TOR Wines
• Staglin Family Vineyard
• Abreu Vineyards
• Bryant Estate
• Cornell Vineyards
• Kinsman Eades
• Robert Sinskey Vineyards
• Glenfarclas Highland Single Malt Scotch Whisky
• Leiper's Fork Distillery Tennessee Whiskey
• Pol Roger Portfolio E-commerce Shop

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• Land Rover Burghley Horse TrialscoreGTM or Marketing PartnerChampagne Pol Roger is the Official Champagne of the Land Rover Burghley Horse Trials, a major international equestrian and social event established for over 50 years. One of only six CCI four-star competitions in the world.
• Bath RugbycoreGTM or Marketing PartnerChampagne Pol Roger is the Official Champagne of Bath Rugby, one of the oldest rugby union clubs in existence, founded in 1865 and located in the World Heritage City of Bath.
• Barbarian FCcoreGTM or Marketing PartnerChampagne Pol Roger is the Official Champagne of Barbarian FC, a club with rich history stretching back to 1890, known for achieving the exceptional.
• The Photographer's GallerycoreGTM or Marketing PartnerPol Roger is the official champagne of The Photographer's Gallery, which promotes new talent and hosts the prestigious Deutsche Borse Photography Prize.
• The Tennis and Rackets AssociationcoreGTM or Marketing PartnerPol Roger is proud to be the official champagne of the International Real Tennis Professionals Association and The Tennis and Rackets Association.
• Glenfarclas Cross Country Steeplechase at CheltenhamcoreGTM or Marketing PartnerGlenfarclas has been the sole sponsor of Cross Country Racing in the UK for fifteen years. There is only one cross country course, at Cheltenham, with three races per season.
• Varsity Blind Wine-Tasting CompetitionscoreGTM or Marketing PartnerChampagne Pol Roger is the proud sponsor of the Oxford and Cambridge University Blind Wine-Tasting Match (celebrated its 68th anniversary in 2021), as well as Edinburgh and St Andrews match and Bath and Bristol Match.
• The Pol Roger Duff Cooper PrizecoreGTM or Marketing PartnerPol Roger is proud sponsors of the Duff Cooper Prize for literature, celebrating the best in non-fiction writing. First award was made in 1956 and has been given annually ever since.
• Music in Country ChurchesminorGTM or Marketing PartnerPol Roger sponsors the annual series of concerts organised by the charity Music in Country Churches, held under the patronage of HRH King Charles III.
• Champagne Pol RogercoreStrategic or Co-development PartnerChampagne Pol Roger is the flagship producer of the portfolio. Founded in 1849, currently in the hands of the fifth and sixth generations. Pol Roger Portfolio represents Champagne Pol Roger in the UK as its own subsidiary.
• Maison Joseph DrouhincoreStrategic or Co-development PartnerFamily-owned Burgundy house, represented exclusively in the UK by Pol Roger Portfolio. Founded in 1880, known for elegant, pure, and authentic wines.
• Bodegas ArtadicoreStrategic or Co-development PartnerSpanish winery represented exclusively in the UK by Pol Roger Portfolio, known for prestigious Riojan wines.
• Glenfarclas Highland Single MaltcoreStrategic or Co-development PartnerGlenfarclas Distillery, owned by the Grant family since 1865, produces rich, full-bodied, sherry-cask Scotch whisky in Speyside. Represented by Pol Roger Portfolio in the UK.
• Leiper's Fork DistillerycoreStrategic or Co-development PartnerFamily-owned Tennessee whiskey distillery, the first legal distillery in Leiper's Fork in over 100 years. Located in Williamson County, Tennessee, producing small batch whiskey since 2016.
• Domaine VacheroncoreStrategic or Co-development PartnerFamily-owned Sancerre producer represented by Pol Roger Portfolio in the UK.
• Casanova di NericoreStrategic or Co-development PartnerFamily-owned Brunello di Montalcino producer founded in 1971. Known for single-vineyard expressions and pioneering approach to Sangiovese. Celebrated 50th anniversary in 2021.
• Dal Forno RomanocoreStrategic or Co-development PartnerItalian winery producing Amarone and Valpolicella. Represented exclusively in the UK by Pol Roger Portfolio.
• SandronecoreStrategic or Co-development PartnerItalian Barolo producer represented in the UK by Pol Roger Portfolio. Known for traditional approach to Nebbiolo.
• Drouhin VaudoncoreStrategic or Co-development PartnerBurgundy house represented by Pol Roger Portfolio in the UK.
• Robert Sinskey VineyardscoreStrategic or Co-development PartnerNapa Valley winery represented in the UK by Pol Roger Portfolio.
• Staglin Family VineyardcoreStrategic or Co-development PartnerFamily-owned Rutherford, Napa Valley winery with 130 years of history. Represented in the UK by Pol Roger Portfolio.
• Abreu VineyardscoreStrategic or Co-development PartnerNapa Valley winery represented by Pol Roger Portfolio in the UK.
• Kinsman EadescoreStrategic or Co-development PartnerWine producer represented by Pol Roger Portfolio in the UK, known for wines with character that reflect history and terroir.
• TOR WinescoreStrategic or Co-development PartnerNapa Valley winery focusing on single-vineyard Cabernet Sauvignon, Chardonnay, and Bordeaux varietals. Represented by Pol Roger Portfolio in the UK.
• Bryant EstatecoreStrategic or Co-development PartnerNapa Valley winery represented by Pol Roger Portfolio in the UK.
• Cornell VineyardscoreStrategic or Co-development PartnerNapa Valley winery represented by Pol Roger Portfolio in the UK.
• Mount MarycoreStrategic or Co-development PartnerAustralian winery from Yarra Valley represented by Pol Roger Portfolio in the UK.
• Mulline VintnerscoreStrategic or Co-development PartnerAustralian winery represented by Pol Roger Portfolio in the UK.
• Voyager EstatecoreStrategic or Co-development PartnerAustralian winery from Margaret River represented by Pol Roger Portfolio in the UK.
• The Drinks TrustcoreGTM or Marketing PartnerPol Roger Portfolio is a Corporate Partner of The Drinks Trust, supporting industry welfare and charitable initiatives.
• Drink AwarecoreGTM or Marketing PartnerPol Roger Portfolio is an ambassador for Drink Aware, promoting responsible drinking awareness.
• Primum Familiae Vini (PFV)coreStrategic or Co-development PartnerPFV founded in 1992, consisting of 12 leading families in the wine industry including Champagne Pol Roger and Maison Joseph Drouhin. The association champions family business and supports younger generations.
• Harry MeadecoreGTM or Marketing PartnerPol Roger Ambassador since 2015, Harry Meade was named FEI Eventing World Number One in 2025. Champagne Pol Roger has officially sponsored him for 10 years.
• Michael WignallcoreGTM or Marketing PartnerTwo Michelin-starred chef Michael Wignall became an ambassador for Champagne Pol Roger from November 2020. Chef patron of The Angel Inn at Hetton, renowned for innovative cuisine.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Enotria & Coe: One of the UK's largest premium wine and spirits distributors, working with the on-trade and offering exclusive agencies for family-owned producers. Directly comparable as a B2B trade agency house competing for similar supplier mandates and UK hospitality accounts.
• Flint Wines: UK-based premium wine importer and agent representing a small, hand-picked portfolio of family-owned producers across Europe. Comparable as a specialist agency house of similar size and positioning to Pol Roger Portfolio.
• Bibendum Wine: Major UK wine and spirits distributor with a curated portfolio of family-owned and premium producers, serving restaurants, hotels and independent retailers. Closely comparable business model to Pol Roger Portfolio as a trade-focused agency house.
• Hallgarten & Novum Wines: Long-established UK wine and spirits importer and distributor with a portfolio weighted toward family-owned European and New World producers. Comparable in serving the UK on- and off-trade with exclusive agency-style relationships.
• Corney & Barrow: Long-established UK fine wine merchant and distributor working with both private clients and the on-trade. Comparable in serving premium UK trade accounts with a curated wine portfolio.
• Mentzendorff & Co. UK wine and spirits agency with a portfolio focused on premium family-owned producers. Comparable as a smaller specialist trade agency house with similar positioning to Pol Roger Portfolio.
• Maisons Marques et Domaines: UK distributor specializing in Champagne and premium wines, representing family-owned houses such as Champagne Louis Roederer. Highly comparable as a Champagne-anchored trade agency house with multi-producer portfolio.
• Berry Bros. & Rudd: Historic UK fine wine and spirits merchant with a trade division and own-label wines, serving restaurants, hotels and private clients. Comparable as a UK-based prestige wine/spirits house, though broader in scope including retail.
• Liberty Wines: Family-owned UK wine distributor representing a portfolio of family-owned producers from across Europe, the Americas and Australasia, focused exclusively on the UK trade. Comparable as a niche premium agency house with similar international portfolio breadth.

Broad incumbents

• Justerini & Brooks: UK fine wine division of a larger drinks group, serving the on-trade and private clients with a deep premium portfolio. Comparable in target customers but operates as part of a broader incumbent rather than a focused independent agency.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/polrogerportfolio
• LinkedInlinkedin.com/company/pol-roger-limited
• Instagraminstagram.com/pol_roger
• Xx.com/Pol_Roger

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pol Roger Portfolio