Studio OAK

What Studio OAK does

Studio OAK is a Dutch interior design studio founded in 2015 by Folkert van der Kooij and Laura Fransen, operating from Heerenveen (headquarters) and Amsterdam. The firm positions itself as a 'spatial brand translator,' developing bespoke, non-template interiors across three horizontal segments — hospitality, office/corporate, and retail (including a niche in optics stores) — for enterprise, mid-market, SMB, and government clients in the Netherlands, with international projects delivered in China and Germany.

The studio's core offering spans a four-phase engagement model: concept development, interior design (delivered with photorealistic 3D renderings and VR presentations), project management, and turnkey execution through a curated partner network covering custom furniture, kitchens, flooring, and full fit-outs. Its proprietary 'OAK Vital Offices' methodology bundles Sensitization, Vitality, Biophilic design, and Circularity into a packaged workplace offering, while sustainability and circular-building expertise (reclaimed materials, Cradle to Cradle products, design-for-disassembly) is positioned as a firm-wide capability.

Commercially, Studio OAK runs a sales-led B2B professional services model with custom, quote-based project pricing, free initial video-call consultations, and demand generation through a content engine (segmented inspiration books, blog, project portfolio) plus earned media in design publications. In March 2025 the firm absorbed Vorm Martini under its brand, increasing delivery capacity while maintaining founder-led creative direction.

Name

Studio OAK

Legal name

Studiooak.nl

Website

https://studiooak.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio OAK is a Dutch boutique interior design studio founded in 2015 that designs bespoke hospitality, office, and retail interiors for B2B clients, delivering concept-to-turnkey projects with a focus on sustainability and circular building practices.

Ownership category

akta.pro rank

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure, Others

Revenue model

1. Interior Design and Concept Development: Full-service interior design from concept development through design and execution. Services include brand strategy translation, interior design, project management, and turnkey delivery through partners. Revenue is generated through professional design fees and project execution services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Studio OAK is a Dutch interior design studio that develops and executes brand-driven interior concepts for hospitality, office, and retail clients. Services span concept development, interior design, project management, and turnkey build delivery, visualized through photorealistic 3D renderings and VR presentations. The studio's "One of A Kind" philosophy emphasizes unique, non-template designs with deep expertise in sustainable and circular building practices.

Product overview

Studio OAK is a full-service interior design studio offering three core service lines: Office Interior Design, Hospitality (Horeca) Interior Design, Retail Interior Design, and Optics Interior Design. Their proprietary OAK Vital Offices methodology guides office projects through four pillars: Sensitization, Vitality, Biophilic design, and Circularity. The studio provides end-to-end service from concept development and design (including photorealistic 3D renderings and VR presentations) through to construction and build, working with reliable partners for custom furniture, kitchens, flooring, and complete fit-outs. Their 'One of A Kind' approach emphasizes unique brand storytelling, sustainable circular materials, and bespoke craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Complete interior design services for hotels, restaurants, bars, cafés, and resorts that bring hospitality brands to life through distinctive concepts, materials, atmosphere, and spatial storytelling. Serves enterprise and mid-market hospitality operators in the Netherlands and selectively internationally.
• Office Interior Design Complete office interior concepts designed to support employee well-being, productivity, and happiness, including hybrid workplace design, Vital Offices methodology, and sustainable, circular fit-outs. Serves corporate, government, and mid-market office clients.
• Retail Interior Design Unique retail interior design for concept stores, museums, schools, bakeries, insurance offices, and specialty retail that communicates each brand's spatial story through differentiated design and customer journey.
• Optics Interior Design Specialized interior design for optical stores and eyewear retailers that strengthens brand identity through strategic layout, lighting, materials, and product presentation.
• Full-Service Design & Build End-to-end interior project delivery from concept development and design through project management, construction, and realization, including photorealistic 3D visualizations and VR presentations, delivered with a network of trusted partners for custom furniture, kitchens, flooring, and complete fit-outs.

Quantifiable outcome

• SPOT Langweer won 'Best New Dine & Drink Concept Local 2025' award

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• Vorm MartinicoreStrategic or Co-development Partner · 1 February 2025Studio OAK and Vorm Martini announced their collaboration in February 2025. Both studios share the same vision on design, craftsmanship, and sustainability. As of March 1, Vorm Martini will continue under the name Studio OAK, creating a powerful collective that elevates innovation, design, and sustainability. The partnership enables both companies to serve clients better and deliver more groundbreaking circular and creative concepts.
• Achterbosch-Wei Architects ChinamajorStrategic or Co-development PartnerStudio OAK collaborated with Achterbosch-Wei Architects China on the Aviator Experience Resort project in China. Studio OAK was commissioned to design the complete interior of two restaurants, the reception area, and the Cloud Café. This international partnership demonstrates Studio OAK's ability to work on complex international projects.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mecanoo: Large established Dutch architecture firm with significant interior design practice covering cultural, hospitality, and office projects. Comparable capability set but at substantially larger scale and broader scope.

Direct peers

• D/Dock: Amsterdam interior design and strategy firm designing hospitality, retail, and workplace environments for global brands. Comparable in segment mix (hospitality, retail, office) and brand-translation positioning.
• i29 architects: Amsterdam design studio with award-winning interior architecture projects spanning retail, hospitality, and residential. Comparable in craftsmanship-led, concept-driven Dutch boutique design model.
• Being There: Netherlands-based interior design studio focusing on hospitality and retail environments with a strong narrative/concept approach. Comparable segment focus and boutique studio profile.
• Modijefsky: Amsterdam-based interior design studio focused on hospitality, retail, and office interiors with a strong narrative-driven, brand-translating approach. Closely comparable to Studio OAK in target segments, scale (small specialist studio), and concept-to-execution service model.
• Concrete Architectural Associates: Amsterdam-based studio combining interior architecture, brand, and graphic design for hotels, restaurants, retail, and offices. Direct peer for Studio OAK with a similarly concept-driven, multi-disciplinary hospitality/retail portfolio but at larger international scale.
• Studio Aandacht: Dutch interior design firm working across hospitality, office, and retail interiors with a focus on experience-led, story-driven concepts. Comparable segment mix and boutique studio structure to Studio OAK.
• Snowcrash: Dutch interior architecture studio designing retail, hospitality, and brand environments. Comparable boutique scale and brand-driven interior design approach.

Others

• Studio Dumbar: Dutch design studio known for brand identity and spatial design, often producing environments and exhibitions. Adjacent peer in Dutch 'spatial brand translation' territory but more brand-design led than commercial interior fit-out.
• HofmanDujardin:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studiooak
• Pinterestnl.pinterest.com/studiooaknl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio OAK