What Vodafone Albania does

Vodafone Albania SHA is a wholly-owned subsidiary of Vodafone Group plc, operating as Albania's leading integrated telecommunications provider headquartered in Kashar, Tirana, with operations dating back to 2001. The company delivers mobile voice, SMS, and data services over its GigaNet network infrastructure supporting 5G (on 3400-3800 MHz spectrum licensed until 2039), 4G/LTE with VoLTE, and fixed-line broadband (GigaFibra up to 1Gbps), GigaTV IPTV, and Giga Wi-Fi home networking. Its business segment layers IoT solutions (Smart Fleet, Smart Sens/Smart Cooler, Smart Agro), cloud services (Microsoft Azure), productivity (Microsoft Office 365), and cybersecurity (DDoS Protect, Trend Micro, Lookout) on top of the connectivity core, supported by a Digital+ platform and V-Hub advisory service. The TOBi AI assistant embedded in the My Vodafone App handles customer queries for account, billing, and technical support.

Vodafone Albania generates revenue through five primary streams: recurring mobile subscriptions (prepaid and postpaid plans including Vodafone Next, Vodafone Unlimited, and the Shtëpia Jonë family bundle combining mobile, fixed internet, and TV), fixed-line subscriptions (GigaFibra, GigaTV, Giga Wi-Fi for residential and business), hardware device sales (Samsung, Apple, Google, OPPO, Xiaomi, Alcatel devices via eShop and retail), digital services (eBill, My Vodafone App, Vodafone More loyalty rewards), and usage-based roaming and tourist packages (Roaming Kudo, Western Balkans roaming, eSIM/SIM Tourist Packs). Pricing is denominated in Albanian Lekë with tiered offerings from the 600 LEK/month social Vodafone Basic package to premium flagship devices priced around ALL 119,990 for the Galaxy S26 Ultra.

The go-to-market model combines direct enterprise sales with First Class premium support (149 hotline, 24/7 dedicated agents), inside sales through call centers (140 mobile, 144 fixed), self-service digital channels (My Vodafone App, eShop, online recharge), and physical retail stores across Albania. Customer segments span individual consumers (primary), business and enterprise (primary), tourists and visitors, customers with disabilities (subsidized plans), and telecom operators/carriers (interconnect/wholesale). The company has been certified as the #1 network in Albania by Umlaut (2026, 2025, 2023), MedUX (2024), and Ookla (2024), and as part of Vodafone Group benefits from access to the largest 5G network in Europe across 11 countries serving 330M+ customers globally. Strategic priorities in 2024-2026 include 5G spectrum-led expansion, 3G network shutdown, and digitalization of plan management through the My Vodafone App.

Name

Vodafone Albania

Legal name

Vodafone Albania SHA

Website

https://vodafone.al

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Vodafone Albania SHA is a Tirana-based, wholly-owned subsidiary of Vodafone Group offering integrated mobile, fixed broadband, TV, IoT, cloud, and cybersecurity services to Albanian consumers and enterprises over its 5G/4G GigaNet network, certified as Albania's #1 network by Umlaut, MedUX, and Ookla.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

akta.pro secondary industries

Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI), IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Pay TV entertainment
• Business IoT solutions
• Cloud cybersecurity services

Headquarters

HQ city

Tirana

HQ country

Albania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Mobile Services: Recurring subscription revenue from prepaid and postpaid mobile plans including voice, SMS, and data services. Plans include Vodafone Next, Vodafone Unlimited, and various package options. Revenue also includes roaming charges and international calling.
2. Fixed-Line Services: Fixed telephony and broadband services including GigaFibra fiber internet, GigaTV television service, and Giga Wi-Fi home networking. Revenue from both residential (Shtëpia Jonë bundled packages) and business customers.
3. Device Sales: Sales of mobile phones (Samsung, Apple, Google, OPPO, Xiaomi, Alcatel), accessories (headphones, smartwatches, gaming, routers, home devices, speakers), and connected devices through the eShop platform and retail stores.
4. Digital Services: Revenue from digital services including the My Vodafone App, eBill electronic billing, and various value-added services. Also includes online recharge commissions and digital transformation services for business.
5. Roaming and International: Roaming services including Roaming Kudo and roaming in the Western Balkans. Tourist packages (eSIM Tourist Pack, SIM Tourist Pack) for visitors to Albania.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Vodafone Albania provides mobile telecommunications services (prepaid and postpaid voice, SMS, data, and roaming), fixed-line broadband (GigaFibra fiber up to 1Gbps), IPTV (GigaTV), and home Wi-Fi (Giga Wi-Fi) for residential customers. For business customers, the company offers IoT solutions (Smart Fleet, Smart Sens, Smart Agro), cloud services via Microsoft Azure, cybersecurity (DDoS Protect, Trend Micro, Lookout), Microsoft Office 365, and digital transformation advisory through V-Hub. The company operates 5G on the 3400-3800 MHz spectrum and was the first operator to launch true 5G in Albania.

Product overview

Vodafone Albania operates as a comprehensive telecommunications provider offering a unified portfolio of mobile, fixed, and digital services. The core mobile offerings include prepaid and postpaid plans accessible through the My Vodafone App, VoLTE for HD voice/video calling, and specialized roaming packages including Roaming Kudo, Western Balkans roaming, and eSIM Tourist Packs for visitors. Fixed services are anchored by GigaFibra broadband (up to 1Gbps), GigaTV television platform, and Giga Wi-Fi home wireless. The consumer ecosystem extends through the Shtëpia Jonë family bundle combining mobile, internet, and TV in a single bill, the Vodafone More loyalty program, and the Connected Watch for parental monitoring. Business customers access a specialized portfolio including IoT solutions (Smart Fleet, Smart Sens, Smart Agro), cloud services via Microsoft Azure, productivity tools through Microsoft Office 365, and cybersecurity offerings (DDoS Protect, Trend Micro, Lookout). Digital business support is provided through the V-Hub advisory platform, Digital+ platform, and First Class premium support. The eShop extends the portfolio to consumer devices including Samsung Galaxy S26 flagship smartphones with Galaxy AI capabilities, Galaxy Watch 8 smartwatches with health analysis features, and accessories like Galaxy Buds FE and Smart Tag 2. The company serves both retail consumers seeking connectivity and entertainment, and business customers requiring IoT, cloud, and security solutions.

Differentiator

Problem solved

Functional benefit

Brands

• My Vodafone: Mobile application for customers to manage accounts, pay bills, recharge, and access rewards
• GigaTV
• GigaFibra
• Giga Wi-Fi
• Vodafone More
• Vodafone Flex
• Vodafone Next
• Vodafone Unlimited
• eSIM Tourist Pack
• SIM Tourist Pack
• Vodafone Connected Watch
• Shtëpia Jonë
• V-Hub
• Vodafone Basic
• Discover Graduate

Products and services

• GigaFibra High-speed fixed broadband service offering transmission speeds up to 1Gbps with wide frequency bands minimizing interference, serving residential customers in Albania.
• GigaTV IPTV platform marketed as the most innovative TV platform in Albania, offering access to preferred programs and content for residential subscribers.
• Giga Wi-Fi Home Wi-Fi service providing wireless internet connectivity throughout the home via the GigaNet network without cables.
• eSIM Tourist Pack eSIM-based tourist package for travelers visiting Albania, providing fast internet and easy activation on Vodafone's network.
• SIM Tourist Pack Traditional physical SIM-based tourist package for visitors to Albania with preloaded data packages for short-term connectivity needs.
• Smart Fleet Fleet management IoT solution enabling businesses to track and manage vehicle fleets remotely.
• Smart Sens (Smart Cooler) IoT sensor solution for businesses, including smart cooler technology for retail monitoring and automation.
• Smart Agro Agricultural IoT solution for smart farming and agricultural monitoring applications serving business customers.
• IoT Communication IoT communication services enabling machine-to-machine connectivity for various business applications.
• Microsoft Azure (Vodafone Business) Cloud infrastructure service offered through Microsoft partnership as part of Vodafone's business digital solutions portfolio, enabling businesses to deploy workloads on Microsoft Azure.
• Microsoft Office 365 (Vodafone Business) Productivity and collaboration suite offered as part of Vodafone business applications, including email, document collaboration, and productivity tools.
• DDoS Protect Cybersecurity service protecting businesses from Distributed Denial of Service attacks.
• Trend Micro (Vodafone Business Security) Security solution provided through Trend Micro partnership for business cybersecurity protection.
• Lookout (Vodafone Business Security) Mobile security solution for protecting business mobile devices and data.
• Operator Connect Business fixed telephony service enabling enterprise voice connectivity.
• GigaFibra Static Static IP broadband service for business customers requiring fixed IP addresses.
• GigaFibra Protect Protected broadband service with additional security and reliability features for businesses.
• Vodafone Connected Watch Parental monitoring smartwatch available in two TCL Move variants enabling parents to track children's location, make calls, exchange messages, and access fun features.
• Samsung Galaxy S26 Flagship smartphone featuring 6.3-inch Dynamic AMOLED 2X display with 120Hz refresh, Snapdragon 8 Elite Gen 5 processor, 12GB RAM, 50MP triple camera system, 4300mAh battery, 5G connectivity, and Galaxy AI features, sold through Vodafone eShop.
• Samsung Galaxy S26 Ultra Premium flagship smartphone with 6.9-inch Dynamic AMOLED 2X display, Snapdragon 8 Elite Gen 5 processor, up to 16GB RAM, 200MP quad camera system, 5000mAh battery, S Pen support, IP68 rating, and Galaxy AI capabilities, sold through Vodafone eShop.
• Samsung Galaxy S26 Plus Large flagship smartphone with 6.7-inch Dynamic AMOLED 2X QHD+ display, 120Hz refresh, Snapdragon 8 Elite Gen 5/Exynos 2600 processor, 12GB RAM, triple camera with 3x optical zoom, 4900mAh battery, and Gorilla Armor 2 protection, sold through Vodafone eShop.
• Samsung Galaxy Watch 8 44mm Smartwatch with Wear OS 6.0, Galaxy AI integration for advanced health analysis and sport training, and fast connectivity with Galaxy devices, sold through Vodafone eShop.
• Samsung Galaxy Buds FE Wireless earbuds offering premium sound quality, strong bass, and stable fit for calls, music, and exercise, sold through Vodafone eShop.
• Samsung Smart Tag 2 Bluetooth tracker for locating valuable items, attaching to objects and finding them via smartphone, sold through Vodafone eShop.

Quantifiable outcome

• GigaFibra offers speeds up to 1Gbps with wide frequency bands avoiding interference
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Airbus (via TIA)coreTechnology or IntegrationVodafone Albania and TIA (Tirana International Airport) brought Airbus technology to Tirana, implementing innovative technology solutions at the airport as part of digital transformation initiatives.
• British CouncilcoreStrategic or Co-development PartnerVodafone Foundation and British Council jointly presented Albania's First National Digital Platform for Education, a digital education initiative supporting digital skills development for Albanian youth.
• MicrosoftcoreTechnology or IntegrationVodafone Business offers Microsoft Azure cloud services, Microsoft Office 365 productivity solutions, and Rapid Cloud Assessment tools for business customers seeking digital transformation.
• SamsungcoreTechnology or IntegrationVodafone Albania sells Samsung devices including Galaxy S26 series, Galaxy Watch, and accessories through its eShop and retail stores, offering exclusive bundles and promotions.
• Autoriteti i Komunikimeve Elektronike dhe Postare (AKEP)coreOthersRegulatory partnership for spectrum allocation. Vodafone Albania secured 5G spectrum in the 3400-3800 MHz band through AKEP's auction, with license valid until 2039.
• Tranzit SHPKminorOthersData transfer agreement for debt collection. Vodafone Albania transferred unpaid customer obligations to Tranzit SHPK along with necessary personal data for debt collection purposes, in compliance with Albanian data protection law No. 124/2024.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ONE Albania: Formed from the merger of Albtelecom and Telekom Albania, ONE Albania is Vodafone Albania's primary direct competitor, offering mobile, fixed broadband, and TV services to consumers and businesses across Albania.
• Albtelecom (now part of ONE Albania): Historic incumbent fixed-line operator in Albania, now part of the ONE Albania group, directly competing with Vodafone Albania's GigaFibra fixed broadband and GigaTV services.

Broad incumbents

• Vodafone Romania: Sister subsidiary of Vodafone Group in Romania, offering convergent mobile, fixed, and TV services. Comparable business model and product portfolio to Vodafone Albania at a larger scale.
• Deutsche Telekom / T-Mobile: European telecom incumbent with extensive mobile and fixed operations; parent of various CEE operators, comparable in integrated telco business model to Vodafone Albania.
• A1 Telekom Austria: Regional telecom operator with presence in several CEE markets, offering converged mobile, fixed, and digital services comparable in portfolio scope to Vodafone Albania.
• Vodafone Greece (Nova): Another Vodafone Group subsidiary in the region, offering converged telecom services. Highly comparable in product mix (mobile, fixed, TV, IoT) to Vodafone Albania.
• Telenor (PPF Telecom Group): European mobile operator group with operations across CEE, offering consumer mobile and digital services comparable in product structure to Vodafone Albania.

Others

• Vodafone Group plc: Ultimate parent of Vodafone Albania; provides shared technology platforms, brand, and group-level procurement. Not a direct competitor but the operating parent that defines Vodafone Albania's strategic and financial context.

Regional players

• Hrvatski Telekom (HT): Leading Croatian telecom operator owned by Deutsche Telekom, offering mobile, fixed broadband, IPTV, and ICT services comparable to Vodafone Albania's portfolio.
• Cosmote Albania: Mobile operator in Albania affiliated with OTE/Cosmote Greece, offering mobile services and competing with Vodafone Albania in the consumer mobile segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vodafone_al
• YouTubeyoutube.com/user/VodafoneAL
• Facebookfacebook.com/VodafoneAL
• Instagraminstagram.com/vodafonealbania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Albania