GiftTrees

What GiftTrees does

GiftTrees Partners Limited is a UK-incorporated impact-tech company, founded in 2014 and headquartered in Manchester, that connects restaurant transactions to agroforestry tree-planting projects in Sub-Saharan Africa through a checkout-level contribution mechanic. The platform embeds as a switch-on feature inside most leading ePOS systems serving full-service dining, adding an opt-out £1.23 line item to each diner's bill; the contribution funds the planting of a tree in agroforestry projects, with 10% of contributions ringfenced for an education fund. Restaurants and ePOS providers access the service at zero cost and receive Token Rewards to offset POS costs, while restaurants can view their real, geo-tagged forest online as tangible proof of impact.

The business operates two integrated product lines: a Restaurant Partnership (direct onboarding for hospitality businesses and restaurant chains) and an ePOS Partnership (embedded integration for point-of-sale providers). Distribution is both direct and self-serve, with named enterprise partners including Caesars Entertainment, Krispy Kreme, Fogo de Chão (formerly Fazenda), and Quorn, alongside SMB partners such as Stuzzi. Marketing is anchored by content (40+ blog articles, an annual Impact Report, a newsletter, and visual galleries) and third-party credibility from a UNEP endorsement.

Commercially, revenue is generated entirely through diner contributions; no revenue, funding rounds, or headcount figures are publicly disclosed. Reported scale metrics include 5 million trees planted, more than 15 million diners contributing, hundreds of restaurant partners, and in the most recent year alone, restoration of 54 km² of inland and coastal habitat, 450+ new jobs created, and engagement with 90+ rural communities. GiftTrees has stated a long-term mission to plant 1 billion trees and lift 1 million people out of extreme poverty, with operational projects currently in Tanzania and Kenya and a 2026 expansion into mangrove restoration via a partnership with Naturehub Collective.

Name

GiftTrees

Legal name

GiftTrees Partners Limited

Website

https://sustainably.run

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GiftTrees is a UK impact-tech company that integrates with restaurant ePOS systems to add an opt-out £1.23 contribution to diners' bills, funding agroforestry tree-planting in Sub-Saharan Africa. It serves full-service restaurants, ePOS providers, and diners at no cost to its B2B partners.

Ownership category

akta.pro rank

Product category

Sustainable Dining Technology

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Prepackaged Software (7372)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Corporate & Client Gifting Programs (HSACANAE)

Keywords

• Sustainable dining contributions
• Restaurant ePOS integration
• Agroforestry funding platform
• Tree planting donations
• Hospitality sustainability software

Headquarters

HQ city

Oldham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Diners' Optional Contributions: Diners contribute an opt-out £1.23 GiftTree added to their bill at restaurants. This contribution funds agroforestry tree-planting projects in Sub-Saharan Africa. The service is free for restaurant and ePOS partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GiftTrees is a software platform integrated into restaurant ePOS systems that adds an opt-out £1.23 GiftTree contribution to each diner's bill. The contributions fund agroforestry tree-planting projects in Sub-Saharan Africa, restoring ecosystems and supporting farming communities. The service is provided at no cost to restaurant operators and ePOS partners, with diners able to opt out of the contribution.

Product overview

GiftTrees is a platform-based service that connects restaurants and hospitality businesses with diners to fund tree planting through an opt-out contribution mechanism. The core offering consists of two integrated product lines: the Restaurant Partnership (enabling diners to contribute £1.23 per bill to plant trees in Sub-Saharan African agroforestry projects) and the ePOS Partnership (integrating this functionality into restaurant point-of-sale systems via leading ePOS providers). The platform provides restaurants with a geo-tagged online forest view and token rewards for offsetting POS costs.

Differentiator

Problem solved

Functional benefit

Products and services

• GiftTrees Restaurant Partnership A free integration for full-service restaurants and hospitality businesses that enables diners to make optional contributions via their bill. An opt-out £1.23 GiftTree contribution is added to each bill and funds tree planting in agroforestry projects. Restaurants can view their geo-tagged forest online and receive tokens to offset POS costs.
• GiftTrees ePOS Partnership A seamless ePOS integration program enabling point-of-sale providers to embed GiftTrees functionality within their systems for restaurant clients. Activation requires no cost, no downtime, and no development effort, and rewards participating ePOS providers with Tokens to offset POS costs.

Quantifiable outcome

• 5 million GiftTrees planted
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Naturehub CollectivecoreStrategic or Co-development Partner · 1 January 2026GiftTrees partners with Naturehub Collective for 2026 on a program empowering women to restore Kenya's mangroves. This extends GiftTrees' coastal habitat restoration work to include gender-focused community empowerment.
• ePOS ProviderscoreTechnology or IntegrationGiftTrees integrates with most leading ePOS providers, enabling seamless activation across restaurant POS systems. The integration requires no development cost, no downtime, and minimal setup for restaurant partners.
• United Nations Environment Programme (UNEP)minorGTM or Marketing PartnerGiftTrees received endorsement from UNEP's Former Director of Communications, Satinder Bindra, who stated: 'An outstanding initiative that successfully merges eating out with the joy of knowing we are giving something back to our planet.' This provides third-party credibility for the brand.

Scale indicators13 records

Expansion highlights5 records

Direct peers

• Wren: US-based subscription service that uses monthly contributions from individuals to fund carbon offsetting and tree-planting projects. Comparable to GiftTrees on the recurring-contribution-meets-tree-planting model, although Wren is consumer-direct rather than restaurant-embedded.
• Patch: US-based API platform that enables businesses to embed carbon offsetting (including nature-based solutions like tree planting) into their checkout and product flows. Highly comparable to GiftTrees' model of converting everyday transactions into climate impact via embedded integrations.
• Cloverly: US-based carbon offsetting API that lets companies calculate, purchase, and verify carbon offsets (including reforestation) within their own products and platforms. Direct technical and business-model peer to GiftTrees' POS-integrated, transaction-funded climate impact approach.
• Treedom: Italy-based online platform that lets individuals and businesses fund the planting of trees that are then 'gifted' to recipients, with a tracked photo-geolocated tree. The closest direct functional analogue to GiftTrees, operating the same tree-as-gift model across online and B2B channels.

Broad incumbents

• Lightspeed Restaurant: Canada-based restaurant and retail POS platform serving full-service restaurants globally. Comparable as another broad ePOS incumbent whose installed base of restaurants is a primary distribution channel for GiftTrees' product.
• Toast: US-based leading restaurant POS and management platform. Toast is a broad incumbent in the same ePOS stack that GiftTrees integrates with; its restaurant POS ecosystem defines the distribution channel GiftTrees depends on.
• Stripe Climate: Climate-forward initiative from Stripe that allows merchants using Stripe payments to allocate a fraction of revenue to permanent carbon removal. Comparable to GiftTrees in embedding climate contribution into the merchant payment experience, but at vastly larger scale and as a feature of a broader payments platform.

Emerging players

• Ecosia: Berlin-based search engine that uses profits to fund tree-planting projects worldwide. Comparable on the user-action-funds-tree-planting model and on building a brand around tree-planting impact, though the customer (search user) and integration model differ from GiftTrees.
• One Tree Planted: US-based nonprofit that partners with businesses and individuals to fund reforestation projects in multiple regions. Overlaps with GiftTrees on tree-planting-as-a-service, but operates as a non-profit donation model rather than an embedded POS product.
• Watershed: US-based enterprise climate platform that helps companies measure, reduce, and report emissions and fund carbon removal. Comparable at the climate-platform level, particularly for any future expansion of GiftTrees into corporate ESG reporting and tree-planting credits for restaurant partners.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiftTrees