White Canvas
White Canvas B.V. is an Amsterdam-based online reputation management firm serving European individuals and businesses. It removes and suppresses negative Google search results using proprietary S.I.L.K. Technology®, content optimization, and legal removal requests, operating via subscription contracts.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What White Canvas does
White Canvas B.V. is a privately held online reputation management firm headquartered in Amsterdam, Netherlands, with additional offices in London (White Canvas International, Mayfair) and Marbella, Spain. The company serves both individual professionals and businesses — ranging from SMBs to multinationals — across European markets, helping them remove or suppress negative search engine results (primarily on Google) through a combination of proprietary technology, content creation and SEO optimization, and legal removal requests including right-to-be-forgotten procedures. Its flagship technological asset is the in-house developed and trademarked S.I.L.K. Technology® (Search – Identify – Lower the ranking – Keeping it there), a four-phase methodology that automates continuous web monitoring, sentiment classification, and ranking suppression on a 24/7 basis.
The product portfolio spans Online Reputation Damage (repair of existing negative content), Online Reputation Protection (preventive monitoring), Online Reputation Analysis (a free lead-generation assessment), Online Reputation Guard (a 24-month monitoring subscription at 25% of base management costs), Legal Removal Requests, and a newer AI Reputation Protection module addressing how generative AI tools reference clients. White Canvas operates a sales-led, consultative GTM motion: a free, non-binding reputation analysis functions as the primary lead magnet, followed by tailored proposals and 12-month subscription contracts with monthly billing. Pricing is bespoke and not publicly disclosed; a 10% SEPA direct-debit discount applies. The company has served a cumulative 400+ companies and 400+ professionals since 2006 and has earned media coverage in tier-one Dutch outlets including RTL, NRC, de Volkskrant, Het Financieele Dagblad, and De Telegraaf. The company is founder-owned, self-funded, and bootstrapped, with Marco Juffermans identified as Director.
White Canvas firmographics
Firmographics- Name
- White Canvas
- Legal name
- White Canvas B.V.
- Website
- https://whitecanvas.eu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Canvas B.V. is an Amsterdam-based online reputation management firm serving European individuals and businesses. It removes and suppresses negative Google search results using proprietary S.I.L.K. Technology®, content optimization, and legal removal requests, operating via subscription contracts.
- Ownership category
- akta.pro rank
Where White Canvas is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
White Canvas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Online Reputation Management Services: Subscription-based monthly fees for ongoing reputation management services. Contracts typically run for 12 months. Additional Online Reputation Guard service runs 24 months at 25% of the monthly management costs. Pricing excludes VAT and includes 10% discount for SEPA direct debit payment.
- Reputation Analysis Services: Free initial reputation analysis offered to prospects, which serves as lead generation for ongoing service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Reputation Management Trajectory - 12-month contract |
| Subscription | Monthly | Online Reputation Guard - 24-month contract |
| Subscription | Annual | Website Hosting (post-termination) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
White Canvas product offering
Product offeringCore offering
White Canvas provides subscription-based online reputation management services for individuals and businesses, focused on removing or suppressing negative search results in Google and other search engines. The company uses its proprietary S.I.L.K. Technology® to monitor the web, identify negative content, push damaging results to lower-ranked pages, and maintain positive online presence, complemented by legal right-to-be-forgotten removal requests and dedicated personal reputation managers.
Product overview
White Canvas is an online reputation management company operating as a unified service platform with multiple interconnected modules. The core offering consists of three main services: Online Reputation Damage (repair of existing negative content), Online Reputation Protection (preventive monitoring), and Online Reputation Analysis (initial assessment). These are powered by the proprietary S.I.L.K. Technology® system that automates the four-phase reputation management process. Additional modules include the Online Reputation Guard (ongoing subscription monitoring), Legal Removal Requests (juridical right-to-be-forgotten procedures), and AI Reputation Protection (managing how AI tools display information about clients). The company serves both individual professionals and corporate clients across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Reputation Damage (Online Reputatieschade) Reputation repair service that helps individuals and businesses counteract and remove negative search results from Google and other search engines through a combination of technical content optimization and legal removal methods.
- Online Reputation Protection (Online Reputatiebescherming)
Quantifiable outcome
- Average reputation repair project duration: 8-12 months
- +2 more outcomes
Companies that use White Canvas
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
White Canvas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
White Canvas partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
White Canvas competitors and assessment
Company assessmentEmerging players
- Right to be Forgotten (legal service providers): European specialist legal practices focused on GDPR Article 17 / right-to-be-forgotten removals — overlaps with White Canvas's Juridisch Verwijderingsverzoek add-on, but competes primarily on the legal-removal leg of the ORM workflow.
- Brand24: Social listening and brand-monitoring SaaS used by marketers to track online mentions — a partial competitor in the 24/7 monitoring leg of White Canvas's S.I.L.K. workflow, though it does not perform active suppression.
Direct peers
- KwikChex: International reputation management firm providing online reputation repair, review management, and content removal for businesses and professionals — comparable service mix to White Canvas.
- ReputationDefender: One of the most established consumer-facing online reputation management firms, offering suppression, content removal, and monitoring services to individuals and businesses — directly comparable to White Canvas's core offerings.
- WebiMax: Full-service digital marketing and ORM agency offering search suppression, content promotion, and review management for businesses — comparable in combining SEO/content methodology with reputation outcomes.
- Reputation.com: Enterprise-focused reputation management platform combining listings, review management, and social listening at scale; comparable to White Canvas's Online Reputation Protection and Reputation Guard subscription modules.
- Igniyte: UK-based online reputation management firm offering ORM, review management, and content suppression for businesses and high-profile individuals — comparable as a European-headquartered competitor serving the same UK/NL target segments.
- BrandYourself: Online reputation management company offering both DIY software and done-for-you services for individuals and small businesses to suppress negative search results — comparable on target customer and methodology.
- NetReputation: US-headquartered ORM agency providing search suppression, content removal, review management, and crisis response for both individuals and brands; closely mirrors White Canvas's two-segment (consumer + business) service model.
Regional players
- Yasni: German people-search and reputation platform — regionally relevant European peer addressing the same 'control what shows up when someone searches your name' use case as White Canvas's individual segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
White Canvas social profiles
Digital presenceWhite Canvas financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Canvas leadership team
Management profileNumber of profiles
Profiles1 record
White Canvas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Canvas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Canvas
What does White Canvas do?
White Canvas provides subscription-based online reputation management services for individuals and businesses, focused on removing or suppressing negative search results in Google and other search engines. The company uses its proprietary S.I.L.K. Technology® to monitor the web, identify negative content, push damaging results to lower-ranked pages, and maintain positive online presence, complemented by legal right-to-be-forgotten removal requests and dedicated personal reputation managers.
Is White Canvas a public or private company?
White Canvas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Canvas founded?
White Canvas was founded in 2006. It employs 11 to 50 people.
Where is White Canvas based?
White Canvas is headquartered in Amsterdam, Netherlands, in the Europe region.
How does White Canvas make money?
Two revenue lines are on record. Online Reputation Management Services are the primary driver. The others are reputation Analysis Services.
Who are White Canvas's main competitors?
Emerging players on record are Right to be Forgotten (legal service providers) and Brand24. Direct peers are KwikChex, ReputationDefender, WebiMax, Reputation.com, Igniyte, BrandYourself and NetReputation. Yasni is listed as a regional player.
Does White Canvas have an API?
No public API is recorded for White Canvas.