What Vodafone Romania does

Vodafone Romania is a converged telecommunications operator headquartered in Bucharest, founded in 1996 as part of the Vodafone Group. It provides mobile telephony, fixed broadband, pay-TV, and enterprise ICT services to Romanian consumers, SMEs, and large corporate and public-sector customers. Following the October 2025 acquisition of Telekom Romania Mobile's (TKRM) post-paid customer base for €30 million, Vodafone Romania became the country's second-largest mobile operator by subscribers, and is now pursuing a full three-way merger with TKRM and West Network Invest announced for April 2026. The company runs an integrated fixed-mobile portfolio — including RED postpaid plans, Ultra Home converged bundles, Vodafone TV, and the V-Home smart-home line — alongside a Business division delivering managed networks, cloud, cybersecurity, and IoT solutions under a dedicated director appointed in January 2026.

The commercial model is a subscription ARPU business across consumer and enterprise tiers, supplemented by device financing, content, and managed-service contracts. Distribution combines a national retail footprint, partner channels, and a growing digital-first layer built around the EasyTech self-care platform and the EASY digital prepaid proposition launched in 2024–2025. A multi-year strategic partnership with Amdocs, signed in February 2026, is modernizing the billing, CRM, and product-catalogue stack to accelerate time-to-market for new offers and partner integrations. Operationally, Vodafone Romania employs between 1,001 and 5,000 staff and reports into Vodafone Group plc, which is listed on the London Stock Exchange.

The technology stack combines a national mobile network (4G/5G), fixed broadband and fiber access, a managed services layer for business customers, and customer-facing digital channels. AI deployment to date is modest and primarily operational: the TOBi conversational assistant handles consumer care queries, while Microsoft 365 Copilot is used internally for HR productivity. These are productivity-and-automation use cases rather than proprietary AI products, indicating an AI-assisted rather than AI-native operating posture at present. The pending merger and Amdocs platform are the principal vectors through which Vodafone Romania is expected to scale its product surface and enterprise capability over the next 12–24 months.

Name

Vodafone Romania

Legal name

S.C. Vodafone Romania S.A.

Website

https://vodafone.ro

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vodafone Romania is a converged telecom operator offering mobile, fixed broadband, pay-TV, and enterprise ICT services to Romanian consumers, SMEs, and corporate clients, ranking as Romania's second-largest mobile operator after acquiring TKRM's post-paid base.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

akta.pro secondary industries

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Mobile telecommunications services
• Fixed internet and television
• 5G network connectivity
• Enterprise ICT solutions
• Prepaid and postpaid plans

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscription Services: Recurring subscription revenue from mobile voice and data plans (RED Start, RED Unlimited, RED Max, RED Max Pro tiers), prepaid card services, and value-added services.
2. Fixed Services (Internet and TV): Television and internet packages including Ultra Home (up to 940Mbps), Vodafone TV with 162-197 channels, and bundled converged offerings combining mobile and fixed services.
3. Device and Hardware Sales: Sales of smartphones, tablets, wearables, and accessories through retail stores and online. Devices available with or without subscriptions, with financing options up to 36 installments.
4. Roaming Services: International roaming services across EEA countries, Moldova, Ukraine, and other international destinations. Revenue from roaming charges and related services.
5. Business ICT Solutions: IoT solutions, data centre services, cybersecurity, cloud infrastructure, Microsoft 365, digital signature, and managed services for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Vodafone Romania provides mobile telecommunications services (voice, SMS, data) over its 5G/4G network under subscription plans (RED Start, RED Unlimited, RED Max, RED Max Pro) and prepaid Cartela Vodafone, plus a fully digital eSIM service called Vodafone EASY. It also delivers fixed broadband internet and digital television packages (Ultra Home, Vodafone TV, Vodafone TV+) and, through its Vodafone Business division, enterprise ICT solutions including IoT, cloud, cybersecurity, data centre, and Microsoft 365 services. Supporting offerings include mobile insurance, network security, and converged mobile/fixed bundles for both consumer and business customers.

Product overview

Vodafone Romania operates as a full-service telecommunications provider offering mobile voice and data services under the RED brand portfolio (RED Start, RED Unlimited, RED Max), fixed internet and television bundles including Ultra Home and Vodafone TV packages with up to 197 channels, and the digital EASY prepaid service. The company serves both consumer and business markets through the Vodafone Business division providing ICT integration, IoT, cybersecurity, and cloud services. Product ecosystem includes complementary services like Vodafone TV+ streaming, EasyTech retail platform, mobile insurance (Vodafone Care), Secure Net security, and TOBi digital assistant. Recent strategic moves include the October 2025 acquisition of Telekom Romania Mobile's post-paid base and the February 2026 Amdocs partnership for customer analytics. The company distributes through physical stores, the EasyTech retail concept, and digital channels including the My Vodafone app.

Differentiator

Problem solved

Functional benefit

Brands

• EasyTech: Tech retail concept platform launched in 2024, positioned as Romania's leading tech retail concept with goals for 2025 expansion.
• Vodafone TV+
• Vodafone Business
• My Vodafone
• Vodafone EASY
• Vodafone

Products and services

• RED Start Entry-level mobile subscription plan providing 5G internet access, unlimited national calls and SMS, and international calling capabilities at an accessible price point, for individual consumers.
• RED Unlimited Mid-tier mobile subscription plan offering unlimited 5G internet, unlimited calls and SMS to national networks, 200 international minutes, and included roaming benefits in EEA countries, targeted at individual consumers.
• RED Max High-tier mobile subscription with unlimited 5G internet, unlimited national calls and SMS, international minutes, and premium streaming benefits including HBO Max, for individual consumers seeking richer roaming and content.
• RED Max Pro Top-tier mobile subscription plan with the maximum benefits package on a 24-month contract, targeted at premium individual consumer subscribers.
• Vodafone EASY Fully digital prepaid-style service offering unlimited 5G data and voice via the Vodafone EASY app with eSIM activation, requiring no contract and starting from €2.5/month, for digital-native individual consumers.
• Cartela Vodafone Prepaid SIM card service with customizable credit-based plans for new activations or porting from other networks, with flexible validity periods, for individual consumers.
• Ultra Home Fixed internet and television bundle offering up to 940 Mbps download, 162 TV channels including 39 in HD, Ultra Wi-Fi Booster for whole-home coverage, and HBO Max for 3 months, for residential consumers.
• Vodafone TV Digital television service with up to 197 channels across multiple packages (TV Complet, TV Start) plus premium add-ons like HBO Max, Disney+, and sports content, for residential consumers.
• Vodafone TV+ Digital TV streaming service allowing users to access live channels and on-demand content through a mobile app, available as part of fixed service packages or standalone.
• Vodafone Business Enterprise and business division offering ICT integration services including IoT solutions, data centre services, cybersecurity, cloud infrastructure, and Microsoft 365 for business and public-sector customers.
• Semnatura Digitala Qualified digital certificate service enabling RO e-Invoice compliance for business customers, facilitating digital signature and electronic invoice submission.
• Vodafone Care Insurance (Asigurare Mobila) Mobile device insurance covering accidental damage, theft, and loss, offered through Assurant Europe Insurance with deductible fees ranging from €10–€90 and coverage available in foreign countries for up to 60 days, for individual and business device owners.
• Asistenta Prioritara (*555) Priority customer service line with fixed €2.49 per call, providing 24/7 access to expert consultants who resolve over 90% of inquiries during the initial call, for individual and business customers.
• Secure Net 2.0 Network-level security service protecting mobile internet traffic from viruses, phishing, and malware, with a 2-month free trial followed by a €0.99/month subscription, for individual consumers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmdocscoreTechnology or Integration · 3 February 2026Strategic technology partnership enabling Vodafone Romania to gain deeper visibility into customer journeys as part of its convergence strategy. This extends Amdocs' presence across Vodafone Group operations in Eastern Europe, demonstrating expanding relationship within the Vodafone group.
• MicrosoftcoreStrategic or Co-development Partner · 1 January 2026Vodafone Romania Business division, led by Alex Baloi who previously coordinated Microsoft's strategic partnerships in Central Europe, offers Microsoft 365 and other Microsoft solutions to business customers through its ICT integration services.
• TOBi (AI Virtual Assistant)coreTechnology or IntegrationAI-powered digital assistant integrated into WhatsApp and other channels for customer support. Handles inquiries about activation, offers, eSIM, payments, roaming, VoLTE, and 5G services. Available 24/7 for customer assistance.
• Disney+minorGTM or Marketing PartnerStreaming content partnership offering Disney+ subscription to Vodafone customers. First 6 months at 100% discount with minimum 12-month commitment, then €6.99/month.
• HBO Max / MaxminorGTM or Marketing PartnerStreaming content partnership offering HBO Max Standard (ad-free) to Vodafone customers. First 3 months free with any mobile voice subscription, then €5.99/month.
• Apple (App Store)minorChannel Partner/ Reseller/ DistributorDistribution channel for My Vodafone and EASY applications through Apple App Store for iOS devices.
• Google (Play Store)minorChannel Partner/ Reseller/ DistributorDistribution channel for My Vodafone and EASY applications through Google Play Store for Android devices.
• Huawei (AppGallery)minorChannel Partner/ Reseller/ DistributorDistribution channel for My Vodafone and EASY applications through Huawei AppGallery for Huawei devices.
• ING BankminorOthersExchange rate provider for EASY service pricing. EUR/RON exchange rate based on ING Bank's published rates for individual customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Vivacom (Bulgaria): Bulgarian converged telecom operator offering mobile, fixed internet, and pay-TV in a neighboring CEE market. Comparable as a regional player with similar product mix, customer segmentation, and competitive dynamics to Vodafone Romania.
• A1 Telekom Austria Group: Central and Eastern European mobile and fixed operator with operations in Austria, Bulgaria, Croatia, Serbia, and other CEE markets. Comparable as a regional telecom player offering converged mobile/internet/TV with similar product structure to Vodafone Romania.

Broad incumbents

• Deutsche Telekom AG: Global telecom incumbent and former parent of the Telekom Romania operations that Vodafone Romania partially acquired. Operates T-Mobile and fixed-line brands across Europe and the US with converged services closely aligned to Vodafone Romania's portfolio.
• Liberty Global plc: European cable and converged broadband operator; previously owned UPC Romania which Vodafone Romania acquired in 2018. Comparable as a broader incumbent in fixed/broadband/cable TV adjacent to Vodafone Romania's fixed and TV operations.
• Orange S.A. Parent of Orange Romania and a major European telecom operator with mobile, fixed, and business services across multiple geographies. Directly comparable as a large incumbent whose operating model in converged services parallels Vodafone Romania's strategy.
• Vodafone Group plc: Ultimate parent company and global telecom operator across Europe and Africa. Provides strategic direction, shared technology platforms, and group-level procurement that Vodafone Romania benefits from; comparable as a broad incumbent in the same industry.
• Telia Company AB: Northern European telecom operator providing mobile, broadband, and TV across the Nordics and Baltics. Comparable as a large incumbent with a converged services model and similar 5G-led consumer strategy to Vodafone Romania.

Direct peers

• Digi Romania (RCS & RDS): Romania's #3 mobile operator and lowest-priced challenger. Co-acquired Telekom Romania Mobile with Vodafone in 2025 (paying €40M for pre-paid), and competes directly on mobile, fixed internet, and cable TV with an aggressively low-cost positioning.
• Orange Romania: Romania's #1 mobile operator and Vodafone Romania's primary competitor. Offers the same converged mobile + fixed + TV + business services across the same Romanian consumer and enterprise segments, competing head-to-head on 5G coverage, pricing tiers, and ICT solutions.
• Telekom Romania Communications: The fixed-line operator formed from the split of the former Telekom Romania. Provides internet, TV, and fixed telephony to overlapping consumer and SMB customers, competing with Vodafone Romania's Ultra Home and Vodafone TV offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vodafonebuzz
• Facebookfacebook.com/vodafonero
• LinkedInlinkedin.com/company/redfon--partener-vodafone

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Romania